540 Campaign Optimization Jobs - Page 20

As a Digital Marketing Analyst, your primary responsibility will be to monitor and analyze the performance of digital marketing campaigns across various platforms such as Google Ads and Facebook Ads. You will be required to generate reports on key metrics like CTR, conversion rates, and ROAS, and present these findings to the Digital Marketing Manager. Collaborating with the manager, you will work towards optimizing campaigns based on data insights and emerging trends. Additionally, you will assist in setting up new campaigns with proper tracking mechanisms while staying updated on the latest digital marketing best practices. Key Skills required for this role include a basic knowledge of dig...

As a PPC Specialist, your primary responsibility will be to create and implement PPC strategies to achieve campaign objectives. This will involve conducting thorough keyword research and analysis to ensure effective ad targeting. You will be responsible for bid management and optimization of multi-market PPC campaigns to meet agreed campaign and profitability targets. In this role, you will be running and managing paid campaigns across various platforms including Google Ads, Bing Ads, Facebook Ads, and Instagram Ads. Your analytical skills will be crucial in optimizing campaign performance and driving growth. If you are passionate about digital marketing and have a strong background in PPC a...

As a Media Planner at our company, your primary responsibility will be to shape and execute effective advertising campaigns that target specific audiences and evaluate the success of these campaigns. Your expertise in market research, communication skills, and ability to collaborate with different teams will be crucial for this role. You will be tasked with collecting and analyzing market data to identify target audiences and understand their behavior and habits. Additionally, you will determine the best media mix for our campaigns, participate in the development and management of integrated media planning and buying, and develop objectives, strategies, plans, and presentations. Maintaining ...

Job Description: Charmacy Milano, a premium cosmetics brand based in Mumbai, is seeking a skilled Paid Media and Performance Marketing Specialist to join its team full-time at the Mumbai location. As a Paid Media and Performance Marketing Specialist, you will play a crucial role in developing and executing media planning strategies, managing digital advertising campaigns, and exploring new media channels to drive the brand's performance marketing initiatives. Your responsibilities will include enhancing brand visibility, maximizing campaign effectiveness through data-driven marketing strategies, and collaborating with creative teams to develop high-performing ads and landing pages. Key Respo...

Role & responsibilities Plan, execute, and optimize paid media campaigns across Google Ads (Search, Display, YouTube) and Meta platforms (Facebook, Instagram) Track performance and scale campaigns based on KPIs such as ROAS , CTR , CPA , and CPM Conduct keyword research, audience targeting, A/B testing, and daily performance tracking Manage monthly budgets and bid strategies to ensure high campaign efficiency Coordinate with creative/content teams for ad creatives and copy Regularly generate campaign performance reports with insights and action plans Stay updated on ad platform changes and digital marketing trends Preferred Candidate Profile: Minimum 3 years of hands-on experience with Googl...

The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients. Mission & Responsibilities Createand deliveroptimal Mx, defined as Connection x Context x Content Work withAudienceArchitect to develop the growth target persona all the way through the media experience - for inclusion in planning tools, into buying audiences and into addressable segmentation Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists Recommend optimum content and context based on client, brief and strategy Deliver overallexperienceand articulati...

The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery. Mission & Responsibilities Building logical plan for given brand objectives with basic hygiene which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness Scheduling the plan as per different parameters in order to achieve greater visibility Campaign tracking, measurement, evaluation and reporting on ongoing client activities Formulation of television reports on monthly basis Mapping of Competitors activity and Category study Assisti...

We are seeking a highly skilled and motivated candidate specializing in Biddable Media/Paid Media to join our dynamic team. The Senior Executive - Biddable Media will play a crucial role in driving our online advertising campaigns to maximize ROI, increase brand visibility, and generate quality leads. The ideal candidate should possess a deep understanding of search engine marketing (SEM), pay-per-click (PPC) advertising, and Paid Social . If you're a data-driven professional with a passion for digital marketing, we want to hear from you. Key Responsibilities: 1. Keyword Research and Analysis: Conduct comprehensive keyword research to identify high-performing keywords relevant to the busines...

Online Gaming & Entertainment Marketing Manager *Location:** Mohali (WHO) *Experience:** 3+ years *Employment Type:** Full-time About Us: We are a fast-growing online gaming platform catering to European markets. Our goal is to provide a seamless and engaging experience for our users through innovative gaming products. We are looking for a dynamic and results-driven **Online Gaming & Entertainment Marketing Manager** to lead our marketing initiatives and drive customer acquisition and engagement. Key Responsibilities: - Develop and execute comprehensive marketing strategies to enhance brand visibility and user acquisition. - Manage performance marketing campaigns across various channels, inc...

You will be working with Anchanto, a Global B2B cloud company that specializes in helping enterprises and partners enhance their end-to-end Commerce and Logistics operations through innovative Cloud and AI products and services. With a customer base of over 7,000 clients, including renowned global brands and large retailers, Anchanto facilitates processing more than a billion dollars in revenue annually. The company's cutting-edge and scalable products are seamlessly integrated with over 135 different commerce and carrier platforms worldwide. Anchanto's international presence includes offices in Singapore, Kuala Lumpur, Jakarta, Manila, Sydney, Bangkok, Seoul, and Pune, fostering a diverse a...

Key Responsibilities - "Develop, implement, and manage high-performing Facebook & Instagram ad campaigns.Conduct audience research and create detailed targeting strategies. Set up, monitor, and optimize campaigns (Traffic, Conversion, Lead Gen, Retargeting, etc.). Create compelling ad creatives and copy in collaboration with design and content teams. Analyze and report on campaign performance using Meta Ads Manager, Google Analytics, and other analytics tools. Conduct A/B testing on creatives, ad copies, and audience targeting. Stay up-to-date with the latest trends, algorithm changes, and best practices in the Meta advertising ecosystem. Recommend budget allocations based on data-driven ins...

Role Name: Meta (Facebook) Ads Expert Experience: 1 to 3 Year Location: Indore Roles: We are looking for experienced and results-driven Meta Ads Experts to join our dynamic team. The ideal candidates will have at least 1 year of experience in managing Meta Ads campaigns with proven results. You will play a crucial role in developing and executing paid advertising strategies to drive growth and improve ROI for our clients. Responsibilities: Campaign Strategy & Execution: Plan, launch, and optimize ad campaigns across Facebook, Instagram, and other Meta platforms to meet performance goals such as traffic, lead generation, and sales. Targeting & Audience Management: Develop precise audience tar...

The Trade Desks Business Development team specializes on finding, building, and growing strategic partnerships with the most innovative advertisers and agencies across Australia. Our role is to identify, form and strengthen relationships through building trust with client partners across a range of different roles and seniority; from CEOs and Heads of Digital to investment and activation executives. Were immensely proud of our independence and objectivity in the programmatic ecosystem and our role as consultants and advisors for access to, and success in, the entirety of the premium open internet. We actively listen, meet clients where they are on their digital journey and add value by solvi...

Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and...

Manage Google Ads (Search/Display/Video), optimize real estate listings, track campaign metrics, and boost lead generation. Skills: Performance Marketing,Google Ads, Analytics, keyword research, copywriting, and data-driven marketing strategies etc.

We need a **Digital Marketing Specialist** to master Facebook/Instagram paid ads. You'll create and manage campaigns for lead flow, optimising for results. Must understand ad creation & lead management! Experience is must. Creatives is part of Job.

Division: Lead Management System Designation: Dialer Officer Location: Ghansoli (Mahape- Navi Mumbai) Experience: 4-7 years Other Benefits: Incentives + Annual Bonus + Medical benefits. ROLES & RESPONSIBILITIES: Strategize, execute and manage dialer strategy for multiple teams to ensure campaigns are penetrated efficiently and effectively to meet established business goals and client scorecard parameters. Implement a comprehensive dialing strategy based on analytics which encompasses manual, preview and predictive dialing campaigns in combination with attended messaging and blast campaigns. Develop, analyze and distribute agent statistics and identify trends to help determine the need for st...

This is an opportunity to work within a truly integrated team , managing 360-degree campaigns for a brand. You'll work closely with leading publishers like Google and Facebook and gain exposure to the world of Programmatic media buying. Measures of Success In three months, you will have: Understood the complete biddable media scenario for your client's business, including platforms like Search and Facebook. Effectively handled all day-to-day tasks and requirements. In six months, you will have:Optimized campaign implementation across all biddable media platforms. Recommended and implemented best practices . Explored and executed an innovation on at least one biddable media platform. In 12 mo...

This is a chance to join one of the most exciting agencies and lead key FMCG accounts . You'll have the opportunity to work across various target segments and benefit from a systematized working process and a vertical learning curve , which will accelerate your growth. You will also lead client engagement for a set of accounts with a total billing of 500+ crore, requiring you to have a thorough knowledge of traditional media and build strong relationships with key media owners. Measures of Success In three months, you will have: A full understanding of your portfolio of brands . A clear understanding of the different agency stakeholders and have started building relationships with them. Help...

This role offers a unique opportunity for both personal and professional growth . You'll have the chance to innovate , work on key projects and accounts, and be a part of the dynamic environment at EssenceMediacom. What Your Day Job Looks Like Build data insights using industry tools and platform data. Support reviews and Annual Operating Plans (AOPs) for key accounts. Build compelling narratives for major digital platforms and partners. Work on a detailed Business as Usual (BAU) digital investment transformation project. Collaborate closely with business and investment teams to understand challenges and design data-driven solutions. Build and share knowledge about key trends and shifts in t...

This role reports to the Associate Director - Programmatic . 3 Best Things About the Job Transform digital media buying : You'll be at the forefront of shifting the agency's digital media buying from manual insertion orders to a data- and technology-driven approach, which will generate higher ROI for clients and improve revenue and margin. Lead the programmatic revolution : The world is moving toward programmatic, and you'll be in charge of driving this change for the largest media agency in India. You'll work with all major publishers, vendors, and start-ups, disrupting traditional business methods. Drive efficiency at scale : You'll work with cross-functional teams to automate processes an...

Get to work in a truly integrated team handling 360 aspects for a brand Will work closely with the leading publishers such as Google Facebook Will be exposed to Programmatic In this role, your goals will be: In three months: Understood the complete biddable media scenario on client s business, e.g. Search, Facebook, etc. Handled day to day tasks / requirement effectively In six months: Optimized implementation in all biddable media platforms Recommended and implemented best practice Explored and executed an innovation in one of the biddable media platforms In 12 months: Exceed client expectations in terms of biddable media implementation Create a road-map for the next year. What your day job...

As the Regional Media Planning & Implementation Lead, you'll shape and manage a team of dynamic media specialists, working with top regional brands. You'll lead a proven, high-performance team and benefit from strong support and development opportunities within GroupM India . You'll also drive thought leadership , contribute to automation and team building , and set benchmarks for efficiency across the board. Responsibilities of the Role Regional Leadership Lead and manage a team of media planners and implementers across the West region. You'll provide guidance, mentorship, and performance management to foster a collaborative and high-performing team environment that encourages innovation an...

As the lead for the Digital planning portfolio for the HMCL_IBU business, you will strategically guide a team to achieve key media KPIs for our clients. Reporting of the Role This role reports to the client lead for the business. 3 Best Things About the Job Become a recognized category expert in the 2-wheeler segment by leading strategic conversations across various platforms. Grow your leadership style within an agency dedicated to nurturing talent. Evangelize tech innovation to build efficiencies across the business. Measures of Success In three months: You will have worked with all parts of the GroupM digital ecosystem, bringing them together to create a unified offering for the client . ...

Job Title - Brand & Creative Group Project Manager | Associate Manager | The Strategy & Consulting Global Network Song Practice Management Level : 8 Associate Manager Must have skills: Branding and Creative Project Management Good to have skills: Content Strategy, Measurement, Creative Strategy and Execution Experience :8+ years of branding, overseeing end-to-end execution, social strategy or advertising experience in account management or related role with a major consulting firm or advertising agency or leading MNC. Educational Qualification: Bachelors or Masters Degree in Business or Marketing Job Summary : You will work closely with our Clients and the Accenture Song team and be responsi...