Conceptualizer- Radio

Key Responsibilities:

Creative Concept Development:

• Ideate and develop concepts for radio shows, segments, promos, and marketing campaigns.
• Translate briefs into original, audience-relevant ideas and scripts.
• Collaborate with RJs, producers, sound designers, and marketing teams to bring concepts to life.

Scriptwriting & Storytelling:

• Write compelling scripts for daily radio content, station imaging, show promos, and branded content.
• Ensure content is fresh, engaging, and aligned with station branding and listener demographics.
• Maintain a consistent storytelling tone that resonates with the target audience.

Brand & Client Campaigns:

• Conceptualize creative solutions for client briefs, including branded content, integrations, and on-air contests.
• Work closely with the sales and marketing teams to pitch and execute client-driven ideas.
• Adapt brand messaging to the radio medium in a way that is both entertaining and effective.

Innovation & Research:

• Stay updated on radio and digital audio trends, pop culture, and audience preferences.
• Regularly brainstorm new formats, content strategies, and listener engagement ideas.
• Experiment with audio storytelling techniques, voice, sound, and format.

Key Skills & Competencies:

• Strong creative thinking and ideation skills.
• Excellent command of language (English/Hindi/Regional, as per station).
• Scriptwriting expertise, especially for audio.
• Understanding of radio audience behavior and programming.
• Ability to work under pressure and meet tight deadlines.
• Team player with strong interpersonal skills.

Qualifications:

• Bachelor's degree in Mass Communication, Media, Advertising, or related field.
• 25 years of experience in radio, advertising, or audio content creation (can vary based on role level).
• Portfolio of creative work (scripts, audio links, campaign samples) is often required.