306 Campaign Optimization Jobs - Page 7

Realize your potential by joining the leading performance-driven advertising company! As an Ad Operations Specialist on the Ad Operations team in our Gurugram office, you'll play a vital role in ensuring the seamless setup and delivery of ad campaigns. You'll work closely with cross-functional teams to manage campaign performance, solve operational challenges, and help clients achieve their goals through precise execution. This is your opportunity to contribute to high-impact campaigns, grow your ad tech expertise, and drive measurable success in a fast-paced, innovative environment. To thrive in this role, you'll need 2+ years of experience in digital marketing and the ad technology industry. You should have a strong understanding of programmatic advertising and ad ecosystem players such as SSPs, DSPs, DMPs, and Ad Exchanges. Hands-on experience with campaign trafficking and optimization across display and search platforms is essential. Proficiency with cost models like CPM, vCPM, CPC, CPCV, and CPA is required, along with working knowledge of Microsoft Excel for data analysis and reporting. Bonus points if you have experience with platforms such as Taboola Ads, Google Ad Manager, Google Ads, TTD, Outbrain, Amobee, and video ad servers like SpringServe. Familiarity with SEO best practices and web analytics tools would be advantageous. As an Ad Operations Specialist, you'll bring value by setting up, managing, and optimizing display and video ad campaigns to meet performance goals. Conducting QA checks to ensure flawless campaign execution, collaborating with internal teams to improve client satisfaction and campaign results, analyzing campaign data, preparing performance reports, and offering data-driven insights, troubleshooting technical and operational issues related to ad serving platforms, and staying informed on industry trends and tools to enhance efficiency and execution quality. Taboola offers competitive benefits, a supportive work environment, a hybrid work model that encourages both in-office collaboration and remote productivity, and the opportunity to work with industry leaders. If you're ready to realize your potential, submit your CV by clicking the Apply button below. Taboola is an equal opportunity employer that values diversity in all forms and is committed to creating an inclusive environment for all employees. Employment decisions are made based on qualifications, merit, and business need. Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses that advertise directly on Taboola's powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi, and others use Taboola's technology to grow audience and revenue, enabling Taboola to offer unique data, specialized algorithms, and unmatched scale.,

As a Meta & Google Ads Expert, you will be responsible for running and optimizing ad campaigns on Meta and Google Ads platforms. You will work closely with our design team to create compelling ad creatives and copy that drive conversions. Your role will involve researching audiences, keywords, and trends to ensure targeted reach, tracking conversions, analyzing results, and making necessary campaign adjustments for improved ROI. Additionally, you will be expected to provide regular reports with simple insights on campaign performance. To excel in this role, you should have a proven track record of 3-5 years in successfully managing Meta & Google ad campaigns. A strong understanding of targeting, retargeting, and funnel strategy is essential, along with proficiency in tracking tools such as Pixel, GTM, and GA4. You must possess a keen eye for performance metrics and ad copy that resonates with the target audience. Having Google or Meta certifications, or experience in real estate, travel, e-commerce, etc., would be considered a bonus. In return, we offer a dynamic work environment with a fun team and ample growth opportunities. If you are passionate about turning clicks into conversions, staying updated on platform updates, and implementing best practices, we invite you to join our team. Share your portfolio, best campaign results, and a brief note on why you are the ideal candidate for this role. Let's collaborate and drive growth together!,

You are a highly motivated individual looking to kickstart your career in digital marketing, particularly specializing in Search Engine Marketing (SEM). You will be joining Position2's team in Bangalore, India, where you will have the opportunity to excel in a fast-paced environment. Your responsibilities will include actively contributing to creating, managing, and optimizing PPC campaigns on various search platforms such as Google Ads and Bing Ads. You will conduct thorough keyword research and analysis to identify campaign opportunities, monitor and analyze campaign performance metrics, and play a key role in developing strategies to exceed business objectives. Collaborating with the content team to craft compelling ad copy and landing pages will be essential for driving conversions. Additionally, you will assist in budget management and bid adjustments to maximize campaign performance while staying updated on the latest SEM trends and best practices. To qualify for this role, you should have a Bachelor's degree in Engineering, Marketing, or a post-graduation in Marketing. A robust understanding of digital marketing concepts, particularly SEM and PPC, is required. Familiarity with Google Ads and Google Analytics is an advantage, along with exceptional analytical skills and proficiency in Excel or other data analysis tools. Strong written and verbal communication skills, attention to detail, organizational abilities, and the capacity to work both independently and collaboratively in a high-paced environment are essential. You should also be eager to adapt to new tools and technologies. Preferred skills include prior experience or an internship in digital marketing, Google Ads certification, profound knowledge of SEO principles, and experience in A/B testing and conversion rate optimization. In return, you can expect immersive hands-on training and mentorship from seasoned digital marketing professionals, lucrative prospects for career growth within the company, an engaging work environment, exposure to diverse facets of digital marketing, and competitive stipend/salary with potential for full-time employment upon successful completion of the trainee program.,

As an Affiliate Marketing Manager with 3-5 years of experience in affiliate marketing, you will play a crucial role in expanding the global affiliate network and establishing strong connections with international advertisers, media buyers, and publishers. Your expertise in scaling campaigns and a passion for global market expansion will be key assets in this role. Your responsibilities will include developing strategic partnerships by identifying and onboarding new global affiliate partners, optimizing and scaling campaigns in verticals like finance, gaming, utilities, and e-commerce, monitoring campaign ROI daily, and collaborating with internal tech and ops teams for seamless program execution. Moreover, you will represent the company as an ambassador at global affiliate events, showcasing your excellent communication and negotiation skills. The ideal candidate should have a proven track record of managing both publishers and advertisers, be tech-savvy with knowledge of affiliate tracking tools and offer platforms, possess global expertise in scaling campaigns in international markets, and demonstrate a self-motivated and growth-oriented mindset. If you are passionate about affiliate marketing, have a knack for expanding global markets, and possess the required experience and skills, we encourage you to apply for this exciting opportunity now!,

You will be joining our marketing team as an experienced Media Buyer where your primary responsibility will be to develop and implement media buying strategies. Your role will involve negotiating rates and placements to maximize the effectiveness and return on investment of our advertising campaigns. Collaboration with the marketing team to ensure alignment with overall strategies is essential. Analyzing performance data to inform future media buys and optimizing ad campaigns for maximum ROI will be key aspects of your job. Your strong negotiation and analytical skills will be crucial for success in this position. If you have a passion for media buying and a proven track record of driving successful campaigns, we invite you to apply and contribute to enhancing our media strategies. Responsibilities include researching and analyzing market trends, developing media buying strategies to reach target audiences, negotiating with media vendors to secure advertising space, collaborating with internal teams to ensure campaign objectives are met, tracking and reporting on campaign performance, staying updated on industry news and best practices, managing budgets efficiently, building relationships with media partners, and staying organized to prioritize tasks effectively. Requirements for this role include a Bachelor's degree in Marketing or a related field, a minimum of 5 years of experience in media buying, strong analytical skills, excellent communication and negotiation skills, familiarity with media planning tools and software, ability to work under pressure and meet deadlines, attention to detail, knowledge of current advertising trends, and ability to work both independently and in a team setting. This is a full-time position with benefits including food provided and Provident Fund. The work schedule is during day shift from Monday to Friday with a performance bonus opportunity. The preferred experience level for this role is 4 years with a total of 5 years in media buying. The work location is in person at Bhubaneshwar, Orissa.,

You will serve as the primary point of contact for assigned client accounts, developing and maintaining strong, long-term relationships. Your role will involve leading the strategic planning, execution, and optimization of digital marketing campaigns such as SEO, SEM, display, social, email, content, and influencer. It will be your responsibility to translate client objectives into actionable briefs for internal teams and coordinate cross-functional collaboration among strategy, creative, media, and analytics departments. Monitoring campaign performance and delivering timely, insightful reporting will also be crucial aspects of your job. Identifying opportunities for growth within existing accounts, contributing to upsell strategies, and staying ahead of digital trends and innovations to provide proactive recommendations to clients will be key to your success. Additionally, you will support new business development efforts as needed. To excel in this role, you should have 2-3+ years of experience in account management within a digital marketing or advertising agency. A proven ability to manage multiple accounts and deliver high-impact campaigns is essential. You must possess a strong understanding of digital marketing channels, platforms, and analytics, coupled with excellent communication, presentation, and interpersonal skills. A strategic mindset, creative thinking, and analytical abilities are also necessary. Proficiency with project management and reporting tools like Asana, Trello, Google Analytics, and Meta Ads Manager is expected. A Bachelor's degree in Marketing, Communications, Business, or a related field will be advantageous in this position. Join The S-Squad and become a valuable member of our team, where your expertise and skills will contribute to the success of our clients and the growth of our agency.,

You will be responsible for planning, executing, and analyzing integrated marketing campaigns to increase brand awareness and drive engagement. This includes developing, implementing, and managing digital marketing campaigns on Google Ads and Facebook Ads platforms. You will conduct thorough market research and competitor analysis to identify opportunities and create ad strategies that align with business objectives, including audience targeting, budget allocation, and bidding strategies. Monitoring and reporting on digital marketing metrics will be a key part of your role, providing insights to optimize strategies. You will ensure that all communication materials adhere to brand guidelines and provide actionable insights to improve campaign performance and achieve business goals. Staying up-to-date with the latest trends and changes in Google Ads and Facebook Ads platforms will be essential, as well as experimenting with new features and ad formats to keep campaigns innovative and effective. You will also be responsible for ensuring that all campaigns comply with platform policies and best practices. This is a full-time position with benefits including cell phone reimbursement. The schedule is a day shift, and the ability to commute/relocate to Agra, Uttar Pradesh is required.,

Experience: You should have at least 2+ years of experience in performance marketing, particularly in the fashion and apparel industry. Your expertise in executing successful paid campaigns on various platforms like Facebook Ads, Google Ads, and Instagram will be crucial for this role. Strong analytical skills using tools such as Google Analytics, Facebook Insights, and Shopify Analytics are required. Knowledge of fashion trends, consumer behavior, and seasonal shopping patterns is essential to drive effective marketing strategies. Hands-on experience with A/B testing, retargeting, and audience segmentation will be beneficial. You should have a deep understanding of eCommerce metrics and the ability to optimize for key performance indicators like CAC, CTR, and ROAS. Additionally, experience in influencer marketing and affiliate marketing would be advantageous. Responsibilities: As a Performance Marketing Specialist for D2C Brands in the apparel industry, your key responsibilities will include: 1. Developing and Executing Paid Media Campaigns: - Plan, create, and optimize paid digital marketing campaigns on platforms such as Facebook, Instagram, Google Ads, and other relevant channels. - Focus on driving high-quality traffic, conversions, and sales for fashion and apparel products. - Implement A/B testing for ad creatives, landing pages, and targeting to continuously enhance performance. 2. Audience Targeting and Segmentation: - Conduct detailed audience research to create buyer personas specific to the fashion and apparel industry. - Implement precise targeting strategies to reach high-intent fashion consumers based on demographics, interests, and behaviors. 3. Campaign Optimization: - Continuously monitor and adjust campaigns based on performance metrics like CTR, conversion rates, CAC, and ROAS. - Utilize data to refine strategies, ensure budget optimization, and drive conversions. 4. E-Commerce & Fashion Industry Trends: - Stay updated on the latest fashion trends, seasonal shopping behaviors, and industry shifts to create timely campaigns. - Collaborate with the design team to develop visually appealing ads aligned with fashion trends and brand identity. 5. Data Analytics and Reporting: - Analyze campaign data and performance metrics using tools like Google Analytics and Facebook Insights. - Provide detailed reports with actionable insights to optimize future campaigns and drive business decisions. 6. SEO and Retargeting: - Implement retargeting strategies to increase conversion rates. - Collaborate on SEO strategies to align paid efforts with organic growth. 7. Collaboration with Cross-Functional Teams: - Work closely with content, creative, and product teams to align marketing strategies with the brand vision. - Ensure messaging and campaigns resonate with the target audience in the fashion and apparel space. 8. Influencer & Affiliate Marketing: - Manage influencer marketing campaigns to enhance brand visibility and engagement. - Explore affiliate marketing opportunities to drive traffic and revenue growth. Why Join Us Join our dynamic and fast-paced environment with a passionate team dedicated to making an impact in the fashion industry. You will have the opportunity to work with leading fashion brands and grow your career in performance marketing. We offer competitive salary and performance-based incentives. Job Types: Full-time, Permanent Benefits: - Provident Fund Schedule: - Day shift - Morning shift - Yearly bonus Work Location: In person,

Mosaic Wellness is a company that focuses on building digital-first health brands catering to elective health concerns. The company operates several platforms including Man Matters for men's health, Be Bodywise for women's health, and Little Joys for kids" health. These platforms offer personalized treatment plans, access to expert doctors, and health coaches to help individuals address their specific health concerns. As a Performance Marketing Manager at Mosaic Wellness, your responsibilities will include managing and delivering key acquisition metrics on Google/Meta Ads, expanding scale and driving efficiency across the marketing funnel through campaign optimizations, implementing detailed reporting on campaign performance, and collaborating with the Brand and Category team to plan marketing spend and experiment with multiple narratives. The ideal candidate for this role should have 2-4 years of experience managing Performance Marketing campaigns. They should be detail-oriented with the ability to generate and deep-dive into analytical, actionable insights. A balance of analytical and creative thinking is essential for this position. Past experience with D2C brands in a performance marketing role and familiarity with platforms like MixPanel are preferred qualifications for this role.,

You will be joining a fast-growing digital marketing agency that specializes in paid advertising strategies to drive measurable results for clients. As an Associate PPC Specialist, your role will involve supporting the management of paid search and social campaigns across various platforms. Your responsibilities will include performing keyword research and competitor analysis to optimize campaigns, writing and testing ad copy for improved click-through and conversion rates, monitoring daily performance metrics, collaborating with the team on bid strategies and audience targeting, generating performance reports, and staying updated on industry trends and best practices in PPC advertising. We are looking for candidates with 1-2 years of experience in managing PPC campaigns or relevant internship experience. Entry-level candidates with strong analytical skills are also encouraged to apply. The ideal candidate will have familiarity with Google Ads, Bing Ads, and/or social media ad platforms, a strong analytical mindset, proficiency in tools like Google Analytics and Excel, excellent written and verbal communication skills, attention to detail, and the ability to manage multiple projects and deadlines. Google Ads or similar certifications are considered a plus. Joining our team will provide you with the opportunity to work with a group of passionate professionals, gain hands-on experience in managing diverse campaigns, enjoy a flexible work environment with opportunities for professional development, receive a competitive salary and benefits package, and have a clear career growth path within the organization.,

As a Performance Marketing Manager in the Skincare & D2C industry based in Chennai, India, you will be an integral part of a fast-growing D2C skincare brand that focuses on enhancing the self-care experience for conscious consumers. Your primary responsibility will be to leverage your expertise in scaling paid campaigns for skincare or beauty brands to drive measurable growth through data-driven strategies. Your key responsibilities will include planning, executing, and optimizing high-performing paid campaigns across various channels such as Meta, Google Ads, YouTube, and Programmatic. You will be tasked with optimizing campaigns for metrics like CAC, ROAS, LTV, and conversion rates throughout the customer journey. Additionally, you will collaborate on ad creatives, user-generated content concepts, videos, and landing page testing to maximize campaign performance. Analyzing campaign data to extract actionable insights and growth strategies will be a crucial part of your role. You will conduct A/B tests on audiences, creatives, placements, and offers to refine campaign performance continuously. Managing and tracking monthly ad budgets efficiently to ensure strong returns will also be part of your responsibilities. It will be essential for you to stay updated on performance trends in the skincare and beauty space and implement best practices in your campaigns. Collaborating with content, design, and CRM teams to align performance campaigns with product launches, promotions, and customer retention efforts will be key to your success. To excel in this role, you should have at least 4 years of hands-on experience in performance marketing for D2C skincare, beauty, or personal care brands. A proven track record of managing large paid media budgets with consistent positive ROAS is required. Strong analytical skills and proficiency in tools like Meta Ads Manager, Google Ads, GA4, GTM, Hotjar, Looker Studio, and Klaviyo (or similar) will be necessary. Experience with eCommerce funnels, retargeting strategies, and scaling new customer acquisition will be advantageous. A creative mindset to test and iterate messaging and visual hooks tailored to skincare audiences is essential. Excellent communication and reporting skills are a must for effective coordination with internal teams. If you have familiarity with influencer campaigns or user-generated content sourcing for skincare brands, it will be considered a bonus. Join us in reshaping the self-care landscape and drive impactful growth through innovative performance marketing strategies.,

Company Description UrbanRoof Pvt. Ltd. is a leading service provider in Pune, Mumbai, Bangalore & Delhi for Waterproofing, Repair, and Rehabilitation of Building & Constructions. The company&aposs diverse portfolio covers repair, rehabilitation, and restoration services for building and construction projects, aiming to provide a better way to handle these processes. Role Description This is a full-time on-site role for a Performance Marketer located in Bengaluru. The Performance Marketer will be responsible for developing and implementing marketing campaigns to drive performance and engagement. The role will involve analyzing data, optimizing digital marketing efforts, and collaborating with cross-functional teams to achieve marketing goals. Qualifications Digital Marketing, Marketing Strategy, and Campaign Optimization skills Proficiency in data analysis and performance tracking Experience with SEO/SEM and social media advertising Analytical mindset and problem-solving skills Excellent communication and collaboration abilities Knowledge of CRM tools and marketing automation platforms Bachelor&aposs degree in Marketing, Business, or related field Show more Show less

As an experienced Media Buyer, you will be responsible for handling media buying strategies, negotiating rates, and placements to optimize campaign effectiveness and ROI. Collaborating with the marketing team, you will ensure alignment with overall strategies while analyzing performance data to inform future buys. Your strong negotiation and analytical skills will be crucial for success in this position. Your responsibilities will include researching and analyzing market trends, developing media buying strategies to reach target audiences, negotiating with media vendors to secure advertising space, monitoring and optimizing ad campaigns for maximum ROI, collaborating with internal teams to ensure campaign objectives are met, tracking and reporting on campaign performance, staying updated on industry news and best practices, managing budgets, allocating funds efficiently, building relationships with media partners, and staying organized while prioritizing tasks effectively. To qualify for this role, you should possess a Bachelor's degree in Marketing or a related field, a minimum of 5 years of experience in media buying, strong analytical skills, excellent communication and negotiation skills, familiarity with media planning tools and software, ability to work under pressure and meet deadlines, attention to detail, knowledge of current advertising trends, and the ability to work independently and in a team. If you have a passion for media buying and a proven track record of driving successful campaigns, we invite you to apply and join us to enhance our media strategies.,

As a Senior Executive in Ad Operations, your role involves supporting the successful execution and optimization of digital campaigns across platforms such as YouTube, Meta, and other paid social environments. You will work closely with Ad Operations Managers to ensure campaigns run smoothly and align with client goals. This position provides you with the opportunity to build platform expertise, gain hands-on experience, and contribute to client success while learning best practices in Ad Operations. Campaign Management & Optimization You will be responsible for supporting campaign setup and trafficking across various platforms, ensuring accuracy and timely launches. Monitoring delivery and pacing, you will apply basic optimization tactics under the guidance of senior team members. Additionally, you will assist in troubleshooting issues with platforms, trackers, and targeting parameters while maintaining accurate documentation of campaign details and workflows. Client & Internal Collaboration Your role will involve compiling performance reports and contributing to internal reviews with actionable observations. Collaborating with Client Solutions Managers and other stakeholders, you will align on campaign objectives and execution plans. You may also participate in client calls or internal briefings as a support representative for the team. Platform Expertise & Innovation Staying updated on platform best practices, new features, and policy changes will be crucial. You will explore new optimization strategies and test cases with guidance from senior team members to enhance campaign performance. Team Contribution & Growth Learning from Seniors and Leads through mentorship and ongoing training will be a key aspect of your role. Participating in team knowledge-sharing sessions and contributing to a positive, learning-focused team culture will also be expected. Operational Excellence & Process Support Upholding campaign quality assurance by reviewing setups and tracking implementations is essential. You will suggest improvements to documentation or internal processes to increase efficiency in campaign execution. Success Metrics Your success will be measured by the precision in campaign setup and updates, with minimal revisions needed. Your contributions to improved pacing or performance metrics (e.g., CPM, CPV, CTR) will be monitored. Positive feedback from team members and CSMs based on communication and reliability will also be considered. Demonstrated progress in platform knowledge & tool adoption and timely and organized updates to trackers, templates, and shared documents will be part of your success metrics. Who You Are To excel in this role, you should have 2-3 years of experience in digital marketing or advertising operations, preferably with exposure to paid social or programmatic platforms. Basic knowledge of campaign setup, trafficking, or media execution is required. Strong attention to detail, an analytical mindset, and eagerness to learn technical skills are essential. Good communication and organizational abilities, along with a proactive attitude and the ability to thrive in a collaborative environment, are also important attributes. Why You'll Love It You will enjoy annual leaves, a competitive salary, and a professional and dynamic work environment. Working days are Monday to Friday with the option for work from the office. Additionally, you will receive a company laptop to support your work. Qualifications The ideal candidate for this role is someone early in their career who is eager to grow in the field, develop technical and strategic skills, and make an impact in a collaborative, fast-paced environment. Must-Have Skills - Campaign setup - Campaign management - Campaign optimization - Platform expertise,

You will be joining a dynamic digital marketing agency, Round One Marketing, which specializes in the gaming industry. Our headquarters are located in South Korea, with successful expansions into markets like Bangkok and Cambodia. We are excited to extend our footprint into the Indian market, aiming to introduce our innovative marketing strategies to one of the fastest-growing gaming communities in the world. As a Google Ad Specialist in Gurugram, this full-time on-site role requires a candidate with a minimum of two years of experience. Your primary responsibility will involve designing, implementing, and optimizing Google Ad campaigns specifically tailored for the Casino industry. You will be analyzing performance data, offering valuable insights, and ensuring that campaigns align with client objectives. Additionally, tasks will include keyword research, A/B testing, and working closely with the marketing team to align ad strategies with company goals. This role entails on-site work for five days a week. To excel in this role, you must possess experience in running Google ads for the Casino and iGaming Industry. Proficiency in Google Ads, Google Analytics, and A/B Testing is essential. Strong skills in keyword research, campaign optimization, performance data analysis, and reporting are required. Excellent communication and collaboration abilities are crucial, along with the capacity to work independently and on-site. Previous experience in digital marketing within the gaming industry would be advantageous. A Bachelor's degree in Marketing, Business, or a related field is preferred.,

As a Media Buyer - Search Arbitrage, you will play a crucial role in our team by managing and optimizing campaigns on various platforms like Google Ads, Facebook Ads, Taboola, and Outbrain. Your primary responsibility will be to implement effective search arbitrage strategies to drive high-quality traffic at a low cost, ultimately maximizing ROI. Your day-to-day tasks will involve analyzing data to make informed decisions that optimize ad spend, improve traffic quality, and increase conversion rates. Additionally, you will collaborate closely with creative teams to ensure that ad creatives align with campaign objectives, enhancing overall campaign performance. The ideal candidate for this role should have 2-3 years of experience in paid media, specifically in Google Ads, Facebook Ads, and native advertising. A proven track record in search arbitrage and content monetization is essential, along with strong analytical skills and proficiency in tools such as Google Analytics, Facebook Insights, and A/B testing. Your expertise in keyword research, bidding strategies, and media buying techniques will be critical in driving successful campaigns. By joining our team, you will have the opportunity to work with cutting-edge digital platforms and technologies, directly impacting business growth in a fast-paced, data-driven environment. If you are passionate about optimizing paid media and delivering exceptional results, we invite you to apply for this exciting opportunity.,

As an intern at Make Indias, you will be involved in various responsibilities related to digital marketing. Your day-to-day tasks will include assisting in the creation and management of digital marketing campaigns across different channels such as social media, email, and organic search. You will also be conducting market research and competitor analysis to identify trends and opportunities in the market. Monitoring and analyzing the performance of digital marketing campaigns will be a crucial part of your role. Based on the performance data and trends, you will be optimizing campaigns to ensure effectiveness. Additionally, you will contribute to social media management by creating engaging content, scheduling posts, and monitoring engagement with the audience. Another aspect of your role will involve assisting in content creation for digital marketing materials like blog posts and newsletters. You will collaborate with cross-functional teams, including design and content, to execute various marketing initiatives effectively. It is essential to stay up-to-date on the latest digital marketing trends and technology advancements to bring innovative ideas to the table. Make Indias is a proactive digital marketing agency dedicated to helping startups build and grow by providing them with the necessary guidance and support in the Indian market. The company has successfully combined traditional online marketing strategies with modern technologically driven digital media approaches.,

As a Google Ads and Meta Campaign Manager at our organization, you will play a crucial role in planning, executing, and optimizing online advertising campaigns across Google Ads and Meta platforms. Your responsibilities will include conducting audience research, managing campaign budgets, creating engaging ad copy, and continuously improving campaign performance through data-driven decisions. Your primary focus will be on developing campaign strategies that resonate with target demographics, maximizing return on investment through efficient budget allocation, and implementing A/B testing strategies to enhance ad performance. Monitoring campaign performance using tools such as Google Analytics and Meta Ads Manager will be essential to track key metrics and optimize campaigns accordingly. Collaboration with cross-functional teams including content, design, and analytics will be key to creating cohesive campaigns. Additionally, staying updated on industry trends, algorithm changes, and best practices is crucial to ensure that our campaigns remain competitive in the ever-evolving digital landscape. To qualify for this role, you should possess a Bachelor's degree in Marketing, Advertising, Business, or related field, along with at least 3 years of experience managing Google Ads and Meta campaigns. Proficiency in Google Analytics, Google Tag Manager, and Facebook Pixel implementation is required, along with strong analytical skills and excellent communication abilities. In addition to a competitive salary, we offer paid time off, opportunities for professional development and growth, and flexible working hours. If you are passionate about online advertising, data-driven decision-making, and are looking to make a significant impact in the digital marketing space, we encourage you to reach out to our HR team at 7418555204 or share your profile at hr@akkenna.com.,

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality working with over 3,200 customers and 700 partners in more than 100 countries. The company aims to accelerate revenue generation through acquisition, retention, and wallet share expansion. RateGain is known as one of the world's largest processors of electronic transactions, price points, and travel intent data, assisting revenue management, distribution, and marketing teams in various sectors including hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises, and ferries. Founded in 2004 and headquartered in India, RateGain collaborates with 26 of the Top 30 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and numerous top car rentals, including 16 Global Fortune 500 companies. Adara, a RateGain company, operates as one of the world's largest data exchange platforms, offering access to ethically sourced customer data. With a network of over 270 global partners supplying aggregated real-time traveler data, Adara provides actionable insights and predictive intelligence to enhance marketing ROI. Built on a rich travel data co-op, Adara empowers brands to succeed in the fast-paced digital economy with vast amounts of data elements across 100+ countries. As a Display Campaign Manager, your role involves planning, executing, and optimizing display advertising campaigns across digital platforms to drive brand awareness, increase website traffic, and generate conversions. Collaborating with various teams, including marketing, creative, and analytics, you will ensure successful campaign implementation and performance. Key responsibilities include validating campaign configurations, defining objectives and KPIs, conducting market research, monitoring performance metrics, analyzing data for insights, preparing performance reports, providing recommendations for campaign enhancement, optimizing for budget delivery and Adara margins, coordinating with vendors or agencies, leveraging audience insights, and ensuring effective communication with stakeholders and clients. Requirements for this role include 3-8 years of experience in Campaign Management/Ad Operations/Campaign Performance Management, a bachelor's degree in marketing, advertising, communications, or related field, familiarity with programmatic advertising, ad exchanges, and digital advertising technologies, proficiency in ad operations, ad management systems (e.g., Google Ad Manager, DV360), HTML, CSS, JavaScript, and MS Excel, as well as strong analytical skills, attention to detail, organizational skills, communication abilities, flexibility to work under pressure, and a customer-focused attitude. RateGain and Adara are equal opportunity employers, providing a dynamic work environment for individuals who are passionate about delivering exceptional user experiences and driving success in the advertising industry.,

As a Performance Marketing Manager at Experiences Digital, a leading ad agency in Gurgaon, you will be responsible for developing and executing performance marketing strategies tailored for Meta (Facebook/Instagram) and Google Ads. Your role will involve monitoring and analyzing campaign performance metrics to ensure business objectives are met, managing budgets effectively for maximum ROI, and collaborating with cross-functional teams to create impactful ad creatives and landing pages. A key aspect of your responsibility will be conducting A/B testing to identify high-performing strategies and continuously improving campaign performance. It will also be crucial for you to stay updated with the latest trends and best practices in Meta and Google advertising, preparing detailed reports on campaign performance, and presenting findings to stakeholders. If you have a proven track record in managing and optimizing campaigns on these platforms, and possess a dynamic and results-driven approach, we invite you to join our team and contribute to the success of our domestic and international Fortune 500 clients.,

As a Digital Marketing professional with experience in Marketing and Optimizing campaigns for E-commerce, you will be responsible for analyzing and strategizing market trends to utilize correct bidding strategies in order to achieve the best ROI. This role offers you the opportunity to have a significant impact on defining the marketing strategy and expanding the E-commerce business. Your primary tasks will involve devising paid campaigns through the implementation of appropriate programs, tracking mechanisms, and analytics. You will also be expected to evaluate and enhance marketing attribution strategies to provide data-driven insights on the quality of campaigns and content. In this position, you will be instrumental in fostering a data-driven and results-focused culture by consistently monitoring revenue progress, identifying actionable insights to enhance revenue performance, and experimenting with new tactics to surpass goals and adapt to market changes. Collaboration with various teams such as Category Management, Data Analytics, and Brand Marketing/Content Team will be essential to ensure growth and timely execution of campaigns within budget constraints. A thorough understanding of both online and offline marketing funnels is crucial for this role. You should be passionate about metrics like ROAS, ROI, Conv %, DAU, CAC, CPM, CPD, vCPM, impressions, and possess the ability to apply this knowledge effectively in your daily tasks.,

About iSOCRATES iSOCRATES has been a global leader in advising, building, and managing mission-critical Marketing, Advertising, and Data technologies since 2015. Specializing in MADTECH Resource Planning and Execution, iSOCRATES delivers reliable, affordable Strategy and Operations Consulting, and Managed Services for marketers, agencies, publishers, and data/tech providers. The company operates 24/7/365 with proven specialists who focus on saving partners money and time while ensuring transparent, accountable performance and delivering exceptional value. Utilizing a low-cost, focused global delivery model at scale, iSOCRATES continuously reinvests in technology and specialized training to drive savings and efficiency. About MADTECH.AI MADTECH.AI is a Unified Marketing, Advertising, and Data Decision Intelligence Platform designed to provide marketers with speed to value. Offering real-time AI-driven insights accessible to all, MADTECH.AI serves global and emerging brands, agencies, publishers, and data/tech providers by delivering a single source of truth for sharper insights and faster, more affordable marketing decisions. Job Description As an AdTech Manager at iSOCRATES, your main responsibility will be to lead demand-side and supply-side media trading, as well as AdTech/MarTech teams that support agency, advertiser, and publisher clients. You will oversee all trades for active campaigns and digital property monetization. Additionally, you will be responsible for recruiting, training, managing, and inspiring a team that monitors, analyzes, and optimizes all paid ad trading and campaign performance to ensure successful delivery and support programmatic, audience extension, and audience development programs. Collaboration with the Director - AdTech will also be a key aspect of this role. This role requires direct experience in leading ad monetization and ad operations teams and supporting programmatic audience and audience extension/development teams. The ideal candidate will possess expertise in RTB, PMP, PG, and PD trading tactics and strategies. As a dynamic self-starter with excellent communication and problem-solving skills, you must have the ability to think strategically while remaining detail-oriented, simplify complex issues, and thrive in a fast-paced environment. Key responsibilities include managing Trading P&L, overseeing programmatic ad trafficking, collaborating with cross-functional teams, creating and delivering digital monetization insights, managing ad operations, analyzing digital traffic, and working on email operations. An understanding of digital advertising, campaign creation, implementation, optimization, and analysis is essential for success in this role. Secondary responsibilities involve managing teams responsible for trafficking digital display ads, analyzing campaign data, working with tracking tags and media assets, optimizing campaigns, providing ad performance metrics, reconciling tracking discrepancies, and maximizing publisher yield. This role also entails overseeing inventory forecasts, onboarding and servicing publishers, maintaining revenue, creating dashboards, collaborating with business partners, and ensuring smooth ad operations. Minimum Education Required A Bachelor's Degree in Business, Computer Science, or a related ITES field is required, with a Master's Degree in Business Administration preferred. Additionally, certifications in Google, AppNexus, The Trade Desk, and knowledge of ESPs like SFMC, Pardot, or similar platforms are advantageous. Experience in Email Marketing, Paid Search, and Social is beneficial, and candidates must be willing to work in Mysore and operate during US time zones.,

The role of Performance Marketing Manager in the E-Commerce industry requires 5 to 8 years of experience. As a Performance Marketing Manager, your primary responsibility will be to develop and execute lead generation strategies across various digital channels such as paid media, SEO, content marketing, and email marketing. Your goal will be to acquire, nurture, and convert high-quality leads into sales. You will need to create and manage landing pages, lead magnets, and funnels to drive lead acquisition effectively. To excel in this role, you must be proficient in analyzing performance data to refine strategies and improve lead conversion rates. Collaboration with sales and product teams is essential to ensure alignment between marketing efforts and business objectives. Additionally, you will be responsible for managing marketing budgets, tracking KPIs, and reporting on campaign performance. The ideal candidate for this position will have proven experience in lead generation for eCommerce, particularly in the fashion industry. Strong proficiency in digital marketing channels like paid search, social media, SEO, and email is required. Experience with tools for lead nurturing, CRM management, and marketing automation will be beneficial. Desired skills for this role include experience with Shopify or similar eCommerce platforms, knowledge of conversion rate optimization (CRO) and A/B testing, as well as strong copywriting and content creation skills for lead magnets and campaigns. If you possess these qualifications and skills, we encourage you to apply for this challenging and rewarding opportunity.,

Adelite Media is currently seeking both freshers and experienced individuals to join our team as Affiliate Executives or Affiliate Managers in the Affiliate Marketing department. As an Affiliate Marketing Manager or Executive, you will be responsible for various tasks related to affiliate marketing and network management. Your key responsibilities will include identifying potential affiliate partners, bringing them onboard our network, establishing and nurturing strong relationships with affiliate partners, optimizing campaign performance by analyzing key metrics, staying updated on industry trends and best practices, and assisting in negotiating terms and commissions with affiliate partners. We welcome candidates with prior experience in Affiliate Marketing or Affiliate Networks, but freshers are also encouraged to apply. A Graduate or Post Graduate degree in any specialization is required for this role. At Adelite Media, we offer a healthy work environment, training opportunities, a 5-day work week culture, paid leaves, and a competitive salary package based on your experience. This position is based in Thergaon, Pune. If you are interested in this exciting opportunity, please send your resumes to info@adelitemedia.co.in. Join us now and be a part of a dynamic team focused on affiliate marketing excellence.,

As a PPC Specialist at Andreal, a brand communication agency based in Kolkata, you will be responsible for managing social media marketing, digital marketing, web analytics, and online marketing strategies to enhance brand visibility and engagement. Your role will involve implementing and optimizing PPC campaigns to drive traffic and conversions for our clients. Andreal specializes in creating fresh designs and unique brand identities, offering a full range of 2D & 3D designs and content solutions for brands across print, audiovisual, and digital media. Our team visualizes, conceptualizes, and transforms brand communication into captivating collateral to make brands stand out in the market. This is a full-time on-site position where you will work closely with our team to develop and execute PPC campaigns that align with our clients" goals. The ideal candidate will have experience in web analytics and online marketing, possess strong communication skills, and demonstrate knowledge in PPC campaign management. Having Google Ads and Google Analytics certification is a plus, along with the ability to analyze data and optimize campaign performance. A Bachelor's degree in Marketing, Advertising, or a related field is preferred. If you are passionate about digital marketing, enjoy working in a creative environment, and are ready to take on the challenge of enhancing brand visibility through effective PPC strategies, we encourage you to apply for this exciting opportunity at Andreal.,