Consultant - Market Mix Modelling

BUSINESS/CLIENT

• With guidance, provides accurate and timely work, which builds client trust.
• Responds to client inquiries in a timely manner, as determined by project requirements.
• Takes active role in client meetings, including answering client questions, and may have direct interaction with senior stakeholders
  

TECHNICAL

• Has familiarity with analytic software packages and tools, including SQL, SAS, R, Tableau and Python.
• Is proficient in, and is building an increasing mastery of, advanced Excel skills, including Lookup functions, Pivots, Conditional Statements, Reference functions, and more.
• Can independently integrate data into PowerPoint decks and build both standard and customized visualizations and slides.
• Has experience and hands-on working knowledge of Market Mix Modelling
  

ANALYTIC

• Identifies and poses solutions for model development to answer client business questions.
• Has a deep knowledge of the methodologies and processes employed by MMA and can communicate them effectively.
• Is effectively able to identify and resolve quality control issues.
• Possesses a solid understanding of the key media channels and their execution.
• Demonstrates an understanding of data source types that utilize different nomenclature but represent similar concepts.
• Leverages general business acumen and an understanding of relevant econometric factors to interpret model results.
• Demonstrates command of all data sources and variables used within a model
  

About Us

Ipsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years . With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we're proud to share we've received our Great Place to Work Certification in 2022 & 2023!