Assistant Manager Product Marketing ALIQAN Technologies

12.0 - 16.0 years

0 Lacs

maharashtra

On-site

As an Assistant Manager in Product Marketing, you will be responsible for creating and executing Go-To-Market (GTM) plans for product and partner launches. Your role will involve setting up merchant journeys, tracking key metrics such as Monthly Active Users (MAU), feature adoption, and cross-selling effectiveness. Additionally, you will collaborate on sales enablement content like FAQs and decks, and manage GTM checklists to ensure go-live readiness. You must possess expertise in GTM execution, product positioning, and campaign management for both web and mobile platforms. Proficiency in metrics tracking, ROI analysis, and experience with tools like Jira, ZOHO CRM, Google Analytics, and CMS (Strapi) is essential. Familiarity with marketing automation tools like MoEngage, CleverTap, and WebEngage will be advantageous. Strong communication skills and the ability to collaborate effectively across different functions are crucial for success in this role.,

Posted 1 month ago

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