2 Community Activations Jobs

Job Title: Growth Marketing Lead Location: Bangalore (On-site) Experience: 48 years ( mid-level) Compensation: up to 30 LPA Reporting - CMO About the employer brand: The brand is on a mission to create Indias most immersive and trusted gadget-buying platform by bringing the experience home. Customers can book free in-home demos of the latest smart devices across categories, explore and compare options, and get personalized recommendations, all without visiting a store. By combining the ease of online browsing with the confidence of offline interaction, the brand empowers smarter, regret-free tech purchases. Role Overview As the Growth Marketing Lead , youll own and drive the full-funnel growth engine spanning performance marketing, CRM, content creation, brand partnerships, and on-ground society activations. Youll be responsible for building top-of-funnel demand and optimizing conversion across channels. Youre part creative storyteller, part data-driven marketer, equally comfortable brainstorming Instagram reels and fine-tuning ROAS on Meta. This is a high-ownership role where strategy meets hands-on execution. Job Description Society Activation & On-ground Demand Gen 1. Plan and execute community activations across premium housing societies (e.g., Sobha, Prestige). 2. Manage live demo events targeting 300+ households per society. 3. Capture leads, testimonials, and spark local word-of-mouth. Meta & Google Performance Marketing 1. Own execution across Meta and Google Ads. 2. Scale demos while optimizing CAC and funnel drop-offs. 3.Test formats videos, statics, reels and iterate based on funnel insights. Ad Films & Content Production 1. Collaborate with internal creative teams on UGC, scripted ads, and testimonials. 2. Assist with influencer shoots and ensure performance storytelling aligns with brand tone. Brand Collab & Mid-funnel Campaigns 1.Collaborate with partner brands to leverage high-intent user data (e.g., abandoned carts). 2. Run conversion-focused mid-funnel campaigns via ads + WhatsApp/CRM. 3. Build strong relationships with partner marketing teams. Influencer Marketing 1. Identify and manage influencers across categories like tech, home, and lifestyle. 2. Own briefing, execution, and performance tracking. 3. Repurpose content into ads and short-form video formats. CRM & Funnel Communication 1. Own WhatsApp, email, and SMS flows across the entire customer lifecycle. 2. Align closely with tech and CS teams for automation and handoff triggers. 3. Monitor performance metrics and run win-back and re-engagement campaigns. Social Media Strategy 1. Build and manage content strategy across Instagram, LinkedIn, and YouTube. 2. Post using brand + UGC + event content with strong design coordination. 3. Drive recall and excitement through weekly engagement. SEO & Organic Growth 1. Optimize SEO across product listings, demo pages, and blogs. 2. Research keywords and build backlinks for best gadgets, home demos, etc. 3. Track improvements in traffic, domain authority, and impressions. Job Requirements/Mandatory Skills Bachelors degree in Marketing, Business, Communications, or a related field. MBA is a plus 47 years in growth marketing, digital marketing, or performance-led roles Hands-on experience with Meta and Google Ads, managing campaigns end-to-end. Ability to plan and execute offline activations or society/community events. Familiarity with content production scripting, storyboarding, and coordinating video shoots. Practical understanding of SEO best practices keyword research, on-page optimization, and backlinks. Proven ability to manage social media channels like Instagram, LinkedIn, and YouTube. Willingness to work as an individual contributor and cross collaborate with internal/external teams. Good to have Excellent project management and cross-functional collaboration skills. Data-driven mindset with a bias for experimentation and iteration. What you get High-ownership role at a fast-growing consumer tech startup. A chance to build a category-defining offline+online experience. Exposure to full-funnel growth from on-ground activations to digital performance. Work directly with founders and cross-functional teams to shape strategy. About WinnerBrands At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/ Registration implies consent to our privacy policies Show more Show less

You are invited to be a Sales & Marketing Partner with Ariive India, a travel brand that is more than just a business - it is a movement aimed at redefining how India explores itself. As a Sales & Marketing Partner, you will have the opportunity to not just sell, but to also build and lead within this innovative venture. If you are someone who does not wait for opportunities but actively creates them, who can sell with strategy rather than desperation, and who thinks like a founder rather than a follower, then this role is tailored for you. We are seeking ambitious and self-driven individuals who believe in the power of brand psychology over traditional marketing tactics. Your responsibilities as a Sales & Marketing Partner will include driving regional sales, executing campaigns, and engaging in community activations. You will also be tasked with enhancing the visibility of luxury travel experiences and spearheading the growth of your city as if it were your own startup. By joining us, you will not be just another employee - you will be a partner with real earnings, ownership, and recognition. This role offers a path to future leadership within the organization for those who demonstrate exceptional capabilities and commitment. If you are confident in your abilities and believe you are uniquely suited for this opportunity, we encourage you to showcase your skills and prove that you are truly "built different". Please note that at Ariive India, we are not looking to hire in large numbers; instead, we are focused on selecting individuals who align with our vision and values. Given the personalized nature of this role and the high volume of applications we receive, only shortlisted candidates will be contacted. If you do not receive a response within 7 days of applying, please understand that the opportunity is not available at this moment. This is not a rejection but a matter of alignment with our current needs. We appreciate your interest in Ariive India and the confidence you have shown in our brand. Rest assured that the right timing for collaboration may still come in the future. Thank you for considering joining Team Ariive India and being part of our journey to transform the way India experiences itself.,