306 Campaign Optimization Jobs - Page 9

As a Senior/Lead Marketing Automation Specialist with expertise in Marketo, you will be responsible for leading strategic automation initiatives, setting up or migrating instances, and enhancing campaign performance at scale. Your role will require a deep understanding of lead lifecycle strategy, campaign optimization, and marketing data governance. This position is ideal for individuals who excel in fast-paced environments and can provide guidance to both clients and internal stakeholders on best practices. Your key responsibilities will include leading the setup or migration of Marketo instances, designing and implementing scalable lead lifecycle frameworks, building reusable campaign templates, and managing end-to-end strategy and execution of global Marketo campaigns. You will be expected to monitor and improve campaign performance through A/B testing and analytics, enhance audience segmentation and personalization, and ensure optimal Marketo instance health. Additionally, you will play a crucial role in maintaining data compliance, deliverability best practices, and privacy standards. Your tasks will involve creating and maintaining standard operating procedures, documentation, and naming conventions for internal teams, conducting platform audits, developing automation roadmaps, and suggesting enhancements. You will also guide the adoption of AI features within Marketo and integrated tools, acting as a trusted consultant for both internal and client stakeholders. Furthermore, you will be responsible for driving enablement sessions, training, and providing ongoing support to ensure the success of the platform. Your expertise in Marketo, along with your strong communication skills and ability to lead client calls, discovery sessions, and training workshops, will be essential in this role. If you have at least 5-8 years of hands-on experience with Marketo, a proven track record in setting up or migrating Marketo instances, and a solid understanding of lead lifecycle strategies, this opportunity is perfect for you. Apply now to be a part of a dynamic team focused on driving marketing automation excellence.,

As a Paid Media Specialist at PivotRoots, a Havas company, you will be responsible for managing and optimizing digital campaigns across Google and Meta platforms. With 2-4 years of experience, you will handle performance marketing campaigns for lead generation, as well as branding campaigns focused on awareness and engagement. Your key responsibilities will include planning, executing, and optimizing paid media campaigns across Google Ads & Meta Ads. You will manage performance-driven campaigns such as Search, Display, and Lead Generation, along with handling branding campaigns including YouTube, Display, and Video Awareness Campaigns. Monitoring, analyzing, and optimizing campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates will be crucial. You will also conduct A/B testing to enhance ad creatives, targeting, and messaging while collaborating closely with creative teams to develop engaging ad copies and visuals. Generating regular reports and insights to improve campaign effectiveness and staying updated with industry trends, platform updates, and best practices are essential aspects of this role. To excel in this position, you must demonstrate proficiency in Google Ads & Meta Ads, possess strong knowledge of Search, Display, and Lead Generation campaigns, and have experience managing YouTube, Display, and Video Awareness campaigns. An analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools is required. Hands-on experience in campaign optimization and performance analysis, along with the ability to work in a fast-paced environment and manage multiple campaigns simultaneously, will be beneficial. Ideally, you should have 2-4 years of professional experience in strategic planning within the media or brand industry. A Bachelors or Masters degree in Business, Marketing, or Advertising is preferred, and proficiency in English (Intermediate) is required. In addition to technical skills, soft skills and competencies such as managing execution, being authentic and open, being flexible and adaptable, expertise in media and media planning, Mx Expert (Connection, Context, Content), omnichannel knowledge, strong understanding of partners and suppliers (Media / Tech / Data / Content), advanced programmatic skills, and OSEP familiarity will be advantageous in this role. This is a permanent position that offers the opportunity to contribute to impactful digital campaigns while honing your skills in paid media management within a dynamic and innovative environment at PivotRoots, a leading digital agency under the Havas umbrella.,

Roles and Responsibilities : -Marketing Automation: Lead marketing automation using platforms like Salesforce, WebEngage, Moengage, HubSpot, Clevertap to enhance customer engagement and streamline campaigns. - CRM Integration: Integrate CRMs (Ex: Salesforce, Zoho) with marketing tools for seamless customer interactions.. - Segmentation & Lead Scoring: Implement lead scoring models and customer segmentation strategies for targeted campaigns. - Campaign Monitoring & Optimization: Track campaign performance, providing real-time reports and ensuring alignment with best practices. - AI Chatbots: Develop and manage AI-powered chatbots for lead generation and customer support - Cross-Functional Collaboration: Collaborate with cross-functional teams (e.g., Marketing, Product, Design) to align campaigns with business goals, optimize workflows, and streamline processes through automation tools and AI solutions. - Industry Trends: Stay updated on industry trends and recommend new strategies for campaign improvements and process automations. - Data-Driven Strategy: Analyze customer data to inform future marketing strategies. - Technical Customization: Oversee technical customizations and integrations to support marketing initiatives. Skills Required : Designing event-based automation workflows based on marketing and business logic. Strong problem-solving skills and ability to resolve issues across teams with attention to detail. Testing and analytical mindset to validate workflows and monitor campaign performance. Ability to work with tools like Zapier, Make, and CRM platforms (e.g., Salesforce, Zoho). Strong understanding of HTML, CSS, and JavaScript, Python and SQL for customizations and data handling. Awareness of GDPR, CCPA, and best practices in data security and compliance. Strong communication, stakeholder management, and organizational skills. Self-motivated, adaptable, and able to manage multiple priorities in a fast-paced setup. Work Location : Hyderabad Working Days : 5 - Day Week

The organization in the financial services sector is looking for a Digital Marketing Lead Performance Marketing to lead digital user acquisition and campaign optimization. If you excel in data-driven environments and are eager to scale impactful campaigns, this role is perfect for you. Responsibilities: Strategy & Campaign Planning: - Develop and implement performance marketing strategies on platforms like Google Ads, Meta, YouTube, etc. - Create conversion-focused marketing funnels tailored for financial/trading users. - Drive qualified lead generation and enhance conversions through strategic targeting. Execution & Optimization: - Initiate, oversee, and refine paid campaigns from start to finish. - Conduct A/B testing on creatives, landing pages, and formats to enhance Return on Ad Spend (ROAS) and decrease Cost Per Lead (CPL). - Utilize retargeting, lookalike audiences, and segmentation to improve results. Analytics & Reporting: - Monitor essential performance metrics (such as CTR, CVR, CAC, LTV) using GA4 and ad platforms. - Provide regular and actionable reports on campaign performance. Collaboration & Growth: - Coordinate closely with creative, content, and sales teams. - Stay updated on industry trends and competitors" performance. - Experiment with new performance channels and strategies. Requirements: - At least 4-8 years of hands-on experience in performance/growth marketing. - Demonstrated success in managing substantial budget paid campaigns. - Strong analytical skills with a focus on performance and ROI. - Experience in financial services, fintech, or trading platforms is advantageous. - Proficiency in Google Ads, Meta Ads Manager, GA4, Excel, and CRM tools. - Willingness to work on-site in Surat or relocate. What's In It For You: - Join a dynamic, growth-oriented team. - Enjoy real ownership and freedom to innovate. - Competitive salary with flexibility for the right candidate. - Opportunity to create a meaningful impact. To apply, kindly send your resume to chhavi.sharma@platinoxconsultants.com.,

Campaign Setup & Management : Oversee the setup, implementation, and management of digital ad campaigns. Campaign Monitoring & Analysis : Monitor and analyze campaign performance to ensure KPIs are met. Optimization Strategies : Conduct A/B testing and implement strategies to improve campaign performance and ROI. Data Analysis : Utilize data analysis tools to identify trends and insights to drive campaign optimization. Reporting & Insights : Generate and present detailed reports on campaign performance, offering actionable insights and recommendations. Post-Campaign Analysis : Conduct post-campaign analysis to assess effectiveness and provide insights for future strategies. Cross-Functional Collaboration : Work closely with sales, client, and product teams to align advertising strategies with business goals. Strategy Participation : Participate in strategy sessions and provide insights based on campaign performance data.

Bulk WhatsApp Solution Specialist - Job Description As a Bulk WhatsApp Solution Specialist, you will play a crucial role in developing, implementing, and managing WhatsApp-based bulk messaging campaigns for various business objectives. You will work closely with clients to create impactful messaging strategies while ensuring compliance with WhatsApp's terms of service and best practices. Your ultimate goal will be to maximize campaign success while maintaining the integrity and quality of the messaging experience. Key Responsibilities : Strategy & Planning : Develop and implement WhatsApp-based bulk messaging strategies that align with broader business goals and customer engagement initiatives. Continuously monitor industry trends and WhatsApp platform updates to refine messaging strategies. Collaborate with internal teams to tailor messaging approaches for specific campaigns or customer segments. Compliance & Best Practices : Ensure all bulk messaging campaigns comply with WhatsApp's terms of service, privacy policies, and applicable data regulations. Implement best practices for WhatsApp bulk messaging to improve engagement rates, message deliverability, and overall campaign effectiveness. Proactively address potential risks related to WhatsApp policies, ensuring campaigns are executed within legal and platform guidelines. Campaign Management & Optimization : Manage end-to-end execution of bulk messaging campaigns, including setup, monitoring, and performance analysis. Utilize data-driven insights to optimize message content, timing, and frequency for maximum effectiveness. Track key performance metrics and report on campaign results to stakeholders, providing actionable insights for future strategies. Skills & Qualifications : Technical Expertise : In-depth knowledge of WhatsApp Business and its capabilities, including automation, messaging templates, and customer interaction flows. Experience working with bulk messaging tools and platforms, with a focus on WhatsApp. Familiarity with marketing automation tools such as Zapier, Google Sheets, or similar platforms. Communication & Analytical Skills : Strong verbal and written communication skills with the ability to craft compelling messages that resonate with customers. Analytical mindset with the ability to interpret campaign data and use insights to improve future initiatives. Collaboration & Independence : Ability to work autonomously and manage multiple projects simultaneously. Strong interpersonal skills, with the ability to collaborate with cross-functional teams and clients. Data Privacy & Compliance Awareness : Solid understanding of data privacy regulations and how they apply to bulk messaging campaigns. Ability to ensure campaigns meet legal requirements and maintain customer trust.

As a Marketing Specialist with a focus on international markets, you will be responsible for conducting thorough market research to identify potential markets globally. Your role involves analyzing market trends, competitors, and customer needs to develop strategic insights into consumer behavior and preferences in target regions. With your strong analytical skills, you will create comprehensive marketing strategies aligned with organizational goals. Developing international marketing plans and budgets for specific regions or countries will be a key part of your responsibilities. You will tailor marketing materials and messaging to resonate with diverse international audiences, considering cultural, economic, and regulatory factors. Your role will also involve positioning products and services effectively in each market to drive brand awareness and sales growth. You will oversee digital marketing campaigns across various platforms such as social media, search engines, and email marketing to enhance brand visibility and generate leads globally. Monitoring campaign performance, optimizing strategies based on data insights, and reporting key metrics will be essential tasks. Additionally, you will identify and establish partnerships with key stakeholders, distributors, influencers, and industry leaders in target markets. Collaboration with sales teams to support distributor relationships and ensure effective market entry strategies is crucial. Working closely with product development and other departments to align marketing strategies with product launches, promotions, and sales initiatives is also part of your role. Your responsibilities will include visiting customers, attending exhibitions, coordinating logistics, providing samples, and ensuring timely delivery of products to international customers. Qualifications: - Proven working experience in sales and marketing, particularly in the same industry with knowledge of Indian and International geography. - Strong analytical skills and data-driven thinking. - BS/MS degree in marketing or a related field. Your role as a Marketing Specialist will involve strategic planning, market analysis, digital campaign management, partnership building, and cross-functional collaboration to drive international growth and enhance competitive positioning.,

As a Digital Marketing cum Sales Executive at ArtUs Brand, located in the Delhi office, you will play a crucial role in strategizing, executing campaigns, and fostering client relationships. If you are a dynamic individual with a strong foundation in digital marketing and a flair for sales, this opportunity is tailored for you. Your responsibilities will include developing and implementing digital marketing campaigns, identifying new business opportunities, conducting market research, and analyzing competitors. Moreover, you will be tasked with generating leads, maintaining client relationships, and collaborating with the marketing team to optimize campaigns for improved ROI. To excel in this role, you should possess in-depth knowledge of digital marketing tools and platforms. Additionally, familiarity with social media marketing, Google Ads, and SEO will be advantageous. Your ability to engage in sales pitches and uphold client relationships will be instrumental in your success. ArtUs Brand is a prominent digital marketing agency with a strong presence in Kochi and Delhi. We are committed to delivering innovative marketing solutions and are dedicated to nurturing a dynamic team to drive our expansion. The work location for this position will be at our Delhi office. The interview process will involve a direct, in-person interview. We offer a competitive salary package aligned with industry standards. Proficiency in English and Hindi is required, whereas knowledge of Malayalam is not mandatory but considered beneficial for the role. Join us at ArtUs Brand and be a part of our journey towards creating impactful marketing strategies and fostering growth.,

As a Google Ads Specialist at our company located in Ahmedabad (Makarba), you will be responsible for developing, implementing, and optimizing Google Ads campaigns to drive E-commerce Sales. Your key duties will include conducting thorough keyword research and competitor analysis to identify growth opportunities, creating compelling ad copy and design strategies to enhance performance metrics such as CTR and conversion rates, and monitoring campaign performance to make data-driven decisions for continuous improvement. You will also manage budgets effectively to maximize ROI while minimizing wasted spend, utilize tools like Google Analytics to track and report on campaign performance, and stay updated with Google Ads policies, algorithm changes, and digital marketing trends. Additionally, you will perform A/B testing on ads, landing pages, and targeting strategies to enhance overall campaign performance and collaborate with internal teams to align campaigns with broader marketing goals. To be successful in this role, you should have a minimum of 2 years of hands-on experience managing Google Ads campaigns across various formats such as Search, Display, Shopping, and more. You should possess a strong knowledge of Google Ads Manager and related tools like Keyword Planner, Google Analytics, and Data Studio. A proven track record of achieving measurable results and ROI is essential, along with expertise in campaign optimization, bidding strategies, and audience targeting. Familiarity with landing page optimization and conversion rate strategies is also required, as well as an analytical mindset to interpret data and derive actionable insights. While certification in Google Ads is preferred, it is not mandatory. Excellent communication and organizational skills are highly valued in this role. This is a full-time position with a fixed schedule from Monday to Friday, working the day shift in person at our Ahmedabad (Makarba) location.,

As a PPC Specialist at Sagacious Infosystems Private Limited, your primary responsibility will be to design, implement, and manage PPC campaigns across various platforms, with a focus on Google Ads. You will conduct in-depth keyword research and audience targeting to create effective campaigns, and optimize them for maximum ROI by utilizing bid strategies, ad placements, and budgets. Your expertise in Google Ads will be crucial as you manage campaigns across different categories such as Search, Display, Shopping, and Video (YouTube). You will analyze campaign performance metrics like CTR, CPC, and conversion rates, and make data-driven decisions to enhance results. It will be essential to stay updated on Google Ads features, updates, and best practices to ensure campaign success. Performance tracking and reporting will be a key aspect of your role, where you will monitor campaign performance using tools like Google Analytics. Generating detailed reports on campaign outcomes, identifying trends, and recommending optimization strategies will be vital to drive continuous improvement. Collaboration with content creators and designers is essential to develop compelling ad creatives. You will work closely to test and refine ad copy, visuals, and landing pages to enhance overall performance. Additionally, you will be involved in developing and executing comprehensive digital marketing strategies aligned with the business objectives, exploring new PPC opportunities, and staying abreast of emerging trends in digital advertising. Team collaboration is also a significant part of the role, where you will coordinate with SEO, social media, and content teams to ensure cohesive marketing efforts. Furthermore, you will be responsible for training and guiding junior team members on PPC best practices to foster their growth and development. Sagacious Infosystems Private Limited, incorporated on 12 February 2010, is a company involved in software publishing, consultancy, and supply. The company specializes in providing software solutions tailored to meet the specific needs of users. This includes ready-made software, operating systems software, business applications software, computer games software, and web-page design services. As a part of the team, you will have the opportunity to contribute to the company's growth and success by leveraging your expertise in PPC campaign management and digital marketing strategies.,

As a digital marketing professional, you will be responsible for developing and implementing strategies for digital campaigns across various channels, including social media, email, and search engines. Your role will involve managing campaigns by overseeing copy, images, and banners to ensure effective communication with the target audience. In this position, you will be required to analyze data and report on campaign performance to track the success of your strategies. Utilizing insights gained from campaign measurement, you will be expected to optimize campaigns and enhance user experience across digital platforms. Market research is a crucial aspect of the role, where you will need to identify trends and new opportunities in the digital marketing landscape. Collaboration with other teams is essential to create engaging content and further optimize user experience on various digital channels. Content creation plays a significant role in this position, as you will be responsible for generating and uploading content for the company's website. Additionally, you will also be involved in writing and sending email marketing campaigns to engage with the target audience effectively. Proficiency in web analytics software is required to monitor website performance and gather valuable insights for campaign optimization. Moreover, working with digital advertising agencies for paid media campaigns will be part of your responsibilities in this role. This is a full-time and permanent position with day shift schedules and the opportunity for a yearly bonus. The ideal candidate should have at least 1 year of experience in digital marketing. The work location for this role is in-person, requiring your physical presence to collaborate effectively with the team and execute digital marketing strategies successfully.,

As a PPC Specialist, your primary responsibility will be to create and implement PPC strategies aimed at achieving campaign objectives. This will involve conducting thorough keyword research and analysis to ensure effective ad targeting. You will be tasked with bid management and optimization of multi-market PPC campaigns in order to meet agreed campaign and profitability targets. In this role, you will be running and managing paid campaigns across various platforms such as Google Ads, Bing Ads, Facebook Ads, and Instagram Ads. By utilizing data analysis, you will continuously optimize campaign performance and drive growth. Your expertise in PPC advertising will be crucial in driving successful campaigns and ensuring that the objectives are met efficiently and effectively. Your ability to analyze and interpret data will be essential in making informed decisions and adjustments to the campaigns to achieve the desired outcomes.,

As a Digital Marketing Analyst, you will be responsible for monitoring and analyzing the performance of digital marketing campaigns on various platforms such as Google Ads and Facebook Ads. Your key tasks will include generating reports on important metrics like CTR, conversion rates, and ROAS. These reports will be vital in collaborating with the Digital Marketing Manager to optimize campaigns based on data insights and current trends. Additionally, you will assist in the setup of new campaigns with effective tracking mechanisms while staying updated on the latest digital marketing best practices. Key Skills required for this role include a basic understanding of digital marketing performance analysis, the ability to generate reports on key metrics, a keen interest in learning campaign optimization, and a passion for campaign setup and tracking. Ideally, you should have 6 months to 1 year of experience in digital marketing. This position is based in Noida with a competitive salary package that is negotiable based on the candidate's suitability for the role. The industry you will be working in is IT-Software/Services, and the qualifications required include being a graduate in any discipline. If you are someone who enjoys analyzing digital marketing campaigns, generating insightful reports, and contributing to campaign optimization, this could be the perfect opportunity for you. Join our team and be a part of our exciting journey in the digital marketing landscape.,

As a Generalist Marketer with 5+ years of experience in B2B SaaS, specifically in the USA market, you will be responsible for driving marketing initiatives to enhance brand awareness, lead generation, and customer marketing. Your role at this Y Combinator-backed startup will require you to thrive in a fast-paced environment while balancing content marketing, product marketing, event planning, and demand generation activities. Your responsibilities will include developing and executing content strategies such as thought leadership pieces, case studies, blogs, and product messaging. Collaborating with sales and product teams to refine positioning and sales enablement materials will also be crucial. You will own the creation of marketing collateral to support outbound campaigns and customer engagement. In addition, you will lead the company's presence at major US insurance industry conferences, plan micro-events to foster relationships within the industry, and build an engaged community through targeted outreach and valuable content. Amplifying events and community initiatives through media and securing industry recognition will also be part of your role. Executing targeted demand generation campaigns, aligning marketing with sales to ensure a steady pipeline of prospects, and supporting Account-Based Marketing (ABM) initiatives will be essential for driving business growth. You will monitor and report on marketing funnel performance, leveraging data to identify trends and optimization opportunities across the Go-To-Market (GTM) team. To excel in this role, you should have strong skills in marketing automation tools like HubSpot, Google Analytics & Tag Manager for performance tracking, copywriting, UX design, and crafting compelling messaging. Experience in organizing and executing industry events, as well as startup experience, will be highly beneficial. Additional skills such as campaign optimization, lead generation, CRM management, event marketing, marketing funnels, design, budget management, and knowledge of content marketing will further enhance your ability to succeed in this position. Bonus points will be awarded for experience traveling to the US for industry events, client call participation, and managing customer communities and engagement programs.,

As a Strategy and Performance Marketing Specialist, you will play a key role in supporting our performance marketing team by assisting in the planning, execution, and optimization of digital marketing campaigns across various channels. Your main responsibilities will include developing insightful reports, monitoring campaign performance, and collaborating with cross-functional teams to create targeted ad content and visually appealing ad creatives. This internship offers an exceptional opportunity to gain hands-on experience in performance marketing, enhance your skills in data analysis, campaign optimization, and strategy development, and work closely with renowned brands to drive impactful results. You will assist in planning, executing, and optimizing digital ad campaigns across various channels such as Meta Ads (Facebook, Instagram) and Google Ads. Using tools like Google Analytics, Meta Ads Manager, and Meta Business Suite, you will monitor and analyze campaign performance to identify target audiences and create tailored ad content. Collaborating with the design team, you will contribute to the creation of visually appealing ad creatives and optimize ad campaigns, including landing pages, ad copy, and targeting strategies, to enhance overall campaign performance. Staying up-to-date with industry trends, best practices, and platform updates, you will assist in creating, executing, and scheduling ads, while also supporting data entry, campaign tracking, and reporting tasks. Coordinating with the design and content teams, you will ensure the timely acquisition of necessary assets and information for ad campaigns and contribute to the creation of reports with brand platform insights. To qualify for this role, you should have a Bachelor's degree in Marketing, Business, or a related field, along with a solid understanding of digital marketing concepts. Proficiency with tools such as Meta Business Suite, Google Ads, Google Analytics, and various social media platforms is essential. Strong analytical and problem-solving skills, effective communication, and collaboration skills, as well as the ability to work independently and prioritize tasks, are also key requirements. A proactive approach, teamwork mindset, and proficiency in Microsoft Office Suite and Google Workspace will be advantageous. Nice-to-have qualifications include prior experience with performance marketing campaigns or digital marketing tools and platforms, knowledge of data analysis and reporting tools (e.g., Excel), familiarity with AI platforms like Chat GPT and Gemini, and a readiness to embrace new challenges. If you meet these qualifications and are excited about the opportunity to join our team, please send your resume, portfolio, and a brief cover letter outlining your experience and why you believe you are a great fit for this role to hr@hedmedia.in. This is a full-time position with a day shift schedule from Monday to Friday, offering a performance bonus. The work location is in person.,

You are an experienced and results-driven Digital Marketing Expert who will be joining our growing team. You should have hands-on experience in Meta (Facebook/Instagram) Ads and Google Ads, along with a strong understanding of digital marketing strategies, campaign optimization, and performance tracking. If you have skills in video/poster creation for marketing campaigns, that will be considered an added advantage. Your key responsibilities will include planning, executing, and managing paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube) platforms. You will be responsible for analyzing and optimizing ad performance to maximize ROI and conversion, conducting keyword research, audience targeting, and A/B testing, as well as monitoring and reporting on key campaign metrics and KPIs. Collaboration with the content/design team to create compelling ad creatives is also a part of your role. It is essential for you to stay up-to-date with industry trends, algorithm changes, and best practices to ensure the success of our digital marketing efforts. This is a full-time position requiring at least 3 years of experience in digital marketing. The work location is in person.,

As a Marketing Platform Auto Senior Analyst at Accenture, you will play a crucial role in balancing increased marketing complexity with diminishing marketing resources. Your primary responsibility will be to drive marketing performance by leveraging deep functional and technical expertise to accelerate time-to-market and enhance operating efficiencies at scale. This will involve utilizing Data and Technology, Next Generation Content Services, Digital Marketing Services, and Customer Engagement and Media Growth Services. Your role will specifically involve creating and designing Digital Marketing Ads & Promotions using Braze, a customer engagement platform for multichannel marketing. You will be expected to understand and deliver platform capabilities for clients, which includes architecting, solutioning, developing, and testing. We are looking for a candidate who is skilled in documenting QA processes, test cases, and resolution steps to maintain team knowledge and audit trails. You should be familiar with ticketing/request management systems to ensure detailed, timely updates and status tracking. Excellent collaboration and communication skills are essential for working with cross-functional stakeholders such as marketing, data, development, and project management teams. The ideal candidate will be capable of following defined SOPs, checklists, and Desktop Procedures to ensure consistency and quality in campaign builds. Experience with automation and journey testing, as well as working knowledge of SQL and JavaScript for technical validation and troubleshooting campaign-related issues, will be beneficial. Moreover, you should have an understanding of marketing automation principles, campaign performance metrics, and campaign optimization opportunities. Strong problem-solving and debugging abilities are essential for resolving technical or configuration issues during QA cycles. Your roles and responsibilities will include hands-on experience with Braze, covering journey workflows, audience segmentation, dynamic content, and landing page management. A solid understanding of campaign execution processes for multi-channel campaigns (Email, SMS, Push, Direct Mail, Social, Paid) is required. Additionally, proficiency in data validation to ensure correct audience targeting, segmentation logic, and personalization in campaign setup will be crucial for success in this role.,

About Anchanto: Anchanto is a Global B2B cloud company that empowers enterprises and partners to expand and oversee their end-to-end Commerce and Logistics operations through its top-notch Cloud and AI products and services. With a customer base exceeding 7,000, renowned global brands, major retailers, and postal operators rely on Anchanto to process over a billion dollars of revenue annually. The company's potent and scalable products facilitate rapid innovation integrated into more than 135 different commerce and carrier platforms worldwide. Anchanto has established its presence in various locations including Singapore, Kuala Lumpur (Malaysia), Jakarta (Indonesia), Manila (Philippines), Sydney (Australia), Bangkok (Thailand), Seoul (South Korea), and Pune (India). The diverse and multicultural environment at Anchanto nurtures individual freedom and opportunities for each Anchanter to realize and explore their full potential. Position Overview: The role plays a pivotal part in steering strategic event and marketing initiatives that are in alignment with the company's objectives. It demands a dynamic and process-driven professional with a solid background in project management and event operations. The ideal candidate should be a detail-oriented project manager who aids in executing events globally, implementing Ops initiatives, and overseeing CRM governance. Key Responsibilities: Event Operations: - Strategize, coordinate, and execute end-to-end operations for physical and virtual events to ensure flawless delivery and outstanding outcomes. - Manage booth setups, distribution of branded merchandise, and conduct post-event analysis to gauge success and identify areas for enhancement. Marketing Campaign Support: - Collaborate with cross-functional teams to propel the execution of integrated marketing campaigns. - Streamline workflows across marketing tools such as CRM, CMS, and other platforms to ensure operational efficiency and campaign effectiveness. - Provide assistance for paid media campaigns, encompassing performance tracking and optimization. Operational Streamlining: - Identify process inefficiencies and introduce solutions to elevate event and marketing operations. - Develop frameworks for content and performance marketing operations to establish SOPs for improved coordination. - Establish and maintain knowledge banks to equip Marketing and Sales teams with accessible resources and insights. - Utilize the content repository and campaign assets to amplify the impact of events and marketing endeavors. Qualifications: Education: Bachelor's/Master's degree in Marketing, Business Administration, Event Management, or a related field. Experience: Approximately 2-3 years of hands-on experience in event planning & operations, marketing operations, or project management roles. Skills: - Proficient in project management with the ability to handle multiple projects and stakeholders. - Mastery of marketing tools like CRM, CMS, email automation, and analytics platforms. - Excellent communication and interpersonal skills, coupled with a talent for stakeholder collaboration. - Knowledge of digital marketing and campaign optimization is advantageous. Attributes: - Exceptionally organized with keen attention to detail. - Proactive problem-solver who excels in fast-paced environments. - Strong leadership qualities with the capacity to manage vendors and lead teams. - Adaptable and results-driven, with a dedication to delivering excellence.,

The Digital Marketing Intern will support the digital marketing team in various tasks including social media management, content creation, data analysis, and campaign optimization. You will assist in developing digital marketing strategies, conducting market research, creating and scheduling social media posts, analyzing campaign performance metrics, and contributing to marketing materials. Additionally, involvement in search engine optimization (SEO), email marketing, and other online marketing initiatives may be required. Strong communication skills, creativity, and a basic understanding of digital marketing tools and platforms are essential for this role. This is a Full-time position with a Day shift schedule. The preferred education requirement is a Bachelor's degree. If you have a passion for digital marketing, enjoy working in a dynamic team environment, and are eager to learn and contribute to various aspects of online marketing, this role could be a great opportunity for you.,

You will join SD Web Solutions as a Digital Marketing Executive, where you will play a crucial role in growing brands online through strategic ad campaigns and analytics. Your responsibilities will include managing and optimizing campaigns on Meta (Facebook & Instagram) and Google Ads, implementing pixel setup, Google Tag Manager, and event tracking, creating and scaling e-commerce ad campaigns, and analyzing performance using tools like Google Analytics, Google Search Console, and Meta Insights. Additionally, you will work on developing strategies to enhance social media presence and engagement, collaborating closely with the content and design team to create compelling campaigns. To excel in this role, you should have a minimum of 1+ year of experience in digital marketing, possess a strong understanding of Meta & Google Ads platforms, and demonstrate proficiency in pixel setup, Google Tag Manager, and event tracking. Experience with e-commerce advertising and campaign optimization, as well as a good grasp of Google Analytics, Search Console, and Meta Insights, will be advantageous. You must be skilled in analyzing data to derive actionable insights and exhibit strong communication and strategic thinking abilities. Candidates from any graduate background are welcome to apply. This is a full-time, permanent position offering benefits such as health insurance, internet reimbursement, and paid sick time. The compensation package includes a performance bonus, and the work schedule is on a day shift. The work location is in person. Join us at SD Web Solutions and contribute to the growth of brands through effective digital marketing strategies!,

As India's leading digital faith-tech platform, VAMA provides seamless access to temple services, spiritual products, and rituals online, reshaping the way devotees engage with faith in the digital era. To further our growth, we seek an experienced Performance Marketing Manager to spearhead and enhance our paid acquisition strategies across various platforms. Your primary responsibilities will include driving user growth through the strategic planning, execution, and scaling of performance marketing campaigns with monthly budgets exceeding 1 Cr. You will be tasked with managing campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other relevant channels. Utilizing attribution tools like AppsFlyer or Adjust, you will monitor installs, measure return on ad spend (ROAS), and optimize campaign performance. Additionally, you will be responsible for creating and testing creatives and funnels tailored to devotional/spiritual user behavior, analyzing key campaign metrics, and collaborating with cross-functional teams to develop culturally resonant campaigns. The ideal candidate will possess at least 3 years of performance marketing experience, focusing on mobile app user acquisition, with a proven track record of scaling apps in the devotional, spiritual, or lifestyle sectors. You should have hands-on experience managing marketing budgets exceeding 1 Cr monthly, as well as expertise in utilizing AppsFlyer, Adjust, or similar mobile measurement platforms. Proficiency in Google Ads and Meta Ads, coupled with a data-driven decision-making approach, will be crucial for success in this role. An analytical mindset, coupled with a passion or interest in devotional/spiritual content, will be advantageous. In this dynamic position, you will stay abreast of platform changes and emerging trends in performance marketing and devotional user behavior, ensuring our strategies remain innovative and effective in meeting our growth objectives. If you are seeking a challenging opportunity to make a significant impact in the consumer services industry, this full-time role as a Performance Marketing Manager at VAMA may be the perfect fit for you.,

You will be responsible for developing and implementing customer retention strategies and campaigns to enhance customer loyalty and drive repeat purchases. By analyzing customer data, you will identify patterns and trends to optimize retention efforts effectively. Developing customer personas will help you understand customer needs, preferences, and pain points. Collaboration with cross-functional teams such as sales, customer service, and product development is essential to ensure a seamless customer experience. Managing customer loyalty programs, including rewards and referral programs, will be a key part of your role. Your tasks will also involve creating and managing email marketing campaigns, including segmentation, testing, and optimization. Implementing and overseeing retargeting campaigns, including dynamic product ads and personalized recommendations, will be crucial for success. Monitoring and analyzing campaign performance continuously to make data-driven recommendations for improvement is an integral part of this role. Staying updated with industry trends and identifying opportunities to enhance customer retention and increase customer lifetime value will be expected. To qualify for this position, you should hold a Bachelor's degree in marketing, business, or a related field. With at least 4 years of experience in retention marketing, preferably in the ecommerce sector, you should be adept at customer segmentation, data analysis, and campaign optimization. Strong written and verbal communication skills are vital for creating compelling marketing messaging and content. Excellent project management abilities, including managing multiple projects simultaneously, are required. A creative and strategic mindset, along with a passion for developing innovative marketing solutions, will be beneficial. Strong analytical skills, experience with Google Analytics and other data analytics tools, and the ability to make data-driven decisions are also essential for this role.,

You are a dynamic and experienced professional seeking a Senior Manager Delivery Performance role to oversee CPL (Cost Per Lead) and CPS (Cost Per Sale) campaigns on web and app platforms. Your expertise in performance advertising landscape, affiliate networks, and campaign optimization is essential for this strategic leadership position. Prior experience in a digital media agency or advertising network is mandatory. Your key responsibilities will involve executing, monitoring, and optimizing CPL and CPS campaigns in both Indian and international markets. You will drive performance delivery across various traffic sources, build strong relationships with affiliate partners, monitor lead and sale quality, analyze campaign performance data, and ensure compliance with client requirements and media policies. Providing actionable insights and strategic inputs to stakeholders for continuous growth is crucial. To excel in this role, you must have at least 3 years of hands-on experience in performance marketing, particularly in CPL/CPS campaign delivery. Your track record in managing affiliate marketing ecosystems, media buying, and campaign optimization will be beneficial. Proficiency in campaign tracking and attribution platforms like Google Analytics, Meta Ads Manager, DV360, and others is required. Expertise in fraud detection, lead validation, and postback troubleshooting is a must. Joining Appraise Media will provide you with the opportunity to lead impactful performance campaigns, collaborate with top-tier clients and partners, and be part of a fast-growing team with a startup culture. Competitive salary, attractive performance incentives, and profit-sharing opportunities are among the benefits offered. If you are an experienced advertising professional with a strong passion for performance delivery and campaign success, we invite you to apply by sending your resume to hr@appraisemedia.com.,

As a Google & Meta Advertising Expert, you will have the golden opportunity to work directly with Deepak Bajaj and his young and dynamic team in a fast-growing company based in Gurgaon. If you consider yourself an outstanding performance marketer who has mastered the art of utilizing Google & Meta advertisements to achieve business results, and aspire to work with a rapidly growing organization dedicated to inspiring and empowering people globally, then this role is perfect for you. In this role, you will be responsible for developing and implementing effective paid advertising strategies across Google Ads and Meta Ads platforms. Your duties will include creating, managing, and optimizing multiple ad campaigns, ad groups, and ad creatives to enhance brand awareness, lead generation, or sales based on campaign objectives. You will continuously monitor campaign performance metrics and make data-driven adjustments to optimize results. Additionally, you will leverage audience targeting tools and segmentation techniques to reach specific demographics, interests, and behaviors. Collaboration with the creative team will be essential as you work together to develop compelling ad copy, visuals, and video content that resonates with target audiences. Conducting A/B tests on different ad variations to determine the most effective messaging, calls to action, and creative formats will be part of your responsibilities. Furthermore, you will collaborate with the marketing team to ensure that landing pages effectively capture leads or sales at various stages of the sales funnel. Your role will also involve developing and implementing strategic re-marketing campaigns to re-engage website visitors who haven't converted at any point in the sales funnel. Generating regular reports to track campaign performance, identify areas for improvement, and demonstrate the return on investment (ROI) of paid advertising efforts will be crucial in this position. To qualify for this role, you should have a minimum of 2-3 years of experience managing paid advertising campaigns on Google Ads and Meta Ads platforms. A strong understanding of campaign optimization techniques, including keyword research, audience targeting, ad copywriting, landing page optimization, and bid strategies, is required. A proven track record of successfully driving measurable results through paid advertising campaigns, along with excellent analytical and problem-solving skills to translate data insights into actionable recommendations, is essential. Strong collaboration skills to effectively work with internal teams such as marketing, sales, and creative will also be beneficial. If you are ready to join a dynamic team, drive impactful results, and contribute to inspiring and empowering people globally through innovative advertising strategies, then this is the perfect opportunity for you.,

As a Performance Marketer / Digital Marketer in Coimbatore with 3-5 years of experience, you will be entrusted with managing and scaling paid media campaigns across various B2C channels. Your primary goal will be to drive measurable growth through paid acquisition strategies, handling substantial budgets, and optimizing for conversions on platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and other programmatic platforms. Your responsibilities will include planning, executing, and optimizing paid media campaigns, managing daily ad spends between 1.5 - 3 Lakhs for maximum ROI, creating full-funnel performance strategies, analyzing campaign performance using tools like Google Analytics and Meta Business Suite, and conducting A/B testing on creatives, audience segments, and landing pages. You will also be developing audience segmentation and targeting strategies, collaborating with design and content teams, monitoring market trends and competitors, and delivering regular performance reports with actionable insights. To excel in this role, you should have 3-5 years of hands-on experience in paid media campaign management, a proven track record of managing high-budget campaigns with strong ROI, a deep understanding of digital consumer journeys and conversion funnels, proficiency in platforms like Google Analytics and Meta Business Manager, and familiarity with key performance metrics such as CPC, CPA, ROAS, CAC, and LTV. Additionally, strong communication skills and the ability to work cross-functionally with design, product, and content teams are essential. Preferred qualifications for this position include prior experience in digital marketing agencies managing multiple clients or products, experience with performance marketing for D2C brands, and certifications in platforms like Google Ads or Meta Blueprint. If you are ready to take on this challenging yet rewarding role, apply now as a full-time, permanent Performance Marketer / Digital Marketer before the application deadline on 23/07/2025. For further inquiries or to apply directly, contact the employer at +91 6379880669 or seetha.deepakumar@realiti.io.,