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5.0 - 7.0 years
0 Lacs
hyderabad, telangana, india
On-site
Job Description: We are seeking an experienced and commercially driven leader to spearhead the strategy, development, and implementation of email and marketing campaigns of vidaXL. This pivotal role is focused on driving business growth through strategic marketing initiatives, ensuring that our email and marketing automation efforts are effectively aligned with our commercial objectives and customer engagement goals. As the ideal candidate, you bring a proven track record in leading successful email and marketing campaigns, with a strong emphasis on strategy, customer engagement, and business growth within the eCommerce space. You will be responsible for optimizing email marketing efforts, designing customer journeys, and ensuring campaigns drive meaningful results across the customer lifecycle. You will also act as the key liaison between the business/commercial teams and the Email Development Team , ensuring the alignment of marketing strategies with our overall product and business objectives. Key Responsibilities: Strategic Leadership: Evaluate and refine the current email and marketing strategy to ensure it aligns with commercial objectives and growth targets. Define clear objectives, KPIs, and success metrics to track the performance of email campaigns and marketing initiatives, reporting these results to key stakeholders. Stay ahead of industry trends and marketing innovations to continuously evolve our marketing strategies, ensuring maximum impact. Roadmap and Campaign Planning: Lead the development and execution of the marketing roadmap from a commercial perspective in close collaboration with the Product Owner, ensuring prioritization of initiatives that drive the highest business value. Develop compelling business cases to secure approval and budget for new marketing initiatives, ensuring they align with both product development and commercial goals. Ensure campaigns are fully supported by the necessary resources and tools, working closely with the Product Owner to ensure effective implementation. Campaign Optimization: Work alongside the Email Marketeers (reports to you) to optimize email performance, including open rates and click-through rates, through A/B testing and data-driven insights. Lead efforts to enhance customer journeys, focusing on personalization, segmentation, and dynamic content to improve customer engagement and conversion rates. Maximize the use of Salesforce Marketing Cloud to deliver high-performing campaigns while continuously improving and maintaining email deliverability and IP reputation. Collaboration and Stakeholder Management: Serve as the connection between the business/commercial teams and the Email Development Team, ensuring email marketing strategies are executed effectively and align with broader product and commercial objectives. Collaborate closely with the Performance, Data, and Webshop teams to drive personalization and automation across the entire customer journey, ensuring a seamless and engaging experience for customers. Engage and manage relationships with internal stakeholders, ensuring alignment and support for email marketing strategies and contributing to their goals. Manage relationships with external stakeholders, such as platform providers (Salesforce), and strategic consulting agencies. Reporting and Analysis: Lead reporting efforts on the commercial performance of email campaigns, ensuring insights are actionable and help guide future strategy. Collaborate with the Lead Email Marketeer to present campaign performance to key stakeholders, focusing on both commercial and email-specific KPIs. Qualifications Bachelors degree in marketing, Business Administration, or a related field. 5+ years of experience in Email Marketing, Marketing Strategy, or related roles within eCommerce or retail, with a focus on customer engagement and business growth. Proven ability to develop and implement successful marketing strategies that drive commercial results. Strong analytical skills with the ability to translate data into actionable insights and strategic decisions. Excellent communication and interpersonal skills, with a talent for working cross-functionally and managing stakeholder relationships. A creative, strategic thinker who is passionate about customer engagement and revenue growth. Preferred Experience: Hands-on experience with Salesforce Marketing Cloud (Certified ) (or similar platforms: Braze, Epsilon, Oracle Marketing Cloud, etc.). Expertise in designing and executing successful email campaigns and customer journeys in an eCommerce environment. Show more Show less
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
delhi
On-site
As a Media Planner at Story Digital, you will be responsible for developing and implementing data-driven media strategies to enhance brand awareness and meet campaign objectives for our diverse client base. Your role will involve collaborating with cross-functional teams, conducting audience research, selecting appropriate media channels, optimizing campaign performance, and providing valuable insights to drive effective media plans. Your primary responsibilities will include: - Developing comprehensive media plans in alignment with client objectives, target audience, and KPIs, while ensuring cost-efficiency. - Conducting audience research using various tools to understand audience characteristics, preferences, and media consumption habits. - Selecting relevant media channels based on factors like reach, frequency, and target audience behavior, including digital, OTT, Programmatic Advertising, and Native Apps Advertising. - Monitoring campaign performance, analyzing data, and making optimization recommendations to enhance media plans. - Collaborating closely with creative and content teams to align media plans with brand messaging and guidelines. - Managing relationships with media vendors, negotiating rates, and staying updated on industry trends and new advertising opportunities. - Generating regular reports, presenting findings to clients and internal stakeholders, and providing actionable insights for future media plans based on data analysis. To be successful in this role, you should have: - A minimum of 2 years of experience in media planning, preferably in a digital agency or media organization. - Proficiency in media planning and research tools such as Google Ads, Google Analytics, and social media analytics platforms. - Strong knowledge of digital advertising platforms, traditional media channels, and emerging media trends. - Familiarity with media buying principles, negotiation strategies, and industry regulations. - Understanding of performance marketing and experience in performance tracking and optimization would be advantageous. Join us at Story Digital and be a part of a dynamic team where your creativity and analytical skills will contribute to impactful brand experiences and successful media strategies.,
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
pune, maharashtra
On-site
You will be joining our marketing team as a Performance Marketing Specialist, where your primary focus will be on running and optimizing high-performing campaigns across Google Ads and Meta Ads platforms. Your responsibilities will include driving customer acquisition and growth through strategic paid marketing initiatives, ensuring efficient return on ad spend (ROAS), and scaling our performance marketing efforts. Key Responsibilities: - Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads platforms to achieve acquisition and ROI goals. - Analyze campaign performance data, derive insights, and drive continuous improvement through A/B testing, audience segmentation, and creative optimization. - Manage budgets and bids across multiple campaigns to maximize ROI while maintaining efficiency. - Collaborate with content and creative teams to produce high-performing ad creatives tailored to specific audiences and platforms. - Monitor key metrics such as CTR, CPC, CPM, CPA, ROAS, and conversion rates, and provide regular performance updates to stakeholders. - Leverage analytics tools like Google Analytics, Meta Business Suite, and third-party tools to track campaign performance and attribution. - Stay up to date with the latest trends and best practices in paid marketing, platform updates, algorithm changes, and emerging digital channels. - Optimize landing pages in collaboration with the product/design team to enhance conversion rates and reduce bounce rates. - Conduct keyword research, competitor analysis, and market trends to identify new growth opportunities. Required Skills & Qualifications: - Bachelor's degree in Marketing, Business, Communications, or a related field. - 3-7 years of hands-on experience in performance marketing, with a strong focus on Google Ads and Meta Ads. - Proven track record of managing significant monthly paid budgets across channels. - Strong analytical skills and proficiency in using data to drive decision-making. - Familiarity with Google Analytics, Meta Business Suite, Google Tag Manager, and other performance tracking tools. - Experience in running A/B tests, optimizing ad creatives, and refining audience targeting strategies. - Excellent communication and collaboration skills to work effectively with cross-functional teams. - Self-motivated with the ability to work independently and manage multiple campaigns simultaneously in a fast-paced environment. Preferred Qualifications: - Certification in Google Ads or Meta Blueprint is a plus. - Experience with automation tools, data feeds, or dynamic creative optimization is advantageous. - Familiarity with mobile marketing campaigns and app install campaigns is a bonus.,
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
ambala, haryana
On-site
As a Performance Marketing Specialist, you will be responsible for developing and executing performance marketing strategies aimed at driving business growth and revenue. Your key responsibilities will include planning, executing, and optimizing performance marketing campaigns across various channels such as Google Ads, Facebook Ads, and Native Ads. You will also be required to analyze campaign performance, identify areas for improvement, and make data-driven decisions to enhance results. Effective management of campaign budgets to ensure efficient resource utilization and maximize ROI will be a crucial aspect of your role. Additionally, collaborating with cross-functional teams, including creative and analytics, will be essential to achieving marketing goals. The ideal candidate for this position should have 2-3 years of experience in performance marketing, digital marketing, or a related field. Proficiency in performance marketing platforms like Google Ads, Facebook Ads, as well as strong skills in data analysis and campaign optimization are required. Excellent communication and collaboration skills are also essential for effective teamwork. This is a full-time work-from-home position, with the requirement to visit the office 2-3 times a week for meetings, team discussions, and strategic planning. In return, we offer a competitive salary package, opportunities for professional growth and development, and a dynamic and supportive work environment. If you are a motivated and experienced performance marketer seeking a challenging role, we would love to hear from you.,
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
delhi
On-site
As a skilled Digital Marketing Specialist, you will be responsible for planning, managing, and optimizing paid digital campaigns across various platforms such as Google Ads (Search, Display, Shopping, Video) to ensure high performance and meet key performance indicators (KPIs). Your expertise in conducting thorough keyword research, audience targeting, and bid management will be crucial in driving high return on investment (ROI) for the campaigns. Your role will involve developing and implementing A/B testing strategies to enhance ad creatives, landing pages, and conversion rates. By monitoring, analyzing, and reporting on key performance metrics using tools like Google Analytics, you will be able to make data-driven decisions to improve campaign effectiveness. Your ability to generate detailed performance reports and provide actionable insights to clients will be essential in explaining campaign results and recommending necessary improvements. Collaboration with the creative team will be vital as you work together to create engaging and optimized ad copy and visuals. Staying updated with industry trends and Google Ads best practices will enable you to implement new strategies to outperform competitors. Effective management of campaign budgets to maximize results while ensuring efficient allocation of spend will be one of your key responsibilities. Additionally, your role will require you to conduct competitor analysis and identify growth opportunities in clients" markets. To qualify for this position, you should have a minimum of 3+ years of experience in managing Google Ads/PPC campaigns, preferably in a digital agency or digital marketing environment. A strong knowledge of meta ads and SEO, along with expertise in Google Ads (Search, Display, Shopping, Video), Google Analytics, and related tools is essential. A proven track record of delivering successful high-budget Google Ads campaigns with measurable ROI, coupled with strong analytical skills to interpret campaign data and offer strategic recommendations, will set you up for success in this role. Experience in keyword research, bid management, and performance optimization, as well as familiarity with A/B testing, audience segmentation, and remarketing strategies are highly desirable. Excellent communication skills and the ability to present complex data clearly to clients are crucial for effective client interactions. While experience in healthcare marketing is advantageous, it is not mandatory. Possessing Google Ads Certifications would be a plus point for this position.,
Posted 2 weeks ago
0.0 - 3.0 years
0 Lacs
chandigarh
On-site
About Us: At Webincline, we believe in turning clicks into customers, impressions into inspiration, and campaigns into triumphs! We're on the lookout for a Meta/Google Ads intern with 6 months of experience to join our Chandigarh team. If you're a PPC wizard with a knack for humor, you might just be the perfect fit for our quirky crew! Job Title: Meta/Google Ads Specialist Location: Panchkula (where the traffic might be slower than your page load times) Experience: 6 months - 1 year (Yes, we've been counting) Job Description: Do you dream in CPCs, CTRs, and ROIs Does the sight of a perfectly optimized campaign make your heart skip a beat If yes, then we're looking for you! Our ideal candidate is a master of all things Meta and Google Ads, with a flair for creating campaigns that not only convert but also bring a smile to our clients" faces. Responsibilities: Craft, launch, and optimize Meta and Google Ads campaigns like a digital Don Draper. Perform keyword research with the precision of a cat burglar on a diamond heist. Monitor and analyze ad performance because numbers don't lie, but they do need a detective to tell their story. Create ad copy that not only sells but also makes Shakespeare jealous. Stay updated with the latest trends and updates because in the world of PPC, yesterday's news is, well, old news. Provide regular reports to clients, ensuring they know their ad spend is in safe, capable, and somewhat quirky hands. Requirements: 6 months - 1 year of experience in Meta and Google Ads - if you've been advertising longer than some of our interns have been alive, even better. Proven track record of successful campaigns - we're talking fireworks and confetti kind of success. Strong analytical skills - if you can decipher the Da Vinci Code, that's a bonus. Excellent communication skills - because we like our reports clear, concise, and with a touch of humor. Ability to work in a fast-paced environment - like, faster than a trending TikTok challenge. Perks: Competitive salary - because we know good talent doesn't come cheap. Fun and friendly work environment - where your quirks are not just accepted but celebrated. Regular team outings and activities - because all work and no play is not our style. Free coffee - the lifeblood of any good campaign. How to Apply: Think you have what it takes to make our ads sing and dance Send us your resume, a cover letter, and a joke that never fails to make you laugh to anuj@webincline.com. Extra points if you can make us chuckle! Join us at Webincline, where every click tells a story, every campaign is an adventure, and every day is a chance to make marketing magic. Job Types: Full-time, Permanent Benefits: Flexible schedule Internet reimbursement Schedule: Day shift Monday to Friday Performance bonus Experience: Total work: 1 year (Required) Location: Chandigarh, Chandigarh (Required) Work Location: In person,
Posted 2 weeks ago
1.0 - 3.0 years
0 Lacs
bengaluru, karnataka, india
Remote
tldr; We&aposre looking for people who&aposre hungry to learn and shoulder responsibility. Some experience with running email + linkedin outbound campaigns is a MUST. At Dexy, were transforming outbound lead generation with AI-driven solutions that help businesses connect with their ideal customers. As a Customer Success & Outbound Specialist in the Founders Office, youll work directly with the founding team to craft and execute high-performing email and LinkedIn campaigns while ensuring customers unlock the full potential of our platform. This is a high-ownership role for individuals hungry to grow, make an impact, and learn alongside a high-energy team in a fast-scaling startup. What Youll Do In this hybrid role, youll blend your expertise in email and LinkedIn outreach with customer success and strategic growth initiatives: Customer Success Onboarding & Campaign Setup: Collaborate with customers to define their Ideal Customer Profiles (ICPs) and launch successful email and LinkedIn campaigns. Performance Analysis: Track campaign KPIs (reply rates, open rates, connection requests, and conversions), providing actionable insights to improve results. Strategic Support: Advise customers on refining outreach messaging, cadence, and personalization strategies for email and LinkedIn campaigns. Relationship Management: Build long-lasting relationships with customers by acting as a trusted advisor and ensuring their success with Dexy. Email & LinkedIn Campaign Execution Outbound Campaigns: Craft, optimize, and execute email and LinkedIn outreach campaigns for Dexys clients and internal growth experiments. Personalization & Segmentation: Leverage AI and data-driven insights to create hyper-personalized, segmented outreach that drives engagement. Continuous Optimization: Regularly test subject lines, messaging, and outreach cadences, sharing learnings with the team and customers. Platform Expertise: Become a power user of Dexys AI platform, demonstrating its value in creating and scaling outbound campaigns. Founders Office Strategic Projects High-Impact Initiatives: Work closely with the founders on key growth projects, including entering new markets, crafting playbooks, and scaling customer accounts. Customer Feedback Loop: Provide feedback to the product team to enhance features, particularly for email and LinkedIn campaign optimization. Growth Experiments: Test and validate innovative outreach strategies to stay ahead in outbound lead generation. What You Bring to the Table Email & LinkedIn Campaign Expertise: Hands-on experience designing and managing high-performing email and LinkedIn campaigns, ideally as an SDR. Customer Success Knowledge: 1-2 years in customer-facing roles (Customer Success, Account Management, or Sales) with a focus on outbound outreach. Communication Skills: Exceptional written and verbal communication skills, with a knack for crafting compelling messages for different audiences. Analytical Mindset: Ability to analyze campaign data, identify trends, and suggest optimizations for better performance. Self-Starter: A proactive individual who takes ownership of challenges and delivers results in dynamic, fast-paced environments. Growth Mindset: Eager to learn, adapt, and grow alongside a team of high performers. Why Dexy Founder-Led Mentorship: Work closely with the founding team, gaining invaluable insights and exposure to startup leadership. Skill Development: Hone your expertise in email and LinkedIn outreach, customer success, and SaaS growth strategies. Relocation Benefits: We provide housing and relocation assistance to make your move seamless. Impactful Role: Be at the forefront of scaling AI-driven outbound lead generation, directly influencing Dexys growth trajectory. Perks & Benefits Competitive salary with performance-linked bonuses. First-hand mentorship from founders and industry veterans. Opportunities for accelerated career growth in a core team role. A fun, high-energy startup culture filled with driven individuals. Who Should Apply This role is for ambitious individuals who: Have experience running email and LinkedIn campaigns and are familiar with tools like Outreach, Salesloft, Instantly, or LinkedIn Sales Navigator. Thrive in customer-facing roles and want to elevate their skills in outbound strategy and customer success. Are excited about working closely with founders in a high-responsibility role. Are hungry to learn, grow, and make a tangible impact in a fast-paced AI SaaS startup. Ready to Build the Future of Outbound Lead Gen ONLY if youre passionate about Email and LinkedIn campaigns and want to combine hands-on execution with strategic growth initiatives, wed love to hear from you. Apply now and become a part of Dexys mission to revolutionize outbound lead generation! About Dexy Dexy is an AI-powered outbound lead generation platform helping businesses supercharge their sales pipelines. Were on a mission to revolutionize how companies find and engage their next customers. Join us in shaping the future of sales intelligence! Location: Remote Experience: 1-2 Years (Previous experience as an SDR specializing in email and LinkedIn campaigns is a strong plus) Type: Full-Time Compensation: 30-50K Show more Show less
Posted 2 weeks ago
3.0 - 5.0 years
4 - 6 Lacs
new delhi, gurgaon/gurugram, delhi / ncr
Work from Office
Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 5+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.
Posted 2 weeks ago
3.0 - 5.0 years
3 - 8 Lacs
chennai
Work from Office
Performance Marketer : We are seeking a driven and analytical Performance Marketing Executive with 2-5 years of experience to join our in-house team in Chennai. You will be responsible for managing paid marketing campaigns across key platforms, with the goal of generating high-quality leads and driving conversions for our coaching programs. Key Responsibilities: Strategize, execute, and optimize paid marketing campaigns across Facebook, Instagram, Google, and YouTube. Run lead generation campaigns specifically designed for coaching funnels such as webinars, masterclasses, and consultations. Monitor and improve campaign KPIs including CPL, CPA, ROAS, CTR, and conversion rates. Collaborate with the creative/content team to develop effective ad creatives, copies, and landing pages. Conduct A/B testing for creatives, targeting, and messaging to maximize ROI. Work closely with the sales/enrollment team to ensure lead quality and conversion alignment. Create weekly/monthly performance reports and provide insights for continuous improvement.
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
chennai, tamil nadu
On-site
You are looking for a highly skilled Performance Marketer to take charge of managing and optimizing paid advertising campaigns across various platforms, with a special focus on Meta ad campaigns. Your role will include supporting social media growth strategies. Your responsibilities will involve managing Meta ad campaigns to drive traffic, conversions, and maximize ROI. You will use analytics tools to track performance metrics, report on campaign effectiveness, and generate actionable insights. Monitoring key performance indicators like ROAS, CAC, CPL, CVR, CPA will be crucial for continuously optimizing campaigns for better results. Collaboration with content and creative teams will be essential to develop data-backed, high-converting ad creatives. You will be expected to identify trends and insights to efficiently allocate budget and resources. Forecasting product demand based on marketing data, sales trends, and campaign performance will be part of your role. Collaborating with supply chain and inventory teams to assign stocks efficiently across platforms and ensure optimal sell-through will be necessary. Monitoring inventory levels and adjusting marketing strategies to support stock movement and avoid overstock or stockouts will also be on your agenda. Your insights and tactics will be crucial in reducing return rates and developing strategies to decrease the Cash on Delivery (COD) ratio while increasing the share of online/prepaid transactions. Staying up-to-date with the latest trends and best practices in e-commerce and digital marketing will be expected from you. Qualifications for this role include 3-4 years of hands-on experience in performance marketing, preferably in an e-commerce or D2C environment. Proven success in managing campaigns across Meta, Google Ads, etc. is crucial. Strong analytical capabilities and proficiency in tools such as Google Analytics, Meta Ads, Excel, and Looker Studio are required. You should be able to interpret data and make data-driven, creative, and budget decisions. Familiarity with A/B testing, landing page performance, and conversion funnel analysis is necessary. Strong communication skills and the ability to work cross-functionally in fast-paced environments are also important. This is a full-time position with a day shift schedule. The work location is in person. Application Question(s): Are you an immediate joinee ,
Posted 2 weeks ago
1.0 - 5.0 years
0 Lacs
karnataka
On-site
You are urgently hiring a Digital Marketing & Ads Expert at EyeQ Dot Net Pvt Ltd. You should have hands-on experience in lead generation through Meta Ads & Google Ads. If you are passionate about performance marketing and aspire to grow with a leading Cyber Security company, this role is an ideal fit for you. The location for this position is Mangalore with a preference for hybrid/on-site work. The joining date is immediate, and the minimum required experience is 1 year. Key Skills Required: - Lead Generation using Meta Ads & Google Ads - Audience Targeting & Campaign Optimization - Performance Tracking & ROI Improvement - Strong Analytical & Creative Skills Responsibilities: - Plan and execute paid ad campaigns - Drive qualified leads through digital platforms - Monitor, analyze, and optimize campaign performance - Collaborate with internal teams to align marketing with business goals If you resonate with the above requirements and are ready to contribute to securing the digital world, click@eyeqdotnet.com to apply now. For any queries or direct contact, feel free to DM. Let's grow together!,
Posted 2 weeks ago
0.0 - 4.0 years
1 - 3 Lacs
bengaluru
Work from Office
Hi Dear, We are having an exciting opportunity with a leading BPO & IT consulting company for the Amazon Process. ***(Please Note - There is "NO TARGET" in this job role. We need immediate Joiner or max 15 Days notice period and candidates should come for FTF interview.) Location - Vasant nagar, Bangalore Any Graduate candidate required with English & Hindi language must. Regional language is added advantage. Good communication skill must. Salary - As per the market standard. 6 Days working, Sunday off. General Shift (9:30 AM to 6:30 PM) Candidates from tele calling or customer support or digital marketing experience is added advantage. Job Description : Demonstrates effective, clear, and professional written and oral communication. Offers support in advertising to sellers registered on Amazon who are active on ads panel. Monitors the performance of activated advertisements through virtual light account management services. Delivers prompt and effective service to sellers and merchants, ensuring proper escalation of any issues they may encounter. Maintains a consistently positive and professional demeanour, presenting the company in a favourable light and adeptly handling sensitive issues. Demonstrates strong time-management skills, working independently while utilizing departmental resources, policies, and procedures. Contributes to fostering a positive team environment, proactively assisting team members with challenging interactions when needed. Interested candidates please share the CV at moumita.bera@upgrad.com Thanks, Moumita
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
hyderabad, telangana
On-site
As a digital marketing professional with over 3 years of experience, you will be responsible for managing and optimizing campaigns in Ad Tech, specifically focusing on Programmatic DSP/SSP platforms. Your expertise will be crucial in ensuring effective targeting methods, media buying, and bidding strategies across various DSPs and SSPs. In addition, you will leverage your hands-on experience to oversee video-based campaigns, including tag setup, video specs, and quality reporting. Your proficiency in programmatic advertising and real-time bidding will be essential in this role, along with your familiarity with industry tools such as DV360, The Trade Desk, MediaMath, and others. You will also be expected to have a working knowledge of Google Tag Manager and other tag management solutions, as well as an understanding of video formats, VAST, VPAID, and player integrations. This position is based in Hyderabad and requires working from the office, including night shifts. The selection process will involve two rounds of technical interviews, and we are looking for candidates who can join immediately or within 30-45 days of the notice period. If you meet the requirements and are interested in this opportunity, please send your resume directly to arut.surya@aptita.com. We look forward to potentially welcoming you to our team.,
Posted 2 weeks ago
1.0 - 5.0 years
0 Lacs
haryana
On-site
As an Affiliate Executive specializing in mobile marketing with 1 to 3 years of experience, you will play a crucial role in managing and optimizing affiliate partnerships to drive mobile campaign performance. Your primary responsibility will be to identify, recruit, and onboard new affiliate partners, expanding the mobile marketing network while ensuring the successful delivery of business objectives. Key Responsibilities - Identify, recruit, and onboard new affiliate partners to expand the mobile marketing network. - Manage and optimize performance-based affiliate campaigns across mobile platforms. - Build and maintain strong relationships with affiliate partners to drive engagement and revenue. - Monitor and analyze affiliate performance metrics to maximize ROI and identify areas for improvement. - Negotiate terms and commission structures with affiliates to achieve business goals. - Collaborate with internal teams to execute, track, and deliver successful mobile campaigns. - Stay updated on industry trends, competitor activities, and emerging technologies. To excel in this role, you should possess: - 1 to 3 years of experience in affiliate marketing with a focus on mobile platforms. - Strong understanding of mobile affiliate networks, tracking platforms, and campaign optimization. - Proven track record of managing and scaling affiliate partnerships. - Excellent analytical skills and the ability to interpret performance data. - Strong communication, negotiation, and relationship-building skills. - Ability to work independently, manage multiple tasks, and meet deadlines. If you are passionate about communication, partnerships, affiliate marketing, performance analysis, publisher relations, mobile marketing, negotiation, relationship management, campaign optimization, and affiliate networks, this opportunity is perfect for you. Join us and take your affiliate marketing career to the next level!,
Posted 2 weeks ago
1.0 - 5.0 years
0 Lacs
maharashtra
On-site
As a PPC/SEM Specialist at Expanse Digital, you will be responsible for managing and optimizing Google Ads campaigns to drive conversions and maximize ROI for our clients. Your expertise in search, shopping, and YouTube ads will play a crucial role in helping our clients achieve their business goals. In this role, you will be involved in planning, launching, and optimizing Google Ads campaigns across various platforms. Conducting keyword research, competitor analysis, and audience segmentation will be key to ensuring campaign effectiveness. You will continuously test ad creatives, landing pages, and bidding strategies to improve metrics such as CTR, CPC, and ROAS. Monitoring and analyzing campaign performance metrics using tools like Google Analytics and Google Ads reports will be part of your routine. By identifying trends and insights, you will refine targeting strategies and improve conversions. Managing budget allocation and bid strategies will also be essential to ensure efficient ad spend. Crafting compelling ad copies, extensions, and call-to-actions to boost engagement will be an integral part of your responsibilities. Collaborating with designers to enhance display and video ad creatives will help in creating impactful campaigns. You will work closely with account managers and marketing strategists to align campaigns with business objectives. Staying updated with the latest Google Ads trends, automation tools, and algorithm updates will be crucial to staying ahead in the digital advertising space. To excel in this role, you should have 1-3 years of hands-on experience managing Google Ads campaigns. A strong understanding of Google Ads bidding strategies, Quality Score, and audience targeting is necessary. Proficiency in Google Analytics, Google Tag Manager, and conversion tracking is also required. You should be able to analyze data, extract insights, and implement optimization strategies effectively. Basic knowledge of A/B testing, remarketing, and landing page optimization will be beneficial. Experience in performance marketing for D2C brands or e-commerce is a plus. Joining Expanse Digital will offer you the opportunity to be part of a top 100 startup in India, recognized for innovation and excellence. You will play a crucial role in scaling performance marketing campaigns for global brands in a growth-oriented culture. Working in a team that values creativity, experimentation, and analytics will allow you to thrive in a high-ownership, low-micromanagement work environment.,
Posted 2 weeks ago
0.0 - 4.0 years
0 - 0 Lacs
kolkata, west bengal
On-site
As a Performance Marketing Intern at our results-driven digital marketing agency, you will play a crucial role in supporting our media buying initiatives across Meta and Google platforms. Your primary responsibility will be to assist in planning, executing, and optimizing paid advertising campaigns to drive brand growth through innovative and performance-based strategies. You will have the opportunity to gain hands-on experience in managing real ad accounts and scaling campaign budgets significantly, from 1,000/day to 50,000/day. Your key responsibilities will include setting up and managing campaigns on Meta (Facebook & Instagram) and Google Ads, understanding various campaign objectives, analyzing performance metrics, and optimizing for better ROI. To succeed in this role, you should possess basic to intermediate knowledge of Meta Ads Manager and Google Ads, along with a solid understanding of PPC fundamentals, targeting, and bidding strategies. An analytical mindset, attention to detail, and strong communication skills are essential qualities we are looking for in our ideal candidate. Additionally, having experience with Meta Blueprint or Google Ads certification, Google Analytics, Tag Manager, or Pixel Setup would be considered a plus. Understanding sales funnels and retargeting strategies will also be beneficial in excelling in this role. By joining our team, you will gain real-time experience working on performance marketing campaigns, receive mentorship from experienced professionals in the digital advertising space, and have the opportunity to earn an Internship Certificate & Letter of Recommendation. Outstanding performance during your internship could lead to a potential full-time placement with our agency. If you are enthusiastic about learning and adapting in a fast-paced environment while contributing to the success of our clients" advertising campaigns, we encourage you to apply for this exciting opportunity.,
Posted 2 weeks ago
0.0 - 4.0 years
0 Lacs
haryana
On-site
As an intern at PolicyX.com, your day-to-day responsibilities will involve researching and identifying potential leads using various online platforms, directories, and databases. You will be required to make a high volume of outbound calls on a daily basis to connect with potential customers and decision-makers. Understanding the needs of prospects and assessing their compatibility with the company's products or services will be crucial. In addition, you will need to update and maintain lead information, call outcomes, and follow-ups in CRM tools such as Zoho, HubSpot, or Salesforce. Effectively communicating the benefits and value of the company's products/services to generate interest is key. You will also be responsible for scheduling demos or meetings for senior sales representatives or managers with qualified leads. Timely follow-ups with prospects who have shown interest or requested more information will be part of your routine. Sharing market feedback and call insights with the marketing and sales teams for campaign optimization is essential. Tracking and reporting on daily calling activity, lead conversions, and campaign success rates will be part of your responsibilities. Staying updated with product knowledge, competitor offerings, and industry trends to refine messaging is necessary to excel in this role. About the Company: PolicyX.com is a rapidly growing IRDA-approved insurance comparison portal in India. We specialize in helping customers compare various insurance policies and products including life, car, health, travel, investment, pension, and business, among others. With tie-ups with leading insurance companies in India, we provide customers with a step-by-step guide to compare different plans through infographics, videos, charts, and instant quotes. Our approach is based on the latest research and data to assist customers in making well-informed choices.,
Posted 2 weeks ago
0.0 - 4.0 years
0 Lacs
jaipur, rajasthan
On-site
As a Performance Marketing Intern at Genix Entertainment, a rapidly growing digital marketing agency specializing in performance marketing, social media, and influencer marketing, you will play a crucial role in assisting with the management and optimization of Meta Ads campaigns. Your key responsibilities will include setting up, managing, and optimizing Meta Ads campaigns, conducting audience research, and analyzing ad performance. You will also be involved in A/B testing for creatives, copy, and targeting, monitoring ad spend, ROI, and key performance metrics, as well as coordinating with creative teams for ad content and visuals. Additionally, you will be responsible for generating reports and insights to improve campaign performance, staying updated with Meta Ads trends and best practices, and assisting with various tasks related to performance marketing. To excel in this role, you should possess strong analytical and problem-solving skills, have a basic understanding of Meta Ads and performance marketing, and demonstrate the ability to interpret data and optimize campaigns. Being detail-oriented, eager to learn, and proactive will be essential for success in this position. During your time as a Performance Marketing Intern, you will gain valuable hands-on experience in running and optimizing Meta Ads, learn about performance tracking, budget allocation, and audience targeting, and acquire knowledge of A/B testing strategies and campaign scaling techniques. Join us at Genix Entertainment and embark on a rewarding journey of learning, growth, and innovation in the dynamic field of digital marketing.,
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
noida, uttar pradesh
On-site
You are a data-driven Media Buyer with a minimum of 2 years of experience in native advertising platforms such as Taboola, Outbrain, and MGID. Joining our performance marketing team, you will be responsible for developing and implementing native advertising strategies, conducting market research, and managing campaigns to drive quality traffic, engagement, and conversions. Your key responsibilities include optimizing campaigns across native platforms, monitoring KPIs such as CTR, CPC, CPA, and ROI, running A/B tests on creatives and landing pages, maintaining budgets for maximum ROAS, analyzing performance data, and collaborating with creative, product, and sales teams. You will also be required to coordinate with platform account managers for optimization insights. To excel in this role, you must have a proven track record in performance-driven native campaigns, knowledge of tracking integrations (pixels, UTMs), a creative sense for native ad content, and strong budget management skills. A Bachelor's degree in Marketing or a related field (or equivalent experience) is required. Nice-to-have qualifications include experience with international campaigns, affiliate marketing, content arbitrage, and landing page tools. If you meet the above requirements and are interested in this opportunity, please send your resume to contact@indixital.com.,
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
hyderabad, telangana
On-site
This is a full-time on-site role for an Affiliates at SmokeAce. Your responsibilities will include managing affiliate relationships, optimizing affiliate marketing campaigns, analyzing performance metrics, and identifying growth opportunities. To excel in this role, you should possess skills in Affiliate Marketing, Campaign Optimization, and Performance Analysis. Strong communication and interpersonal skills are essential for effective relationship management. A good understanding of digital marketing trends and strategies is crucial. Experience with affiliate network platforms will be beneficial. Ideally, you hold a Bachelor's degree in Marketing, Business, or a related field. If you are passionate about affiliate marketing and have a knack for optimizing campaigns to drive performance, we would love to have you on our team.,
Posted 2 weeks ago
0.0 - 4.0 years
0 Lacs
srikakulam, andhra pradesh
On-site
You are being offered a full-time on-site role as an Affiliate Marketing Specialist at achieverzone located in Srikakulam. In this position, you will be tasked with developing and overseeing affiliate marketing strategies, overseeing affiliate performance, conducting market research, and optimizing campaigns. Your daily responsibilities will include collaborating with marketing and sales teams, maintaining communication with affiliates, and analyzing data to enhance outreach and engagement efforts. The ideal candidate for this role does not require any prior experience but should possess a mobile device for work purposes. This opportunity is open to all individuals, and it offers a lifetime settlement. Join achieverzone, India's largest E-learning platform, and be a part of a team dedicated to empowering individuals through accessible and comprehensive educational resources.,
Posted 2 weeks ago
3.0 - 7.0 years
0 Lacs
ahmedabad, gujarat
On-site
You will be responsible for developing, implementing, and optimizing Google Ads campaigns with a focus on achieving E-commerce Sales. This will involve conducting thorough keyword research and competitor analysis to identify growth opportunities. Your role will also include creating compelling ad copy and design strategies to improve click-through rates (CTR) and conversion rates. Monitoring campaign performance and making data-driven decisions for continuous improvement will be crucial. Effective management of budgets to maximize return on investment (ROI) while minimizing wasted spend will be a key aspect of your responsibilities. You will utilize tools like Google Analytics to track and report on campaign performance. Staying updated with Google Ads policies, algorithm changes, and digital marketing trends will be essential. Conducting A/B testing on ads, landing pages, and targeting strategies to enhance performance will also be part of your role. Collaboration with internal teams to align campaigns with overall marketing goals is expected. The qualifications for this position include a minimum of 3+ years of hands-on experience managing various types of Google Ads campaigns (Search, Display, Shopping, Pmax, etc.). Strong knowledge of Google Ads Manager and related tools such as Keyword Planner, Google Analytics, and Data Studio is required. A proven track record of achieving measurable results and ROI is essential. Expertise in campaign optimization, bidding strategies, audience targeting, landing page optimization, and conversion rate strategies is necessary. An analytical mindset with the ability to interpret data and derive actionable insights is crucial. While certification in Google Ads is preferred, it is not mandatory. Excellent communication and organizational skills are also important for this role. This is a full-time position with day and morning shifts. The work location is in person at Ahmedabad (Makarba).,
Posted 2 weeks ago
7.0 - 11.0 years
0 Lacs
noida, uttar pradesh
On-site
As a Product Lead in Ad Tech at Times Internet, you will be responsible for taking ownership of and enhancing the data layer that powers Colombia's AdTech stack. Your role will involve defining and prioritizing product requirements for AI-driven ad serving, integrating with various AdTech ecosystem components such as SSPs, DSPs, DMPs, CDPs, and internal/external APIs to improve audience intelligence and campaign performance. Privacy and compliance will also be key focus areas for you. Collaboration with cross-functional teams including engineering, analytics, sales, and operations will be essential for executing product roadmaps and go-to-market strategies. Staying updated with the latest advancements in AI and GenAI capabilities for recommendation engines, predictive audience modeling, and smart creatives will be crucial for driving innovation and impact within the AdTech domain. To excel in this role, you should have at least 7 years of experience in Product Management, particularly in AdTech, MarTech, Data Infrastructure, and AI use cases. A deep understanding of programmatic advertising, real-time bidding, cookies vs. cookieless targeting, and contextual systems is required. Your experience with data pipelines, AI, and machine learning frameworks will be invaluable in this position. A proven track record of building scalable platforms or APIs for audience targeting or campaign optimization is essential. You should possess the ability to translate complex technical concepts into simple, business-friendly outcomes. Strong analytical skills and proficiency in tools like BigQuery, SQL, and GA are necessary. Excellent communication and stakeholder management skills are also critical for success in this role. Previous experience working with GenAI, LLMs, or AI Agents in marketing/advertising contexts will be an added advantage. Join us at Times Internet to drive the future of advertising with Colombia and be a part of a dynamic team that is committed to innovation and excellence.,
Posted 2 weeks ago
0.0 - 4.0 years
0 Lacs
karnataka
On-site
As a Google Ads Manager, you will be responsible for managing and optimizing ad campaigns across various platforms such as search, display, video, shopping, and app campaigns. Your role will involve strategic planning, data analysis, keyword research, ad copywriting, A/B testing, budget management, competitor analysis, and customer segmentation. You will need to utilize your advanced knowledge of Google Ads to develop and implement comprehensive PPC strategies that align with business goals. Your key responsibilities will include analyzing campaign performance data to identify trends and make data-driven decisions for optimizing results. You will also be required to conduct thorough keyword research, optimize ad campaigns for maximum relevance, and craft compelling ad copies that drive high click-through and conversion rates. Additionally, you will manage multiple campaigns and projects simultaneously, ensuring timely delivery and optimal performance. To excel in this role, you must possess relevant certifications such as Google Ads Certification and Google Analytics Certification. You should have a strategic vision to develop long-term strategies aligned with business objectives and the ability to adapt to the constantly changing digital marketing landscape. Attention to detail, leadership qualities, teamwork skills, time management abilities, and analytical proficiency are essential for success in this position. Your meticulous attention to detail will ensure that all aspects of campaigns, including keyword selection, ad copy, budget management, and targeting, are carefully monitored and optimized for maximum effectiveness. You will also need to stay updated with the latest Google Ads features, industry trends, and best practices to drive successful campaign outcomes. Your role will involve mentoring junior team members, collaborating effectively with cross-functional teams, and working towards common goals in a cohesive manner.,
Posted 2 weeks ago
13.0 - 17.0 years
0 Lacs
delhi
On-site
As a Meta Marketing Associate at Code to Couture, a fashion-tech company based in Delhi, you will be responsible for driving growth for designers and D2C brands through performance marketing, influencer collaborations, and digital storytelling. Your role will involve planning, executing, and managing Google Search, Display, and Shopping campaigns to optimize for conversions, ROAS, and lead quality. Collaborating with design/content teams to develop high-performing ad creatives and monitoring budgets, bid strategies, A/B tests, and campaign health will be key aspects of your responsibilities. With 13 years of experience managing Google Ads for Search, Display, Shopping, and Video, you should have a strong understanding of PPC, CPC, CTR, and conversion optimization. Experience in working with fashion/e-commerce or D2C brands is preferred, along with proficiency in Google Ads, Google Analytics, Tag Manager, and Merchant Center. The ability to translate numbers into strategy, attention to detail, and a growth mindset are essential for success in this role. Keeping up-to-date with algorithm changes, industry benchmarks, and fashion retail trends will be crucial. If you have experience in fashion campaigns with influencer-driven traffic, understand Shopify, WooCommerce, or landing page funnel integrations, and know how to utilize tools like SEMrush, Ahrefs, or Google Trends for ad insights, it would be considered a bonus. If you are data-driven, results-focused, and enthusiastic about building fashion-led digital campaigns, we encourage you to apply for the Meta Ads Associate position by sending your resume to trishanu@codetocouture.com with the subject line: Meta Ads Associate Application. Join us at Code to Couture and let's turn fashion into performance.,
Posted 2 weeks ago
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