Experience: 3+ Years Roles and Responsibilities Social Media Strategy & Execution: Develop and implement a results-driven social media strategy tailored to the IT industry. Plan and manage content calendars across platforms like LinkedIn, Twitter, Facebook, Instagram, and YouTube. Schedule, publish, and monitor daily posts to ensure timely engagement with the audience. Stay up to date with platform algorithm changes and adjust strategies accordingly. Content Development & Brand Messaging: Create engaging, informative, and visually appealing content that reflects the organization’s brand, tone, and technical expertise. Collaborate with internal teams (product, tech, HR) to generate content that showcases company culture, case studies, product features, and industry thought leadership. Work with designers to produce creative assets (images, videos, infographics) aligned with campaigns. Community Engagement: Actively monitor social media platforms, respond to comments, and engage with followers to foster brand loyalty and trust. Handle queries, feedback, and interactions in a timely and professional manner. Identify opportunities to initiate or join conversations relevant to the IT sector. Campaign Management & Promotions: Plan and run paid social campaigns to promote services, events, hiring drives, or product launches. Manage advertising budgets across social platforms and ensure optimal ROI. Track and analyze campaign metrics such as reach, engagement, CTR, and conversions. Analytics & Reporting: Use tools like LinkedIn Analytics, Meta Insights, or Google Analytics to measure performance. Create monthly performance reports highlighting KPIs, growth metrics, and actionable insights. Recommend data-backed improvements to enhance future campaigns. Market Intelligence & Trends: Research industry trends, hashtags, competitor activity, and audience behavior to inform content and engagement strategy. Leverage trending topics and news within the IT domain to position the company as a thought leader. Internal Collaboration: Coordinate with sales, HR, design, and development teams to support campaigns like talent acquisition, product launches, webinars, and client case studies. Ensure brand consistency across all digital and offline touchpoints. Skills Technical Skills - SMM, Web Analytics, Marketing Automation, Social Media Advertising Creative Skills - Copywriting, Graphics design(basic) Analytical Skills Communication Skills Motives Passion for Social Media Marketing Desire to Drive Impact Growth-Oriented Customer-Centric Innovative Knowledge Social Media Marketing Trends Consumer Behavior Social Media Marketing Tools Branding & Messaging Legal & Ethical Aspects Job Type: Full-time Pay: ₹300,000.00 - ₹360,000.00 per year Schedule: Monday to Friday