5 Concept Testing Jobs

You are a highly motivated Market Research and Consumer Insights Specialist with 2-4 years of experience in a market research agency. You have a passion for understanding consumer behavior and preferences. Your key responsibilities include collaborating with internal stakeholders such as Marketing, NPD Team, R&D, Packaging to provide insights on brand strategy based on consumer approach. You will also work with multiple research agencies to design and execute quantitative and qualitative research studies. Your role involves overseeing the entire research process, from questionnaire development to fieldwork and report analysis for customized research studies. You are expected to develop expertise in various research methodologies such as product testing, concept testing, segmentation, brand health, pack testing, U&A, among others. As a Market Research and Consumer Insights Specialist, you will analyze and interpret research findings to make informed business decisions. It is essential to stay updated with industry trends, competitor activities, and emerging research methodologies. You will identify and prioritize research projects to address business objectives and ensure timely project delivery. Additionally, you will develop and present research reports and recommendations to stakeholders. Desired Skills and Experience: - Experience in the FMCG domain is advantageous - Strong understanding of quantitative and qualitative research methodologies - Excellent analytical, problem-solving, and communication skills - Ability to work in a fast-paced environment and manage multiple projects simultaneously - Proficiency in Microsoft Office, especially PowerPoint - Understanding of Nielsen RMS and Kantar KWP software and data is a plus,

As a Bengaluru based meat and seafood company, Licious was founded in 2015 by Abhay Hanjura and Vivek Gupta, two passionate foodies and friends. The company takes pride in being India's most successful D2C food-tech brand, serving customers in 20 cities across the country and delighting over 32 lac customers with its de-licious fresh meat and seafood. If you believe you possess the qualities to be the magic ingredient in the recipe that is Licious, read on to explore the key responsibilities associated with the position: - Dive into the minds of our consumers to gain a deep understanding of their preferences and behaviors, enabling us to forge stronger and more meaningful connections with our brands. - Act as the insights glue by collaborating closely with our dynamic teams in product development, marketing, growth, and innovation, ensuring that consumer-centric thinking remains at the forefront of our strategies. - Develop intelligent research strategies tailored to our needs, ranging from in-depth qualitative studies to extensive surveys. Transform data into compelling narratives that challenge conventional thinking, ignite creativity, and motivate the entire organization. - Craft engaging stories that leave a lasting impact, leveraging data to stimulate innovative ideas and drive the organization forward. - Play a pivotal role in fueling innovation by translating strategic insights, concept testing, and consumer feedback into actionable initiatives that propel the company forward. - Demonstrate expertise in end-to-end research methodologies and proficiency in tools such as SPSS, Power BI, and Excel to conduct thorough analyses effectively. - Utilize your analytical prowess to uncover patterns, trends, and insights that drive informed decision-making and uncover hidden opportunities. - Communicate insights that transcend mere data analysis by understanding the operational dynamics of brand, product, and marketing functions. Support these functions with insights derived from brand tracking, product testing, and consumer segmentation studies. Ideal candidates for this role are expected to have: - A minimum of 5-7 years of experience excelling in a Consumer Insights role, particularly within a fast-paced D2C environment. - A genuine passion for food and meat in the Indian context, with bonus points for being the resident cook among your social circle. - Proficiency in both qualitative and quantitative research methodologies, demonstrating versatility in conducting in-depth interviews and analyzing survey data. - A genuine enthusiasm for brand building from the ground up, showcasing a blend of curiosity, creativity, and positivity that inspires innovative thinking. - The ability to thrive in ambiguous situations, demonstrating a knack for finding intelligent solutions and navigating through uncertainty with confidence.,

SKEPS, a blockchain-based tech company, is offering an exciting opportunity for a UI/UX Designer to join their team. As a UI/UX Designer at SKEPS, you will play a crucial role in representing the company through creative designs and enhancing the user experience. In this role, you will collaborate closely with product managers, engineers, and other stakeholders to identify user requirements and develop engaging and user-friendly designs. You will utilize a variety of design and prototyping tools such as Figma, Adobe XD, Sketch, InVision, MarvelApp, Photoshop, and Illustrator to create wireframes, prototypes, and mockups for new features and enhancements. Conducting user research and usability testing will be a key aspect of your responsibilities to gain insights into user needs, preferences, and pain points. As a UI/UX Designer at SKEPS, it is essential to stay updated with design trends, industry standards, and emerging technologies to ensure the best possible user experience. You will be responsible for creating visually appealing user interfaces that align with the brand identity and improve overall user experience. Additionally, developing and maintaining design systems to ensure consistency across products and platforms will be part of your role. To be successful in this position, you should have a minimum of 2 years of experience in UX writing and research. An understanding of product specifications, user psychology, and the ability to conduct usability testing are also required. You should possess skills in creating personas, defining interaction models, and developing wireframes and prototypes based on user needs. Strong communication skills are essential for presenting design ideas and prototypes to developers, along with a keen eye for implementing layout adjustments based on user feedback. Overall, as a UI/UX Designer at SKEPS, you will be an advocate for user-centric design principles throughout the development lifecycle and contribute to the continuous improvement of the user experience. If you are a creative individual with a passion for designing innovative solutions and enhancing user interfaces, this role at SKEPS could be the perfect fit for you.,

Handling End to End Research Stages (Receiving Client Brief, Proposal Writing, Customized Questionnaire Building , Coordinating with the Scripting & the Analysis Team, Preparation of Research Instruments, Briefing the Project Management & Field Teams, Launching the Field Work, Quota Management, Preparing reports and presenting the key insights to clients) 1. Well versed with MR approaches of Product & Concept testing, Ad testing, Brand tracking, Consumer profiling, Segmentation, U&A, etc. 2. Conversant with MS Office and SPSS, with reasonable analytical bent of mind and skills 3. Should have a presentable persona, and should be able to interact with clients confidently. 4. Should possess strong verbal & written communication skills 5. Prior experience in well-known Market Research Organizations is a must This opening is only for experienced market research professionals and not applicable for freshers/people with irrelevant experience.

Handling End to End Research Stages (Receiving Client Brief, Proposal Writing, Customized Questionnaire Building , Coordinating with the Scripting & the Analysis Team, Preparation of Research Instruments, Briefing the Project Management & Field Teams, Launching the Field Work, Quota Management, Preparing reports and presenting the key insights to clients) 1. Well versed with MR approaches of Product & Concept testing, Ad testing, Brand tracking, Consumer profiling, Segmentation, U&A, etc. 2. Conversant with MS Office and SPSS, with reasonable analytical bent of mind and skills 3. Should have a presentable persona, and should be able to interact with clients confidently. 4. Should possess strong verbal & written communication skills 5. Prior experience in well-known Market Research Organizations is a must This opening is only for experienced market research professionals and not applicable for freshers/people with irrelevant experience.