29 Campaign Optimization Jobs - Page 2

Minimum 4+ years of experience in Growth Marketing , with hands-on experience in inbound, outbound and paid marketing strategies. Position Overview: We are looking for a Growth Marketing Manager responsible for establishing and executing a multi-channel marketing strategy that drives lead generation, brand visibility, and customer acquisition in international markets. The ideal candidate will have a strong background in SaaS marketing with hands-on experience in inbound, outbound and paid marketing strategies. Market Analysis: Research and analyze market trends, customer needs, and the competitive landscape to drive strategic growth marketing decisions. Content Creation: Produce content (emails, blogs, landing pages, social posts, videos) to establish thought leadership and foster audience engagement. Outbound Campaign Management: Implement outbound lead generation campaigns using marketing automation, CRM systems, and data-driven prospecting techniques. LinkedIn Marketing: Create and manage LinkedIn campaigns, using tools like LinkedIn Sales Navigator to engage potential leads. Optimize LinkedIn Ads to drive visibility and lead generation. Campaign Optimization: Use data and analytics to continually improve campaign performance and ROI. Effectively use GA4, Looker Studio and other key performance metrics to drive decision making. SEO & SEM: Identify and optimize inbound strategy to drive organic traffic, enhance search rankings and conversions from paid search. Paid Marketing: Manage and optimize paid campaigns across LinkedIn, Google Ads, Facebook, and Instagram to boost brand visibility and customer acquisition. Collaboration & Support: Collaborate with product, sales, developer, and design teams to ensure marketing initiatives are aligned with overall business objectives. Qualifications: 4+ years of SaaS marketing experience, preferably in growth and performance marketing with a focus on international markets. Proven experience in SEO, SEM, paid social, content marketing, and marketing automation. Strong analytical skills with a data-driven approach to optimizing campaigns. Experience using tools like Google Analytics, Search Console, CRM systems, LinkedIn Ads, and social media platforms. Excellent verbal and written communication skills. Bachelors degree in Marketing, Business, or a related field (MBA is a plus). This is a great opportunity for a highly motivated marketing professional to take ownership and lead the growth marketing function. What youll love about us: Dress : Wear anything you like to the office and be as comfortable at work as you are in your own living room. Flexibility : Pick a time that fits you best, feel free to skip the commute and hit your deadline from home.

Job Description and Responsibilities - Will be working on the Client's Ads Campaigns. - Conduct Keywords research and competitor analysis for campaign optimization. - Create and manage PPC Campaigns across various platforms like Google, Bing, Facebook, Instagram, Snapchat. - Optimize campaign budgets, bidding strategies and bid to achieve campaign's ROI, ROAS. - Monitor campaign performance, analyze data and provide actionable insights and recommendations for continuous improvement. - Deliver a daily/weekly/monthly report to optimize the campaigns. - Work closely with Operations and Sales Team Members. - Should be able to deliver results proactively and effectively. Skills Required - Should have Excellent Knowledge on Google Ads, Bing Ads, Meta Ads with more than 1 year of experience. - Excellent communication skills, both verbal and written. - Must be able to work effectively with minimal supervision. - Strong analytical and problem-solving skills. - Strong multitasking and time management skills. - Proficiency in Microsoft Excel/Google Sheets. - Ability to grasp new concepts quickly. - Pressure Handling Skills.

Purpose of the role Ensuring brand representation online are accurate and on-strategy. Being efficient and sufficient on paid media investments across D-comm. As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to both growth/sales. Key contacts and interfaces for this role both internally and externally Internally Digital marketing manager; Strategy lead; KAMs Externally Agency Lead and performance marketing experts A Taste of What Youll be doing Build and manage acquisition campaigns across various E-commerce platforms including Amazon, Blinkit, Flipkart, Zepto, Big Basket etc. to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and pinpoint the root cause analysis for all platforms. Effectively communicate complex analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Work with creative and marketing teams to test strategies and innovation. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels. Build search architecture, bidding/placement strategy, daily budget management by ad type and keyword type backed by data Execute to strategy and ensure agency performance. Campaign Optimization Deployment of optimization rules as per objective Keyword pruning Benchmark management Analytics Data Bank management Marketing Dashboard enablement with Agency Move to automation Sales velocity mapping Data sophistication Actionable data Analyzing daily/monthly/Quarterly dashboards/reports of progress, status, metrics, and KPIs. Financial sanity End to End Budget management Quarterly closing with Finance Were Looking for Someone With MBA degree and at least 3 years of relevant experience in digital/Ecommerce. CPG industry experience preferred Excellent analytical and problem-solving skills, combined with strong business judgement Energy and passion, a self-starter who is willing to operate at highly strategic as well as very tactical levels given the start-up nature of the business Superior communication skills, including the ability to take complex, ambitious topics and create compelling narratives for different audiences. Great with logic setting and MS excel is a must Previous work experience in a quantitative marketing role managing strategy and execution on Amazon, Flipkart/PPC portals or other performance-oriented channels. In-platform execution experience setting up campaigns with AMS, FK brand manager portal and other Ecomm Self Served portals. Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized. Proven track record of building and scaling acquisition and PPC campaigns with a strong focus on ROI. Excellent written and verbal communication skills. Strong project management skills. Critical thinker and creative. Performance Marketing Digital Marketing SEM & SEO Paid Search Competitive Analysis Marketing Display Advertising PPC Marketing Automation Reporting Analytics

The PMP Deal Desk Operations Team Lead is a highly visible and key role at PubMatic. We are looking for a highly motivated and experienced team contributor to join our Customer Success Operations team in Gurugram and build a 24x7 centralized deal desk that is agile and works cross- functionally with global teams to manage, troubleshoot and scale PMP spend globally from all customer types including advertisers, publishers and data partners. This position will also work with product and engineering to develop first-in-class analytics and optimization tools to help us stay at the forefront of sell-side innovation. Responsibilities: Recruit and hire talent to build the deal desk team, including day-to-day campaign managers. Work with internal teams globally, including Sales, Marketing, Business Development, Product Management, Customer Success and Engineering to project-manage and execute PMP deals within established Service Level Agreement. Manage the operational excellence and delivery of all PMP campaigns developing strategies from campaign inception through to execution and post-campaign reporting in partnership with Sales, Engineering, Product Management, Customer Success and Ad Solutions teams. Establish internal Service Level Agreements for response and execution times for deals. Leverage PubMatics Analytics and use in-house tools to monitor performance and troubleshoot under-performing PMP deals. Work with engineering and analytics teams to review and unlock new data and insight to drive innovation for publishers and buyers. Document Standard Operating Procedures for deal setup, troubleshooting playbooks, and escalation management. Develop a culture of collaboration and accountability across the team Collaborate with Ad Solutions Sales team to find additional PMP opportunities and assist in up selling. Establish and maintain an efficient ticketing system to manage Clients requests and escalations. Identify product enhancement opportunities and liaison with Product Managers to strengthen PubMatics Deal Management offering. Qualifications Candidates for this position should be proactive, respond positively and actively to challenge and pressure. Confidence to handle challenges and work well with people across multiple functions is required. We are looking for a leader with the ability to motivate people in the process of getting things done. Demonstrated team-building experience and an active network are preferred. BCA/ B.Tech /B.E / MCA graduation degree or equivalent experience. Previous management experience required (manager, lead or supervisor role). Minimum 5 years of relevant Ad Operations work experience in the digital display advertising industry. Knowledge of DCM, GAM, DSP, SSP. Strong understanding of Private Marketplaces (PMP). Proactive, quick learner, detail oriented, strong problem-solving skills. Experience using complex datasets to track performance trends, identify anomalies and their root cause (SQL experience highly desired). Shift Time: APAC: 6:00 AM 3:00 PM/ EMEA: 2:00 PM 11:00 PM. Excellent campaign optimization and reporting skills (publisher or agency). Very strong analytical thinking abilities, project management and organization skills. Ability to present clear project plans and communicate with teams to reach desired results. Experience preferred working with remote customer contacts on a global basis.