Senior Analyst HCP Campaign Operations Sanofi

5.0 - 8.0 years

3 - 7 Lacs

Hyderabad

Work from Office

As Senior Analyst HCP Campaign Operations, within our Hyderabad Hub, you'll plan and execute market-driven campaigns, make data-driven business recommendations, and create insightful presentations You'll optimize omnichannel strategies in SFMC, leveraging your knowledge of campaign automation and data segmentation to provide valuable recommendations, Main Responsibilities Master available data to provide recommendations on metrics for campaign tracking at channel/content/customer levels Identify underperforming channels or campaign elements and root causes Coordinate with Campaign Specialist to leverage A/B testing to determine the most effective content for each channel Review reports including predefined key performance indicators (KPIs) and analysis Review standard templates for reporting, automating data extraction where possible to reduce manual effort Guide in-depth analysis of channel-specific data and campaign flows Identify trends within individual channels, such as best-performing times, audience segments, or content types Highlight data insights like top-performing campaigns, areas for cost optimization, and engagement spikes Segment reports by channel (email, social, in-store, paid media) and campaign types, so that business partners can easily review performance Supervise data aggregation from all channels (e-g, website, CRM, social, paid media) into a unified report Implement simple attribution models to show how different touchpoints contribute to overall conversions Review data findings into digestible insights, clearly outlining whats working and what needs adjustment Run specific reports or pull targeted data for deep-dives into certain campaigns, audience segments, or geographic performance Proactively suggest improvement measures to the current process People : (1) Work with cross-functional Omnichannel teams to understand the requirement for their respective teams; (2) Maintain effective relationship with the stakeholders within the allocated GTMC pillar and cross-pillars with an end objective to ensure adherence and effectiveness of customer-engagement strategy/plans; (3) Constantly assist project team for communication/trainings on methods / processes / tools / platforms (4) Partner with Manager/Leads for individual development plans; (5) Collaborate with cross-functional teams in GTMC to train for continuous improvement/digital transformation/agile mindset/thoughtful risk taking; (6) Provide proactive recommendations on operational excellence and play an active role to follow the best practices in relation to processes, communications, training management, documentation and technical requirements Performance : (1) On-time tracking of effectiveness KPIs and report publishing; (2) Effectively communicate with field force/Omnichannel teams to constantly improve quality and productivity; (3) Recommend and implement tactical process improvements within the department and division-wide Process : (1) Monitor compliance and take actions as required to ensure 100% compliance; (2) Collate and publish metrics & reports as per defined frequency; (3) Stay up to date on current industry trends and Omnichannel; (4) Maintain understanding of continuous improvement techniques, and agile methodology; (5) Contribute to overall quality enhancement; (6) Secure adherence to compliance procedures and internal/operational risk controls in accordance with any and all applicable regulatory standards; (7) Leverage advanced training delivery tools and techniques for enhancing the effectiveness of customer experience Stakeholder : (1) Work closely with GTMC/Omnichannel pillars (Global, Local, and Hub to deliver best-in-class capabilities About you 5-8 years of experience in campaign/content analytics, preferably SFMC Desirable experience in pharmaceuticals / healthcare/ FMCG industry and scientific context mediation 1-2 years of experience in customer facing (CF)/field force, omnichannel marketing, digital marketing or related field is preferred Soft Skills Stakeholder management Good written and verbal communication skills Ability to work independently and within a team environment Strong organizational and time management skills to effectively manage completing work activities Technical Skills Knowledge of key CF operations/channels/digital platforms (Veeva Vault/OneCRM/SFMC) is preferred; subject matter expertise in SFMC capabilities (i-e Audience Studio, Datorama, Interaction Studio, Journey Builder)/SFMC Specialist Certification is a plus Knowledge of HTML and CSS SQL and data transformation is a plus Knowledge of key project management tools (i-e Jira, Trello); CRM tools (i-e Veeva); Segment tool Project management Proficient in using various digital tools and Data & Analytics platforms for analyzing/creating reports (MS office tools, PowerBI, Adobe); experience working with Social Media Platforms is desirable Education University degree level (Graduate degree, preferably in science) Additionally, relevant advanced/postgraduate degree in life sciences/business analytics / management / pharmacy / similar discipline is desirable Languages Excellent knowledge of English language (spoken and written) Why choose us Bring the miracles of science to life alongside a supportive, future-focused team Discover endless opportunities to grow your talent and drive your career, whether its through a promotion or lateral move, at home or internationally Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeksgender-neutral parental leave Collaborate on impactful campaigns with a team that values data-driven insights and innovative marketing strategies Enhance your expertise with advanced tools like SFMC and benefit from ongoing professional development opportunities Pursue Progress Discover Extraordinary, Progress doesnt happen without people people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen You can be one of those people Chasing change, embracing new ideas and exploring all the opportunities we have to offer

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