Job Title: Senior Content Writer – Real Estate Portal Location: Chennai Employment Type: Full-time About Us: We are a fast-growing real estate platform focused on providing innovative property solutions to homebuyers, investors, and real estate professionals. With a strong commitment to quality content and customer engagement, we’re looking for a talented Senior Content Writer who can bring our brand to life through compelling narratives and strategic content. Role Overview: As a Senior Content Writer, you will be responsible for creating, managing, and optimizing high-quality content across our website, blog, email campaigns, social media, and other digital channels. Your deep understanding of the real estate industry will help inform and educate our audience, drive traffic, and support our overall marketing and SEO goals. Key Responsibilities: • Write clear, engaging, and SEO-optimized content for blogs, landing pages, guides, listings, newsletters, and more • Create thought-leadership articles, market reports, and in-depth analysis of real estate trends • Collaborate with marketing, product, and SEO teams to develop content strategies that align with business goals • Edit and proofread content to ensure accuracy, grammar, and brand consistency • Conduct research on market trends, competitors, and customer needs to ensure content relevancy • Manage and update the content calendar Requirements: • 4+ years of experience in content writing, preferably in the real estate or property tech sector • Exceptional writing, editing, and storytelling skills • Solid understanding of SEO best practices • Ability to simplify complex topics for a general audience • Strong research and analytical skills • Bachelor’s degree in English, Journalism, Marketing, or a related field
