Channel Strategist

Summary

Marketing Communications (Marcom) is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. nnThe India team develops and manages compelling marketing communication efforts that support Apple's rapid growth in this region. We are seeking an experienced Channel (Partner) Strategist who would play a vital role in shaping how we show up within our partners marketing, advertising and customer experience. They will combine a deep understanding of brand and business opportunities both within Apple and our partners organizations, along with consideration for customer needs throughout their journey, to develop initiatives that drive ours and our partners business.n

Description

The Channel Strategist is a highly cross-functional role that will identify and develop effective and innovative work that solves marketing and business challenges. As a Partner Strategist, this role focuses on designing initiatives that scale to partners in markets around the world. It will include work across content and campaigns, online experience, e-commerce, advertising, media, social, CRM and in-store. This is a partner-facing role involving regular collaboration with key external partners. n

Minimum Qualifications

12+ years experience in a strategic role at a brand or agencynnDeep understanding of current full-funnel brand, marketing and customer experience approaches, including digital and traditionalnnProven track record of connecting business and marketing objectives with effective customer-facing solutionsnnSkilled at creating clarity and alignment with senior and cross-functional team members, across both internal and partner organizationsnnStrong communication skills, with the ability to write and deliver a clear and actionable briefn

Preferred Qualifications

Experience working with retailers and delivering strategy for e-commerce and social platforms, either in-house or in an agency capacitynnHistory of working in a strategic role in-house, preferably for a global brand with similar channel initiativesnnExperience in understanding, interrogating and distilling data and insights from a broad range of sourcesnnStrong ability to connect dots and quickly identify the correct strategy, especially when there are many possible optionsnnHighly collaborative with the agility to lean into and build on diverse viewpointsnnA bold, entrepreneurial mindset with the curiosity and drive to pursue new opportunitiesn