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2.0 - 6.0 years
0 Lacs
karnataka
On-site
As a member of the goFLUENT Marketing team, you will play a crucial role in automating marketing efforts and aligning them with lead generation and database management strategies. Your primary focus will be on email marketing, utilizing Marketo for automation to support our global sales teams. Your responsibilities will include creating and tracking email campaigns, working closely with content writers and web developers, and collaborating with the lead generation team to execute outbound marketing campaigns effectively. You will work alongside marketing coordinators to design email campaigns tailored to different markets and manage various aspects of email campaigns such as template designs, calls-to-action, and content. Segmenting contact lists based on user behaviors, maintaining data quality within the marketing database, and optimizing email sends will be essential tasks in this role. Additionally, you will analyze marketing and sales data to derive insights and recommendations for optimization. To excel in this role, you should possess a high level of English proficiency (minimum B2) and have experience with HTML coding. Proficiency in Microsoft Office Suite and G-Suite, strong analytical skills, and familiarity with email marketing concepts and metrics are also required. The ability to manage multiple projects simultaneously, technical proficiency, and strong communication skills are key attributes for success in this position. It would be advantageous to have experience in creating email marketing campaigns and web landing pages using Marketo. By joining our vibrant team at goFLUENT, you will have the opportunity to work in an innovative environment that values both stability and growth. We offer competitive compensation, comprehensive benefits, world-class learning opportunities, modern recreational facilities, and a healthy work-life balance. Our culture is defined by our commitment to equal opportunities, professional growth, and a supportive work environment guided by integrity, respect, and excellence. If you are eager to be part of a dynamic team that celebrates success, fosters a culture of inclusivity, and values personal and professional development, we invite you to join us at goFLUENT. Watch our video to learn more about goFLUENT and the exciting opportunities that await you within our global organization. Let goFLUENT be your next career destination, where you can grow, learn, and make a meaningful impact on a global scale.,
Posted 1 month ago
3.0 - 7.0 years
0 Lacs
karnataka
On-site
As a PPC Specialist at Sagacious Infosystems Private Limited, your primary responsibility will be to design, implement, and manage PPC campaigns across various platforms, with a focus on Google Ads. You will conduct in-depth keyword research and audience targeting to create effective campaigns, and optimize them for maximum ROI by utilizing bid strategies, ad placements, and budgets. Your expertise in Google Ads will be crucial as you manage campaigns across different categories such as Search, Display, Shopping, and Video (YouTube). You will analyze campaign performance metrics like CTR, CPC, and conversion rates, and make data-driven decisions to enhance results. It will be essential to stay updated on Google Ads features, updates, and best practices to ensure campaign success. Performance tracking and reporting will be a key aspect of your role, where you will monitor campaign performance using tools like Google Analytics. Generating detailed reports on campaign outcomes, identifying trends, and recommending optimization strategies will be vital to drive continuous improvement. Collaboration with content creators and designers is essential to develop compelling ad creatives. You will work closely to test and refine ad copy, visuals, and landing pages to enhance overall performance. Additionally, you will be involved in developing and executing comprehensive digital marketing strategies aligned with the business objectives, exploring new PPC opportunities, and staying abreast of emerging trends in digital advertising. Team collaboration is also a significant part of the role, where you will coordinate with SEO, social media, and content teams to ensure cohesive marketing efforts. Furthermore, you will be responsible for training and guiding junior team members on PPC best practices to foster their growth and development. Sagacious Infosystems Private Limited, incorporated on 12 February 2010, is a company involved in software publishing, consultancy, and supply. The company specializes in providing software solutions tailored to meet the specific needs of users. This includes ready-made software, operating systems software, business applications software, computer games software, and web-page design services. As a part of the team, you will have the opportunity to contribute to the company's growth and success by leveraging your expertise in PPC campaign management and digital marketing strategies.,
Posted 1 month ago
1.0 - 5.0 years
0 Lacs
bhubaneswar
On-site
As a Sales and Marketing Executive for agriculture products, you will play a crucial role in leading marketing initiatives and driving sales growth. Your primary focus will be on implementing both B2B and B2C strategies to enhance brand visibility and increase market share in the agricultural industry. Your responsibilities will include developing and executing multi-channel marketing campaigns, driving product sales, establishing and nurturing client relationships, and meeting sales targets. It will be essential for you to analyze market trends, position products competitively, manage customer relationships to ensure satisfaction and retention, and collaborate with internal departments to align marketing and sales efforts. In addition, you will be responsible for supervising marketing and sales teams, handling budgeting, tracking ROI, and reporting on sales performance. Your ability to effectively communicate, lead, and leverage digital marketing tools will be critical to your success in this role. To qualify for this position, you should hold a Master's degree in Marketing, Business, Agriculture, or a related field and have a minimum of 1 year of relevant experience in sales and marketing, preferably within the agriculture industry. Strong digital marketing skills, excellent communication abilities, and effective leadership qualities are essential for this role. Preferred skills for this position include a deep understanding of the agriculture ecosystem and customer segments, experience working with farmers, cooperatives, and agri-distributors, as well as proficiency in sales forecasting and campaign reporting. This is a full-time, in-person role with the potential for internship opportunities. The compensation package includes a performance bonus, and the schedule will follow a fixed shift. Fluency in English is preferred for this position, and the work location will be on-site. If you are interested in this position, please reach out to the employer at +91 8763889700 for further discussions.,
Posted 1 month ago
0.0 - 4.0 years
0 Lacs
haryana
On-site
As an Intern - Influencer Marketing at our company, you will play a crucial role in supporting the influencer marketing process. Your responsibilities will include assisting with influencer outreach, campaign coordination, and reporting. Your key responsibilities will involve managing an influencer database by compiling and updating a list of influencers categorized by type (Mega, Micro, Macro) to ensure effective outreach. You will also be responsible for reaching out to identified influencers for collaboration opportunities on brand campaigns. Additionally, you will assist in coordinating with influencers throughout campaign execution, ensuring clear communication and adherence to timelines. In this role, you will be expected to prepare and present reports on campaign performance, capturing key metrics and insights for further analysis. You will also conduct market research on influencers and social media platforms to identify trends and opportunities for future collaborations. Building and maintaining positive relationships with influencers and vendors to facilitate smooth campaign execution will be a critical aspect of your role. Furthermore, you will be required to gather and analyze competitive commercial offers from influencers to inform negotiation strategies. To qualify for this position, you should hold a Bachelor's degree in Marketing, Communications, or a related field. A strong understanding of social media platforms and influencer dynamics is essential. Excellent communication and interpersonal skills, proficiency in data analysis and report generation, as well as the ability to manage multiple tasks efficiently in a fast-paced environment are also required. If you are passionate about influencer marketing and eager to gain hands-on experience in this dynamic industry, we are excited to hear from you!,
Posted 1 month ago
4.0 - 8.0 years
0 Lacs
chennai, tamil nadu
On-site
As a Campaign Manager specializing in Meta and Google Ads, you will play a crucial role in developing and implementing high-performing campaigns across various platforms. Your primary focus will be on creating full-funnel strategies to drive leads and conversions, while utilizing CRM tools to monitor lead progress and campaign effectiveness. Responsibilities: - Plan, execute, and optimize campaigns on Meta and Google Ads to generate leads and conversions. - Design and oversee end-to-end funnel strategies from awareness to conversion stages. - Collaborate with content, creative, and sales teams to develop compelling ad creatives and landing pages. - Implement and monitor conversion tracking using Meta Pixel, Google Tag Manager, and UTM tagging. - Utilize CRM systems (such as Zoho, HubSpot) to track and analyze lead quality and movement through the funnel. - Analyze campaign performance metrics like CTR, CPL, and ROAS to extract actionable insights. - Conduct A/B testing to enhance creatives, copy, and audience targeting. - Deliver clear campaign reports and recommendations to stakeholders. - Keep abreast of platform changes, ad policies, and industry best practices. Requirements: - At least 3-5 years of hands-on experience managing paid media campaigns on Meta and Google platforms. - Strong grasp of marketing funnels, campaign structuring, and lead nurturing. - Familiarity with CRM systems for lead tracking and reporting. - Proficiency in conversion tracking tools like Google Tag Manager, Facebook Events Manager, and UTM tracking. - Experience in audience segmentation, retargeting, and lookalike strategy implementation. - Excellent analytical skills to derive insights from campaign data. - Comfortable working in a fast-paced, performance-driven environment. - Effective communication skills and keen attention to detail. Preferred Qualifications: - Google Ads and Meta Blueprint certifications. - Background in B2B, SaaS, or lead-gen industries. - Knowledge of landing page tools such as Unbounce, Instapage, or Webflow. What We Offer: - Engaging projects that deliver tangible business results. - Flexible work arrangements (remote/hybrid). - Competitive compensation and opportunities for professional growth. - Dynamic, collaborative, and data-centric team environment. We seek individuals with a collaborative mindset and a drive for growth, capable of tackling challenges and delivering results. If you are ready to take on this exciting opportunity, please submit your resume, along with case studies and impact stories, to careers@meriity.com.,
Posted 2 months ago
3.0 - 6.0 years
4 - 6 Lacs
Hyderabad
Work from Office
Role Overview: We are looking for an enthusiastic and skilled Associate Manager - Digital Marketing to join our team. In this generalist role, you will oversee, contribute to, and manage various digital marketing activities including paid ads, SEO, analytics, social media marketing, and influencer marketing. Additionally, you will play an integral role in using Generative AI to enhance marketing creatives, ad copies, nurturing flows, and more. Key Responsibilities: Paid Advertising: Manage and optimize paid campaigns across Google Ads, Facebook Ads, and other platforms to drive traffic and conversions. SEO: Oversee SEO strategies, including keyword research, on-page optimization, and improving search rankings. Analytics: Analyze campaign performance using Google Analytics and provide actionable insights for continuous optimization. Social Media Marketing: Design and execute strategies for organic and paid social media campaigns across Facebook, Instagram, LinkedIn, and Twitter. Influencer Marketing: Identify and collaborate with influencers to increase brand visibility and acquire new customers. Generative AI for Marketing: Leverage generative AI to create ad copies, marketing creatives, email nurturing flows, and other marketing content. Campaign Reporting: Prepare regular performance reports highlighting key metrics and insights. Team Collaboration: Work closely with design, content, and product teams to implement marketing strategies effectively. Skills and Qualifications: 3-6 years of experience in digital marketing, focusing on paid ads, SEO, social media, and influencer marketing. Basic familiarity with SEO tools like Google Search Console and experience managing paid advertising campaigns on platforms such as Google Ads and Facebook Ads. Experience with Google Analytics to track and measure campaign performance. Knowledge of social media platforms and content marketing strategies. Hands-on experience working with Generative AI tools for content creation, ad copies, and nurturing campaigns. Strong communication skills and the ability to collaborate effectively within a team. A results-oriented mindset with a focus on continuous improvement.
Posted 2 months ago
1.0 - 4.0 years
3 - 3 Lacs
Navi Mumbai
Work from Office
We are seeking a skilled Advertising & Performance Marketing Specialist -- Ecommerce to lead our digital campaigns and drive growth across quick commerce and e-commerce platforms. The role involves planning, executing, and optimizing high-impact performance marketing campaigns; managing budgets; collaborating with cross-functional teams; and ensuring strong partnerships with key platforms like Blinkit, Zepto, Amazon, Flipkart, and Swiggy Instamart. Key Responsibilities: Campaign Planning & Execution Develop and execute performance marketing campaigns tailored to quick commerce and e-commerce channels. Plan and implement platform-specific promotions, sponsored listings, banner ads, and co-branded campaigns. Collaborate with platform partners to launch exclusive offers and initiatives. Optimization & Analysis Monitor key campaign metrics (CTR, CPA, ROAS, conversion rates) and optimize continuously. Run A/B tests, keyword optimization, and creative experiments to improve campaign performance. Leverage analytics dashboards and data insights to identify trends, gaps, and opportunities. Budget Management Allocate budgets efficiently across platforms and monitor ROI daily, weekly, and monthly. Recommend budget adjustments based on campaign performance and business priorities. Report regularly on budget utilization and effectiveness. Collaboration & Coordination Work closely with creative and content teams to develop high-performing ad creatives. Align campaign objectives with sales, e-commerce, and supply chain teams. Ensure adequate inventory during campaigns and seamless cross-team execution. Platform & Market Analysis Stay updated on platform algorithms, ad innovations, and quick commerce trends. Conduct competitor benchmarking and consumer behavior analysis to refine targeting strategies. Use insights to recommend new initiatives and growth opportunities. Customer Retention & Loyalty Design targeted campaigns to re-engage dormant customers and encourage repeat purchases. Develop strategies to reduce churn and increase customer lifetime value. Account & Relationship Management Build and maintain strong relationships with quick commerce and e-commerce platform partners. Negotiate trade terms, promotional agreements, and pricing with stakeholders. Act as the primary point of contact for all platform-related advertising and marketing activities. Product Visibility & Merchandising Optimize product listings, search keywords, category placements, and digital shelf presence. Ensure accuracy and brand alignment in product descriptions, imagery, and pricing. Execute merchandising plans, bundling, and seasonal campaigns to maximize visibility. Sales Monitoring & Reporting Track sales performance across platforms and prepare detailed KPI and campaign effectiveness reports. Use analytics tools to recommend corrective actions to address performance gaps. Customer Experience & Feedback Monitor customer reviews and take steps to enhance ratings and resolve concerns. Ensure a seamless customer experience in collaboration with internal and external teams. Market & Competitor Intelligence Keep abreast of competitive activity and recommend strategies to maintain a market edge. Monitor quick commerce trends and customer preferences to stay ahead of the curve. Desired Candidate Profile: Must-Have: Proven experience in performance marketing and advertising for e-commerce/quick commerce platforms. Expertise in campaign planning, budget management, and analytics. Strong understanding of platform algorithms and consumer behavior in the digital retail space. Excellent negotiation and account management skills. Proficiency in analytics tools, Excel, and platform dashboards. Preferred: FMCG/Q-commerce experience. Experience with customer retention and loyalty campaigns. Knowledge of merchandising and inventory planning in an online environment.
Posted 2 months ago
3.0 - 8.0 years
3 - 8 Lacs
Bengaluru, Karnataka, India
On-site
Plan, execute, and optimize digital advertising campaigns (such as Google Ads, Facebook Ads, etc.) to meet specific objectives and KPIs. Conduct thorough keyword research, audience targeting, and ad copy creation to maximize campaign performance. Monitor campaign budgets, adjust bids, and track performance metrics to ensure effective ROI. Analyze campaign data, generate reports, and provide insights to improve future campaigns. Stay updated with industry trends, new advertising features, and best practices to enhance campaign effectiveness. Collaborate with the marketing team to align advertising strategies with overall marketing goals. Requirements: Bachelor s degree in Marketing, Advertising, Business, or a related field. Proven experience (X years) in managing digital advertising campaigns across platforms like Google Ads, Facebook Ads, etc. Proficiency in analytics tools (Google Analytics, etc.) and strong analytical skills to interpret data and optimize campaigns. Excellent understanding of keyword research, audience targeting, and ad optimization techniques. Strong communication skills and the ability to work in a fast-paced, collaborative environment. Preferred Skills: Certification in Google Ads, Facebook Blueprint, or other relevant advertising platforms. Experience in A/B testing and conversion rate optimization strategies. Familiarity with SEO principles and its integration with advertising campaigns.
Posted 2 months ago
4.0 - 9.0 years
11 - 15 Lacs
Gurugram
Work from Office
Execute end-to-end marketing campaigns including setup, scheduling, rollout, reporting. Manage and optimize campaigns using platforms like Oracle Responsys, Unity, and Infinity IQ Define audience segments and target groups using complex SQL queries Required Candidate profile Monitor and optimize email campaign performance Analyze data from multiple sources Build reports & dashboards Implement hyper-personalization strategies and A/B testing frameworks. Perks and benefits Perks and Benefits
Posted 2 months ago
1.0 - 5.0 years
2 - 5 Lacs
Pune
Work from Office
Key Responsibilities Conduct keyword research for ad campaigns and posts to optimize targeting Write compelling ad copy for campaigns and social media posts Design creative ad banners and post visuals for campaign promotion Set up and activate campaigns on platforms such as Google Ads, Facebook Ads, or other advertising platforms Track and report campaign performance, analyzing key metrics for optimization
Posted 3 months ago
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