306 Campaign Optimization Jobs - Page 13

What is this role about? Manager, Digital Demand Generation is responsible for formulating and executing the digital demand generation strategies to fuel growth of McGraw Hill Indias Test Preparation business. Reporting into the Associate Director, Digital Solutions and Demand Generation, the person will execute multi-channel digital demand generation strategies across channels, platforms and media. The person will lead a team of associate managers and a creative designer to support execution of all these activities. The person will work closely with the product manager(s), members of the content team, marketing agencies, and our author/affiliates ecosystem. This a high-impact role which requires the person to think strategically and get deeply involved in the day-to-day execution of various digital demand generation campaigns. What you will be doing: 1. DIGITAL DEMAND GENERATION Formulate a solid multi-channel digital demand generation strategy, including paid media, social media, content marketing, and author/affiliate initiatives etc, for McGraw Hill Test prep Business in India. Own the planning, execution and continuous optimization of digital demand generation campaigns to maximize the ROI, while maintaining consistency of messaging across different channels and ensure its alignment with overall brand identity of the McGraw Hill. Continuously scan and track developments in the market to identify new, high-impact digital demand generation routes and optimize ongoing efforts. 2. PERFORMANCE MARKETING AND PAID MEDIA OPTIMIZATION Manage and execute multi-channel paid campaigns for demand generation and user acquisition including Google Ads, Meta, YouTube, LinkedIn, X and other suitable platforms. Drive continuous A/B testing and ad optimization for creatives, messaging & audience. Consistently improve the Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and other metrices relevant to specific channels and campaigns. Manage the relationship with agencies and partners involved in execution of digital demand generation strategies across channels. 3. DEMAND GENERATION VIA ORGANIC AND SOCIAL MEDIA CHANNELS Use the social media channels to maximise engagement and brand awareness among the target groups and enhance the product value-proposition of McGraw Hill products. Envision and execute author-led user engagement events and continuously test and optimize these campaign ideas to maximise the ROI. Leverage content marketing opportunities to boost engagement and build a community of users having regular brand interactions. Develop and manage email campaigns, WhatsApp campaigns, and other retargeting efforts to build product awareness, drive demand generation and increase usage. 4. DATA ANALYTICS Build and maintain comprehensive dashboards to track campaign performance across organic and inorganic channels. Leverage Google Analytics, marketing automation tools like Marketo and CRM insights to refine demand generation strategies. Provide regular updates and reports to senior leadership on performance data to enable data-driven decision-making. 5. BUDGET AND TEAM MANAGEMENT Manage and optimize usage of available budget to ensure ROI driven efficient spending Lead and mentor a team of marketeers to execute high-impact programs. What you need to be considered: 3-5 years of proven track record in scaling B2C digital demand generation campaigns to drive user and revenue growth, preferably in a FMCG, education or healthcare sector. A problem-solving mindset with high attention to detail. Good understanding of consumer psychology and principles of A/B testing and campaign optimization, preferably with some real experience in these areas. Strong organizational skills to collaborate with internal and external teams to drive multiple high-impact programs in parallel. Excellent written and verbal communication skills and bias for data-driven decision-making. Knowledge of the latest technology trends and their applications in consumer-focused sector. Expertise, backed by real world experience, in running targeted campaigns on Google Ads, Meta Ads, YouTube Ads, and other advertising platforms. Proficiency, backed by real world experience, in tools like Google Analytics, Google Search Console, Google Tag Manager, Marketo, SEMrush, etc. Creative bent of mind to facilitate innovative and compelling storytelling and translate marketing strategies into engaging campaigns. Understanding of design principles like color theory, typography and layout to guide designers and ensure high-quality visuals.

Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 3+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.

We seek a Performance Marketing Specialist to manage Google Ads, Meta Ads (Facebook & Instagram), and SEO campaigns. Candidate must know PPC, campaign optimization, keyword research, analytics, & driving ROI through paid & organic growth.

Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 6+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.

Job Title: Digital Marketing Executive Location: Titan corporate limited, Bangalore (On-site) About the Role: We are seeking a dynamic and results-driven Digital Marketing Executive to manage branding and consideration campaigns for Titan brands across Meta (Facebook & Instagram) and Google platforms (YouTube, Google Display Network, etc.). The role involves end-to-end campaign execution, performance monitoring, optimization, and reporting. Key Responsibilities: Plan, execute, and optimize campaigns on Meta and Google platforms. Set up campaigns with accurate targeting, creatives, and objectives. Monitor daily performance and implement optimizations for better results. Coordinate with brand and creative teams for timely delivery of assets. Prepare campaign performance reports and actionable insights. Conduct post-campaign analysis against KPIs. Stay updated on the latest trends and best practices in digital marketing. Key Requirements: 12 years’ hands-on experience in digital campaigns on Meta & Google platforms. Proficiency in Meta Ads Manager & Google Ads (YouTube & Display). Strong analytical skills with Excel/Google Sheets. Excellent communication & time management skills. Experience with branding and upper-funnel campaigns preferred. Interested candidates kindly share your details on amruthaj@titan.co.in

Your Key Responsibilities: 1.Strategic Campaign Definition: Use your analytical prowess to guide the definition and success of marketing campaigns. 2.Launch Excellence: Lead from ideation to execution, ensuring seamless advertising launches that captivate audiences. Multi-disciplinary Ventures: Undertake several marketing functions right from channel exploration to creative copy creation as well as market & and competitor research to stay on top of recent trends. 3. Big Brand Exposure: Dive into the diverse world of brands, ranging from e-commerce to international BFSI, OTT, and Ed-Tech. Participate in a culture of experimentation, receive on-the-job certifications, and gain exposure to top brands globally. 4. Performance Marketing Mastery: Immerse yourself in dynamic search and social media campaigns, leveraging your skills to amplify product visibility and engagement.