Senior Associate, Paid Social Zeta Global

5.0 - 7.0 years

5 - 7 Lacs

Bengaluru, Karnataka, India

On-site

Responsibilities Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting) Analyze Facebook performance and make necessary optimizations to meet clients pacing and KPI goals Manage campaign reporting by compiling data from internal and external platforms Compile image sets for digital marketing campaigns Support campaign management team with ad-hoc requests Requirements Deep understanding of the paid social media ecosystem Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management YouTube ad experience a plus but not required BCA/BSC degree, including quantitative coursework Strong written communication skills Meticulous attention to detail Demonstrated analytical ability Interest in digital marketing trends Willingness to work during U.S. Eastern Standard Time (EST) hours

Posted 4 days ago

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