Performance Enhancement Lead MarTech & Data Analytics The House of Abhinandan Lodha

8.0 - 12.0 years

0 Lacs

maharashtra

On-site

Abhinandan Ventures is a collective of high-growth new-age businesses that support ambitious ideas to create disruptive businesses. The company provides patient capital for value creation and fosters a culture of performance-driven leadership. They specialize in cultivating consumer-centric brands at the forefront of innovation, shaping industries with sound business practices. The House of Abhinandan Lodha, a consumer tech brand under Abhinandan Ventures, disrupts traditional land ownership by leveraging technology to make land more accessible, flexible, and secure. Their mission is to create intergenerational wealth for consumers by reinventing the land buying process and promoting sustainable development practices. As part of the corporate philosophy, The House of Abhinandan Lodha emphasizes transparency, sustainability, and social responsibility in all dealings. They use technology to digitize land ownership, simplify investments, and enhance lifestyle amenities, aiming to make land ownership a younger, nimbler, and more viable asset for all. The role of a Performance Enhancement Lead at The House of Abhinandan Lodha involves driving data-driven marketing transformation by integrating MarTech capabilities with robust data analytics. The selected candidate will be responsible for managing the marketing technology stack, enhancing marketing efficiency, and leveraging data insights to drive growth, customer engagement, and ROI. Key Responsibilities: - Define and lead the integrated MarTech and data analytics roadmap aligned with business goals - Drive performance marketing efficiency by integrating Salesforce platforms and tools - Implement and optimize Salesforce Marketing Cloud and Salesforce Data Cloud - Develop and manage marketing automation frameworks using CRM and customer data platforms - Utilize analytics tools like Tableau and Google Analytics for actionable insights - Implement predictive analytics for lead scoring, customer segmentation, and churn prediction - Oversee personalization engines, recommendation systems, and ML models - Ensure seamless integration of AdTech, CMS, and DXP platforms for unified marketing operations - Collaborate with cross-functional teams for data-driven marketing strategy - Monitor and report on marketing performance metrics, leading performance enhancement initiatives Key Requirements: - 8-12 years of experience in MarTech, CRM, and Data Analytics roles - Expertise in Salesforce Marketing Cloud, Salesforce Data Cloud, and CDP platforms - Hands-on knowledge of marketing automation, web analytics, Tableau, and data storytelling - Experience with ML models in marketing contexts and understanding of AdTech integrations - Ability to drive measurable outcomes through partnership with business and tech teams Key Attributes: - Strategic and analytical thinker with strong execution capability - Ownership and ability to work across functions in a fast-paced environment - Excellent communication and stakeholder management skills - Passion for marketing innovation and data-driven growth The Performance Enhancement Lead at The House of Abhinandan Lodha plays a crucial role in driving marketing transformation and accelerating business growth through technology and data-driven strategies.,

Posted 2 weeks ago

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