11.0 - 15.0 years

0 Lacs

haryana

On-site

About EssenceMediacom: EssenceMediacom is a leading WPP media brand that operates as a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. Our agency helps clients navigate the modern marketing landscape, understand consumer behavior, and discover the breakthroughs needed to succeed. We are designed for the new communications economy, focused on data & technology, driven by people & algorithms, embracing diverse perspectives, and committed to continuous evolution. Role Summary And Impact: We are currently seeking a Senior Business Director to join our team. In this role, you will be responsible for leading Media Planning initiatives for market-leading brands. The ideal candidate should possess a comprehensive understanding of media strategy and planning. Reporting to: Head of the Business 3 Best Things About This Job: 1. Working on a cult brand and in the global market 2. Digital core to the business, but not e-business 3. Evangelizing Tech innovation to build efficiencies Media Planning & Strategy: Collaborate closely with an Integrated planning team to provide guidance on media planning strategies with a focus on platform depth. Develop a strategic mindset that involves audience analysis, creating approach notes, and leveraging WPP Media vertical offerings to tailor presentations for clients. Client Success: Gain insights into client objectives and industry trends across various product categories. Lead client review meetings and ensure the delivery of successful media solutions across digital media, offline media, content marketing, and brand associations. Manage Campaign Supervision Team: Supervise a team of campaign supervisors, leveraging your expertise in platform nuances to optimize campaign performance. Provide guidance on campaign optimization and work with the Planning team to deliver timely reports. Campaign and Business Reporting: Collaborate with planners and reporting experts to build and deliver campaign reports and post-campaign analysis. Ensure alignment between media delivery, reports, and business objectives. Work on automating reports with automation experts in WPP Media. Team Management: Demonstrate the ability to manage large teams focused on Performance marketing, from strategizing to delivery and client engagement. Develop partnerships with key publishers and affiliates to enhance campaign performance. In Three Months: Integrate all components of the integrated media ecosystem to offer holistic solutions to clients. Introduce digital channels and optimize media mix for existing clients. Lead the team of planners effectively. In Six Months: Master the art of pitching integrated media products to clients. Collaborate with diverse teams of media buyers and planners across various media platforms. Prepare to lead and deliver comprehensive reviews. In 12 Months: Establish yourself as a champion in digital marketing solutions. Stay updated on the latest trading techniques and manage relationships with top publishers and channel partners effectively. Skills And Experience: - Minimum 11-12 years of experience in media planning and strategizing - Strong communication and presentation skills - Proficient in team management and client business metrics - Understanding of programmatic landscape and digital advertising technologies - Analytical skills and familiarity with performance metrics - Interpersonal skills and abreast with the latest digital advertising technologies - Experience with affiliate and programmatic technologies Life At WPP Media & Benefits: At WPP Media, we are dedicated to investing in our employees" growth and development. We provide opportunities to collaborate within the global WPP Media & WPP networks, enabling employees to expand their knowledge and skills in marketing and advertising. We foster a culture of respect and equal opportunity, where everyone can thrive and progress in their careers. WPP Media is an equal opportunity employer and considers all applicants without discrimination. We aim to create an inclusive work environment where every individual feels valued and has equal opportunities for career advancement.,

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