12.0 - 16.0 years

0 Lacs

karnataka

On-site

As the Head of Business Marketing at PhonePe, you will be leading the end-to-end customer acquisition and brand building efforts for two innovative ventures: Pincode and Indus. In this role, you will work closely with the Group CMO, the CEO of Pincode, and the CBO of Indus to drive significant impact in emerging markets through a "build, measure, learn, adapt" philosophy. Pincode is a revolutionary quick commerce approach that empowers local neighborhood stores for last-mile delivery, while Indus is an app store designed for India, offering applications in local languages. Your primary focus will be on crafting compelling brand narratives, executing integrated marketing strategies, and establishing a strong market presence for both ventures. Your responsibilities will include developing brand strategies, designing integrated marketing campaigns, creating engaging content, optimizing performance marketing channels, managing social media engagement, implementing CRM strategies, and collaborating across teams to align marketing efforts with business objectives. Additionally, you will be responsible for defining measurable goals, tracking performance, and fostering team leadership and development. For Pincode, you will drive user and store acquisition, co-marketing with partner stores, and hyperlocal marketing initiatives. For Indus, your focus will be on user acquisition, developer relations, and promoting a diverse app ecosystem. The ideal candidate will have at least 12 years of marketing leadership experience, expertise in brand building and performance marketing, and a track record of thriving in fast-paced environments. This is an exceptional opportunity to shape the future of two high-potential businesses in India and make a significant impact. If you are passionate about building strong brands, driving customer acquisition, and leading marketing initiatives in a dynamic startup environment, we invite you to apply. PhonePe offers a range of benefits for full-time employees, including insurance coverage, wellness programs, parental support, mobility benefits, retirement benefits, and other perks. Working at PhonePe provides a rewarding experience with a focus on creativity, opportunities for growth, and a collaborative work environment. Join us in our mission to innovate and redefine industries in India.,

Posted 1 month ago

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