140 Campaign Optimization Jobs - Page 2

As a Campaign Manager, you will be responsible for owning, executing, and delivering demand generation campaigns for both prospect and customer accounts. This role requires a strategic and tactical approach, where you will need to independently generate insights to drive successful campaigns. Your main tasks will include implementing integrated marketing programs, engaging customers and prospects, generating new opportunities, and accelerating pipeline growth. The ideal candidate should have prior experience in integrated marketing, possess strong analytical and communication skills, understand paid media platforms, and actively optimize campaigns. A strong inner drive to contribute is also essential for this role. Your responsibilities will include planning, executing, managing, and optimizing managed service and self-service campaigns. You will need to understand both upper funnel (brand messaging, calls to action) and lower funnel (direct response, conversion) campaign tactics. It is crucial to define metrics and measure the success of campaigns using internal analytics. Throughout the full digital campaign life-cycle, from pre-sale to post-sale, you should demonstrate diligence, attention to detail, and adherence to best practices. Maintaining and organizing campaign-specific materials in the team's shared document repository will be part of your daily tasks. You will closely align with sales teams and go-to-market priorities, lead daily campaign maintenance, develop relationships with internal teams, and partner with Product and Product Marketing teams to ensure accurate campaign messaging. Moreover, overseeing the campaign setup and execution process, managing creative assets, insertion orders, campaign artifacts, and relevant documentation for campaign launch are vital aspects of this role. Collaborating with Marketing Operations and Analytics teams for campaign measurement reporting and insights generation is also expected. Additionally, you will project manage deadlines and deliverables among internal and external stakeholders, provide regular insights on performance, optimizations, and new opportunities, work with media partners, troubleshoot issues on campaigns, and deliver detailed campaign wrap-up reports. To qualify for this position, you should have a four-year college degree and a total of 10+ years of experience, with at least 4 years in marketing, paid media management, demand generation, campaign management/optimization, or digital media operations. Understanding traditional and interactive media planning elements, proficiency in Microsoft Office solutions, strong analytical and mathematical skills, excellent communication and writing skills, strong project management skills, and the ability to advise stakeholders on best practices and areas of opportunity are all essential for this role. If you are excited by a fast-paced and rapidly changing environment and have experience using Marketo and Salesforce, that would be a preferred advantage.,

As a Success Manager at Xapads, you will play a crucial role in helping brands, agencies, and advertisers connect with untapped audiences through Mobile performance campaigns, specifically focusing on Mobile/App user acquisition. You will have the opportunity to work closely with premium supply channels, gaining insights into In-App user acquisition strategies and execution. Your primary responsibilities will include identifying and managing Mobile Performance campaigns" KPIs throughout the campaign lifecycle. You will work on campaign execution, fraud prevention, and profitability analysis using platforms such as Appsflyer, Branch.io, Adjust, Kochava, and Singular. Collaborating with various premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps, you will optimize campaigns to meet set goals and ensure smooth operations. You will serve as the primary point of contact between supply, sales, and data operations teams, leading the account management process for allocated accounts. By generating reports and sharing campaign insights with the sales team and advertisers, you will facilitate opportunities for up-selling and cross-selling. Your role will also involve overseeing campaign delivery to achieve revenue targets efficiently. To excel in this position, you should have a minimum of 4 years of experience in executing Mobile Performance Campaigns. A deep understanding of In-App marketing and Mobile Measurement Partners (MMP) like Appsflyer, Branch.io, Adjust, Kochava, and Singular is essential. Candidates with prior experience in mobile user acquisition and re-engagement activities across premium supply channels will be given preference. Join us at Xapads, where we believe in not just shaping careers but creating legacies.,

As a Brand Partnership Intern at GroomYourGram in Mumbai, you will play a crucial role in developing key operational initiatives to drive significant business growth by aligning organizational objectives with company missions. Specializing in influencer marketing strategies for businesses of all scales, ranging from small to large, we collaborate with celebrities, TV actors, and content creators to help brands implement their creative visions through traditional and digital marketing channels. Our focus is on managing influential personalities to create impactful brand partnerships. In this full-time on-site role, you will be responsible for assisting in developing and connecting with clients to understand their requirements and close deals effectively. Your role will involve strong communication and interpersonal skills to build lasting relationships with clients. Additionally, you will need the ability to analyze and interpret data for campaign optimization, staying updated with digital marketing trends and platforms. Being detail-oriented and highly organized is essential for ensuring the success of brand partnerships. Your strong teamwork skills will be put to the test in our fast-paced environment, where your interest in the fashion, beauty, and lifestyle industry will be an added advantage. If you possess a Bachelor's degree in Marketing, Communications, or a related field, it will be considered a plus for this role. Join us at GroomYourGram as we work towards driving substantial business growth through strategic brand partnerships and innovative marketing initiatives.,

You will be joining RMTSGlobal, a digital media technology outsourcing company that provides a variety of services including Ad Server Migration, Rich Media, Ad Creative, Ad Operations, Reporting & Data Analytics, and more. Our global presence includes offices in Bangalore, New York, London, and Sydney. We are committed to delivering top-notch services to our clients around the clock, exceeding expectations with our quality and efficiency. As a Programmatic Advertising Trainee, you will play a crucial role in our dynamic digital marketing team. Your responsibilities will include setting up ad campaigns on platforms like DV360 and The Trade Desk, ensuring creative uploads meet specifications, monitoring campaign performance, optimizing delivery to achieve client goals, and maintaining accurate documentation throughout the process. This entry-level position is based in Bangalore and requires working night shifts. To excel in this role, you should possess a Bachelor's degree or equivalent, strong communication skills, attention to detail, and proficiency in MS Excel and Google Sheets. An understanding of DSP platforms, such as DV360 and TTD, is essential, and certifications in Programmatic Advertising or related areas would be advantageous. We welcome fresh graduates with a certification in Programmatic Advertising or individuals with hands-on experience in DSP platforms to apply for this position. If you are eager to learn, detail-oriented, and ready to take on the challenges of programmatic media buying, we encourage you to join our team. Immediate joiners or candidates willing to relocate to Bangalore and work night shifts are preferred for this role. Your dedication and analytical skills will contribute to our team's success as we strive to deliver exceptional services to our global clients.,

We are seeking a dynamic Marketing Manager to spearhead demand generation and content marketing initiatives for our Salesforce Services portfolio. The ideal candidate should possess robust B2B marketing experience, hands-on proficiency in campaign planning and execution, and a profound comprehension of Salesforce Clouds. If you have a fervor for formulating impactful marketing strategies and delivering quantifiable outcomes, we are eager to learn more about you. Key Skills: - Demonstrated proficiency in orchestrating B2B lead and demand generation campaigns. - Comprehensive knowledge of Salesforce Clouds (Sales, Service, Marketing, Experience, etc.). - Expertise in leveraging marketing automation tools like Marketo. - Capability to craft compelling, top-notch content across various formats. - Strong expertise in audience segmentation and customer journey mapping. - Hands-on involvement in campaign optimization and performance monitoring. - Familiarity with Salesforce tools for campaign execution and analytics. - Exceptional communication and collaboration capabilities. - Experience in mentoring junior marketers and spearheading cross-functional projects. - Understanding of data privacy compliance and marketing data hygiene. Roles and Responsibilities: - Formulate and implement integrated marketing campaigns to showcase Salesforce consulting and implementation services. - Devise marketing automation workflows for lead nurturing and conversion. - Generate and oversee captivating content tailored for the B2B buyer journey. - Collaborate with product, sales, and technical teams to synchronize marketing endeavors with business goals. - Utilize Salesforce tools for segmentation and personalized campaign deployment. - Analyze campaign data, draw insights, and implement enhancements in performance. - Keep abreast of Salesforce's evolving offerings and industry benchmarks. - Ensure adherence to global data privacy regulations and uphold data quality standards. - Share best practices within the team and provide guidance in mentoring junior marketers.,

You will play a crucial role as a Director of User Acquisition & Growth Marketing in Bangalore, taking charge of the global UA, growth, and digital marketing strategy for a range of social casino games. Your responsibilities will include leading a skilled team, managing substantial budgets, and implementing sustainable user growth through paid campaigns, funnel optimization, and innovative acquisition and engagement strategies. Your goal will be to drive comprehensive growth strategies from awareness to monetization while fostering a culture of experimentation and data-driven decision-making. Your core responsibilities will revolve around driving a full-funnel growth strategy, building and scaling growth experimentation systems, identifying new growth opportunities, collaborating with product and live ops teams, developing a robust growth analytics framework, integrating retention campaigns, implementing AI-driven tools, and promoting a data-driven decision-making culture within the team. You will also be in charge of defining and executing the overall UA and digital strategy, building and mentoring a team of UA specialists, overseeing UA campaigns across various platforms, collaborating with cross-functional teams, leveraging analytical expertise, and staying abreast of industry trends. The ideal candidate should possess a minimum of 12-15 years of experience in user acquisition and digital marketing, with at least 10 years in senior leadership roles. You should be able to operate effectively in a startup environment, demonstrate expertise in campaign management on platforms like Meta and Google UAC, have a deep understanding of analytics platforms and attribution models, exhibit strong leadership and strategic thinking skills, and hold a degree in Marketing, Business, Data Science, or related fields. Experience in social casino or real-money gaming sectors, familiarity with AI-driven UA automation tools, and exposure to global markets, especially the US and Tier-1 markets, will be advantageous.,

Are you energized by crafting impactful digital advertising campaigns that help businesses grow Does optimizing ads to deliver measurable results excite you We are looking for a Digital Ads Specialist who is passionate about data-driven marketing and eager to help partners and their clients achieve success through strategic ad campaigns. As a Digital Advertising Specialist, you will support the success of Vendasta's Partners and their clients by planning, launching, and optimizing paid advertising campaigns across major platforms, including Google, Bing, Facebook, and Instagram. Your mission is to craft strategic, data-informed advertising solutions that drive measurable performance outcomes. This role blends customer service, creative thinking, and technical ad platform knowledge to deliver value at scale. At this level, you will also learn to use AI tools under guidance to enhance campaign research, copy generation, and reporting efficiency. This role requires working in CST shift hours, from 7:30 PM to 4:30 AM IST, at our Chennai office (Work from Office). Your Impact: - Launch, manage, and optimize paid ad campaigns across Google, Bing, and Social platforms. - Conduct keyword, audience, and competitive research to inform campaign design. - Set up A/B tests to improve campaign effectiveness and maximize return on spend. - Write compelling ad copy aligned with client objectives and platform standards. - Guide creative direction based on client brand voice and performance data. - Implement tracking codes (e.g., Facebook Pixel, Google Analytics, GTM) and define campaign goals for performance monitoring. - Build monthly performance reports with insights and recommendations for improvement. - Respond to client and partner inquiries via email and phone with professionalism and clarity. - Translate campaign performance data into client-facing language and actionable insights. - Execute AI-driven tasks with guidance from senior team members. - Follow team-developed AI workflows for ad copy suggestions, keyword expansion, and report summaries. - Practice safe and responsible use of AI in campaign operations and client communications. What You Bring To The Table: - 2+ years of experience running Facebook/Instagram and SEM campaigns (Google/Bing). - 2+ years of experience in client-facing roles (email and phone support). - Familiarity with campaign strategy, performance tracking, and goal-setting. - Experience using tools like Google Analytics, GTM, and Facebook Pixel. - Ability to analyze data and communicate actionable insights clearly. - Strategic mindset with the ability to envision and execute campaign systems. - Exposure to other paid platforms (e.g., Pinterest, Twitter, Snapchat) is a plus. - Commerce or Marketing degree or certifications preferred. - Willingness to adopt and learn AI tools to support campaign efficiency. About Vendasta: Vendasta is on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them. At Vendasta, you'll be part of something ambitious: helping bring AI transformation to local businesses at scale. As a team member, you'll enjoy competitive health benefits, flex time, and annual work-from-anywhere options, equity opportunities, and a chance to directly shape our AI future. You'll be a part of a vibrant workplace culture that embraces experimentation, thought leadership, and continuous learning. Vendasta values Drive, Innovation, Respect, and Agility, and it shows in everything they do. Perks: Join the Vendasta team where your well-being and growth come first, with competitive health benefits, flex time, and an annual work-from-anywhere policy. Take ownership of your future with the Employee Options Program, daily snacks, a vibrant cafeteria, catered Friday lunches, education reimbursement, in-house learning opportunities, and leadership development programs. Give back through community initiatives and volunteer opportunities, and build more than just a career. At Vendasta, thrive in a supportive, challenging, and cultural environment. Discover your potential, make an impact, and grow with us.,

About Data Axle: Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global center of excellence in Pune. This center delivers mission-critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business and consumer databases. Data Axle India is recognized as a Great Place to Work! This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive. General Summary: We are looking for an experienced Search Engine Marketing (SEM) Specialist to develop, implement, and optimize paid search campaigns across Google Ads and Microsoft Ads. The ideal candidate will have a deep understanding of B2B paid search strategies, strong analytical skills, and experience handling large budgets to drive high-quality leads and conversions. Roles & Responsibilities: Strategy & Execution: - Develop and implement data-driven SEM strategies to meet business objectives, focusing on lead generation, customer acquisition, and ROI maximization. - Manage, monitor, and optimize PPC campaigns on Google Ads, Microsoft Ads, and other relevant platforms. - Continuously research industry trends, competitors, and market dynamics to refine SEM strategies. - Identify new audience targeting opportunities, including remarketing and lookalike audiences, to maximize engagement and conversions. Campaign Management & Optimization: - Conduct thorough keyword research, audience analysis, and competitive benchmarking. - Develop and execute ad copy strategies, A/B testing, and landing page optimizations. - Utilize smart bidding strategies (e.g., Target CPA, ROAS, Enhanced CPC) to improve campaign efficiency. - Optimize campaign structure, ad formats, extensions, and landing pages to improve Quality Score and lower cost per acquisition (CPA). Performance Monitoring & Reporting: - Track and analyze KPIs (CTR, CPC, Conversion Rates, ROAS, Quality Score, etc.) to measure campaign success. - Provide detailed performance reports and actionable insights to leadership, explaining variances and identifying growth opportunities. - Conduct regular audits of campaigns to identify areas for improvement and ensure compliance with best practices. - Utilize tools such as Google Analytics, Adobe Analytics, SEMrush, and other competitive research platforms to gain deeper insights into campaign performance. Collaboration & Continuous Improvement: - Work closely with content, design, and analytics teams to improve ad creatives, landing pages, and conversion rates. - Partner with the SEO team to create a cohesive search strategy. - Stay up to date with the latest trends in SEM, automation, AI-driven bidding, and industry changes to maintain a competitive edge. Requirements: - 5+ years of experience in managing paid search campaigns, preferably in a B2B marketing environment. - Proven expertise in Google Ads, Microsoft Ads, Display, and Remarketing campaigns. - Experience managing large-scale PPC budgets and optimizing campaigns for maximum ROI. - Strong analytical skills with hands-on experience using Google Analytics, Adobe Analytics, and SEMrush.,

As an SEM Specialist at ImpactGuru located in Mumbai, you will play a crucial role in managing and optimizing performance marketing campaigns on Google Ads and Facebook Ads. With over 4 years of experience, your primary focus will be on lead acquisition and customer funnel performance to support crowdfunding initiatives. By strategizing, executing, and optimizing high-ROI campaigns across various platforms, you will contribute significantly to ImpactGuru's digital outreach and acquisition efforts. Your responsibilities will include managing daily campaign budgets, bid strategies, and performance metrics, utilizing tools like Google Analytics, Google Ads Manager, and Facebook Ads Manager for tracking and reporting purposes. Collaborating with creative and product teams, you will design high-converting ad creatives and landing pages while running A/B tests to enhance campaign effectiveness and conversion rates. Additionally, you will stay updated on SEM trends, algorithm updates, and platform best practices to maintain a competitive edge. To excel in this role, you should have a minimum of 4 years of experience in managing SEM campaigns with a proven track record in lead acquisition. Proficiency in Google Ads, Facebook Ads, and Google Analytics is essential, along with strong analytical skills and the ability to handle multiple campaigns simultaneously. Excellent communication and reporting skills are also key requirements. Preferred qualifications include Google Ads and/or Facebook Blueprint Certification, experience in the healthcare, crowdfunding, or social impact sector, familiarity with tools like Google Tag Manager, Data Studio, and landing page builders, as well as experience with CRM tools such as HubSpot and Zoho. Join ImpactGuru to be part of a mission-driven company that creates real-world impact, work with a passionate and innovative team in a fast-paced, growth-oriented environment, and enjoy competitive salary and performance-based incentives.,

You will be responsible for managing and nurturing relationships with both existing and new publishers. Your role will involve handling the onboarding, integration, and support for publisher partners. Additionally, you will be coordinating end-to-end campaign execution across various publisher platforms and monitoring and optimizing campaign performance metrics such as CTR, eCPM, and conversions. An important aspect of your job will be to analyze data to identify trends, gaps, and improvement opportunities. You will be expected to share performance reports and insights with internal teams and publishers, ensuring compliance with quality standards and industry regulations. In case of any invalid traffic or policy violations, you will investigate and take preventive measures. Furthermore, you will support strategic initiatives aimed at publisher growth and monetization while collaborating cross-functionally with Ad Ops, Sales, and Tech teams. The ideal candidate should have at least 12 years of experience in publisher management or campaign execution, with a background in mobile advertising or affiliate marketing being preferred. Basic knowledge of ad tracking tools such as AppsFlyer, Branch, Adjust, and proficiency in Excel/Google Sheets for data handling and reporting are essential requirements for this role. An understanding of key ad metrics like CTR, eCPM, CPA, and ROI is also necessary. This position is based onsite in Gurgaon.,

Job Responsibilities: Suggest ways to maximise returns on advertising and promotional activities across different digitalmedia channels Possess in-depth experience inmedia campaignplanning & data analysis Gather and organize information to help with decision-making regardingmedia placement, campaign length, featured products and services, technical details etc. Ensure that a clients needs are being met and concerns are addressed Should be ready to answer questions, explain strategy and provide status updates. Should stay up to date with new advances in search, social & display advertising and the competitive landscape To ensure the success of all clients advertising campaigns by monitoring and evaluating the ads performance, and provide progress reports to determine the return on investment of the campaign. Armed with this critical analysis, execute strategies for using certainmedia effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty. Strategize the most effective campaigns employing a winning combination of various digital mediums Specialize in understanding how people relate to advertising content based on location, setting, and means. gather information about marketing practices of competitors Prepare advertising budgets, calendars, fortnightly/monthly reports and project schedules Meet with respective teams during strategy sessions, recommend revisions according to the clients needs and preferences Knowledge/Skills required: Experience in managing paid search campaigns Self -learner with a passion for digital advertising. Strong understanding of performance advertising, conversion, and online customer acquisition. Ability to manage multiple projects simultaneously, work within a strategic team, and other departments. Excellent verbal and written skills 3+ years of international experience in online advertising campaign program management, optimization and analytics Experience with customer segmentation & targeting techniques Strong organizational and analytical skills, strong aptitude for determining the optimal way to position and grow product market adoption Capability to work effectively under pressure Good interpersonal, negotiation and communication skills, for liaising with colleagues

We are looking for an individual to take charge of email and SMS marketing for all our brands. You should be adept at creating, organizing, and enhancing messages that are not only opened and clicked but also lead to actual conversions. If your perception of email marketing is limited to sending out a newsletter every week, this position may not be the right fit for you. We require someone who can strategize, develop, and refine campaigns and flows that generate substantial revenue and elevate the brand image. Your responsibilities will involve managing Klaviyo for both email and SMS, configuring automated flows, segmenting audiences, conducting A/B testing on campaigns, and ensuring no potential opportunities are overlooked. In this role, you will enjoy complete ownership of a channel that drives revenue. You will have the opportunity to collaborate with multiple Indian and US-based brands, ensuring a dynamic work environment. Experimentation, testing, and witnessing direct outcomes of your initiatives will be an integral part of your experience. Additionally, you will be a part of a young, driven team that operates at a rapid pace and recognizes achievements. The ideal candidate should possess in-depth knowledge of Klaviyo, encompassing both email and SMS functionalities. Demonstrable success in delivering quantifiable results for Shopify brands in India and/or the US is a must. Providing tangible evidence of your accomplishments is essential; mere verbal claims will not suffice. Proficiency in segmentation, A/B testing, and data analysis to enhance performance is crucial. The ability to create or supervise copy that resonates with the brand's voice, steering clear of sounding like spam, is highly valued. Applicants based in Mumbai or amenable to a hybrid/remote work setup are encouraged to apply. Prior to submitting your application, ensure you respond to the screening questions and attach screenshots showcasing your best work. Please note that we will only consider engaging with candidates who provide evidence of their capabilities; failure to do so will result in disqualification from the selection process.,

The Senior Manager in Marketing Automation B2C (Braze) role at Accenture involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. As a consulting professional, you will provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. You will work closely with clients to design, build, and implement initiatives that improve business performance. Your responsibilities include conducting assessments on marketing campaigns across various channels like email, social media, web, SEO/SEM, BTL, and display advertising. You will provide recommendations on optimizing campaigns, develop new campaign strategies based on insights, gather business requirements, design processes, and implement marketing and advertising solutions/tools. Additionally, you will assess vendors and clients" MarTech/AdTech capabilities, optimize MarTech/AdTech stack, identify technology solution providers, and manage a team of digital marketing specialists. You will drive business development efforts, provide thought leadership in the digital marketing platform space, and collaborate with technology solution providers and marketing agencies to deliver the best solutions for clients. To excel in this role, you should have a strong understanding of marketing processes, operating models, advertising technologies, and integrations with other technologies. You should possess excellent research and analysis skills, be proficient in identifying new opportunities, have the ability to establish effective working relationships, budget projects for clients, and lead teams independently. The ideal candidate should have experience working with middle to senior management levels, possess strong project management skills, adapt well to a fast-paced environment, and be willing to learn and understand new tools and solutions. Additionally, you should contribute to offering development by identifying growth areas related to specific skills, platforms, and assets that enhance the offering. Professional and technical skills required for this role include relevant domain experience, strong analytical and problem-solving skills, and the ability to thrive in a dynamic environment. This position offers opportunities to work on innovative projects, career growth, and leadership exposure. If you have 14 to 16 years of experience and a minimum of 15 years of education, we encourage you to bring your best skills forward and join our team at Accenture.,

As a Senior/Lead Marketing Automation Specialist with expertise in Marketo, you will be responsible for leading strategic automation initiatives, setting up or migrating instances, and enhancing campaign performance at scale. Your role will require a deep understanding of lead lifecycle strategy, campaign optimization, and marketing data governance. This position is ideal for individuals who excel in fast-paced environments and can provide guidance to both clients and internal stakeholders on best practices. Your key responsibilities will include leading the setup or migration of Marketo instances, designing and implementing scalable lead lifecycle frameworks, building reusable campaign templates, and managing end-to-end strategy and execution of global Marketo campaigns. You will be expected to monitor and improve campaign performance through A/B testing and analytics, enhance audience segmentation and personalization, and ensure optimal Marketo instance health. Additionally, you will play a crucial role in maintaining data compliance, deliverability best practices, and privacy standards. Your tasks will involve creating and maintaining standard operating procedures, documentation, and naming conventions for internal teams, conducting platform audits, developing automation roadmaps, and suggesting enhancements. You will also guide the adoption of AI features within Marketo and integrated tools, acting as a trusted consultant for both internal and client stakeholders. Furthermore, you will be responsible for driving enablement sessions, training, and providing ongoing support to ensure the success of the platform. Your expertise in Marketo, along with your strong communication skills and ability to lead client calls, discovery sessions, and training workshops, will be essential in this role. If you have at least 5-8 years of hands-on experience with Marketo, a proven track record in setting up or migrating Marketo instances, and a solid understanding of lead lifecycle strategies, this opportunity is perfect for you. Apply now to be a part of a dynamic team focused on driving marketing automation excellence.,

As a Paid Media Specialist at PivotRoots, a Havas company, you will be responsible for managing and optimizing digital campaigns across Google and Meta platforms. With 2-4 years of experience, you will handle performance marketing campaigns for lead generation, as well as branding campaigns focused on awareness and engagement. Your key responsibilities will include planning, executing, and optimizing paid media campaigns across Google Ads & Meta Ads. You will manage performance-driven campaigns such as Search, Display, and Lead Generation, along with handling branding campaigns including YouTube, Display, and Video Awareness Campaigns. Monitoring, analyzing, and optimizing campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates will be crucial. You will also conduct A/B testing to enhance ad creatives, targeting, and messaging while collaborating closely with creative teams to develop engaging ad copies and visuals. Generating regular reports and insights to improve campaign effectiveness and staying updated with industry trends, platform updates, and best practices are essential aspects of this role. To excel in this position, you must demonstrate proficiency in Google Ads & Meta Ads, possess strong knowledge of Search, Display, and Lead Generation campaigns, and have experience managing YouTube, Display, and Video Awareness campaigns. An analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools is required. Hands-on experience in campaign optimization and performance analysis, along with the ability to work in a fast-paced environment and manage multiple campaigns simultaneously, will be beneficial. Ideally, you should have 2-4 years of professional experience in strategic planning within the media or brand industry. A Bachelors or Masters degree in Business, Marketing, or Advertising is preferred, and proficiency in English (Intermediate) is required. In addition to technical skills, soft skills and competencies such as managing execution, being authentic and open, being flexible and adaptable, expertise in media and media planning, Mx Expert (Connection, Context, Content), omnichannel knowledge, strong understanding of partners and suppliers (Media / Tech / Data / Content), advanced programmatic skills, and OSEP familiarity will be advantageous in this role. This is a permanent position that offers the opportunity to contribute to impactful digital campaigns while honing your skills in paid media management within a dynamic and innovative environment at PivotRoots, a leading digital agency under the Havas umbrella.,

Roles and Responsibilities : -Marketing Automation: Lead marketing automation using platforms like Salesforce, WebEngage, Moengage, HubSpot, Clevertap to enhance customer engagement and streamline campaigns. - CRM Integration: Integrate CRMs (Ex: Salesforce, Zoho) with marketing tools for seamless customer interactions.. - Segmentation & Lead Scoring: Implement lead scoring models and customer segmentation strategies for targeted campaigns. - Campaign Monitoring & Optimization: Track campaign performance, providing real-time reports and ensuring alignment with best practices. - AI Chatbots: Develop and manage AI-powered chatbots for lead generation and customer support - Cross-Functional Collaboration: Collaborate with cross-functional teams (e.g., Marketing, Product, Design) to align campaigns with business goals, optimize workflows, and streamline processes through automation tools and AI solutions. - Industry Trends: Stay updated on industry trends and recommend new strategies for campaign improvements and process automations. - Data-Driven Strategy: Analyze customer data to inform future marketing strategies. - Technical Customization: Oversee technical customizations and integrations to support marketing initiatives. Skills Required : Designing event-based automation workflows based on marketing and business logic. Strong problem-solving skills and ability to resolve issues across teams with attention to detail. Testing and analytical mindset to validate workflows and monitor campaign performance. Ability to work with tools like Zapier, Make, and CRM platforms (e.g., Salesforce, Zoho). Strong understanding of HTML, CSS, and JavaScript, Python and SQL for customizations and data handling. Awareness of GDPR, CCPA, and best practices in data security and compliance. Strong communication, stakeholder management, and organizational skills. Self-motivated, adaptable, and able to manage multiple priorities in a fast-paced setup. Work Location : Hyderabad Working Days : 5 - Day Week

The organization in the financial services sector is looking for a Digital Marketing Lead Performance Marketing to lead digital user acquisition and campaign optimization. If you excel in data-driven environments and are eager to scale impactful campaigns, this role is perfect for you. Responsibilities: Strategy & Campaign Planning: - Develop and implement performance marketing strategies on platforms like Google Ads, Meta, YouTube, etc. - Create conversion-focused marketing funnels tailored for financial/trading users. - Drive qualified lead generation and enhance conversions through strategic targeting. Execution & Optimization: - Initiate, oversee, and refine paid campaigns from start to finish. - Conduct A/B testing on creatives, landing pages, and formats to enhance Return on Ad Spend (ROAS) and decrease Cost Per Lead (CPL). - Utilize retargeting, lookalike audiences, and segmentation to improve results. Analytics & Reporting: - Monitor essential performance metrics (such as CTR, CVR, CAC, LTV) using GA4 and ad platforms. - Provide regular and actionable reports on campaign performance. Collaboration & Growth: - Coordinate closely with creative, content, and sales teams. - Stay updated on industry trends and competitors" performance. - Experiment with new performance channels and strategies. Requirements: - At least 4-8 years of hands-on experience in performance/growth marketing. - Demonstrated success in managing substantial budget paid campaigns. - Strong analytical skills with a focus on performance and ROI. - Experience in financial services, fintech, or trading platforms is advantageous. - Proficiency in Google Ads, Meta Ads Manager, GA4, Excel, and CRM tools. - Willingness to work on-site in Surat or relocate. What's In It For You: - Join a dynamic, growth-oriented team. - Enjoy real ownership and freedom to innovate. - Competitive salary with flexibility for the right candidate. - Opportunity to create a meaningful impact. To apply, kindly send your resume to chhavi.sharma@platinoxconsultants.com.,

Campaign Setup & Management : Oversee the setup, implementation, and management of digital ad campaigns. Campaign Monitoring & Analysis : Monitor and analyze campaign performance to ensure KPIs are met. Optimization Strategies : Conduct A/B testing and implement strategies to improve campaign performance and ROI. Data Analysis : Utilize data analysis tools to identify trends and insights to drive campaign optimization. Reporting & Insights : Generate and present detailed reports on campaign performance, offering actionable insights and recommendations. Post-Campaign Analysis : Conduct post-campaign analysis to assess effectiveness and provide insights for future strategies. Cross-Functional Collaboration : Work closely with sales, client, and product teams to align advertising strategies with business goals. Strategy Participation : Participate in strategy sessions and provide insights based on campaign performance data.

Bulk WhatsApp Solution Specialist - Job Description As a Bulk WhatsApp Solution Specialist, you will play a crucial role in developing, implementing, and managing WhatsApp-based bulk messaging campaigns for various business objectives. You will work closely with clients to create impactful messaging strategies while ensuring compliance with WhatsApp's terms of service and best practices. Your ultimate goal will be to maximize campaign success while maintaining the integrity and quality of the messaging experience. Key Responsibilities : Strategy & Planning : Develop and implement WhatsApp-based bulk messaging strategies that align with broader business goals and customer engagement initiatives. Continuously monitor industry trends and WhatsApp platform updates to refine messaging strategies. Collaborate with internal teams to tailor messaging approaches for specific campaigns or customer segments. Compliance & Best Practices : Ensure all bulk messaging campaigns comply with WhatsApp's terms of service, privacy policies, and applicable data regulations. Implement best practices for WhatsApp bulk messaging to improve engagement rates, message deliverability, and overall campaign effectiveness. Proactively address potential risks related to WhatsApp policies, ensuring campaigns are executed within legal and platform guidelines. Campaign Management & Optimization : Manage end-to-end execution of bulk messaging campaigns, including setup, monitoring, and performance analysis. Utilize data-driven insights to optimize message content, timing, and frequency for maximum effectiveness. Track key performance metrics and report on campaign results to stakeholders, providing actionable insights for future strategies. Skills & Qualifications : Technical Expertise : In-depth knowledge of WhatsApp Business and its capabilities, including automation, messaging templates, and customer interaction flows. Experience working with bulk messaging tools and platforms, with a focus on WhatsApp. Familiarity with marketing automation tools such as Zapier, Google Sheets, or similar platforms. Communication & Analytical Skills : Strong verbal and written communication skills with the ability to craft compelling messages that resonate with customers. Analytical mindset with the ability to interpret campaign data and use insights to improve future initiatives. Collaboration & Independence : Ability to work autonomously and manage multiple projects simultaneously. Strong interpersonal skills, with the ability to collaborate with cross-functional teams and clients. Data Privacy & Compliance Awareness : Solid understanding of data privacy regulations and how they apply to bulk messaging campaigns. Ability to ensure campaigns meet legal requirements and maintain customer trust.

As a Marketing Specialist with a focus on international markets, you will be responsible for conducting thorough market research to identify potential markets globally. Your role involves analyzing market trends, competitors, and customer needs to develop strategic insights into consumer behavior and preferences in target regions. With your strong analytical skills, you will create comprehensive marketing strategies aligned with organizational goals. Developing international marketing plans and budgets for specific regions or countries will be a key part of your responsibilities. You will tailor marketing materials and messaging to resonate with diverse international audiences, considering cultural, economic, and regulatory factors. Your role will also involve positioning products and services effectively in each market to drive brand awareness and sales growth. You will oversee digital marketing campaigns across various platforms such as social media, search engines, and email marketing to enhance brand visibility and generate leads globally. Monitoring campaign performance, optimizing strategies based on data insights, and reporting key metrics will be essential tasks. Additionally, you will identify and establish partnerships with key stakeholders, distributors, influencers, and industry leaders in target markets. Collaboration with sales teams to support distributor relationships and ensure effective market entry strategies is crucial. Working closely with product development and other departments to align marketing strategies with product launches, promotions, and sales initiatives is also part of your role. Your responsibilities will include visiting customers, attending exhibitions, coordinating logistics, providing samples, and ensuring timely delivery of products to international customers. Qualifications: - Proven working experience in sales and marketing, particularly in the same industry with knowledge of Indian and International geography. - Strong analytical skills and data-driven thinking. - BS/MS degree in marketing or a related field. Your role as a Marketing Specialist will involve strategic planning, market analysis, digital campaign management, partnership building, and cross-functional collaboration to drive international growth and enhance competitive positioning.,

As a Digital Marketing cum Sales Executive at ArtUs Brand, located in the Delhi office, you will play a crucial role in strategizing, executing campaigns, and fostering client relationships. If you are a dynamic individual with a strong foundation in digital marketing and a flair for sales, this opportunity is tailored for you. Your responsibilities will include developing and implementing digital marketing campaigns, identifying new business opportunities, conducting market research, and analyzing competitors. Moreover, you will be tasked with generating leads, maintaining client relationships, and collaborating with the marketing team to optimize campaigns for improved ROI. To excel in this role, you should possess in-depth knowledge of digital marketing tools and platforms. Additionally, familiarity with social media marketing, Google Ads, and SEO will be advantageous. Your ability to engage in sales pitches and uphold client relationships will be instrumental in your success. ArtUs Brand is a prominent digital marketing agency with a strong presence in Kochi and Delhi. We are committed to delivering innovative marketing solutions and are dedicated to nurturing a dynamic team to drive our expansion. The work location for this position will be at our Delhi office. The interview process will involve a direct, in-person interview. We offer a competitive salary package aligned with industry standards. Proficiency in English and Hindi is required, whereas knowledge of Malayalam is not mandatory but considered beneficial for the role. Join us at ArtUs Brand and be a part of our journey towards creating impactful marketing strategies and fostering growth.,

As a Google Ads Specialist at our company located in Ahmedabad (Makarba), you will be responsible for developing, implementing, and optimizing Google Ads campaigns to drive E-commerce Sales. Your key duties will include conducting thorough keyword research and competitor analysis to identify growth opportunities, creating compelling ad copy and design strategies to enhance performance metrics such as CTR and conversion rates, and monitoring campaign performance to make data-driven decisions for continuous improvement. You will also manage budgets effectively to maximize ROI while minimizing wasted spend, utilize tools like Google Analytics to track and report on campaign performance, and stay updated with Google Ads policies, algorithm changes, and digital marketing trends. Additionally, you will perform A/B testing on ads, landing pages, and targeting strategies to enhance overall campaign performance and collaborate with internal teams to align campaigns with broader marketing goals. To be successful in this role, you should have a minimum of 2 years of hands-on experience managing Google Ads campaigns across various formats such as Search, Display, Shopping, and more. You should possess a strong knowledge of Google Ads Manager and related tools like Keyword Planner, Google Analytics, and Data Studio. A proven track record of achieving measurable results and ROI is essential, along with expertise in campaign optimization, bidding strategies, and audience targeting. Familiarity with landing page optimization and conversion rate strategies is also required, as well as an analytical mindset to interpret data and derive actionable insights. While certification in Google Ads is preferred, it is not mandatory. Excellent communication and organizational skills are highly valued in this role. This is a full-time position with a fixed schedule from Monday to Friday, working the day shift in person at our Ahmedabad (Makarba) location.,

As a PPC Specialist at Sagacious Infosystems Private Limited, your primary responsibility will be to design, implement, and manage PPC campaigns across various platforms, with a focus on Google Ads. You will conduct in-depth keyword research and audience targeting to create effective campaigns, and optimize them for maximum ROI by utilizing bid strategies, ad placements, and budgets. Your expertise in Google Ads will be crucial as you manage campaigns across different categories such as Search, Display, Shopping, and Video (YouTube). You will analyze campaign performance metrics like CTR, CPC, and conversion rates, and make data-driven decisions to enhance results. It will be essential to stay updated on Google Ads features, updates, and best practices to ensure campaign success. Performance tracking and reporting will be a key aspect of your role, where you will monitor campaign performance using tools like Google Analytics. Generating detailed reports on campaign outcomes, identifying trends, and recommending optimization strategies will be vital to drive continuous improvement. Collaboration with content creators and designers is essential to develop compelling ad creatives. You will work closely to test and refine ad copy, visuals, and landing pages to enhance overall performance. Additionally, you will be involved in developing and executing comprehensive digital marketing strategies aligned with the business objectives, exploring new PPC opportunities, and staying abreast of emerging trends in digital advertising. Team collaboration is also a significant part of the role, where you will coordinate with SEO, social media, and content teams to ensure cohesive marketing efforts. Furthermore, you will be responsible for training and guiding junior team members on PPC best practices to foster their growth and development. Sagacious Infosystems Private Limited, incorporated on 12 February 2010, is a company involved in software publishing, consultancy, and supply. The company specializes in providing software solutions tailored to meet the specific needs of users. This includes ready-made software, operating systems software, business applications software, computer games software, and web-page design services. As a part of the team, you will have the opportunity to contribute to the company's growth and success by leveraging your expertise in PPC campaign management and digital marketing strategies.,

As a digital marketing professional, you will be responsible for developing and implementing strategies for digital campaigns across various channels, including social media, email, and search engines. Your role will involve managing campaigns by overseeing copy, images, and banners to ensure effective communication with the target audience. In this position, you will be required to analyze data and report on campaign performance to track the success of your strategies. Utilizing insights gained from campaign measurement, you will be expected to optimize campaigns and enhance user experience across digital platforms. Market research is a crucial aspect of the role, where you will need to identify trends and new opportunities in the digital marketing landscape. Collaboration with other teams is essential to create engaging content and further optimize user experience on various digital channels. Content creation plays a significant role in this position, as you will be responsible for generating and uploading content for the company's website. Additionally, you will also be involved in writing and sending email marketing campaigns to engage with the target audience effectively. Proficiency in web analytics software is required to monitor website performance and gather valuable insights for campaign optimization. Moreover, working with digital advertising agencies for paid media campaigns will be part of your responsibilities in this role. This is a full-time and permanent position with day shift schedules and the opportunity for a yearly bonus. The ideal candidate should have at least 1 year of experience in digital marketing. The work location for this role is in-person, requiring your physical presence to collaborate effectively with the team and execute digital marketing strategies successfully.,

As a PPC Specialist, your primary responsibility will be to create and implement PPC strategies aimed at achieving campaign objectives. This will involve conducting thorough keyword research and analysis to ensure effective ad targeting. You will be tasked with bid management and optimization of multi-market PPC campaigns in order to meet agreed campaign and profitability targets. In this role, you will be running and managing paid campaigns across various platforms such as Google Ads, Bing Ads, Facebook Ads, and Instagram Ads. By utilizing data analysis, you will continuously optimize campaign performance and drive growth. Your expertise in PPC advertising will be crucial in driving successful campaigns and ensuring that the objectives are met efficiently and effectively. Your ability to analyze and interpret data will be essential in making informed decisions and adjustments to the campaigns to achieve the desired outcomes.,