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3.0 - 7.0 years
0 Lacs
noida, uttar pradesh
On-site
You are a skilled and results-driven Facebook & Google Ads Specialist sought to join our team. Your expertise lies in planning, implementing, and optimizing ad campaigns across Facebook and Google platforms, specifically tailored to the USA market. Any experience in running mass tort campaigns will be a significant advantage in this role. Your critical role involves driving lead generation, increasing conversions, and maximizing ROI for our business. You will navigate the unique challenges and opportunities of the U.S. digital advertising landscape. Your responsibilities include developing, launching, and managing high-performing ad campaigns on Facebook and Google platforms targeting the USA market. Conduct A/B testing to identify optimal ad creatives, copy, and targeting strategies. Monitor and analyze ad performance metrics such as CTR, CPC, CPA, ROAS, and impressions. Design and execute effective mass tort campaigns, focusing on compliance, targeting, and scalability. Collaborate with marketing teams to design strategies aligned with business objectives, particularly for the U.S. market. Research and implement innovative tactics to stay ahead in the competitive U.S. digital advertising space. Leverage insights from consumer behavior trends and legal advertising standards in the USA. Work closely with the creative team to develop engaging ad copy, visuals, and videos tailored to U.S. audience preferences. Ensure consistency in brand messaging and compliance with U.S. advertising regulations. Build and refine audience personas using advanced targeting tools. Utilize re-targeting, lookalike audiences, and Geo-targeting for enhanced reach and conversion rates. Analyze and interpret customer data, focusing on insights relevant to U.S.-specific demographics and behaviors. Manage and optimize advertising budgets to maximize ROI, with a particular focus on high-ROI mass tort campaigns. Provide detailed forecasts and track spending to ensure cost-efficiency. Generate detailed performance reports and share actionable insights with stakeholders. Use data analytics tools to identify opportunities for campaign improvement and demonstrate the impact of campaigns, especially mass tort initiatives. Qualifications ideally include a Bachelor's degree in Marketing, Advertising, Business, or a related field. Proven experience managing Facebook and Google Ads campaigns tailored to the USA market is required. Strong understanding of audience segmentation, bidding strategies, and campaign optimization for mass tort campaigns is essential. Expertise in tools like Facebook Ads Manager, Google Ads, Google Analytics, and similar platforms. Additionally, experience with analytics tools such as Google Data Studio, Tableau, or Power BI will be beneficial. Excellent written and verbal communication skills along with strong problem-solving skills and attention to detail are necessary. Preferred skills include familiarity with tools like SEMrush, Ahrefs, or other SEO tools. Experience in SaaS or B2B advertising for the USA market is a plus. Certification in Google Ads or Facebook Blueprint is preferred but optional. Proven experience running compliant and scalable mass tort campaigns and knowledge of GDPR and CCPA compliance related to digital advertising are advantageous. Please note that this is a permanent Night Shift position from Monday to Friday. Send your resume to Rahul@halcommarketing.com.,
Posted 1 day ago
3.0 - 5.0 years
0 Lacs
pune, maharashtra, india
On-site
About OnlineSales.ai Built by ex-Amazon ad-tech experts, OnlineSales.ai offers a future-proof Retail Media Operating System - boosting Retailer's profitability by 7% of Sales! We are an Enterprise B2B SaaS startup, based out of Pune India. With OnlineSales.ai's platform, Retailers activate and delight 10x more Brands by offering an omni-channel media buying experience, advanced targeting, analytics & 2x better ROAS. Tier 1 Retailers and Marketplaces globally are accelerating their Monetization strategy with OnlineSales.ai and are innovating ahead of the market by at least 2 years. About the Role This is a full-time on-site role in Pune for a Senior Information Security Analyst at OnlineSales.ai. As a Senior Security Analyst, you will take a leading role in safeguarding our digital infrastructure and ensuring our systems are future-proof against potential threats. You'll dive deep into all aspects of security, from managing our VPC and firewall configurations to detecting and mitigating fraudulent traffic. This role is crucial for setting up, maintaining, and evolving our security frameworks to keep pace with industry advancements and regulatory requirements. What will you do @OnlineSales Develop and enforce policies and procedures to ensure the protection of IT infrastructure and data. Lead compliance activities related to SOC 2, ISO 27001, GDPR, and CCPA. Analyze and improve existing security systems and propose strategic solutions for long-term security improvements. Conduct security assessments and audits, and manage remediation plans. Collaborate with IT and development teams to integrate security measures into network architectures and cloud services. Monitor security vulnerabilities and threat intelligence to anticipate and mitigate potential threats. Manage incident response You will be a great fit, if you have : Minimum of 3 years of experience in a cybersecurity role with hands-on experience in compliance and operational security. Strong understanding of network security, VPC management, firewalls, and intrusion detection systems. Proven track record in handling SOC 2, ISO 27001, GDPR, and CCPA compliance. Bachelor's degree in Information Technology, Computer Science, Cybersecurity, or a related field. Certifications such as CISSP, CISM, or similar will be highly regarded. Why OnlineSales.ai Startup-y . We believe Startup is a mindset. It's about being scrappy, being nimble, solving tough problems with constrained resources, and more. It's about working hard and playing hard Enterprise SaaS . Opportunity to work with an Enterprise Product SaaS firm with aspirations of growing 10x across the globe AI-led Retail Tech . We are working to digitize & democratize one of the most exciting and growing verticals - Retail Tech leveraging data, machine learning, and automation (culmination of ad-tech, mar-tech, and analytics for Retail vertical) Meaningful work . This is not just a job. You can find a job anywhere. This is a place for the bold to get paid who make a real impact on business No red tape . Say goodbye to pointless meetings or political hoops to jump through. We're scrappy, believe in autonomy, and empower our teams to do whatever it takes to do the unthinkable Problem Solving . We ignite the best in you. We exist not only to deliver meaningful innovation but to ignite and inspire the creative problem-solver in you Quirky & fun . Enjoy new skills and hobbies like being a quiz master, playing board games, trying your hands on percussion, playing Djembe, and spreading love within the org!
Posted 1 week ago
2.0 - 4.0 years
10 - 11 Lacs
Bengaluru
Work from Office
Design and implement privacy programs. Conduct PIAs, RoPA, and gap assessments. Advise on GDPR, DPDP, CCPA. Support privacy governance, third-party risk, ISO 27001/27701, and audit readiness.
Posted 2 months ago
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