32 Consumer Behavior Jobs - Page 2

Marketing Manager Job Summary: The Marketing Manager will be responsible for developing and implementing strategic marketing plans to enhance, sales growth, and maintain its market leadership within the competitive dairy and food industry. This role requires a dynamic individual with a strong understanding of FMCG marketing, consumer behaviour, and the dairy market's specific challenges and opportunities. Key Responsibilities: Brand Management: Develop and execute brand strategies to strengthen Dairy Food & confectionery maintain its iconic status. Ensure consistent brand messaging across all marketing channels. Manage brand reputation and address any potential issues. Marketing Strategy & Planning: Conduct market research and analysis to identify consumer trends, competitive activities, and market opportunities. Develop and implement integrated marketing campaigns, including ATL (Above the Line) and BTL (Below the Line) activities. Plan and execute new product launches, ensuring successful market penetration. Market Analysis & Reporting: Monitor and Analyze market trends, competitor activities, and consumer behaviour. Prepare regular reports on marketing performance and provide recommendations for improvement. Gather relevant market insights and consumer feedback by regular market visits. Qualifications: Bachelors or Master's degree in Marketing, Business Administration, or a related field. Proven experience in marketing, preferably within the FMCG or dairy industry. Strong understanding of brand management, marketing strategy, and consumer behaviour. Excellent communication, presentation, and interpersonal skills. Ability to analyze data and generate actionable insights. Knowledge of the Indian food and beverage market. Experience with sales planning, and distribution management. Experience in new product launches.

Sales Executive NameSales Executive RoleBusienss development IndustryFMCG LocationUdaipur (Rajasthan) Job TypeFull Time Experience2- 5years Skills: Sales, Business Development, B2B Sales, FMCG Products. SalaryBest in the industry EducationAny Graduate Description: Proven experience as a Sales Executive or similar role in the FMCG industry.Strong understanding of FMCG market dynamics, consumer behavior, and sales strategies.Excellent communication, negotiation, and interpersonal skills.Ability to work independently and as part of a team in a fast-paced environment.candidate will be responsible for promoting and selling a range of consumer goods to retail outlets, wholesalers, and distributors. Sales Strategy and Planning: Develop and implement effective sales strategies to achieve sales targets and increase market share.conduct market research to identify new business opportunities and evaluate the needs and preferences of customers.Plan and execute sales campaigns, promotions, and initiatives to boost product visibility and sales. Customer Relationship Management: Build and maintain strong relationships with existing and potential clients, including retailers, wholesalers, and distributors.Provide excellent customer service by addressing customer queries, complaints, and concerns promptly and professionally.Conduct regular visits to clients to assess their needs, offer product training, and provide sales support. Sales and Business Development: Identify and approach potential customers to expand the company's customer base.Negotiate sales contracts, terms, and conditions with clients to maximize profitability and ensure customer satisfaction.Monitor competitor activities and market trends to develop effective sales strategies and countermeasures.

Social 101 is looking for brand-manager to join our dynamic team and embark on a rewarding career journey. Conducting market research to understand consumer behavior, preferences, and trends, and using insights to inform brand strategy Developing and implementing marketing plans, including advertising, promotions, events, and digital marketing campaigns Collaborating with cross-functional teams, including product development, sales, and design, to ensure that all elements of the brand are aligned and consistent Building and maintaining strong relationships with key stakeholders, including customers, suppliers, and partners Monitoring and analyzing brand performance, including sales, market share, and customer feedback, and making recommendations for improvement Developing and managing brand budgets, and ensuring that marketing programs are delivered on time and within budget Ensuring that all brand communications are consistent and in line with brand guidelines, and working with agencies to develop creative concepts and execute advertising and promotional campaigns Excellent analytical and problem-solving skills, including the ability to analyze market data and make recommendations for improvement Excellent presentation and negotiation skills, including the ability to present complex information clearly and effectively Excellent communication and interpersonal skills

Reliance Consumer Products Ltd. is seeking a highly motivated and strategic Category Manager for its Water product category. The Category Manager will be responsible for managing and growing the Water product portfolio, driving category performance, market share, and profitability. This role involves overseeing product development, pricing strategy, promotional planning, and collaborating with cross-functional teams to ensure successful product launches and continuous growth in the category. Key Responsibilities : 1. Category Strategy Development : Develop and implement a comprehensive strategy for the Water category to achieve revenue growth, market share, and profitability targets. Analyze consumer insights, market trends, and competitor activity to identify growth opportunities within the Water category. Define key performance indicators (KPIs) for the category and monitor performance to ensure targets are met. Drive strategic direction for product assortment, packaging, and pricing to maintain a competitive edge in the market. 2. Product Development & Innovation : Collaborate with the Product Development team to create and enhance water products that meet consumer needs and market demands. Lead the launch of new products within the Water category, from concept through to commercialization, ensuring alignment with market trends and consumer preferences. Ensure ongoing innovation by identifying opportunities for product differentiation and improvements based on customer feedback and market analysis. 3. Pricing & Profitability : Develop and implement pricing strategies for the Water category to optimize profitability while maintaining competitive positioning in the market. Monitor and analyze pricing trends, costs, and margins to ensure the category is meeting financial objectives. Collaborate with finance teams to assess profitability, conduct pricing reviews, and make adjustments as required. 4. Marketing & Promotional Planning : Collaborate with the marketing team to develop integrated marketing plans that align with category goals and drive brand awareness and sales. Plan and execute promotional strategies to boost product visibility, consumer engagement, and category sales. Ensure consistency in messaging across all consumer touchpoints, including advertising, social media, retail displays, and in-store promotions. 5. Sales & Distribution Optimization : Work closely with the sales team to develop sales strategies and ensure effective execution in key retail channels (supermarkets, e-commerce, etc.). Provide insights to improve distribution channels, ensuring product availability and effective stock management. Analyze sales performance, identify gaps, and propose corrective actions to optimize sales. 6. Consumer Insights & Market Analysis : Conduct regular market research to identify consumer trends, preferences, and buying behaviors within the water category. Use consumer insights and market data to inform decisions on product assortment, promotions, and pricing. Monitor competitor activities and trends in the water category, ensuring Reliance Consumer Products Ltd. remains competitive. 7. Cross-Functional Collaboration : Work closely with cross-functional teams including marketing, R&D, sales, supply chain, and finance to ensure smooth execution of strategies. Align with supply chain teams to ensure product availability and minimize stock-outs. Collaborate with customer service teams to address customer feedback and improve satisfaction. 8. Reporting & Performance Tracking : Prepare regular reports on the performance of the Water category, including sales data, market share, promotional effectiveness, and competitive analysis. Provide actionable insights to senior management to drive business decisions. Continuously track the success of category initiatives and make data-driven adjustments as necessary.

SUMMARY Job Title: BTL Campaign Manager Key Responsibilities BTL Campaign Planning and Execution Responsible for planning, managing resources, and executing BTL campaigns aligned with regional and organizational goals within specified timelines and cost. Plan and manage all BTL activation for on-ground activations, roadshows, dealer meetups, product demonstrations, and other localized promotional activities across single/multiple branches in the assigned zone. Collaborate with the sales and marketing teams to design impactful campaigns tailored to the region’s specific requirements. Influencer Management Acquisitions and management of participating and non-participating influencers of the business. Retailers/Trade Management Conduct activities related to retailers and trade, including audits, research, net promoter’s score, and visibility elements across multiple brands of the company. Conduct field visits to understand market trends, consumer behavior, and competitors' activities. Key Requirements Requirements: Educational Qualifications Bachelor’s degree in Marketing, Business Administration, or a related field. Work Experience 4-8 years of experience in BTL marketing, brand activation, or event management, preferably in the building materials, FMCG, or related industries. Prior experience in south locations is preferred. Skills and Competencies Role will involve multi-location travel. Prior experience in BTL Activation and Demand generation is preferred. Comfortable with data analysis and tech-friendly. Proficiency in MS Office (Word, Excel, PowerPoint). Good interpersonal skills. Fluent in oral and written communication (Hindi, English, and Regional Language). Possession of a two-wheeler and smartphone is mandatory. Ability to work collaboratively with internal and external stakeholders.

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Platform Auto Assoc Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years What would you do? The primary function of this role is to plan develop and execute a promotions and sponsorships activation initiatives that will support the growth objective of the business, while enhancing brand equity of the concerned brand. This role will work with channel managers, marketing effectiveness specialist, brand and comms team and sales to make sure activations have a strong ROI and are aligned with strategy brand and communication strategies. This role will also work closely with global sponsorship, category management team, leverage industry trends, consumer insights to be able to design promotions and activations that will have a high positive impact on the business. This role requires a deep understanding of the market, consumer behavior, competitive dynamics. The person in this role will be responsible for managing budget, analyzing program and activations performance and untapping insights and learnings to optimize future programs. . What are we looking for? Communication skills - this role requires communicating effectively, so strong interpersonal and communication skills are a must for success Analytical abilities - analyze data, observe trends, and report and evaluate the success and effectiveness of promotions, which requires strong analytical abilities Teamwork - collaborate with a team and other departments or external contacts. Organization skills - work with different colleagues and teams on multiple projects at one time, so the ability to prioritize tasks and stay organized is essential University degree in Marketing or related discipline MBA or equivalent post graduate degree desirable Minimum 5 years of experience of relevant marketing experience required with a strong track record of business results and organizational leadership. Experience in the auto space preferred. Strong track record of developing and executing plans, identifying and implementing new opportunities, measuring and delivering results Strong creative and conceptual thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles Advanced analytical skills with ability to mine data for understanding and insight and to optimize based on results Experience working with media agencies and sponsorships, preferred Roles and Responsibilities: Develops and implement promotions and sponsorship activations that are aligned with company strategy. Monitor and evaluate the effectiveness of promotional and sponsorship activations. Develop and manages the budget to support the activities. Foster a very strong relationship with sponsors and partners to make sure we maximize the opportunity for growth. Activate sponsorships and promotions at trade shows and other industry events Creates, executes and analyzes all ideas in order to lead with strongest ideas in all retailers. Qualifications Any Graduation

The Pixelate is looking for BRAND MANAGER to join our dynamic team and embark on a rewarding career journey Conducting market research to understand consumer behavior, preferences, and trends, and using insights to inform brand strategy Developing and implementing marketing plans, including advertising, promotions, events, and digital marketing campaigns Collaborating with cross-functional teams, including product development, sales, and design, to ensure that all elements of the brand are aligned and consistent Building and maintaining strong relationships with key stakeholders, including customers, suppliers, and partners Monitoring and analyzing brand performance, including sales, market share, and customer feedback, and making recommendations for improvement Developing and managing brand budgets, and ensuring that marketing programs are delivered on time and within budget Ensuring that all brand communications are consistent and in line with brand guidelines, and working with agencies to develop creative concepts and execute advertising and promotional campaigns Excellent analytical and problem-solving skills, including the ability to analyze market data and make recommendations for improvement Excellent presentation and negotiation skills, including the ability to present complex information clearly and effectively Excellent communication and interpersonal skills