272 Consumer Behavior Jobs - Page 4

As a Brand Manager for Writing Instruments in the FMCG sector, you will play a crucial role in leading strategic initiatives for the writing instruments category. Your primary focus will be on understanding FMCG dynamics and consumer behavior, particularly in the stationery and writing products segment. It will be your responsibility to drive brand growth through strategic planning, communication, innovation, market analysis, and the execution of brand and product initiatives. Your key responsibilities will include developing and implementing brand strategies to enhance brand equity across consumer and institutional segments. You will define clear positioning for various writing instrument s...

As a Marketing Executive, you will be tasked with developing comprehensive marketing strategies aimed at effectively engaging the target audience. Utilizing a variety of marketing channels such as social media, email, content marketing, and traditional advertising, your primary focus will be on promoting the company's products or services. Crafting compelling marketing messages and campaigns that resonate with the target demographic will be a key aspect of your responsibilities. A crucial component of your role will involve identifying the target audience by conducting in-depth market research and analysis. By delving into market research data, demographics, and consumer behavior, you will b...

Job Title Private Brand Product Development Manager | Majid Al Futtaim Retail | India Role Purpose: The Retail Private Brand Product Development Manager is responsible for overseeing the creation and lifecycle management of products to support the growth and development of private label brands based on the category management and shopper insights methodologies Their role is multifaceted, involving market research, product design, and ensuring that products meet quality, cost, and timeline expectations This role works cross-functionally with sales development, sourcing, merchandising, and marketing teams to ensure decisions are informed by insights into consumer behavior, market trends, and c...

We are looking for a highly motivated and experienced Marketing Executive to join our team at Contactx Resource Management Pvt. Ltd, with 2-3 years of experience in the recruitment and staffing industry. Roles and Responsibility Develop and implement effective marketing strategies to achieve business objectives. Conduct market research and analyze consumer behavior to identify trends and opportunities. Collaborate with cross-functional teams to launch new products and services. Manage and maintain relationships with key stakeholders and clients. Create engaging content for social media platforms and websites. Monitor and report on marketing campaign performance metrics. Job Requirements Prov...

Job Title: Product Lead Location: Bangalore Experience: 10 15 Years Industry: Healthtech Key Responsibilities: Define and own the product vision and roadmap aligned with organizational goals. Build and scale a user-facing app and digital ecosystem integrating healthcare, lifestyle, and engagement services. Oversee engineering strategy, architecture, and execution in collaboration with tech leads. Drive customer-centric UX/UI design to ensure intuitive and impactful user experiences. Collaborate with marketing, operations, partnerships, and business teams for alignment. Hire, mentor, and manage high-performing product and tech teams. Foster a culture of innovation, experimentation, and data-d...

In 2019, Eurofins generated total revenues of EUR ‚ 4.56 billion, and has been among the best performing stocks in Europe over the past 20 years. Should have at least 5+ years of Digital Marketing experience for new and emerging technologies of Clinical Diagnostics, Molecular Screening Program, Molecular Diagnostic tests etc. Developing strategies and tactics to boost the company"™s reputation Deploying successful marketing campaigns from ideation to execution Produce valuebale and engaging content for our website and blog that attracts and converts target groups Build strategic relationship and partner with key industry players, agencies and vendors Experimenting with various organic and pa...

Job Purpose Statement: The Brand & Product Communication Lead is responsible for shaping and maintaining Stars brand identity across all consumer touchpoints. This role owns the brand book, positioning, and communication strategy, ensuring consistency and excellence across in-store, ecommerce, loyalty platforms, and all marketing assets including digital, social, outdoor, and BTL. The ideal candidate is a strategic thinker with strong execution capabilities and a collaborative mindset, experienced in managing cross-functional teams and external agencies within the retail or ecommerce space. Job Responsibilities: This position is required to achieve the desired level of performance in the fol...

Lead B2C marketing for our product Spark Studios edtech programs in India and UAE, plus UAE-based beauty brands. Drive cross-market digital campaigns, brand building, and user acquisition remotely from Chandigarh. Key Responsibilities: Plan and execute marketing strategies tailored for India (Spark Studio), UAE (Spark Studio + beauty). Manage digital campaigns: social media, paid ads, influencer outreach. Develop content and engage online communities for both sectors. Track performance metrics, optimize ROI using analytics tools. Collaborate with cross-border teams and vendors for smooth execution. Requirements Requirements: 2+ years B2C marketing, ideally in Edtech and/or beauty sectors. St...

Role & responsibilities Preferred candidate profile

Reporting To: Vice President, Customer Excellence The Opportunity: What Are We Looking For: You will thrive in MostEdge if you have: Values of customer first, service excellence, keeping it simple, teamwork, urgency. Student of the market and is in tune with what is happening around them. Passion for doing something amazing and let others achieve the same. Commitment to making something happen and inspiring others. Ability to learn fast and recognize there is an invisible line between success and short comings. Mindset of not giving up...help team completing things today vs. tomorrow. Drive and excitement for working in a fast-paced environment. The desire to work collaboratively with a tigh...

You are invited to apply for the position of Associate Professor in Management at Sri Balaji University, Pune. We are looking for candidates with specialization in the following areas: Marketing Analytics, Consumer Behavior, Services Marketing, Brand Management, International Marketing, B2B Marketing, Marketing Research, and Marketing Management. To be eligible for this position, you must have a Ph.D., a strong academic record, teaching expertise, and significant research contributions. Preference will be given to candidates with the requisite teaching experience in a recognized university or college, along with a proven record of publications in peer-reviewed journals. Your qualifications a...

As the Head of Sales, you will be responsible for leading and driving the sales strategy, business growth, and market share for the FMCG portfolio across various channels such as General Trade, Modern Trade, E-commerce, HoReCa, and Institutional Sales. Your role will entail a proven track record in sales leadership, channel expansion, distributor management, and achieving revenue targets within the FMCG sector. You will be tasked with developing and implementing the overall sales strategy aligned with the company's business objectives. This includes forecasting sales volumes, market trends, and product performance to ensure accurate business planning. Setting annual, quarterly, and monthly s...

You are a dynamic and strategic Product Category Head responsible for leading the branding, positioning, and sales growth of in-house imported products across branded pet retail outlets. Your role is crucial in developing product strategies, managing inventory, optimizing pricing, and executing brand campaigns to drive visibility and revenue. Your key responsibilities include overseeing the entire lifecycle of imported product categories from selection to sales, developing and implementing branding strategies tailored to the Indian pet retail market, coordinating with the procurement team to identify high-potential imported products, driving category sales through targeted campaigns and merc...

You will be working as a Creative Director at Transmitter, a branding and advertising agency located in Chandigarh. In this role, you will not only lead from the front conceptually, strategically, and culturally but also ensure the creative integrity of all agency deliverables, ranging from pitch decks to large-scale campaigns. Your main responsibilities will include leading the creative direction across all accounts, guiding and inspiring a team of designers, writers, editors, and freelancers, translating strategic insights into compelling creative ideas, and ensuring the quality, originality, and brand alignment of all work that leaves the agency. As the Creative Director, you will collabo...

About the Opportunity: You are looking to join MakeMyTrip as an Associate Director/ Director in the Brand Marketing role based in Gurugram. In this position, you will be reporting directly to the Vice President - Brand Marketing. The Brand Marketing function at MakeMyTrip is crucial for driving rapid growth and market expansion through innovative and data-driven strategies. The team focuses on creating impactful ATL and BTL campaigns, as well as digital platform strategies, to enhance brand visibility and engagement in the competitive travel industry landscape. About the role: Your role as the Brand Marketing Lead at MakeMyTrip will involve spearheading the brand and mobile marketing initiat...

As a member of SimpleeKare, a leading multi-specialty clinic in India, you will have the opportunity to embark on life-changing career roles. We are currently seeking clinical and IT staff to join our organization and contribute to its development. By becoming a part of our team, you will benefit from a supportive work environment that fosters collaboration with teammates, allowing you to achieve your professional goals. At SimpleeKare, we prioritize your well-being and success. We understand that finding a job is not just about employment, but also about being part of an excellent work culture that values humanity and promotes work-life balance. If you are seeking a career opportunity in th...

You will be responsible for understanding client needs and creating informative presentations to pitch products and services. This will involve presenting and delivering information to potential clients at client meetings. Additionally, you will be required to generate new business by reaching out to potential clients via calls and emails. As a sales professional, you will prepare and deliver sales pitches and product demonstrations, track sales targets, and document sales performance metrics. You will also need to identify and develop new business opportunities through networking and follow-up calls. Another key aspect of the role will be setting up appointments between potential customers ...

The Retail Specialized Data Scientist will play a pivotal role in utilizing advanced analytics, machine learning, and statistical modeling techniques to help the retail business make data-driven decisions. You must have a solid understanding of retail industry dynamics, including key performance indicators (KPIs) such as sales trends, customer segmentation, inventory turnover, and promotions. Your ability to communicate complex data insights to non-technical stakeholders is crucial, including senior management, marketing, and operational teams. You should be meticulous in ensuring data quality, accuracy, and consistency when handling large, complex datasets. Gathering and cleaning data from ...

As a Senior Manager of Technical Program Management at Capital One India, you will be part of the Machine Learning Experience (MLX) team, a group dedicated to implementing responsible ML models and features across the company. Your role will involve collaborating with various teams including product, engineering, and data scientists to create roadmaps, define milestones, and build scalable ML products and platforms. You will be responsible for driving innovation, presenting to executive stakeholders, and ensuring the successful delivery of enterprise-level initiatives. The ideal candidate for this role will possess a strong technical background in building scalable platforms and products, al...

DA AFK Ventures is a growing E-commerce agency and is currently looking for a proactive and detail-oriented Fashion Merchandiser Intern to provide support to the merchandising and planning team. As a Fashion Merchandiser Intern, you will have the opportunity to gain hands-on experience in various aspects such as product planning, inventory coordination, sales analysis, and visual merchandising. Your role will involve working closely with the design, marketing, and operations teams to ensure a seamless flow of merchandise from concept to consumer. Your key responsibilities will include assisting in planning and executing merchandise strategies for collections, analyzing sales trends, stock le...

As the Creative Director (Copy) at Infinity, you will play a pivotal role in shaping the tone, voice, and messaging strategy of campaigns. We are seeking a strategic thinker with a passion for storytelling, a deep understanding of consumer behavior, and a track record of crafting impactful copy that drives engagement and conversion. The ideal candidate will have exceptional writing skills, a collaborative spirit, and a commitment to creative excellence. You will be responsible for leading the development of compelling messaging and copywriting for integrated marketing campaigns, such as print advertisements, digital content, social media posts, video scripts, and more. Collaboration with art...

Are you ready to embark on an exciting journey in the world of fashion and e-commerce with Namshi, the leading online multi-brand fashion and beauty platform in the Middle East Join our dynamic #NamFam Analytics Team in India and be part of a community that values passion, innovation, and a mission to redefine online shopping. Located in Gurugram, India, you will report to the AVP of Business Intelligence and work alongside a team dedicated to maximizing revenue and profitability through pricing strategies. As a Pricing Manager at Namshi, your responsibilities will include developing and executing comprehensive pricing strategies, leading the pricing team, analyzing market trends and competi...

Experience: You should have at least 2+ years of experience in performance marketing, particularly in the fashion and apparel industry. Your expertise in executing successful paid campaigns on various platforms like Facebook Ads, Google Ads, and Instagram will be crucial for this role. Strong analytical skills using tools such as Google Analytics, Facebook Insights, and Shopify Analytics are required. Knowledge of fashion trends, consumer behavior, and seasonal shopping patterns is essential to drive effective marketing strategies. Hands-on experience with A/B testing, retargeting, and audience segmentation will be beneficial. You should have a deep understanding of eCommerce metrics and the...

Senior Brand Planner (34 years) Location: Mumbai Experience: 34 years in brand or strategic planning Key Responsibilities: Own strategy for key brands across pitches, campaigns, and long-term brand building Lead primary/secondary research and audience segmentation work Write sharp creative briefs based on cultural and consumer insight Collaborate with creatives and business teams to land powerful campaign ideas Mentor junior planners and participate in new business pitches You Bring: 34 years of strategic planning experience across mainline and digital formats Strong storytelling, deck-building, and presentation capabilities An instinct for consumer behavior, digital culture, and platform-na...

As a Neuromarketing Specialist at our company, you will be responsible for analyzing customer subconscious perceptions related to wellness, nutrition, and health products. Your role involves identifying emotional and psychological triggers that influence purchasing decisions. Using techniques such as eye tracking, facial coding, and biometrics, you will conduct neuromarketing experiments to evaluate various aspects like ad creatives, packaging, websites, and social media content. Your keen insights will help in identifying attention-capturing elements, emotional engagement factors, and trust-building components. Based on neural responses, you will recommend improvements to product labels, co...