Performance Marketing Specialist
Job Description Chakraview Creative Labs, headquartered in Namma Bengaluru, is a dynamic digital solutions company with a global presence. We are a lean team of creators and digital experts on a mission to craft innovative yet cost-effective marketing solutions for brands. Our specialties span digital marketing, branding, content creation, SEO, analytics and more - ll driven by a passion for creativity and results. If you thrive on datardiven stratecy and live for skyrocketing ROAS you will fit right in with our energetic team! Role Overview : Were looking for an Performance Marketer with 2-3 years of hands-on experience in managing Google Ads, Meta (Facebook/lnstagram) Ads and other performance channels. In this role, you will plan, execute, and optimize multi-channel campaigns that propel client growth. This is a full-time, onsite position in Bengaluru. You will be collaborating with our design, content, and strategy teams to create impactful campaigns. Key Responsibilities Campaign Strategy & Execution: Plan and launch paid campaigns across Google, Meta and other channels to drive lead generation and conversions, aligning with client objectives (e.g., sign-ups, sales). Optimization & A/B Testing: Monitor daily performance data and conduct A/B tests on ad creatives, copy and targeting to continually improve CTR and conversion rates. Budget Management : Manage and allocate advertising budgets effectively to maximize ROI/ROAS while keeping CPA/CPL within targets. Analytics & Reporting: Track campaign performance and analyze key metrics; generate weekly/monthly reports on KPIs, providing insights and recommendations for improvement. Cross-Functional Collaboration : Work closely with ad creative and content teams to develop high-impact the copy and visuals. Coordinate with the social media team to align paid campaigns with organic efforts. Stay Updated: Keep up-to-date with the latest trends and platform updates in PPC (Google algorithm changes, Meta Ads features, etc.) and proactively apply best practices to our campaigns. Qualifications & Requirements 4-7 years experience in performance/digital marketing, specifically in planning and optimizing campaigns on Google Ads and Facebook/Instagram Ads. Experience with additional platforms (Linkedln Ads, Twitter, YouTube) is a plus. Analytical Skills: Proficiency in Google Analytics and other analytics tools to track website traffic and campaign performance. Strong ability to interpret data and transform insights into actionable changes. Technical Know-how: Hands-on experience with keyword research tools, A/B testing methodologies, and conversion rate optimization techniques. Google Ads and Facebook Blueprint certifications are advantageous. Creative Mindset : Ability to craft or guide compelling ad copy and collaborate on eye-catching creatives that resonate with target audiences. Attention to detail in landing page experience and funnel optimization. Communication & Teamwork : Excellent communication skills to liaise with clients and internal teams. A knack for teamwork and the startup mindset - adaptability, proactiveness, and eagerness to learn. EdTech Experience (Bonus): Familiarity with marketing for EdTech platforms or education sector clients is a plus, as many of our projects intersect with the education domain. Why Chakraview ? When you join Chakraview Creative Labs, you become part of a vibrant team that values innovation and growth. We foster an environment that encourages creative experimentation and continuous learning - whether it's brainstorming with our branding gurus or fine-tuning video campaigns with our in-house filmmakers. We offer you the chance to grow fast in your career,take ownership of impactful projects and help shape solutions for diverse industries. If you're ready to make an impact in a company that's making waves in digital marketing, we'd love to hear from you! Write to us talent@chakraview.co Chakraview Creative Labs is an equal opportunity employer. All qualified candidates will receive consideration without regard to race, religion, gender, or background. We're excited to build a diverse and inclusive team in the heart of Bengaluru!