Job Description CollegeVikalp.com is seeking a dynamic and creative Digital Marketing Executive to enhance our online presence, attract students, and boost engagement through digital channels. The role requires someone who understands youth engagement and has a passion for education and career development. Key Responsibilities :Develop and execute digital marketing campaigns across social media, email, SEO, and paid ads. Manage social media platforms (Instagram, Facebook, LinkedIn, etc.) to increase brand awareness. Collaborate with content creators for blogs, reels, creatives, and video content related to education and career guidance. Run paid campaigns on Google Ads and Meta platforms (Facebook & Instagram Ads). Monitor and report performance of campaigns using tools like Google Analytics, Meta Insights, etc. Optimize website content and improve SEO rankings through keyword research and link building. Coordinate with counsellors and academic teams to align campaigns with upcoming events, courses, or student success stories. Key Skills Required: Strong understanding of digital channels (SEO, SEM, Email, Social Media, etc.) Proficiency in tools like Canva, Google Analytics, Meta Ads Manager, and Mailchimp Basic knowledge of content marketing and storytelling Good communication and writing skills Analytical mindset and data interpretation ability Creative thinking with a problem-solving approach Contact Details 9752508845