140 Campaign Optimization Jobs - Page 4

As the Paid Advertising Manager at Fitspire, your primary responsibility is to develop and execute paid advertising strategies across Meta (Facebook, Instagram) and Google Ads. You will be in charge of managing ad budgets, setting bidding strategies, and optimizing campaigns to ensure maximum performance. It is essential to maintain a seamless integration with the Shopify website to enhance the overall user experience. Your role also involves analyzing market trends, consumer behavior, and competitor activity to develop data-driven marketing plans aimed at driving conversions, revenue, and customer acquisition. By conducting thorough campaign optimization, you will monitor performance metrics, identify areas for improvement, and implement necessary optimizations. Additionally, A/B testing will be conducted to enhance ad creatives, targeting, and bidding strategies for better results. Collaboration with cross-functional teams such as creative, analytics, and sales is crucial to ensure the success of marketing campaigns. You will track and analyze key performance indicators (KPIs) including ROAS, CAC, RTO, and conversion rates to provide regular reporting and valuable insights to stakeholders. Fitspire is a leading health and wellness brand dedicated to providing vegan and vegetarian, chemical and steroid-free formulas. With a strong focus on innovation and validation, Fitspire aims to be the most respected brand in the industry. Join us in our mission to create a healthier environment for all individuals, regardless of age, by promoting fitness, agility, and overall well-being.,

As a skilled Digital Advertising Specialist, you will be responsible for planning, executing, and optimizing ROI-driven campaigns across various platforms including Google Ads, Facebook Ads Manager, and Meta Business Suite. Your expertise in turning data insights into actionable strategies will be key in directly contributing to revenue growth. You will meticulously manage daily budgets to ensure cost-effective campaign performance and deliver high returns on investment. Your role will also involve conducting regular A/B testing to refine creatives, audiences, and messaging for maximum efficiency. In addition, you will track, analyze, and report performance metrics, simplifying complex data into clear, human-centric insights. Collaboration with creative and content teams will be essential to align ad creatives with audience behavior and campaign goals. Staying ahead in digital advertising best practices is crucial, and you will constantly monitor trends and platform updates. Your ability to scale successful campaigns and optimize underperforming ones through continuous testing and iteration will be instrumental in achieving campaign success.,

About the Role: As a talented Media Buyer - Search Arbitrage, you will be an integral part of our dynamic team, focused on driving profitable campaigns and maximizing ROI. Your passion for optimizing paid media and delivering exceptional results will play a key role in our success. Key Responsibilities: You will be responsible for managing and optimizing campaigns across various platforms such as Google Ads, Facebook Ads, and native channels like Taboola and Outbrain. Implementing effective search arbitrage strategies to drive low-cost, high-quality traffic will be a crucial part of your role. Analyzing data to optimize ad spend, enhance traffic quality, and increase conversion rates will also be among your key responsibilities. Collaboration with creative teams to ensure that ad creatives align with campaign objectives is essential for success in this role. What We're Looking For: We are seeking candidates with 2-3 years of experience in paid media, encompassing Google Ads, Facebook Ads, and native advertising. A proven track record in search arbitrage and content monetization is highly desirable. Strong analytical skills, along with experience in tools like Google Analytics, Facebook Insights, and A/B testing, will be beneficial. Expertise in keyword research, bidding strategies, and media buying techniques is a must-have for this role. Why Join Us By joining our team, you will have the opportunity to work with cutting-edge digital platforms and technologies. You will directly impact business growth in a fast-paced, data-driven environment, making your role both challenging and rewarding. Office Timings: 10:00 AM - 06:00 PM Location: Noida Sector 132,

You will be joining PivotRoots, a Havas company, as a Paid Media Specialist with 2-4 years of experience. In this role, you will be responsible for managing and optimizing digital campaigns across Google and Meta platforms. Your primary focus will be on performance marketing for lead generation as well as branding campaigns aimed at awareness and engagement. Your key responsibilities will include planning, executing, and optimizing paid media campaigns on Google Ads & Meta Ads. You will manage performance-driven campaigns such as Search, Display, and Lead Generation, along with handling branding campaigns like YouTube, Display, and Video Awareness Campaigns. Monitoring, analyzing, and optimizing campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates will be crucial. Conducting A/B testing to enhance ad creatives, targeting, and messaging will also be part of your role. Collaborating closely with creative teams, you will contribute to developing engaging ad copies and visuals. Generating regular reports and insights to enhance campaign effectiveness will be essential. Staying updated with industry trends, platform updates, and best practices will also be a key aspect of your job. To excel in this role, you should have proficiency in Google Ads & Meta Ads, strong knowledge of Search, Display, and Lead Generation campaigns, and experience managing YouTube, Display, and Video Awareness campaigns. An analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools will be required. Hands-on experience in campaign optimization and performance analysis is a must, along with the ability to work in a fast-paced environment and manage multiple campaigns simultaneously. Your previous professional experience should include 2-4 years in strategic planning within the media and brand industry. A Bachelors or Masters degree in Business, Marketing, or Advertising is preferred, along with intermediate proficiency in English. In addition to technical skills, soft skills and competencies such as managing execution, being authentic and open, flexibility, media and media planning knowledge, and expertise in partners and suppliers (Media/Tech/Data/Content) are desired. Advanced Programmatic knowledge and familiarity with OSEP will be beneficial in this role. This is a permanent position that offers the opportunity to work in a dynamic and challenging environment where you can contribute to the success of digital campaigns and drive impactful results.,

As a Digital Marketing Analyst, your primary responsibility will be to monitor and analyze the performance of digital marketing campaigns across various platforms such as Google Ads and Facebook Ads. You will be required to generate reports on key metrics like CTR, conversion rates, and ROAS, and present these findings to the Digital Marketing Manager. Collaborating with the manager, you will work towards optimizing campaigns based on data insights and emerging trends. Additionally, you will assist in setting up new campaigns with proper tracking mechanisms while staying updated on the latest digital marketing best practices. Key Skills required for this role include a basic knowledge of digital marketing performance analysis, the ability to generate reports on key metrics, eagerness to learn campaign optimization techniques, and an interest in campaign setup and tracking. The ideal candidate for this position should have 6 months to 1 year of relevant experience in digital marketing. The location of this job is Noida, and the salary is negotiable for the right candidate. This opportunity is in the IT-Software/Services industry, and candidates from any graduate background are encouraged to apply.,

As a PPC Specialist, your primary responsibility will be to create and implement PPC strategies to achieve campaign objectives. This will involve conducting thorough keyword research and analysis to ensure effective ad targeting. You will be responsible for bid management and optimization of multi-market PPC campaigns to meet agreed campaign and profitability targets. In this role, you will be running and managing paid campaigns across various platforms including Google Ads, Bing Ads, Facebook Ads, and Instagram Ads. Your analytical skills will be crucial in optimizing campaign performance and driving growth. If you are passionate about digital marketing and have a strong background in PPC advertising, this role offers an exciting opportunity to make a significant impact on campaign success and profitability.,

As a Media Planner at our company, your primary responsibility will be to shape and execute effective advertising campaigns that target specific audiences and evaluate the success of these campaigns. Your expertise in market research, communication skills, and ability to collaborate with different teams will be crucial for this role. You will be tasked with collecting and analyzing market data to identify target audiences and understand their behavior and habits. Additionally, you will determine the best media mix for our campaigns, participate in the development and management of integrated media planning and buying, and develop objectives, strategies, plans, and presentations. Maintaining media plans, staying informed about industry standards and new media opportunities, developing relationships with media partners, and evaluating media opportunities are also key aspects of this role. You will be responsible for optimizing ad campaigns based on various factors like geographic exposure, frequency, and time spans, as well as allocating budgets and monitoring costs. To be successful in this position, you must have proven experience as a Media Planner, particularly in digital media. A deep understanding of media channels, campaign evaluation metrics, and media buying is essential. Familiarity with digital marketing solutions, analytics tools, and strong communication, teamwork, and decision-making skills are also required. If you are passionate about optimizing media marketing campaigns, increasing brand awareness, and achieving business goals through strategic media planning, we encourage you to apply for this exciting opportunity. Interested candidates can share their profiles at careers@bigtrunk.co.in.,

Job Description: Charmacy Milano, a premium cosmetics brand based in Mumbai, is seeking a skilled Paid Media and Performance Marketing Specialist to join its team full-time at the Mumbai location. As a Paid Media and Performance Marketing Specialist, you will play a crucial role in developing and executing media planning strategies, managing digital advertising campaigns, and exploring new media channels to drive the brand's performance marketing initiatives. Your responsibilities will include enhancing brand visibility, maximizing campaign effectiveness through data-driven marketing strategies, and collaborating with creative teams to develop high-performing ads and landing pages. Key Responsibilities: - Develop, implement, and optimize paid media strategies across various platforms such as Meta, Google, and emerging media channels. - Manage and analyze performance marketing campaigns, focusing on Return on Advertising Spend (ROAS) and key performance indicators (KPIs). - Research and explore new media opportunities and innovative marketing tactics to improve campaign results. - Collaborate with creative and content teams to create compelling ads and landing pages. - Generate detailed reports on campaign performance, providing insights and actionable recommendations. - Stay updated on industry trends, platform updates, and best practices in digital advertising and performance marketing. - Monitor ad spend, budget pacing, and Return on Investment (ROI) to ensure effective use of marketing budgets. Qualifications: - Proficient in media planning, marketing strategy, and new media exploration. - Strong communication and research skills to identify growth opportunities. - Demonstrated experience in performance marketing and campaign optimization. - Expertise in digital advertising platforms such as Meta Ads Manager, Google Ads, and analytics tools like Google Analytics. - Ability to analyze data, interpret trends, and make data-driven decisions for campaign optimization. - Exceptional project management and organizational skills to manage multiple campaigns simultaneously. - Prior experience in the cosmetics or beauty industry is advantageous. - Bachelor's degree in Marketing, Communications, or a related field. This role presents an exciting opportunity to influence a growing beauty brand. If you are enthusiastic about performance marketing and paid media in the beauty industry, we encourage you to submit your resume and portfolio to hr@charmacy-milano.com. Location: Mumbai, Maharashtra,

Role & responsibilities Plan, execute, and optimize paid media campaigns across Google Ads (Search, Display, YouTube) and Meta platforms (Facebook, Instagram) Track performance and scale campaigns based on KPIs such as ROAS , CTR , CPA , and CPM Conduct keyword research, audience targeting, A/B testing, and daily performance tracking Manage monthly budgets and bid strategies to ensure high campaign efficiency Coordinate with creative/content teams for ad creatives and copy Regularly generate campaign performance reports with insights and action plans Stay updated on ad platform changes and digital marketing trends Preferred Candidate Profile: Minimum 3 years of hands-on experience with Google and Meta paid ads Proven track record of running successful campaigns (minimum 3 lakh/month budget exposure preferred) Strong analytical skills and hands-on with Google Analytics, Meta Ads Manager, and Google Tag Manager Excellent communication, reporting, and collaboration skills Google Ads and Meta Blueprint certifications are a plus

The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients. Mission & Responsibilities Createand deliveroptimal Mx, defined as Connection x Context x Content Work withAudienceArchitect to develop the growth target persona all the way through the media experience - for inclusion in planning tools, into buying audiences and into addressable segmentation Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists Recommend optimum content and context based on client, brief and strategy Deliver overallexperienceand articulation of how channels work together Input measurement framework, including KPIs and methodology in conjunction with specialistsand Mx measurement teams Create and present Mx Story to clients Createthe Mx guidelinesin liaise with relevant internal specialist teams Ensure quality control on plan recommendationagainst Mx delivery Provide insightful post campaign optimization Contribute to the client satisfaction Ensure optimal Mx delivery Ensure audience planning and data integrationfrom Mx brief toMxmeasurement Previous Experience & Industry Background 8+ yearsprofessional experience instrategic planning Media, Brand Qualifications &Languages: Bachelors orMastersdegree in Business, Marketing or Advertising Languages: English (Advanced) Soft skills & Competencies Understanding the business Taking initiative Focusing on performance Building collaborative relationships Media and media planning Mx Champion (Connection,Context, Content) Omnichannel Strong negotiation skills Elite Programmatic Data processing and management Marketing Strategy Technical skills Advertising technologies Operational performance management tools (e.g. Pilot, Magnitude) Audience planning tools (e.g. Polaris) Office software

The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery. Mission & Responsibilities Building logical plan for given brand objectives with basic hygiene which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness Scheduling the plan as per different parameters in order to achieve greater visibility Campaign tracking, measurement, evaluation and reporting on ongoing client activities Formulation of television reports on monthly basis Mapping of Competitors activity and Category study Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop Presenting the Pre & Post Campaign Analysis in the form of a Deck Work on new business development/ Pitch process Evaluating the Plan on BARC and carrying out day to day data crunching for the clients Knowledge of BARC, MPA & TGI Softwares is must. Previous experience & Industry background 4+ years in media planning Media Agency, Trading desk Qualifications & Languages Master s degree in Business, Marketing, Advertising Languages: English (Advanced) Soft skills & Competencies Understanding the business Taking initiative Focusing on performance Building collaborative relationships Media planning and media buying Mx champion (Connection, Context, Content) Strong negotiation skills Programmatic Data processing & management Marketing strategy Technical skills Tools (i.e.BARC/ YUMIIRM/MAP) Operational performance management tools (Pilot, IOMT) Advertising technologies (i.e.ad servers,adplatforms)

We are seeking a highly skilled and motivated candidate specializing in Biddable Media/Paid Media to join our dynamic team. The Senior Executive - Biddable Media will play a crucial role in driving our online advertising campaigns to maximize ROI, increase brand visibility, and generate quality leads. The ideal candidate should possess a deep understanding of search engine marketing (SEM), pay-per-click (PPC) advertising, and Paid Social . If you're a data-driven professional with a passion for digital marketing, we want to hear from you. Key Responsibilities: 1. Keyword Research and Analysis: Conduct comprehensive keyword research to identify high-performing keywords relevant to the business and industry. Analyze keyword trends and competition to optimize ad targeting and bidding strategies. 2. Campaign Management : Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc. Create, manage, and optimize pay-per-click (PPC) advertising campaigns across various platforms (UAC, Shopping Ads, Google Ads, Bing Ads). Develop and implement ad copy and landing page strategies to improve ad relevance and quality score. 3. Budget Management: Monitor and control advertising budgets to ensure optimal allocation of resources and ROI. Track campaign expenses, analyze cost per acquisition (CPA), and adjust bids accordingly. 4. Ad Performance Analysis: Regularly review and analyze ad campaign performance using tools and metrics like Google Analytics and AdWords. Provide actionable insights and recommendations to enhance campaign effectiveness. 5. Ad Copywriting and A/B Testing: Craft compelling ad copy that drives click-through rates (CTR) and conversion rates. Implement A/B testing methodologies to optimize ad creative and landing pages. 6. Competitor Analysis: Stay updated on industry trends and competitor advertising strategies. Identify opportunities to gain a competitive edge and propose new campaign ideas. 7. Reporting and Documentation: Prepare and present detailed performance reports to stakeholders, highlighting key metrics and trends. Maintain documentation of campaign strategies, experiments, and results. 8. Collaboration: Collaborate with cross-functional teams, including content creators, designers, and developers, to align advertising efforts with overall marketing strategies. Qualifications: Bachelor s degree in marketing, Business, or a related field 2 - 4 years of experience in managing Paid Advertising (Search, Social & Programmatic), preferably in a digital marketing agency or e-commerce environment. Proficiency in using advertising platforms such as Social Ads(META, Twitter, Pinterest, LinkedIn, etc), Google Ads, Bing Ads, and other PPC platforms. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent written and verbal communication skills. Adept at multitasking and managing multiple campaigns simultaneously. Google Ads and Bing Ads certifications (preferred). Knowledge of remarketing and display advertising is a plus.

Online Gaming & Entertainment Marketing Manager *Location:** Mohali (WHO) *Experience:** 3+ years *Employment Type:** Full-time About Us: We are a fast-growing online gaming platform catering to European markets. Our goal is to provide a seamless and engaging experience for our users through innovative gaming products. We are looking for a dynamic and results-driven **Online Gaming & Entertainment Marketing Manager** to lead our marketing initiatives and drive customer acquisition and engagement. Key Responsibilities: - Develop and execute comprehensive marketing strategies to enhance brand visibility and user acquisition. - Manage performance marketing campaigns across various channels, including social media, affiliates, SEO, PPC, and email marketing. - Oversee promotions, loyalty programs, and retention campaigns to maximize customer lifetime value. - Collaborate with design and content teams to create engaging marketing materials and campaigns. - Analyze market trends, customer behavior, and competitor strategies to refine marketing efforts. - Manage relationships with affiliate partners and negotiate deals to drive traffic and conversions. - Optimize marketing budgets for maximum ROI and track campaign performance using data-driven insights. - Ensure compliance with industry regulations and responsible gaming standards in all marketing activities. Requirements: - Proven experience in online gaming, iGaming, or digital entertainment industry marketing. - Strong understanding of digital marketing channels, including PPC, SEO, social media, and affiliate marketing. - Experience in CRM, customer segmentation, and retention marketing strategies. - Ability to analyze data, generate insights, and optimize campaigns for performance. - Knowledge of European online gaming regulations and responsible gaming practices is a plus. - Excellent communication, negotiation, and project management skills. What We Offer: - Competitive salary and performance-based incentives. - Opportunity to work with a fast-growing and innovative gaming brand. - Flexible work environment (Remote/Hybrid options available). - Career growth opportunities and professional development programs. If you are passionate about gaming and have a knack for innovative marketing strategies, wed love to hear from you! Apply now and be part of our exciting journey. **How to Apply:** Send your resume and portfolio to [HR@basta-group.com](mailto:HR@basta-group.com),

You will be working with Anchanto, a Global B2B cloud company that specializes in helping enterprises and partners enhance their end-to-end Commerce and Logistics operations through innovative Cloud and AI products and services. With a customer base of over 7,000 clients, including renowned global brands and large retailers, Anchanto facilitates processing more than a billion dollars in revenue annually. The company's cutting-edge and scalable products are seamlessly integrated with over 135 different commerce and carrier platforms worldwide. Anchanto's international presence includes offices in Singapore, Kuala Lumpur, Jakarta, Manila, Sydney, Bangkok, Seoul, and Pune, fostering a diverse and multicultural environment where every team member has the freedom and opportunity to unleash their full potential. Anchanto is committed to developing powerful and revolutionary products that have the capacity to revolutionize eCommerce management practices. The company's core values revolve around providing enchanting experiences to its customers and aspiring to be the leading customer-centric entity in its industry. As part of your role at Anchanto, you will play a crucial part in spearheading strategic event and marketing initiatives that are aligned with the company's overarching objectives. This position demands a dynamic and process-oriented professional with a proven background in project management and event operations. The ideal candidate should possess strong attention to detail and excel in supporting the execution of global events, implementing operational initiatives, and overseeing CRM governance. Your responsibilities will include planning, coordinating, and executing end-to-end operations for physical and virtual events, ensuring flawless delivery and outstanding outcomes. You will be tasked with managing booth setups, distributing branded merchandise, and conducting post-event analyses to gauge success and pinpoint areas for enhancement. Collaboration with cross-functional teams to drive integrated marketing campaigns will also be a key aspect of your role. You will streamline workflows across various marketing tools, such as CRM, CMS, and other platforms, to ensure operational efficiency and campaign effectiveness. Additionally, you will provide support for paid media campaigns, including tracking performance and implementing optimizations. Identifying process inefficiencies and implementing solutions to enhance event and marketing operations will be another critical facet of your role. You will draft frameworks for content and performance marketing operations, establish SOPs for better coordination, and curate knowledge banks to empower Marketing and Sales teams with accessible resources and insights. Leveraging the content repository and campaign assets effectively will be essential to maximize the impact of events and marketing endeavors. To qualify for this role, you should hold a Bachelor's or Master's degree in Marketing, Business Administration, Event Management, or a related field. Additionally, around 2-3 years of hands-on experience in event planning and operations, marketing operations, or project management roles is required. Key skills for this position include strong project management capabilities, proficiency in marketing tools like CRM, CMS, email automation, and analytics platforms, excellent communication and interpersonal skills, and knowledge of digital marketing and campaign optimization. Attributes such as exceptional organizational skills, proactive problem-solving abilities, strong leadership qualities, and adaptability are highly valued in this role, along with a commitment to delivering excellence in all endeavors.,

Key Responsibilities - "Develop, implement, and manage high-performing Facebook & Instagram ad campaigns.Conduct audience research and create detailed targeting strategies. Set up, monitor, and optimize campaigns (Traffic, Conversion, Lead Gen, Retargeting, etc.). Create compelling ad creatives and copy in collaboration with design and content teams. Analyze and report on campaign performance using Meta Ads Manager, Google Analytics, and other analytics tools. Conduct A/B testing on creatives, ad copies, and audience targeting. Stay up-to-date with the latest trends, algorithm changes, and best practices in the Meta advertising ecosystem. Recommend budget allocations based on data-driven insights. Collaborate with internal teams (marketing, sales, creative) to align ad strategies with broader marketing goals. Ensure compliance with Metas advertising policies." Designation - Meta ads Expert Experience - 2 yrs 6 days working sunday will be off location - Vijay Nagar, Indore,

Role Name: Meta (Facebook) Ads Expert Experience: 1 to 3 Year Location: Indore Roles: We are looking for experienced and results-driven Meta Ads Experts to join our dynamic team. The ideal candidates will have at least 1 year of experience in managing Meta Ads campaigns with proven results. You will play a crucial role in developing and executing paid advertising strategies to drive growth and improve ROI for our clients. Responsibilities: Campaign Strategy & Execution: Plan, launch, and optimize ad campaigns across Facebook, Instagram, and other Meta platforms to meet performance goals such as traffic, lead generation, and sales. Targeting & Audience Management: Develop precise audience targeting strategies, including custom audiences, lookalike audiences, and retargeting, to drive maximum engagement and conversions. Creative Collaboration: Work closely with the creative team to develop visually compelling and persuasive ad creatives that align with the campaigns objectives. Performance Analysis & Reporting: Monitor key performance metrics like CTR, leads/purchases, CPA, and ROAS, providing actionable insights and regular reports to stakeholders to ensure continuous improvement Pixel Setup & Conversion Tracking: Configure and troubleshoot Facebook Pixel and other tracking tools to measure campaign effectiveness and enable data-driven optimizations. Trend Monitoring & Innovation: Stay up-to-date with Metas advertising tools, algorithms, and industry best practices to implement innovative strategies. Issue Resolution: Identify and resolve issues related to ad delivery, compliance, and performance, ensuring smooth execution of campaigns. Budget Optimization: Manage and allocate advertising budgets effectively to maximize returns while meeting campaign objectives. Collaboration & Team Support: Coordinate with internal teams, including creative, analytics, and client management, to ensure campaigns meet overarching business goals. Requirements: Minimum 1 year of experience in managing Meta Ads campaigns with proven results. In-depth knowledge of Meta Ads platform and advertising strategies. Strong understanding of audience targeting, bidding, and campaign optimization. Proven ability to manage budgets effectively and maximize ROI. Excellent analytical skills and experience with reporting tools. Strong communication and collaboration skills. Ability to work in a fast-paced, results-driven environment,

The Trade Desks Business Development team specializes on finding, building, and growing strategic partnerships with the most innovative advertisers and agencies across Australia. Our role is to identify, form and strengthen relationships through building trust with client partners across a range of different roles and seniority; from CEOs and Heads of Digital to investment and activation executives. Were immensely proud of our independence and objectivity in the programmatic ecosystem and our role as consultants and advisors for access to, and success in, the entirety of the premium open internet. We actively listen, meet clients where they are on their digital journey and add value by solving complex problems with simplified solutions. Here at The Trade Desk, we're in search of Business Development Associate Directors who are master relationship builders, strategic consultants and creative problem solvers to join our growing team. Please Note: This opening is for future hiring. If you're open to future opportunities and want to be part of our growth journey, apply now! What you’ll do : Acquire, build, and cultivate relationships with senior leaders at independent advertising agencies. Work collaboratively with teams spanning commercial, legal, account management, trading, data and inventory partnerships and TAM to cultivate and grow accounts. Communicate the value of The Trade Desk media buying platform by presenting our core value proposition, and tailor the content to suit the needs of each audience. Establish strategic frameworks to help encourage testing of innovative product releases based on client needs with senior leadership, product, & engineering. Take the lead in responding to RFP’s or new agency opportunities, including qualification & win strategy. Prospect and negotiate net new MSAs (partnership contracts) and JBP’s (Joint Business Plans) with agency partners. Coordinate with global counterparts to discover learnings and avoid pitfalls encountered on similar pieces of business. Work closely with product, marketing and revenue teams to constantly optimize efforts relating to company-wide goals. Identify and close strategic up-selling opportunities by understanding core client business needs and translating the value TTD offers. Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators. Accurately manage and communicate monthly forecasts and pipeline. Contribute to The Trade Desk culture by bringing your full self. Who you are : 10+ years of experience in digital advertising sales, managing senior relationships, ideally within a programmatic environment. Experience with creating annual business plans and conducting business reviews. Experience at an online publisher, ad network, ad exchange, ad server, SEM platform, DSP, DMP, or other online advertising company. An excellent collaborator who can work with individuals in varying teams with differing priorities and coordinate everyone to a singular beneficial goal. Programmatic platform sales experience highly preferred. Strong communication skills with the ability to speak with C-level clients. Ability to deconstruct complex topics and translate them to audiences in a way that’s digestible. Existing relationships with decision-makers at advertising agencies. Strong quantitative skills and negotiation ability. A passion and curiosity to the programmatic space and a desire to constantly build on industry knowledge. A consistent strive for excellence. High EQ, with a good sense of humour. Proven track record of exceeding revenue expectations

Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 6+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.

Manage Google Ads (Search/Display/Video), optimize real estate listings, track campaign metrics, and boost lead generation. Skills: Performance Marketing,Google Ads, Analytics, keyword research, copywriting, and data-driven marketing strategies etc.

We need a **Digital Marketing Specialist** to master Facebook/Instagram paid ads. You'll create and manage campaigns for lead flow, optimising for results. Must understand ad creation & lead management! Experience is must. Creatives is part of Job.

Division: Lead Management System Designation: Dialer Officer Location: Ghansoli (Mahape- Navi Mumbai) Experience: 4-7 years Other Benefits: Incentives + Annual Bonus + Medical benefits. ROLES & RESPONSIBILITIES: Strategize, execute and manage dialer strategy for multiple teams to ensure campaigns are penetrated efficiently and effectively to meet established business goals and client scorecard parameters. Implement a comprehensive dialing strategy based on analytics which encompasses manual, preview and predictive dialing campaigns in combination with attended messaging and blast campaigns. Develop, analyze and distribute agent statistics and identify trends to help determine the need for strategy changes and/or training Optimize daily performance on the Dial Connection Telephony platforms and ensures appropriate staffing levels are in place to meet and exceed the necessary inbound and outbound call/contact volume Responsible for day-to-day administration and monitoring of predictive dialer system including design, build and maintenance of campaigns, calling lists, filters, reports and list strategies Manage dialer performance metrics to world class standards including service levels, occupancy and call routing to ensure KPI's are surpassed Executing dialer strategy for multiple departments Manage daily campaign strategies and campaign loads are penetrated efficiently and effectively including left messages via human or virtual Responsible for development, testing, implementation and production of daily business reporting Completes regular Quality Assurance monitoring of the dialer systems and processes Ensure State/Country compliance requirements Functions as primary point of contact to dialer strategies (sales) and advocate for team strategic insight, results and makes recommendation for process/system changes Identifying and implementing process improvements. Effective communication verbal and written skills, excellent time management and organizational skills, attention to detail and problem-solving skills and demonstrated analytical competencies Education and Experience: Minimum 4 years previous experience in a high-volume contact center while possessing the ability to handle multiple priorities and projects simultaneously Technically competent on the Dial Connection systems and involve in CRM integration with dialer system. Will be able to drive the shift alone and will be able guide subordinates in require situation. Technically strong and will be able to manage PAN INDIA dialer operations. Possess excellent verbal and written communication skills and the ability to interact professionally with a diverse group including executives, managers, supervisors, subject matter experts, and application users Communicate and collaborate with developers and subject matter experts to establish the technical and functional requirements for new contact center and marketing driven initiatives

This is an opportunity to work within a truly integrated team , managing 360-degree campaigns for a brand. You'll work closely with leading publishers like Google and Facebook and gain exposure to the world of Programmatic media buying. Measures of Success In three months, you will have: Understood the complete biddable media scenario for your client's business, including platforms like Search and Facebook. Effectively handled all day-to-day tasks and requirements. In six months, you will have:Optimized campaign implementation across all biddable media platforms. Recommended and implemented best practices . Explored and executed an innovation on at least one biddable media platform. In 12 months, you will have:Exceeded client expectations in biddable media implementation. Created a roadmap for the following year. What Your Day Job Looks Like at GroupM Analyze, track, and optimize campaigns on an ongoing basis. You'll monitor key performance metrics like keyword/placement bids, budget caps, impression share, quality score, CTR, and conversion rates, and proactively make strategic recommendations to improve performance. Communicate with internal stakeholders about project development, timelines, and results. You'll work closely with your team to meet goals. Monitor and administer analytics dashboards and key reporting tools, providing regular recommendations to improve data quality. Manage client communication , prioritize tasks for your team, and ensure that all recommendations and optimizations are designed to meet client KPIs. Stay ahead of the competition by continuously analyzing and documenting industry trends in search and PPC across web and mobile platforms, adopting new best practices as they emerge. What You'll Bring Expertise in Google Analytics . A thorough understanding of Google Ads . Experience with Bid Management Tools . Strong number-crunching and analytical skills. An understanding of Programmatic media buying.

This is a chance to join one of the most exciting agencies and lead key FMCG accounts . You'll have the opportunity to work across various target segments and benefit from a systematized working process and a vertical learning curve , which will accelerate your growth. You will also lead client engagement for a set of accounts with a total billing of 500+ crore, requiring you to have a thorough knowledge of traditional media and build strong relationships with key media owners. Measures of Success In three months, you will have: A full understanding of your portfolio of brands . A clear understanding of the different agency stakeholders and have started building relationships with them. Helped your team craft effective agency responses to client briefs. In six months, you will have: The ability to lead strategic and executional discussions with clients. A complete understanding of what's happening with your clients and be able to lead your team on all aspects. Become visible as the leader of your team within the agency and with clients. Started interacting with regional agency teams where applicable. In 12 months, you will have:Led the annual planning process for your clients. Become the seamless bridge between local and regional/global agency teams. The ability to converse fluently on measurement metrics across all touchpoints based on campaign objectives. Won awards in internal and external forums like FOM, Cannes, Smarties, and RAMAI. Started driving agency KPIs , balancing them with client KPIs. Responsibilities of the Role Serve as the brand guardian for assigned brands. Build a relationship as the client's strategic advisor on all communication-related issues for the brand and category. Clarify, formalize, and manage client expectations on an ongoing basis. Develop strategic thinking for your brands and proactively use all information to address business issues. Supervise and lead Annual Operating Plans (AOPs) and Communication Reviews with your teams. Act as the key contact for the Brand/Media Manager for your set of brands. Push planning thinking by leveraging MediaCom's research, systems, and tools, and reapplying regional and global learnings. Create monthly media reviews/reports and lead the conceptualization of local media campaigns and initiatives. Supervise and develop your sub-teams , maintaining a high level of motivation and ensuring basic training for new members. Ensure strict adherence to all SOPs and audit rules . What You Will Need Minimum 8 years of experience in a similar setup. The ability to lead your team with full authority while motivating them during high-activity periods. A knack for building relationships with team members across planning, buying, operations, and finance to overcome typical agency pitfalls. A process-driven mindset . Good relationships with media partners . Business acumen and a strong foundation as a media professional with an understanding of 360-degree media .

This role offers a unique opportunity for both personal and professional growth . You'll have the chance to innovate , work on key projects and accounts, and be a part of the dynamic environment at EssenceMediacom. What Your Day Job Looks Like Build data insights using industry tools and platform data. Support reviews and Annual Operating Plans (AOPs) for key accounts. Build compelling narratives for major digital platforms and partners. Work on a detailed Business as Usual (BAU) digital investment transformation project. Collaborate closely with business and investment teams to understand challenges and design data-driven solutions. Build and share knowledge about key trends and shifts in the media landscape. Measures of Success In three months: You will have a clear understanding of the role's requirements. You'll understand the key challenges that need to be solved. You'll have knowledge of key partners and their expectations. You will have met with all relevant internal teams. In six months: You will start owning key projects related to your role. You'll be able to build narratives and stories for both client and internal needs. You'll be able to create detailed analyses of key trends and landscape shifts in the digital space. In 12 months: You will drive annual digital investment strategies for key clients. You will be able to build whitepapers on industry topics. You'll establish a brilliant basics framework for digital investments, ensuring foundational excellence. What You'll Bring A thorough understanding of digital media and a strategic mindset . An extremely flexible attitude and the ability to read between the lines. Quick turnaround time and sharp analytical skills . The ability to work well under pressure and handle tough situations with internal stakeholders and media owners. The capability to help the team with market intelligence and structured data . A strong willingness to learn and a drive to succeed. Minimum Qualifications Overall experience of at least 5-8 years . Experience in digital planning/strategy (both biddable and non-biddable). A keen eye for detail . Excellent communication, presentation, storytelling, and analytical skills . Understanding of tools like Comscore, Similarweb, and Data.ai. Good connections with publishers in the industry.

This role reports to the Associate Director - Programmatic . 3 Best Things About the Job Transform digital media buying : You'll be at the forefront of shifting the agency's digital media buying from manual insertion orders to a data- and technology-driven approach, which will generate higher ROI for clients and improve revenue and margin. Lead the programmatic revolution : The world is moving toward programmatic, and you'll be in charge of driving this change for the largest media agency in India. You'll work with all major publishers, vendors, and start-ups, disrupting traditional business methods. Drive efficiency at scale : You'll work with cross-functional teams to automate processes and improve efficiency across the business. Measures of Success In 3 months: You will have a complete understanding of the programmatic setup across the business. You will build a roadmap for growing the programmatic buying business . In 6 months: You will participate in business proposals , leading the programmatic elements and supporting group pitches. You will ensure our operations are coordinated and integrated with the wider business. You will identify new business prospects and help grow revenue for existing clients. In 12 months: You will establish yourself as a thought leader with a deep awareness of programmatic platforms and industry trends. You will secure at least one key strategic win by bringing the programmatic buying business for a key client in-house. What Your Day Job Looks Like at GroupM Build strong relationships with your counterparts in GroupM's regional teams. Lead the training and growth of your local programmatic team . Enforce DV360 and TrueView best practices , focusing on platform expertise, consistency, and quality of work. Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output. Serve as a point of escalation for your team, taking ownership of resolving challenges. Provide career development and coaching for your team. Line manage 2-5 direct reports and as many as 10 indirect reports. Provide timely and actionable feedback to aid in your team's development. Provide support in capacity planning and resource management for the team. Present strong and effective communication across all levels. What You'll Bring Working experience in an agency, trading desk, or programmatic tech partner. Hands-on campaign execution experience with most of the local programmatic players and measurement providers. Familiarity with DSP and exchange revenue streams , with the ability to negotiate trading benefits. Existing relationships with publishers , programmatic product partners, and data providers in the local market. Knowledge of different programmatic trading models and their implications for both advertisers and publishers. Ability to articulate difficult technical concepts to non-technical people , such as explaining lookalike modeling and cookie mapping. Minimum Qualifications 2 years of professional experience in digital media, preferably within a media agency or trading desk. Experience with the Google Marketing Platform (DV360, CM, GA360). Experience in top AdTech and MarTech platforms . Experience in creating client decks, programmatic strategy, and new pitches . Hands-on experience and knowledge of programmatic platforms . A clear thought process and strategy for building on existing businesses. Competence in all Microsoft Office software .