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7.0 - 11.0 years
0 Lacs
pune, maharashtra
On-site
Ferrero is a renowned family-owned company with a global perspective and iconic brands like Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno, and Kinder Surprise. With a presence in over 50 countries and products sold in more than 170 countries, the Ferrero Group is cherished by generations worldwide. The key to our global success lies in our 40,000 dedicated employees, who embody care and quality to create a business, careers, and brands that we take pride in. You have the opportunity to be a part of this remarkable team. Ferrero is dedicated to fostering a diverse and inclusive culture where every employee feels valued, respected, and has equal opportunities. We believe in the unique talent of each individual and aim to nurture their abilities to achieve personal and professional success at Ferrero. Our diverse workforce creates a multicultural, innovative, and rewarding work environment. As an Assistant Manager - National Trade Marketing for Modern Trade, your primary responsibility is to provide support for all activities within your department and Channel. You will assist the head of Trade Marketing in implementing sales strategies and ensuring the execution of Ferrero Category strategies at the point of sale. Your key responsibilities will include: Channel Development & Activation: - Implement trade marketing strategies aligned with business objectives to drive sales growth. - Identify new chains/sub-channels and partnerships to enhance brand visibility. - Collaborate with sales teams to create channel-specific marketing plans for retail partners. - Execute in-store and online promotions, displays, and merchandising strategies. NPI and Campaign Management: - Analyze market trends, consumer behavior, and competitor activities to identify opportunities. - Develop and execute trade marketing campaigns in line with brand guidelines. - Implement POS materials and displays to enhance brand representation at the store level. Data Analysis and Reporting: - Utilize data analytics to measure campaign effectiveness. - Generate reports on key performance indicators (KPIs) and provide data-driven recommendations. Budget Planning & Management: - Develop and manage the trade marketing budget efficiently. - Monitor expenditures and provide budget updates to management. Collaboration with Sales & Cross-Functional Teams: - Work closely with the sales team to understand market dynamics and customer needs. - Provide strategic input for product assortment, pricing, and promotional activities. - Collaborate with cross-functional teams for integrated marketing efforts and product launches. Co-Packing & Global Projects: - Drive business through innovative co-packing initiatives. - Work on global projects for all brands and implement learnings from similar markets. Requirements: - Post Graduate/MBA degree preferred. - Minimum 7 years of experience in Trade Marketing operations, preferably in an FMCG environment. - Understanding of Modern Trade Business and fluency in English. To excel in this role and at Ferrero, you should be consumer and product-centric, dedicated to delivering exceptional results. Creativity, setting personal targets, and striving for innovative solutions are encouraged. Your ability to work independently, collaboratively, and demonstrate excellent organizational skills will contribute to your success in achieving team goals and building strong relationships with stakeholders.,
Posted 1 week ago
7.0 - 11.0 years
0 Lacs
pune, maharashtra
On-site
As an Assistant Manager - National Trade Marketing for Modern Trade at Ferrero, you will play a pivotal role in supporting all activities within your department and Channel. Your primary focus will involve assisting the head of Trade Marketing in implementing sales strategies and providing the necessary tools to execute the Ferrero Category strategies at the point of sale. Your responsibilities will include channel development and activation, where you will devise innovative trade marketing strategies aligned with overall business objectives to drive sales growth. You will also be tasked with identifying new chains/sub-channels and partnerships to expand the brand's presence while collaborating with sales teams to create channel-specific marketing plans for key retail partners. Additionally, you will analyze market trends, consumer behavior, and competitor activities to identify opportunities and threats. You will oversee the development and execution of trade marketing campaigns, ensuring alignment with brand guidelines and promotional calendars while implementing effective in-store and online promotions, displays, and merchandising strategies. Utilizing data analytics, you will measure and evaluate the effectiveness of trade marketing campaigns, generating reports on key performance indicators and making data-driven recommendations for continuous improvement. You will also be responsible for developing and managing the trade marketing budget, ensuring cost-effectiveness and efficient allocation of resources, and providing regular budget updates to management. Collaboration with the sales team and cross-functional teams will be essential in understanding market dynamics, customer needs, and retailer requirements. You will provide strategic input to optimize product assortment, pricing, and promotional activities, ensuring integrated marketing efforts across various functions. Moreover, you will contribute to product launches, ensuring alignment with trade marketing objectives. Innovation will be key in driving business through co-packing initiatives and global aligned projects for all brands. Leveraging your experience in Trade Marketing operations, preferably in an FMCG environment, and your understanding of the Modern Trade Business, you will play a crucial role in the success of Ferrero. To excel in this role and at Ferrero, you should be consumer and product-centric, dedicated to delivering exceptional results for consumers worldwide. Creativity, setting personal targets, and pushing for better ways to work are encouraged at Ferrero. Your ability to work independently, proactively, and as a team member, along with strong organizing skills and collaboration abilities at all levels, will be instrumental in achieving team goals and building strong relationships with stakeholders.,
Posted 1 week ago
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