Channel Marketing Manager, TV Channel

Role Overview: As a key member of the marketing team at JioStar, you will play a critical role in contributing to the overall growth of the channel by managing various media roll-outs for new launches and sustaining shows. Your responsibilities will include overseeing on-air, PR, digital, and other media campaigns, collaborating with internal and external teams, and translating brand and show strategies into effective marketing plans. Key Responsibilities: - Support the show marketing lead in creating and executing media plans for respective shows - Position creatives (Promos) effectively for respective shows - Identify potential opportunities and red flag issues based on trends for respective shows - Collaborate with internal teams such as Digital, OAP, Graphics, Content, PR, Traffic, and Presentation - Collaborate with external teams from media, creative, and research agencies - Prepare business presentations for leadership when required - Translate brand/show strategies into marketing plans to engage viewers - Work closely with the research team to gather consumer insights for marketing initiatives - Stay updated on market trends, consumer behavior, and competitors" activities to identify channel opportunities - Collaborate internally with Programming, Communication, Consumer Insights, Media Planning, Central, Social Listening, Legal, Sales, and Distribution teams - Collaborate externally with Media, Digital, On-ground, PR, Research, and Advertising agencies Qualifications Required: - Passion for understanding consumer behavior and transforming insights into marketing strategies - Experience in developing 360-degree marketing plans across multiple channels - Interest in general entertainment category, including fiction shows, talent shows, and events - Working knowledge of digital marketing tools and social media is advantageous - Basic understanding of TV viewership data and its application in marketing is a plus Preferred Education & Experience: - Minimum of 7 years of experience in TV, OTT, or advertising agency - Postgraduate qualification is required (Note: Additional details about the company were not provided in the job description.),