306 Campaign Optimization Jobs - Page 8

As a Performance Marketing Manager at Raftaar.in, you will be responsible for planning, executing, and optimizing end-to-end performance marketing campaigns across all verticals of the platform. Your primary goal will be to acquire and retain users for the Raftaar Astro product in the online astrology market. You will work towards gaining new users and ensuring their long-term engagement with the platform. Your key responsibilities will include developing and implementing strategies for social media campaigns to drive user acquisition and retention. You will be required to plan budgets effectively, analyze data to optimize campaign performance, and provide regular performance reports. Collaboration with cross-functional teams to align campaigns with marketing goals and identify growth opportunities within existing campaigns will be essential. The ideal candidate for this role should have a minimum of 2 years of experience in a similar position, preferably within the same industry. Strong skills in budgeting, negotiation, and optimization of campaigns across various social media channels are crucial. Experience in team management or leadership, proficiency in data interpretation and reporting, excellent organizational and communication skills, as well as the ability to multitask effectively will be beneficial for success in this role. You should also be comfortable collaborating with different business units to achieve common goals.,

Job Description for Performance Marketing Specialist Performance Marketing Specialist Position in Bangalore We are seeking a dynamic Performance Marketing Specialist to join our team in Bangalore. This role is ideal for individuals with 1-4 years of experience who are proficient in managing paid media campaigns and optimizing performance across various ad platforms. As a full-time, in-office position, this opportunity allows you to leverage analytical tools to drive business results through effective marketing strategies. Key Responsibilities Develop and execute paid media strategies across multiple channels to meet business objectives. Monitor and optimize marketing campaigns to ensure maximum efficiency and effectiveness. Analyze campaign performance data to provide actionable insights and recommendations. Collaborate with cross-functional teams including creative, content, and tech teams to enhance campaign performance. Manage budgets and forecasts related to performance marketing initiatives. Maintain up-to-date knowledge of the digital marketing industry and trends. Required Skills Expertise in Paid Media Strategy development and execution. In-depth experience with Campaign Optimization techniques. Adept at Performance Tracking using leading analytics tools. Solid understanding of Data Interpretation for making informed decisions. Familiarity with major Ad Platforms like Google Ads, Facebook Ads Manager etc. Proficient use of Analytics Tools such as Google Analytics, SEMrush, or similar platforms. Experience Range 1-4 years Job Timing This position requires an in-office presence during standard business hours. Job Type This is a full-time role located in our Bangalore office. If you are passionate about digital marketing and have a proven track record of success in performance-driven roles, we would love to hear from you. Please apply with your resume detailing your experience relative to our requirements. Join us in driving impactful marketing strategies that deliver real business results! Paid Media Strategy ,Campaign Optimization,Performance Tracking ,Data Interpretation,Ad Platforms,Analytics Tools Show more Show less

As a Full-Time Ads Manager at Brand & Bread Marketing Agency located in Ahmedabad (Paldi), you will play a crucial role in driving successful digital marketing campaigns through data-driven strategies. With a minimum of 2 years of experience in digital marketing, your expertise in Meta Ads (Facebook + Instagram) and Google Ads (Search, Display, YouTube) will be essential for this role. Your responsibilities will include implementing paid promotions, developing boosting strategies, and optimizing campaigns to ensure maximum performance. You should have a strong understanding of analytics, be proficient in performance tracking, and be able to provide detailed reports on campaign outcomes. Managing budgets effectively and driving positive ROIs will be a key focus of your role. Additionally, your creativity in copywriting and targeting strategies will be considered a bonus as we aim to build brands that make a lasting impact in the market. Brand & Bread is a dynamic and fast-growing team that values ownership and innovation in ad strategies. If you are passionate about digital marketing, ready to take on new challenges, and eager to grow your career in a collaborative environment, we encourage you to apply for this opportunity. Please submit your resume and campaign portfolio to [insert your email here] to be considered for this role. Join us at Brand & Bread Marketing Agency and let's work together to grow brands and advance your career in the field of digital marketing. #Hiring #AhmedabadJobs #AdsManager #DigitalMarketing #MetaAds #GoogleAds #BrandAndBread #FullTimeJobs,

As a Senior Google Ads Manager at Mibo The Mind Expert, a leading mental health care establishment in Jayanagar, Bangalore, you will be an integral part of our dynamic marketing team. Your primary responsibility will be to develop, implement, and manage Google Ads campaigns to support our strategic marketing goals. You will leverage your expertise in Google Analytics, Google Ads, and Google Marketing to monitor and analyze campaign performance, providing valuable insights to optimize campaigns and achieve maximum return on investment. Conducting keyword research, creating compelling ad copy, and optimizing landing pages will be crucial tasks to enhance ad relevance and performance. Managing budgets, bid strategies, and overall campaign costs efficiently will be essential to ensure the effective utilization of resources. You will stay updated with the latest industry trends, tools, and best practices to keep our campaigns competitive and effective. Collaboration with the marketing team to develop integrated marketing strategies that incorporate Google Ads as a key component is also a key aspect of the role. In addition to campaign management, you will provide regular reports and presentations on campaign performance, offering insights and recommendations for continuous improvement. Mentoring and training junior team members to build a strong in-house digital marketing team will also be part of your responsibilities. To qualify for this position, you should hold a Bachelor's degree in Marketing, Business, or a related field, along with a minimum of 5 years of experience in managing Google Ads campaigns, preferably for healthcare establishments or hospitals. Proficiency in Google Analytics, Google Ads, and other relevant digital marketing tools is required. Strong analytical skills, excellent communication, and presentation abilities are essential. The role demands the capability to work independently and as part of a team in a fast-paced, dynamic environment. Possessing Google Ads and Google Analytics certifications would be highly preferred. In return, we offer a competitive salary, performance-based bonuses, comprehensive health benefits, opportunities for professional development and career growth, flexible working hours, and the possibility of remote work. If you are passionate about digital marketing and have a proven track record in managing successful Google Ads campaigns for healthcare establishments, we encourage you to apply. To apply for this exciting opportunity, please send your resume and a cover letter outlining your relevant experience to hr@mibocare.com or rixon0123@gmail.com. You may also contact Dr. Rixon Jose at 9844127778 for further information. This position is available as full-time, part-time, and permanent, with an expected workload of 24 hours per week. The work schedule includes day, evening, morning, night, and rotational shifts, with weekend availability required. Experience of 3 years in managing Google AdWords and Google Analytics for healthcare institutes is necessary. The work location is in person.,

You will be joining Outright Creators, a Digital Marketing Agency based in Hyderabad that specializes in Digital Marketing, Website Design, Branding Consultation, Motion Graphics, Printing, and more. Your role as a Jr Google Ads Specialist will be full-time and on-site, where you will be responsible for managing Google Ads campaigns, analyzing performance, conducting keyword research, creating ad copies, and optimizing campaigns to achieve client objectives. To excel in this role, you should have experience in Google Ads management, keyword research, and campaign optimization. It is essential to stay updated on Google Ads best practices and trends, and possess analytical skills to interpret campaign data and provide recommendations. Proficiency in Microsoft Excel for data analysis is required, along with excellent communication skills to engage with clients and team members effectively. A Google Ads certification would be advantageous, and a Bachelor's degree in Marketing, Advertising, or a related field is preferred.,

At Assembly, we are dedicated to assisting brands in discovering the change necessary to drive business growth. As an award-winning global brand performance agency, we house a team of 1,600 talented individuals spread across 25 offices worldwide. Our focus lies in crafting innovative data, technology, and media solutions that facilitate quicker and more intelligent problem-solving, whilst fostering an inspired and collaborative workplace culture. Embodying three core values - Show Up, Make Change, and Win Well - we actively contribute to personal and collective growth, embrace obstacles as opportunities for positive change, and approach success with integrity and a commitment to collaboration. Together, we cultivate an environment that nurtures continuous learning, adaptability, and a shared passion for creating a meaningful impact. A growth mind-set, meritocratic approach, and high-performance standards define our business ethos. As we continue to evolve in the market, we are seeking a Trainee Associate to engage in various initiatives spanning the project lifecycle from proposal to report delivery. Our commitment to innovation drives us to provide fresh insights that ignite new ideas. Serving as a trusted partner to our clients, we work tirelessly behind the scenes to infuse imagination, depth, and clarity into their biggest challenges across entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence. **Overview:** To bolster our Digital Team, we are investing in key roles, including the Senior Paid Search Analyst. This role entails overseeing substantial online SEM advertising campaigns for UK/European clients on Google and Bing Ad platforms. The individual will be tasked with planning, optimizing, and analyzing campaign performance in accordance with client objectives. There is also potential for team management based on the individual's capabilities and performance. **Responsibilities:** - Manage paid marketing campaigns based on strategic direction provided by US/UK team members. - Ensure alignment of campaign setup and delivery with the tactical plan, offering strategic and tactical recommendations for future planning. - Optimize media campaigns towards target KPIs within various advertising platforms such as Google AdWords and Microsoft Advertising. **Required Skills:** - Minimum 4 years of experience in building Paid Search/PPC campaign strategies aligned with client goals. - Expertise in constructing and optimizing campaigns, keyword lists, extensions, etc. - Proficiency in writing and testing ad copy. - Familiarity with Google AdWords Editor. - Ability to develop budget projections and pace campaigns based on monthly budgets. - Experience with bidding tools and strategies. **Benefits:** - 20 days of Annual Leave allotted at the beginning of each calendar year. - 12 days of Sick Leave effective from the Date of Joining and the start of every calendar year. - Other Leaves include Maternity Leave, Paternity Leave, and Birthday Leave Entitlement. - Dedicated Learning & Development Budget for all teams to upskill and obtain certifications. - Group Personal Accident Cover and Life Cover Insurance for all employees. - Insurance coverage for the entire family, including up to 7 dependents. - Monthly Cross-Team Lunch. - Rewards and Recognition program featuring Employee of the Month, Star Performer, Tenure Celebration, and more. At Assembly, we uphold equal opportunities and advocate for social and environmental responsibility. We encourage our employees to actively participate in sustainability efforts, promote environmentally friendly practices within the workplace, collaborate with community organizations, and support initiatives aligned with our values. Employees are urged to provide suggestions for enhancing social and environmental performance, demonstrating a commitment to sustainability and inclusivity through their actions and behaviors.,

As a PPC Specialist at Girl Power Talk, you will play a vital role in optimizing campaign effectiveness and achieving targeted ROI for paid and organic search strategies. Your responsibilities will include conducting detailed keyword research, audience segmentation, and competitive analysis to drive campaign success. You will be responsible for setting up and managing platform integrations with third-party tools to ensure accurate campaign setup and tracking. Designing and testing ad copy, landing pages, and bidding strategies will also be part of your role to maximize ad performance and conversion rates. Monitoring, analyzing, and reporting on campaign performance metrics will be crucial in providing data-driven insights and recommendations for continuous improvement. Collaboration with the marketing team to integrate PPC strategies with broader digital marketing initiatives will be essential. You will work closely with content and web teams to align paid and organic search efforts effectively. Managing advertising budgets, tracking expenditures, and forecasting future performance to ensure cost efficiency and achieve marketing goals will also be part of your responsibilities. Preparing and presenting performance reports to stakeholders will be key to showcasing the impact of your work. As part of Girl Power Talk, a company that strives to inspire and empower youth, you will contribute to fostering a culture of persistence, empathy, and confidence. Girl Power Talk specializes in various areas including business consulting, online reputation management, public relations, digital marketing, content creation, and social impact. The company offers merit-based opportunities to young individuals to learn, grow, and lead purposeful lives. In collaboration with Blue Ocean Global Technology, our sister company based in New York, USA, Girl Power Talk provides extraordinary opportunities for the team to unlock their full potential. If you are a passionate, energetic, and determined individual looking to make a difference, we invite you to join our Global Girl Power Talk family of young leaders.,

As a Senior SEM Analyst at our company in Bangalore, you will be responsible for developing and executing performance marketing strategies across Google Ads, social media, and other paid channels. Your primary focus will be on driving customer acquisition and retention through effective management of SEM campaigns. This key role requires a combination of strategic thinking and hands-on campaign optimization. Your key responsibilities will include managing and optimizing SEM campaigns, conducting in-depth analysis to identify trends and opportunities, and continuously improving campaign performance through A/B and multivariate testing. You will also stay updated with industry changes and algorithm updates to refine strategies, collaborate with internal teams to align on campaign goals, and provide regular reports on campaign performance to stakeholders and senior management. To succeed in this role, you should have at least 5 years of experience in SEM, Google Ads, Social Media Marketing, and Performance Marketing. You must possess proven expertise in managing digital marketing campaigns across various channels, be proficient in tools like Google Ads, Google Analytics, Adobe Analytics, and Excel/Google Sheets for data analysis, and have strong analytical skills with a focus on results and ROI improvement. Experience with A/B testing, campaign optimization, and budget management is essential. Excellent communication skills are crucial for this role, as you will be required to present data-driven insights to non-technical stakeholders. Google Ads and Google Analytics certifications are a plus. Additionally, you will have the opportunity to mentor and support junior team members in developing their SEM and digital marketing skills. This position offers an exciting opportunity to join a dynamic team and make a significant impact on our digital marketing efforts. If you are passionate about SEM and have the expertise to drive performance, we look forward to hearing from you.,

This is a full-time on-site role for a Digital Marketing Business Developer Executive, located in Noida. As a Digital Marketing Business Developer Executive, your main responsibilities will include developing and implementing digital marketing strategies, conducting market research, generating leads, and creating business development plans. You will collaborate closely with the marketing and sales teams to identify growth opportunities, monitor and optimize marketing campaigns, and ensure alignment with overall business objectives. To qualify for this role, you should have experience in Digital Marketing, Lead Generation, and Business Development. Proficiency in Market Research, Strategy Development, and Campaign Optimization is essential. You should also possess the ability to create and implement Marketing Plans and Social Media Campaigns. Strong Analytical Skills and experience with Data Analytics tools are required, along with excellent Communication and Interpersonal Skills. The role demands the ability to work collaboratively with cross-functional teams. A Bachelors degree in Marketing, Business Administration, or a related field is necessary, and experience in IT Consulting or Technology Services would be a plus. The compensation for this role includes a salary along with incentives. This is a full-time position with benefits including Provident Fund. The work schedule is during the day shift and the job requires in-person work at the Noida location.,

Job Role: Retention Marketing Lead Required Experience: 3+ years Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency Industry: Business Consulting and Services Key Responsibilities: Develop and execute customer retention strategies and campaigns that increase customer loyalty and drive repeat purchases Analyze customer data to identify patterns and trends, and use insights to optimize retention efforts Develop customer personas to understand customer needs, preferences, and pain points Collaborate with cross-functional teams, including sales, customer service, and product development to ensure a cohesive customer experience Develop and manage customer loyalty programs, including rewards and referral programs Create and manage email marketing campaigns, including segmentation, testing, and optimization Implement and manage retargeting campaigns, including dynamic product ads and personalized recommendations Continuously monitor and analyze campaign performance and make data-driven recommendations to improve results. Stay up to date with industry trends and identify new opportunities to improve customer retention and increase customer lifetime value. Qualifications: Bachelor&aposs degree in marketing, business, or a related field 3+ years of experience in retention marketing, with a focus on ecommerce Experience with customer segmentation, data analysis, and campaign optimization Strong written and verbal communication skills, with the ability to create compelling marketing messaging and content Excellent project management skills, with the ability to manage multiple projects simultaneously Creative and strategic thinker, with a passion for developing innovative marketing solutions Strong analytical skills, with the ability to analyze data and make data-driven decisions Experience with Google Analytics and other data analytics tools Show more Show less

Description We are seeking an experienced Adobe Campaign specialist to join our marketing team in India. The ideal candidate will have a strong background in digital marketing and will be responsible for creating, executing, and optimizing marketing campaigns using Adobe Campaign. Responsibilities Design and implement marketing campaigns using Adobe Campaign. Manage and optimize customer journeys to enhance user engagement. Analyze campaign performance and provide actionable insights for improvement. Collaborate with cross-functional teams to ensure alignment of marketing strategies. Develop and maintain documentation for campaign processes and workflows. Stay updated with the latest trends and best practices in digital marketing and Adobe Campaign. Skills and Qualifications 8-15 years of experience in digital marketing or campaign management. Proficiency in Adobe Campaign and its features. Strong understanding of email marketing, automation, and CRM systems. Experience in data analysis and reporting to measure campaign effectiveness. Excellent project management skills with the ability to manage multiple projects simultaneously. Strong communication and interpersonal skills to work effectively with team members and stakeholders.

As a Marketing Manager for Salesforce Services (B2B IT) at our company, you will play a pivotal role in driving demand generation and content marketing initiatives for our Salesforce Services portfolio. We are seeking a dynamic individual with a proven track record in B2B marketing, expertise in campaign planning and execution, and a thorough understanding of Salesforce Clouds. Your primary focus will be on creating high-impact marketing strategies that deliver measurable results. If you are passionate about developing engaging marketing campaigns and possess the skills necessary to excel in this role, we invite you to apply and be a part of our team. Key Skills required for this role include: - Demonstrated experience in B2B lead and demand generation campaigns. - Proficiency in Salesforce Clouds (Sales, Service, Marketing, Experience, etc.). - Familiarity with marketing automation tools like Marketo. - Ability to generate compelling content across various formats. - Strong expertise in audience segmentation and customer journey mapping. - Hands-on experience in campaign optimization and performance tracking. - Knowledge of Salesforce tools for campaign execution and analytics. - Excellent communication and collaboration abilities. - Previous experience in mentoring junior marketers and leading cross-functional projects. - Understanding of data privacy compliance and marketing data hygiene practices. Your Roles and Responsibilities will include: - Developing and implementing integrated marketing campaigns to promote Salesforce consulting and implementation services. - Designing marketing automation workflows for lead nurturing and conversion. - Crafting and managing engaging content tailored to the B2B buyer journey. - Collaborating with product, sales, and technical teams to align marketing efforts with business goals. - Utilizing Salesforce tools for segmentation and personalized campaign execution. - Analyzing campaign data, extracting insights, and implementing performance enhancements. - Keeping abreast of Salesforces" latest offerings and industry best practices. - Ensuring compliance with global data privacy regulations and upholding data quality standards. - Sharing best practices within the team and providing support in mentoring junior marketers. If you believe you have what it takes to excel in this role, please submit your application with the required details. We appreciate your interest in joining our team and look forward to potentially working together to drive marketing success. Thank you for considering a career with us. For any further inquiries, please feel free to reach out to us at careers@grazitti.com.,

As a Campaign Manager, you will be responsible for owning, executing, and delivering demand generation campaigns for both prospect and customer accounts. This role requires a strategic and tactical approach, where you will need to independently generate insights to drive successful campaigns. Your main tasks will include implementing integrated marketing programs, engaging customers and prospects, generating new opportunities, and accelerating pipeline growth. The ideal candidate should have prior experience in integrated marketing, possess strong analytical and communication skills, understand paid media platforms, and actively optimize campaigns. A strong inner drive to contribute is also essential for this role. Your responsibilities will include planning, executing, managing, and optimizing managed service and self-service campaigns. You will need to understand both upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics. It is crucial to define metrics and measure the success of campaigns using internal analytics. Throughout the full digital campaign life-cycle, from pre-sale to post-sale, you should demonstrate diligence, attention to detail, and adherence to best practices. Maintaining and organizing campaign-specific materials in the team's shared document repository will be part of your daily tasks. You will closely align with sales teams and go-to-market priorities, lead daily campaign maintenance, develop relationships with internal teams, and partner with Product and Product Marketing teams to ensure accurate campaign messaging. Moreover, overseeing the campaign setup and execution process, managing creative assets, insertion orders, campaign artifacts, and relevant documentation for campaign launch are vital aspects of this role. Collaborating with Marketing Operations and Analytics teams for campaign measurement reporting and insights generation is also expected. Additionally, you will project manage deadlines and deliverables among internal and external stakeholders, provide regular insights on performance, optimizations, and new opportunities, work with media partners, troubleshoot issues on campaigns, and deliver detailed campaign wrap-up reports. To qualify for this position, you should have a four-year college degree and a total of 10+ years of experience, with at least 4 years in marketing, paid media management, demand generation, campaign management/optimization, or digital media operations. Understanding traditional and interactive media planning elements, proficiency in Microsoft Office solutions, strong analytical and mathematical skills, excellent communication and writing skills, strong project management skills, and the ability to advise stakeholders on best practices and areas of opportunity are all essential for this role. If you are excited by a fast-paced and rapidly changing environment and have experience using Marketo and Salesforce, that would be a preferred advantage.,

As a Success Manager at Xapads, you will play a crucial role in helping brands, agencies, and advertisers connect with untapped audiences through Mobile performance campaigns, specifically focusing on Mobile/App user acquisition. You will have the opportunity to work closely with premium supply channels, gaining insights into In-App user acquisition strategies and execution. Your primary responsibilities will include identifying and managing Mobile Performance campaigns" KPIs throughout the campaign lifecycle. You will work on campaign execution, fraud prevention, and profitability analysis using platforms such as Appsflyer, Branch.io, Adjust, Kochava, and Singular. Collaborating with various premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps, you will optimize campaigns to meet set goals and ensure smooth operations. You will serve as the primary point of contact between supply, sales, and data operations teams, leading the account management process for allocated accounts. By generating reports and sharing campaign insights with the sales team and advertisers, you will facilitate opportunities for up-selling and cross-selling. Your role will also involve overseeing campaign delivery to achieve revenue targets efficiently. To excel in this position, you should have a minimum of 4 years of experience in executing Mobile Performance Campaigns. A deep understanding of In-App marketing and Mobile Measurement Partners (MMP) like Appsflyer, Branch.io, Adjust, Kochava, and Singular is essential. Candidates with prior experience in mobile user acquisition and re-engagement activities across premium supply channels will be given preference. Join us at Xapads, where we believe in not just shaping careers but creating legacies.,

As a Brand Partnership Intern at GroomYourGram in Mumbai, you will play a crucial role in developing key operational initiatives to drive significant business growth by aligning organizational objectives with company missions. Specializing in influencer marketing strategies for businesses of all scales, ranging from small to large, we collaborate with celebrities, TV actors, and content creators to help brands implement their creative visions through traditional and digital marketing channels. Our focus is on managing influential personalities to create impactful brand partnerships. In this full-time on-site role, you will be responsible for assisting in developing and connecting with clients to understand their requirements and close deals effectively. Your role will involve strong communication and interpersonal skills to build lasting relationships with clients. Additionally, you will need the ability to analyze and interpret data for campaign optimization, staying updated with digital marketing trends and platforms. Being detail-oriented and highly organized is essential for ensuring the success of brand partnerships. Your strong teamwork skills will be put to the test in our fast-paced environment, where your interest in the fashion, beauty, and lifestyle industry will be an added advantage. If you possess a Bachelor's degree in Marketing, Communications, or a related field, it will be considered a plus for this role. Join us at GroomYourGram as we work towards driving substantial business growth through strategic brand partnerships and innovative marketing initiatives.,

You will be joining RMTSGlobal, a digital media technology outsourcing company that provides a variety of services including Ad Server Migration, Rich Media, Ad Creative, Ad Operations, Reporting & Data Analytics, and more. Our global presence includes offices in Bangalore, New York, London, and Sydney. We are committed to delivering top-notch services to our clients around the clock, exceeding expectations with our quality and efficiency. As a Programmatic Advertising Trainee, you will play a crucial role in our dynamic digital marketing team. Your responsibilities will include setting up ad campaigns on platforms like DV360 and The Trade Desk, ensuring creative uploads meet specifications, monitoring campaign performance, optimizing delivery to achieve client goals, and maintaining accurate documentation throughout the process. This entry-level position is based in Bangalore and requires working night shifts. To excel in this role, you should possess a Bachelor's degree or equivalent, strong communication skills, attention to detail, and proficiency in MS Excel and Google Sheets. An understanding of DSP platforms, such as DV360 and TTD, is essential, and certifications in Programmatic Advertising or related areas would be advantageous. We welcome fresh graduates with a certification in Programmatic Advertising or individuals with hands-on experience in DSP platforms to apply for this position. If you are eager to learn, detail-oriented, and ready to take on the challenges of programmatic media buying, we encourage you to join our team. Immediate joiners or candidates willing to relocate to Bangalore and work night shifts are preferred for this role. Your dedication and analytical skills will contribute to our team's success as we strive to deliver exceptional services to our global clients.,

We are seeking a dynamic Marketing Manager to spearhead demand generation and content marketing initiatives for our Salesforce Services portfolio. The ideal candidate should possess robust B2B marketing experience, hands-on proficiency in campaign planning and execution, and a profound comprehension of Salesforce Clouds. If you have a fervor for formulating impactful marketing strategies and delivering quantifiable outcomes, we are eager to learn more about you. Key Skills: - Demonstrated proficiency in orchestrating B2B lead and demand generation campaigns. - Comprehensive knowledge of Salesforce Clouds (Sales, Service, Marketing, Experience, etc.). - Expertise in leveraging marketing automation tools like Marketo. - Capability to craft compelling, top-notch content across various formats. - Strong expertise in audience segmentation and customer journey mapping. - Hands-on involvement in campaign optimization and performance monitoring. - Familiarity with Salesforce tools for campaign execution and analytics. - Exceptional communication and collaboration capabilities. - Experience in mentoring junior marketers and spearheading cross-functional projects. - Understanding of data privacy compliance and marketing data hygiene. Roles and Responsibilities: - Formulate and implement integrated marketing campaigns to showcase Salesforce consulting and implementation services. - Devise marketing automation workflows for lead nurturing and conversion. - Generate and oversee captivating content tailored for the B2B buyer journey. - Collaborate with product, sales, and technical teams to synchronize marketing endeavors with business goals. - Utilize Salesforce tools for segmentation and personalized campaign deployment. - Analyze campaign data, draw insights, and implement enhancements in performance. - Keep abreast of Salesforce's evolving offerings and industry benchmarks. - Ensure adherence to global data privacy regulations and uphold data quality standards. - Share best practices within the team and provide guidance in mentoring junior marketers.,

You will play a crucial role as a Director of User Acquisition & Growth Marketing in Bangalore, taking charge of the global UA, growth, and digital marketing strategy for a range of social casino games. Your responsibilities will include leading a skilled team, managing substantial budgets, and implementing sustainable user growth through paid campaigns, funnel optimization, and innovative acquisition and engagement strategies. Your goal will be to drive comprehensive growth strategies from awareness to monetization while fostering a culture of experimentation and data-driven decision-making. Your core responsibilities will revolve around driving a full-funnel growth strategy, building and scaling growth experimentation systems, identifying new growth opportunities, collaborating with product and live ops teams, developing a robust growth analytics framework, integrating retention campaigns, implementing AI-driven tools, and promoting a data-driven decision-making culture within the team. You will also be in charge of defining and executing the overall UA and digital strategy, building and mentoring a team of UA specialists, overseeing UA campaigns across various platforms, collaborating with cross-functional teams, leveraging analytical expertise, and staying abreast of industry trends. The ideal candidate should possess a minimum of 12-15 years of experience in user acquisition and digital marketing, with at least 10 years in senior leadership roles. You should be able to operate effectively in a startup environment, demonstrate expertise in campaign management on platforms like Meta and Google UAC, have a deep understanding of analytics platforms and attribution models, exhibit strong leadership and strategic thinking skills, and hold a degree in Marketing, Business, Data Science, or related fields. Experience in social casino or real-money gaming sectors, familiarity with AI-driven UA automation tools, and exposure to global markets, especially the US and Tier-1 markets, will be advantageous.,

Are you energized by crafting impactful digital advertising campaigns that help businesses grow Does optimizing ads to deliver measurable results excite you We are looking for a Digital Ads Specialist who is passionate about data-driven marketing and eager to help partners and their clients achieve success through strategic ad campaigns. As a Digital Advertising Specialist, you will support the success of Vendasta's Partners and their clients by planning, launching, and optimizing paid advertising campaigns across major platforms, including Google, Bing, Facebook, and Instagram. Your mission is to craft strategic, data-informed advertising solutions that drive measurable performance outcomes. This role blends customer service, creative thinking, and technical ad platform knowledge to deliver value at scale. At this level, you will also learn to use AI tools under guidance to enhance campaign research, copy generation, and reporting efficiency. This role requires working in CST shift hours, from 7:30 PM to 4:30 AM IST, at our Chennai office (Work from Office). Your Impact: - Launch, manage, and optimize paid ad campaigns across Google, Bing, and Social platforms. - Conduct keyword, audience, and competitive research to inform campaign design. - Set up A/B tests to improve campaign effectiveness and maximize return on spend. - Write compelling ad copy aligned with client objectives and platform standards. - Guide creative direction based on client brand voice and performance data. - Implement tracking codes (e.g., Facebook Pixel, Google Analytics, GTM) and define campaign goals for performance monitoring. - Build monthly performance reports with insights and recommendations for improvement. - Respond to client and partner inquiries via email and phone with professionalism and clarity. - Translate campaign performance data into client-facing language and actionable insights. - Execute AI-driven tasks with guidance from senior team members. - Follow team-developed AI workflows for ad copy suggestions, keyword expansion, and report summaries. - Practice safe and responsible use of AI in campaign operations and client communications. What You Bring To The Table: - 2+ years of experience running Facebook/Instagram and SEM campaigns (Google/Bing). - 2+ years of experience in client-facing roles (email and phone support). - Familiarity with campaign strategy, performance tracking, and goal-setting. - Experience using tools like Google Analytics, GTM, and Facebook Pixel. - Ability to analyze data and communicate actionable insights clearly. - Strategic mindset with the ability to envision and execute campaign systems. - Exposure to other paid platforms (e.g., Pinterest, Twitter, Snapchat) is a plus. - Commerce or Marketing degree or certifications preferred. - Willingness to adopt and learn AI tools to support campaign efficiency. About Vendasta: Vendasta is on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them. At Vendasta, you'll be part of something ambitious: helping bring AI transformation to local businesses at scale. As a team member, you'll enjoy competitive health benefits, flex time, and annual work-from-anywhere options, equity opportunities, and a chance to directly shape our AI future. You'll be a part of a vibrant workplace culture that embraces experimentation, thought leadership, and continuous learning. Vendasta values Drive, Innovation, Respect, and Agility, and it shows in everything they do. Perks: Join the Vendasta team where your well-being and growth come first, with competitive health benefits, flex time, and an annual work-from-anywhere policy. Take ownership of your future with the Employee Options Program, daily snacks, a vibrant cafeteria, catered Friday lunches, education reimbursement, in-house learning opportunities, and leadership development programs. Give back through community initiatives and volunteer opportunities, and build more than just a career. At Vendasta, thrive in a supportive, challenging, and cultural environment. Discover your potential, make an impact, and grow with us.,

About Data Axle: Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global center of excellence in Pune. This center delivers mission-critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business and consumer databases. Data Axle India is recognized as a Great Place to Work! This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive. General Summary: We are looking for an experienced Search Engine Marketing (SEM) Specialist to develop, implement, and optimize paid search campaigns across Google Ads and Microsoft Ads. The ideal candidate will have a deep understanding of B2B paid search strategies, strong analytical skills, and experience handling large budgets to drive high-quality leads and conversions. Roles & Responsibilities: Strategy & Execution: - Develop and implement data-driven SEM strategies to meet business objectives, focusing on lead generation, customer acquisition, and ROI maximization. - Manage, monitor, and optimize PPC campaigns on Google Ads, Microsoft Ads, and other relevant platforms. - Continuously research industry trends, competitors, and market dynamics to refine SEM strategies. - Identify new audience targeting opportunities, including remarketing and lookalike audiences, to maximize engagement and conversions. Campaign Management & Optimization: - Conduct thorough keyword research, audience analysis, and competitive benchmarking. - Develop and execute ad copy strategies, A/B testing, and landing page optimizations. - Utilize smart bidding strategies (e.g., Target CPA, ROAS, Enhanced CPC) to improve campaign efficiency. - Optimize campaign structure, ad formats, extensions, and landing pages to improve Quality Score and lower cost per acquisition (CPA). Performance Monitoring & Reporting: - Track and analyze KPIs (CTR, CPC, Conversion Rates, ROAS, Quality Score, etc.) to measure campaign success. - Provide detailed performance reports and actionable insights to leadership, explaining variances and identifying growth opportunities. - Conduct regular audits of campaigns to identify areas for improvement and ensure compliance with best practices. - Utilize tools such as Google Analytics, Adobe Analytics, SEMrush, and other competitive research platforms to gain deeper insights into campaign performance. Collaboration & Continuous Improvement: - Work closely with content, design, and analytics teams to improve ad creatives, landing pages, and conversion rates. - Partner with the SEO team to create a cohesive search strategy. - Stay up to date with the latest trends in SEM, automation, AI-driven bidding, and industry changes to maintain a competitive edge. Requirements: - 5+ years of experience in managing paid search campaigns, preferably in a B2B marketing environment. - Proven expertise in Google Ads, Microsoft Ads, Display, and Remarketing campaigns. - Experience managing large-scale PPC budgets and optimizing campaigns for maximum ROI. - Strong analytical skills with hands-on experience using Google Analytics, Adobe Analytics, and SEMrush.,

As an SEM Specialist at ImpactGuru located in Mumbai, you will play a crucial role in managing and optimizing performance marketing campaigns on Google Ads and Facebook Ads. With over 4 years of experience, your primary focus will be on lead acquisition and customer funnel performance to support crowdfunding initiatives. By strategizing, executing, and optimizing high-ROI campaigns across various platforms, you will contribute significantly to ImpactGuru's digital outreach and acquisition efforts. Your responsibilities will include managing daily campaign budgets, bid strategies, and performance metrics, utilizing tools like Google Analytics, Google Ads Manager, and Facebook Ads Manager for tracking and reporting purposes. Collaborating with creative and product teams, you will design high-converting ad creatives and landing pages while running A/B tests to enhance campaign effectiveness and conversion rates. Additionally, you will stay updated on SEM trends, algorithm updates, and platform best practices to maintain a competitive edge. To excel in this role, you should have a minimum of 4 years of experience in managing SEM campaigns with a proven track record in lead acquisition. Proficiency in Google Ads, Facebook Ads, and Google Analytics is essential, along with strong analytical skills and the ability to handle multiple campaigns simultaneously. Excellent communication and reporting skills are also key requirements. Preferred qualifications include Google Ads and/or Facebook Blueprint Certification, experience in the healthcare, crowdfunding, or social impact sector, familiarity with tools like Google Tag Manager, Data Studio, and landing page builders, as well as experience with CRM tools such as HubSpot and Zoho. Join ImpactGuru to be part of a mission-driven company that creates real-world impact, work with a passionate and innovative team in a fast-paced, growth-oriented environment, and enjoy competitive salary and performance-based incentives.,

You will be responsible for managing and nurturing relationships with both existing and new publishers. Your role will involve handling the onboarding, integration, and support for publisher partners. Additionally, you will be coordinating end-to-end campaign execution across various publisher platforms and monitoring and optimizing campaign performance metrics such as CTR, eCPM, and conversions. An important aspect of your job will be to analyze data to identify trends, gaps, and improvement opportunities. You will be expected to share performance reports and insights with internal teams and publishers, ensuring compliance with quality standards and industry regulations. In case of any invalid traffic or policy violations, you will investigate and take preventive measures. Furthermore, you will support strategic initiatives aimed at publisher growth and monetization while collaborating cross-functionally with Ad Ops, Sales, and Tech teams. The ideal candidate should have at least 12 years of experience in publisher management or campaign execution, with a background in mobile advertising or affiliate marketing being preferred. Basic knowledge of ad tracking tools such as AppsFlyer, Branch, Adjust, and proficiency in Excel/Google Sheets for data handling and reporting are essential requirements for this role. An understanding of key ad metrics like CTR, eCPM, CPA, and ROI is also necessary. This position is based onsite in Gurgaon.,

Job Responsibilities: Suggest ways to maximise returns on advertising and promotional activities across different digitalmedia channels Possess in-depth experience inmedia campaignplanning & data analysis Gather and organize information to help with decision-making regardingmedia placement, campaign length, featured products and services, technical details etc. Ensure that a clients needs are being met and concerns are addressed Should be ready to answer questions, explain strategy and provide status updates. Should stay up to date with new advances in search, social & display advertising and the competitive landscape To ensure the success of all clients advertising campaigns by monitoring and evaluating the ads performance, and provide progress reports to determine the return on investment of the campaign. Armed with this critical analysis, execute strategies for using certainmedia effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty. Strategize the most effective campaigns employing a winning combination of various digital mediums Specialize in understanding how people relate to advertising content based on location, setting, and means. gather information about marketing practices of competitors Prepare advertising budgets, calendars, fortnightly/monthly reports and project schedules Meet with respective teams during strategy sessions, recommend revisions according to the clients needs and preferences Knowledge/Skills required: Experience in managing paid search campaigns Self -learner with a passion for digital advertising. Strong understanding of performance advertising, conversion, and online customer acquisition. Ability to manage multiple projects simultaneously, work within a strategic team, and other departments. Excellent verbal and written skills 3+ years of international experience in online advertising campaign program management, optimization and analytics Experience with customer segmentation & targeting techniques Strong organizational and analytical skills, strong aptitude for determining the optimal way to position and grow product market adoption Capability to work effectively under pressure Good interpersonal, negotiation and communication skills, for liaising with colleagues

We are looking for an individual to take charge of email and SMS marketing for all our brands. You should be adept at creating, organizing, and enhancing messages that are not only opened and clicked but also lead to actual conversions. If your perception of email marketing is limited to sending out a newsletter every week, this position may not be the right fit for you. We require someone who can strategize, develop, and refine campaigns and flows that generate substantial revenue and elevate the brand image. Your responsibilities will involve managing Klaviyo for both email and SMS, configuring automated flows, segmenting audiences, conducting A/B testing on campaigns, and ensuring no potential opportunities are overlooked. In this role, you will enjoy complete ownership of a channel that drives revenue. You will have the opportunity to collaborate with multiple Indian and US-based brands, ensuring a dynamic work environment. Experimentation, testing, and witnessing direct outcomes of your initiatives will be an integral part of your experience. Additionally, you will be a part of a young, driven team that operates at a rapid pace and recognizes achievements. The ideal candidate should possess in-depth knowledge of Klaviyo, encompassing both email and SMS functionalities. Demonstrable success in delivering quantifiable results for Shopify brands in India and/or the US is a must. Providing tangible evidence of your accomplishments is essential; mere verbal claims will not suffice. Proficiency in segmentation, A/B testing, and data analysis to enhance performance is crucial. The ability to create or supervise copy that resonates with the brand's voice, steering clear of sounding like spam, is highly valued. Applicants based in Mumbai or amenable to a hybrid/remote work setup are encouraged to apply. Prior to submitting your application, ensure you respond to the screening questions and attach screenshots showcasing your best work. Please note that we will only consider engaging with candidates who provide evidence of their capabilities; failure to do so will result in disqualification from the selection process.,

The Senior Manager in Marketing Automation B2C (Braze) role at Accenture involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. As a consulting professional, you will provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. You will work closely with clients to design, build, and implement initiatives that improve business performance. Your responsibilities include conducting assessments on marketing campaigns across various channels like email, social media, web, SEO/SEM, BTL, and display advertising. You will provide recommendations on optimizing campaigns, develop new campaign strategies based on insights, gather business requirements, design processes, and implement marketing and advertising solutions/tools. Additionally, you will assess vendors and clients" MarTech/AdTech capabilities, optimize MarTech/AdTech stack, identify technology solution providers, and manage a team of digital marketing specialists. You will drive business development efforts, provide thought leadership in the digital marketing platform space, and collaborate with technology solution providers and marketing agencies to deliver the best solutions for clients. To excel in this role, you should have a strong understanding of marketing processes, operating models, advertising technologies, and integrations with other technologies. You should possess excellent research and analysis skills, be proficient in identifying new opportunities, have the ability to establish effective working relationships, budget projects for clients, and lead teams independently. The ideal candidate should have experience working with middle to senior management levels, possess strong project management skills, adapt well to a fast-paced environment, and be willing to learn and understand new tools and solutions. Additionally, you should contribute to offering development by identifying growth areas related to specific skills, platforms, and assets that enhance the offering. Professional and technical skills required for this role include relevant domain experience, strong analytical and problem-solving skills, and the ability to thrive in a dynamic environment. This position offers opportunities to work on innovative projects, career growth, and leadership exposure. If you have 14 to 16 years of experience and a minimum of 15 years of education, we encourage you to bring your best skills forward and join our team at Accenture.,