306 Campaign Optimization Jobs - Page 11

You will be working with Anchanto, a Global B2B cloud company that specializes in helping enterprises and partners enhance their end-to-end Commerce and Logistics operations through innovative Cloud and AI products and services. With a customer base of over 7,000 clients, including renowned global brands and large retailers, Anchanto facilitates processing more than a billion dollars in revenue annually. The company's cutting-edge and scalable products are seamlessly integrated with over 135 different commerce and carrier platforms worldwide. Anchanto's international presence includes offices in Singapore, Kuala Lumpur, Jakarta, Manila, Sydney, Bangkok, Seoul, and Pune, fostering a diverse and multicultural environment where every team member has the freedom and opportunity to unleash their full potential. Anchanto is committed to developing powerful and revolutionary products that have the capacity to revolutionize eCommerce management practices. The company's core values revolve around providing enchanting experiences to its customers and aspiring to be the leading customer-centric entity in its industry. As part of your role at Anchanto, you will play a crucial part in spearheading strategic event and marketing initiatives that are aligned with the company's overarching objectives. This position demands a dynamic and process-oriented professional with a proven background in project management and event operations. The ideal candidate should possess strong attention to detail and excel in supporting the execution of global events, implementing operational initiatives, and overseeing CRM governance. Your responsibilities will include planning, coordinating, and executing end-to-end operations for physical and virtual events, ensuring flawless delivery and outstanding outcomes. You will be tasked with managing booth setups, distributing branded merchandise, and conducting post-event analyses to gauge success and pinpoint areas for enhancement. Collaboration with cross-functional teams to drive integrated marketing campaigns will also be a key aspect of your role. You will streamline workflows across various marketing tools, such as CRM, CMS, and other platforms, to ensure operational efficiency and campaign effectiveness. Additionally, you will provide support for paid media campaigns, including tracking performance and implementing optimizations. Identifying process inefficiencies and implementing solutions to enhance event and marketing operations will be another critical facet of your role. You will draft frameworks for content and performance marketing operations, establish SOPs for better coordination, and curate knowledge banks to empower Marketing and Sales teams with accessible resources and insights. Leveraging the content repository and campaign assets effectively will be essential to maximize the impact of events and marketing endeavors. To qualify for this role, you should hold a Bachelor's or Master's degree in Marketing, Business Administration, Event Management, or a related field. Additionally, around 2-3 years of hands-on experience in event planning and operations, marketing operations, or project management roles is required. Key skills for this position include strong project management capabilities, proficiency in marketing tools like CRM, CMS, email automation, and analytics platforms, excellent communication and interpersonal skills, and knowledge of digital marketing and campaign optimization. Attributes such as exceptional organizational skills, proactive problem-solving abilities, strong leadership qualities, and adaptability are highly valued in this role, along with a commitment to delivering excellence in all endeavors.,

Key Responsibilities - "Develop, implement, and manage high-performing Facebook & Instagram ad campaigns.Conduct audience research and create detailed targeting strategies. Set up, monitor, and optimize campaigns (Traffic, Conversion, Lead Gen, Retargeting, etc.). Create compelling ad creatives and copy in collaboration with design and content teams. Analyze and report on campaign performance using Meta Ads Manager, Google Analytics, and other analytics tools. Conduct A/B testing on creatives, ad copies, and audience targeting. Stay up-to-date with the latest trends, algorithm changes, and best practices in the Meta advertising ecosystem. Recommend budget allocations based on data-driven insights. Collaborate with internal teams (marketing, sales, creative) to align ad strategies with broader marketing goals. Ensure compliance with Metas advertising policies." Designation - Meta ads Expert Experience - 2 yrs 6 days working sunday will be off location - Vijay Nagar, Indore,

Role Name: Meta (Facebook) Ads Expert Experience: 1 to 3 Year Location: Indore Roles: We are looking for experienced and results-driven Meta Ads Experts to join our dynamic team. The ideal candidates will have at least 1 year of experience in managing Meta Ads campaigns with proven results. You will play a crucial role in developing and executing paid advertising strategies to drive growth and improve ROI for our clients. Responsibilities: Campaign Strategy & Execution: Plan, launch, and optimize ad campaigns across Facebook, Instagram, and other Meta platforms to meet performance goals such as traffic, lead generation, and sales. Targeting & Audience Management: Develop precise audience targeting strategies, including custom audiences, lookalike audiences, and retargeting, to drive maximum engagement and conversions. Creative Collaboration: Work closely with the creative team to develop visually compelling and persuasive ad creatives that align with the campaigns objectives. Performance Analysis & Reporting: Monitor key performance metrics like CTR, leads/purchases, CPA, and ROAS, providing actionable insights and regular reports to stakeholders to ensure continuous improvement Pixel Setup & Conversion Tracking: Configure and troubleshoot Facebook Pixel and other tracking tools to measure campaign effectiveness and enable data-driven optimizations. Trend Monitoring & Innovation: Stay up-to-date with Metas advertising tools, algorithms, and industry best practices to implement innovative strategies. Issue Resolution: Identify and resolve issues related to ad delivery, compliance, and performance, ensuring smooth execution of campaigns. Budget Optimization: Manage and allocate advertising budgets effectively to maximize returns while meeting campaign objectives. Collaboration & Team Support: Coordinate with internal teams, including creative, analytics, and client management, to ensure campaigns meet overarching business goals. Requirements: Minimum 1 year of experience in managing Meta Ads campaigns with proven results. In-depth knowledge of Meta Ads platform and advertising strategies. Strong understanding of audience targeting, bidding, and campaign optimization. Proven ability to manage budgets effectively and maximize ROI. Excellent analytical skills and experience with reporting tools. Strong communication and collaboration skills. Ability to work in a fast-paced, results-driven environment,

The Trade Desks Business Development team specializes on finding, building, and growing strategic partnerships with the most innovative advertisers and agencies across Australia. Our role is to identify, form and strengthen relationships through building trust with client partners across a range of different roles and seniority; from CEOs and Heads of Digital to investment and activation executives. Were immensely proud of our independence and objectivity in the programmatic ecosystem and our role as consultants and advisors for access to, and success in, the entirety of the premium open internet. We actively listen, meet clients where they are on their digital journey and add value by solving complex problems with simplified solutions. Here at The Trade Desk, we're in search of Business Development Associate Directors who are master relationship builders, strategic consultants and creative problem solvers to join our growing team. Please Note: This opening is for future hiring. If you're open to future opportunities and want to be part of our growth journey, apply now! What you’ll do : Acquire, build, and cultivate relationships with senior leaders at independent advertising agencies. Work collaboratively with teams spanning commercial, legal, account management, trading, data and inventory partnerships and TAM to cultivate and grow accounts. Communicate the value of The Trade Desk media buying platform by presenting our core value proposition, and tailor the content to suit the needs of each audience. Establish strategic frameworks to help encourage testing of innovative product releases based on client needs with senior leadership, product, & engineering. Take the lead in responding to RFP’s or new agency opportunities, including qualification & win strategy. Prospect and negotiate net new MSAs (partnership contracts) and JBP’s (Joint Business Plans) with agency partners. Coordinate with global counterparts to discover learnings and avoid pitfalls encountered on similar pieces of business. Work closely with product, marketing and revenue teams to constantly optimize efforts relating to company-wide goals. Identify and close strategic up-selling opportunities by understanding core client business needs and translating the value TTD offers. Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators. Accurately manage and communicate monthly forecasts and pipeline. Contribute to The Trade Desk culture by bringing your full self. Who you are : 10+ years of experience in digital advertising sales, managing senior relationships, ideally within a programmatic environment. Experience with creating annual business plans and conducting business reviews. Experience at an online publisher, ad network, ad exchange, ad server, SEM platform, DSP, DMP, or other online advertising company. An excellent collaborator who can work with individuals in varying teams with differing priorities and coordinate everyone to a singular beneficial goal. Programmatic platform sales experience highly preferred. Strong communication skills with the ability to speak with C-level clients. Ability to deconstruct complex topics and translate them to audiences in a way that’s digestible. Existing relationships with decision-makers at advertising agencies. Strong quantitative skills and negotiation ability. A passion and curiosity to the programmatic space and a desire to constantly build on industry knowledge. A consistent strive for excellence. High EQ, with a good sense of humour. Proven track record of exceeding revenue expectations

Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 6+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.

Manage Google Ads (Search/Display/Video), optimize real estate listings, track campaign metrics, and boost lead generation. Skills: Performance Marketing,Google Ads, Analytics, keyword research, copywriting, and data-driven marketing strategies etc.

We need a **Digital Marketing Specialist** to master Facebook/Instagram paid ads. You'll create and manage campaigns for lead flow, optimising for results. Must understand ad creation & lead management! Experience is must. Creatives is part of Job.

Division: Lead Management System Designation: Dialer Officer Location: Ghansoli (Mahape- Navi Mumbai) Experience: 4-7 years Other Benefits: Incentives + Annual Bonus + Medical benefits. ROLES & RESPONSIBILITIES: Strategize, execute and manage dialer strategy for multiple teams to ensure campaigns are penetrated efficiently and effectively to meet established business goals and client scorecard parameters. Implement a comprehensive dialing strategy based on analytics which encompasses manual, preview and predictive dialing campaigns in combination with attended messaging and blast campaigns. Develop, analyze and distribute agent statistics and identify trends to help determine the need for strategy changes and/or training Optimize daily performance on the Dial Connection Telephony platforms and ensures appropriate staffing levels are in place to meet and exceed the necessary inbound and outbound call/contact volume Responsible for day-to-day administration and monitoring of predictive dialer system including design, build and maintenance of campaigns, calling lists, filters, reports and list strategies Manage dialer performance metrics to world class standards including service levels, occupancy and call routing to ensure KPI's are surpassed Executing dialer strategy for multiple departments Manage daily campaign strategies and campaign loads are penetrated efficiently and effectively including left messages via human or virtual Responsible for development, testing, implementation and production of daily business reporting Completes regular Quality Assurance monitoring of the dialer systems and processes Ensure State/Country compliance requirements Functions as primary point of contact to dialer strategies (sales) and advocate for team strategic insight, results and makes recommendation for process/system changes Identifying and implementing process improvements. Effective communication verbal and written skills, excellent time management and organizational skills, attention to detail and problem-solving skills and demonstrated analytical competencies Education and Experience: Minimum 4 years previous experience in a high-volume contact center while possessing the ability to handle multiple priorities and projects simultaneously Technically competent on the Dial Connection systems and involve in CRM integration with dialer system. Will be able to drive the shift alone and will be able guide subordinates in require situation. Technically strong and will be able to manage PAN INDIA dialer operations. Possess excellent verbal and written communication skills and the ability to interact professionally with a diverse group including executives, managers, supervisors, subject matter experts, and application users Communicate and collaborate with developers and subject matter experts to establish the technical and functional requirements for new contact center and marketing driven initiatives

This is an opportunity to work within a truly integrated team , managing 360-degree campaigns for a brand. You'll work closely with leading publishers like Google and Facebook and gain exposure to the world of Programmatic media buying. Measures of Success In three months, you will have: Understood the complete biddable media scenario for your client's business, including platforms like Search and Facebook. Effectively handled all day-to-day tasks and requirements. In six months, you will have:Optimized campaign implementation across all biddable media platforms. Recommended and implemented best practices . Explored and executed an innovation on at least one biddable media platform. In 12 months, you will have:Exceeded client expectations in biddable media implementation. Created a roadmap for the following year. What Your Day Job Looks Like at GroupM Analyze, track, and optimize campaigns on an ongoing basis. You'll monitor key performance metrics like keyword/placement bids, budget caps, impression share, quality score, CTR, and conversion rates, and proactively make strategic recommendations to improve performance. Communicate with internal stakeholders about project development, timelines, and results. You'll work closely with your team to meet goals. Monitor and administer analytics dashboards and key reporting tools, providing regular recommendations to improve data quality. Manage client communication , prioritize tasks for your team, and ensure that all recommendations and optimizations are designed to meet client KPIs. Stay ahead of the competition by continuously analyzing and documenting industry trends in search and PPC across web and mobile platforms, adopting new best practices as they emerge. What You'll Bring Expertise in Google Analytics . A thorough understanding of Google Ads . Experience with Bid Management Tools . Strong number-crunching and analytical skills. An understanding of Programmatic media buying.

This is a chance to join one of the most exciting agencies and lead key FMCG accounts . You'll have the opportunity to work across various target segments and benefit from a systematized working process and a vertical learning curve , which will accelerate your growth. You will also lead client engagement for a set of accounts with a total billing of 500+ crore, requiring you to have a thorough knowledge of traditional media and build strong relationships with key media owners. Measures of Success In three months, you will have: A full understanding of your portfolio of brands . A clear understanding of the different agency stakeholders and have started building relationships with them. Helped your team craft effective agency responses to client briefs. In six months, you will have: The ability to lead strategic and executional discussions with clients. A complete understanding of what's happening with your clients and be able to lead your team on all aspects. Become visible as the leader of your team within the agency and with clients. Started interacting with regional agency teams where applicable. In 12 months, you will have:Led the annual planning process for your clients. Become the seamless bridge between local and regional/global agency teams. The ability to converse fluently on measurement metrics across all touchpoints based on campaign objectives. Won awards in internal and external forums like FOM, Cannes, Smarties, and RAMAI. Started driving agency KPIs , balancing them with client KPIs. Responsibilities of the Role Serve as the brand guardian for assigned brands. Build a relationship as the client's strategic advisor on all communication-related issues for the brand and category. Clarify, formalize, and manage client expectations on an ongoing basis. Develop strategic thinking for your brands and proactively use all information to address business issues. Supervise and lead Annual Operating Plans (AOPs) and Communication Reviews with your teams. Act as the key contact for the Brand/Media Manager for your set of brands. Push planning thinking by leveraging MediaCom's research, systems, and tools, and reapplying regional and global learnings. Create monthly media reviews/reports and lead the conceptualization of local media campaigns and initiatives. Supervise and develop your sub-teams , maintaining a high level of motivation and ensuring basic training for new members. Ensure strict adherence to all SOPs and audit rules . What You Will Need Minimum 8 years of experience in a similar setup. The ability to lead your team with full authority while motivating them during high-activity periods. A knack for building relationships with team members across planning, buying, operations, and finance to overcome typical agency pitfalls. A process-driven mindset . Good relationships with media partners . Business acumen and a strong foundation as a media professional with an understanding of 360-degree media .

This role offers a unique opportunity for both personal and professional growth . You'll have the chance to innovate , work on key projects and accounts, and be a part of the dynamic environment at EssenceMediacom. What Your Day Job Looks Like Build data insights using industry tools and platform data. Support reviews and Annual Operating Plans (AOPs) for key accounts. Build compelling narratives for major digital platforms and partners. Work on a detailed Business as Usual (BAU) digital investment transformation project. Collaborate closely with business and investment teams to understand challenges and design data-driven solutions. Build and share knowledge about key trends and shifts in the media landscape. Measures of Success In three months: You will have a clear understanding of the role's requirements. You'll understand the key challenges that need to be solved. You'll have knowledge of key partners and their expectations. You will have met with all relevant internal teams. In six months: You will start owning key projects related to your role. You'll be able to build narratives and stories for both client and internal needs. You'll be able to create detailed analyses of key trends and landscape shifts in the digital space. In 12 months: You will drive annual digital investment strategies for key clients. You will be able to build whitepapers on industry topics. You'll establish a brilliant basics framework for digital investments, ensuring foundational excellence. What You'll Bring A thorough understanding of digital media and a strategic mindset . An extremely flexible attitude and the ability to read between the lines. Quick turnaround time and sharp analytical skills . The ability to work well under pressure and handle tough situations with internal stakeholders and media owners. The capability to help the team with market intelligence and structured data . A strong willingness to learn and a drive to succeed. Minimum Qualifications Overall experience of at least 5-8 years . Experience in digital planning/strategy (both biddable and non-biddable). A keen eye for detail . Excellent communication, presentation, storytelling, and analytical skills . Understanding of tools like Comscore, Similarweb, and Data.ai. Good connections with publishers in the industry.

This role reports to the Associate Director - Programmatic . 3 Best Things About the Job Transform digital media buying : You'll be at the forefront of shifting the agency's digital media buying from manual insertion orders to a data- and technology-driven approach, which will generate higher ROI for clients and improve revenue and margin. Lead the programmatic revolution : The world is moving toward programmatic, and you'll be in charge of driving this change for the largest media agency in India. You'll work with all major publishers, vendors, and start-ups, disrupting traditional business methods. Drive efficiency at scale : You'll work with cross-functional teams to automate processes and improve efficiency across the business. Measures of Success In 3 months: You will have a complete understanding of the programmatic setup across the business. You will build a roadmap for growing the programmatic buying business . In 6 months: You will participate in business proposals , leading the programmatic elements and supporting group pitches. You will ensure our operations are coordinated and integrated with the wider business. You will identify new business prospects and help grow revenue for existing clients. In 12 months: You will establish yourself as a thought leader with a deep awareness of programmatic platforms and industry trends. You will secure at least one key strategic win by bringing the programmatic buying business for a key client in-house. What Your Day Job Looks Like at GroupM Build strong relationships with your counterparts in GroupM's regional teams. Lead the training and growth of your local programmatic team . Enforce DV360 and TrueView best practices , focusing on platform expertise, consistency, and quality of work. Be accountable for consistent work delivery to GroupM regional teams by ensuring a high quality of output. Serve as a point of escalation for your team, taking ownership of resolving challenges. Provide career development and coaching for your team. Line manage 2-5 direct reports and as many as 10 indirect reports. Provide timely and actionable feedback to aid in your team's development. Provide support in capacity planning and resource management for the team. Present strong and effective communication across all levels. What You'll Bring Working experience in an agency, trading desk, or programmatic tech partner. Hands-on campaign execution experience with most of the local programmatic players and measurement providers. Familiarity with DSP and exchange revenue streams , with the ability to negotiate trading benefits. Existing relationships with publishers , programmatic product partners, and data providers in the local market. Knowledge of different programmatic trading models and their implications for both advertisers and publishers. Ability to articulate difficult technical concepts to non-technical people , such as explaining lookalike modeling and cookie mapping. Minimum Qualifications 2 years of professional experience in digital media, preferably within a media agency or trading desk. Experience with the Google Marketing Platform (DV360, CM, GA360). Experience in top AdTech and MarTech platforms . Experience in creating client decks, programmatic strategy, and new pitches . Hands-on experience and knowledge of programmatic platforms . A clear thought process and strategy for building on existing businesses. Competence in all Microsoft Office software .

Get to work in a truly integrated team handling 360 aspects for a brand Will work closely with the leading publishers such as Google Facebook Will be exposed to Programmatic In this role, your goals will be: In three months: Understood the complete biddable media scenario on client s business, e.g. Search, Facebook, etc. Handled day to day tasks / requirement effectively In six months: Optimized implementation in all biddable media platforms Recommended and implemented best practice Explored and executed an innovation in one of the biddable media platforms In 12 months: Exceed client expectations in terms of biddable media implementation Create a road-map for the next year. What your day job looks like at GroupM: Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance. Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals. Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available Client communication, prioritizing work for the team and ensuring the recommendations and optimization on the account is designed to meet client KPIs Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis. What you ll bring: Expertise in Google analytics Through understanding of Google AdWords Understanding of Bid Management Tools Number Crunching Understanding of Programmatic

As the Regional Media Planning & Implementation Lead, you'll shape and manage a team of dynamic media specialists, working with top regional brands. You'll lead a proven, high-performance team and benefit from strong support and development opportunities within GroupM India . You'll also drive thought leadership , contribute to automation and team building , and set benchmarks for efficiency across the board. Responsibilities of the Role Regional Leadership Lead and manage a team of media planners and implementers across the West region. You'll provide guidance, mentorship, and performance management to foster a collaborative and high-performing team environment that encourages innovation and knowledge-sharing. Ensure consistent application of best practices and adherence to company standards across all regional campaigns. Act as a point of escalation for complex media planning and implementation challenges, providing expert guidance and solutions. Integrated Media Planning & Implementation Lead the development and execution of integrated media plans across non-biddable channels, including TV, Radio, Print, and Digital, ensuring they align with client objectives and target audiences. Oversee the implementation of media plans , ensuring accurate execution, timely delivery, and strict adherence to budget. Collaborate with cross-functional teams to develop holistic media planning strategies. Stay abreast of industry trends and emerging media opportunities, proactively identifying and presenting innovative solutions to clients. Collaboration with GroupM Client Teams & Media Investment Work closely with GroupM client teams to understand client needs, develop strategic recommendations, and present media plans effectively. Partner with the media investment team to negotiate favorable rates and secure optimal media placements. Ensure seamless communication and collaboration between client teams, the media investment team, and other internal stakeholders. Efficiency & Optimization Drive efficiency in media planning and implementation processes by identifying opportunities for automation and streamlining workflows. Develop and implement optimization strategies to improve campaign performance and maximize ROI. Analyze campaign data and provide actionable insights to both clients and internal teams. Implement and oversee the use of media planning tools and technologies to enhance efficiency and accuracy. New Business Development & Budget Management Support new business pitches by developing compelling media strategies and presentations that showcase the company's expertise. Contribute to the development of innovative media solutions that differentiate the company from competitors. Oversee the management of media budgets , ensuring accurate tracking and reporting, while identifying opportunities to optimize media spend. Ensure compliance with financial regulations and company policies. Skills and Experience 15+ years of relevant experience in media planning and implementation, with a strong focus on non-biddable channels. Master's or Bachelor's degree in Marketing, Advertising, Communications, or a related field. Deep understanding of media planning principles , strategies, and best practices across all non-biddable channels. Proven ability to lead, motivate, and develop a high-performing team. Strong analytical skills with the ability to analyze data, identify trends, and develop actionable insights. Exceptional negotiation skills to secure favorable rates and optimal media placements. Familiarity with the media landscape , regulations, and cultural nuances of the region. Experience using media planning software , ad serving platforms, and analytics tools. Eagerness to embrace new technologies and automation tools to improve efficiency. Proven ability to build and maintain strong relationships with both clients and internal stakeholders.

As the lead for the Digital planning portfolio for the HMCL_IBU business, you will strategically guide a team to achieve key media KPIs for our clients. Reporting of the Role This role reports to the client lead for the business. 3 Best Things About the Job Become a recognized category expert in the 2-wheeler segment by leading strategic conversations across various platforms. Grow your leadership style within an agency dedicated to nurturing talent. Evangelize tech innovation to build efficiencies across the business. Measures of Success In three months: You will have worked with all parts of the GroupM digital ecosystem, bringing them together to create a unified offering for the client . You will have introduced new digital channels to achieve the optimum performance media mix across existing clients. You will be successfully leading the team of planners . In six months: You will be able to effectively pitch 360-degree digital products to clients. You will have worked with a diverse team of media buyers and planners across 360-degree media and beyond. You will be ready to lead and deliver reviews . In 12 months: You will have emerged as a coveted champion and go-to person on digital marketing solutions . You will be proficient with the latest trading techniques and deals by managing the largest portfolio of publishers and channel partners. Responsibilities of the Role Media Planning & Strategy: Work closely and in-depth with a team of digital planners, guiding them on media planning with platform depth . Maintain a strategic mindset by conducting audience deep dives, creating approach notes, and integrating GroupM vertical offerings into the final presentation for the client. Client Success: Understand client objectives and category/competitive trends for various product categories. Steer client review meetings on a regular basis. Deliver client delight and success by weaving together all media offerings, including Digital media, Offline media, content marketing, and brand associations. Manage Campaign Supervision Team:Manage and supervise a team of campaign supervisors . Know the nuances and details of platforms to lead your team of supervisors efficiently . Guide the team on campaign optimization on a regular basis. Work with the Planning team to deliver timely reports. Campaign and Business Reporting: Collaborate with the team of planners and reporting experts to build and deliver campaign reports and post-campaign analysis. Have the foresight to tie back media delivery and reports to business objectives . Work with the automation experts in GroupM to automate reports . Team Management:Manage large teams focused on performance (Biddable and Performance Display) from strategy to delivery and client engagement during annual and regular reviews. Develop and strike partnership deals with key publishers and large affiliates. Skills and Experience Minimum of 10 years of experience in digital media planning and buying. Excellent written and oral communication skills combined with outstanding presentation skills. Proven team management skills . Understanding of the programmatic landscape is preferred, including knowledge of the digital advertising industry, trends, and technologies (DMP, DSP, SSP, etc.). Applied knowledge of 3rd party ad serving , website, and tracking technologies is preferred. Intermediate to advanced analytical skills , specifically related to performance data and metrics, are preferred. Strong interpersonal and communication skills . Excellent problem-solving skills . Stay abreast of the latest technology that affects digital advertising. Have worked closely with publisher partners to elevate industry standards in line with client needs. Exposure to affiliate and programmatic technologies . Demonstrated people management skills .

Job Title - Brand & Creative Group Project Manager | Associate Manager | The Strategy & Consulting Global Network Song Practice Management Level : 8 Associate Manager Must have skills: Branding and Creative Project Management Good to have skills: Content Strategy, Measurement, Creative Strategy and Execution Experience :8+ years of branding, overseeing end-to-end execution, social strategy or advertising experience in account management or related role with a major consulting firm or advertising agency or leading MNC. Educational Qualification: Bachelors or Masters Degree in Business or Marketing Job Summary : You will work closely with our Clients and the Accenture Song team and be responsible for leading and growing client accounts, ensuring exceptional client satisfaction, and driving the overall strategic direction of campaigns. You will be working closely with creative, strategy, media, and production teams to ensure integrated and effective solutions. You will be overseeing the end-to-end process of campaign, conceptualization, execution and ensure campaigns are delivered on time, within budget, and to the highest standard. Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challengesDo you want to design, build and implement strategies to enhance business performanceDoes working in an inclusive and collaborative environment spark your interest Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consultings Customer, Sales & Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. Your key responsibilities will include: Take full ownership of multiple marketing projects, ensuring clear vision, planning, execution, and successful delivery within scope, time, and budget. Develop and manage project plans, timelines, and workflows while aligning cross-functional teams, including account, creative, and production teams. Partner with business and strategy teams to develop holistic marketing and communications plans, including brand strategy, creative development, integrated campaigns, digital marketing, and market research. Leverage strong project management skills to oversee the execution of social media strategies, including content audits, social listening, playbook development, and communication roadmaps. Act as a bridge between clients and internal teams, ensuring seamless coordination, expectation management, and issue resolution throughout the project lifecycle. Build relationships with key client decision-makers, acting as a trusted advisor on all aspects of project execution, brand, and creative strategy. Stay updated on industry trends, emerging marketing technologies, and innovative solutions to bring fresh perspectives to client projects. Apply problem-solving skills to proactively identify risks, manage dependencies, and navigate challenges in a fast-paced environment. Maintain quality control across all deliverables, ensuring alignment with client objectives and brand standards. Familiarity with Gen AI tools and their applications in marketing project management would be an added advantage. Bring your best skills forward to excel at the role: Project Management | Marketing & Brand Strategy | Cross-functional Team Leadership | Client Relationship Management | Digital & Social Media Strategy | Data-driven Decision Making | Risk Mitigation | Campaign Execution & Optimization | Budget & Resource Management | Strong Communication & Presentation Skills Additional information: Work closely with leadership to support business development, thought leadership, and strategic initiatives. Analyze large volumes of data, integrating macroeconomic factors and competitive benchmarking to extract relevant insights. Thrive in a fast-paced, dynamic environment, managing both offshore and onshore project teams. Demonstrate strong stakeholder management, ensuring seamless client interactions and deepening relationships with key decision-makers. Exhibit leadership and team-building skills to collaborate with and motivate diverse teams toward achieving project goals. Identify new opportunities for business growth, develop innovative solutions, and drive end-to-end proposal development. Contribute to the enhancement of brand and creative strategy offerings by identifying areas of growth, skills, and emerging platforms. Read about us. Your experience counts! Strong portfolio or samples of work demonstrating strategic, end to end account management and key stakeholder management. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment Experience in working with middle to senior management levels within existing organization / client organizations. Hands-on experience and understanding of relevant tools / platforms Strong verbal communication skills. Good research, organizational, and time-management skills. Strong presentation skills and knowledge of using AI and GenAI tools. Experience in working across multiple industries. Experience in setting up and growing teams to meet needs across skills, geographies and industries. Whats in it for you An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. Qualification Experience :8+ years of branding, overseeing end-to-end execution, social strategy or advertising experience in account management or related role with a major consulting firm or advertising agency or leading MNC. Educational Qualification: Bachelors or Masters Degree in Business or Marketing

Key Responsibilities 1. Campaign Management: Execute end-to-end digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn Conduct A/B testing on creatives, landing pages, and audiences Monitor campaign metrics and optimize for better ROI 2. Budget Management: Plan and manage digital marketing budget Track spend and ensure financial alignment with marketing goals 3. Analytics & Reporting: Analyze performance data to drive insights Generate and present reports on key metrics: CTR, CPC, CPA, ROI, conversions 4. Collaboration & Communication: Coordinate with creative, sales, and product teams to align campaign strategies Effectively communicate performance results and insights to stakeholders 5. Market Research & Trends: Track digital marketing trends and competitor strategies Identify growth opportunities through market research Qualifications: Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred) Experience: 47 years in performance marketing or digital advertising Experience with large-scale digital campaign management

Manage and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) with a total monthly budget exceeding 1 Cr Proven success in managing monthly budgets of 1 Cr+ with performance marketing KPIs

Perks : 5 Days Working Bi-weekly events Paid sick leaves Casual leaves & CL encashment Employee performance rewards Friendly work culture Medical Insurance Key Skills: Fluent English is a must (Ability to speak, write, listen & read English) Basic knowledge of Extensive keyword research, Adwords and strategy development Basic understanding of Display and Remarketing campaigns knowledge Basic knowledge about Analytics and Goal setup knowledge Basic understanding of Monitoring Campaigns and optimization Strong computer skills (Word, Excel, PPT, Skype, Browsers, Email) Basic knowledge of working with popular PPC ad platforms (AdWords, Yahoo, Bing) Ability to take challenges & difficult tasks Keyword research and competitive analysis Roles & Responsibilities: Do the business analysis for our clients & understand how their business model To manage google ads campaigns for international clients & Indian clients, both Manage Search Campaigns, Display Campaign, Shopping campaign & other campaign types Submit the weekly & monthly reports to clients Prepare daily working sheet & submit to the manager Do daily optimization & maintenance of all google ads accounts If given an opportunity, work on other PPC platforms also like bing, facebook & amazon Prepare PPC audit reports for international clients

Performance Marketer : We are seeking a driven and analytical Performance Marketing Executive with 2-5 years of experience to join our in-house team in Chennai. You will be responsible for managing paid marketing campaigns across key platforms, with the goal of generating high-quality leads and driving conversions for our coaching programs. Key Responsibilities: Strategize, execute, and optimize paid marketing campaigns across Facebook, Instagram, Google, and YouTube. Run lead generation campaigns specifically designed for coaching funnels such as webinars, masterclasses, and consultations. Monitor and improve campaign KPIs including CPL, CPA, ROAS, CTR, and conversion rates. Collaborate with the creative/content team to develop effective ad creatives, copies, and landing pages. Conduct A/B testing for creatives, targeting, and messaging to maximize ROI. Work closely with the sales/enrollment team to ensure lead quality and conversion alignment. Create weekly/monthly performance reports and provide insights for continuous improvement.

Role: B2B AI Growth Hacker Location: Remote or Hybrid (Americas timezone preferred) Type: Full-Time Were now looking for a smart, scrappy, AI-savvy B2B growth hacker to accelerate awareness, lead gen, and conversion. What You will Do Strategize & Execute Scalable Growth Campaigns Design and run multi-channel acquisition experiments (LinkedIn, email, paid ads, SEO). Drive top-of-funnel awareness and mid-funnel engagement for R&D/ Innovation professionals, Research & Insights professionals and Brand leaders at leading CPG, Pharma & Tech firms in North America. Develop campaign frameworks that are data-driven, agile, and scalable. Leverage AI for Smarter, Faster Growth Lay the foundation for AI-led growth : Identify, evaluate, and implement the right stack of AI tools to power automated, personalized, and scalable lead generation, marketing, and sales outreach across the funnel. Use tools like Clay, Instantly.ai, ChatGPT, Copy.ai, Clearbit , and others to enrich lead lists, generate high-performing copy, and launch campaigns at speed. Build the AI framework for lead gen, marketing, and sales outreach including enrichment workflows, automated sequences, and personalization engines. Implement and manage automation tools like Zapier, HubSpot, Outreach and Apollo to streamline inbound and outbound engagement. Own & Optimize the Funnel Run A/B tests on landing pages, email sequences, LinkedIn content, and lead magnets. Continuously monitor and optimize campaign performance, targeting improved CAC, MQL-to-SQL rate, and pipeline velocity. Workflow Design for Content & Conversion Collaborate with the content and product marketing teams to design workflows that support scalable, AI-assisted content production. Ideate growth loops using case studies, guides, whitepaper and other content for insights & innovation communities. Stay Ahead of the Curve Monitor the evolving landscape of AI tools and workflows, experimenting with emerging technologies that can improve our lead gen and go-to-market efficiency. Recommend and pilot new AI-based tools and automations as part of an ongoing innovation loop within the marketing team. What You Bring- 3-6 years of B2B growth or demand generation experience (agency, SaaS, or Mar-tech preferred). Proven expertise with AI tools to power outreach, copy, and campaign automation. Familiarity with CRM and marketing systems like HubSpot, Salesforce , and outreach tools like Apollo, Lemlist, or Instantly . Track record of building scalable growth workflows and delivering qualified leads. Exceptional project management and execution skills, with strong follow-through. Youre proactive, detail-oriented, and thrive in fast-paced, collaborative environments. Strong analytical mindset with a test-and-learn mentality. Bonus: Experience in Research-tech, Mar-tech, or selling into enterprise CPG companies. What Success Looks Like A predictable pipeline of qualified MQLs in North America. An AI-driven lead generation and outreach engine that runs with minimal manual intervention. Smart workflows and experiments translate into faster pipeline growth and better ROI.

2+ yrs in Google & Meta Ads Proven experience in real estate ad campaigns Google/Meta Ads certified (preferred) Skilled in KPIs, bidding, remarketing Tools: GA, GTM, SEMrush, Ahrefs Strong reporting & analytics skills Required Candidate profile 2+ yrs in Google & Meta Ads, real estate lead gen, remarketing. Skilled in GA, GTM, SEMrush. Strong in analytics & ROI. Google/Meta certs.

Run Meta Ads, generate quality leads, plan SEO/SMO strategies, analyze performance, target the right audience, and optimize campaigns. Must have experience in Facebook/Instagram Ads, keyword planning & market-specific targeting.

Description We are looking for a skilled Google Ads specialist to join our team in India. The ideal candidate will be responsible for creating, managing, and optimizing Google Ads campaigns to drive traffic and conversions. This role requires a data-driven mindset and a passion for digital marketing. Responsibilities Develop and manage Google Ads campaigns to achieve specific business goals. Conduct keyword research and analysis to optimize ad performance. Monitor and analyze campaign performance metrics to identify trends and make data-driven decisions. Create compelling ad copy that engages target audiences and drives conversions. Collaborate with the marketing team to align ads with overall marketing strategies. Stay updated with the latest trends and best practices in Google Ads and digital marketing. Skills and Qualifications 1-7 years of experience in Google Ads management or digital marketing. Proficiency in using Google Ads platform and tools. Strong understanding of PPC strategies and best practices. Excellent analytical skills to interpret data and draw actionable insights. Ability to create engaging ad copy and visuals that resonate with target audiences. Familiarity with Google Analytics and other tracking tools. Strong communication and collaboration skills.

What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Programmatic Marketer is responsible for strategizing and executing programmatic advertising campaigns across multiple platforms and channels. This role requires an individual who can leverage automated buying technology, real-time bidding (RTB), and data-driven targeting to maximize campaign performance and ROI. The ideal candidate will have expertise in demand-side platforms (DSPs), audience segmentation, campaign optimization, and performance analysis. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and continuously improve campaign effectiveness through data analysis and strategic adjustments. If youre passionate about programmatic advertising technology and leveraging data to drive continuous campaign improvement while maximizing return on ad spend, this is the role for you! Key Responsibilities Strategy & Campaign Development Set clear goals and KPIs for programmatic campaigns, developing strategies that utilize data-driven decision-making Actively participate in pre-campaign planning, mid-campaign optimizations, post-campaign evaluation, and accurate programmatic reporting Work with algorithmic or artificial intelligence (AI) technology to make informed media buys Manage, execute and optimise all real-time-bidding (RTB) & programmatically traded campaigns Manage day-to-day relationships and negotiations with third party technology partners, DSPs and publishers where private deals are required Identify high-value audiences and develop strategies for display and programmatic advertising Leverage DSPs, RTB, and data-driven targeting for effective media buying Execute programmatic campaigns from initial briefing stage through campaign setup, maintenance, optimization, and final reporting Design the best media trading strategy by developing multiple campaign scenarios in consultation with teams Performance Analysis & Optimization Optimize digital campaigns in DSPs and other platforms, identifying quality leads and tracking their journey along the funnel Set clear KPIs such as click-through rate (CTR), cost-per-action (CPA), and return-on-ad-spend (ROAS) to guide optimization efforts Evaluate daily/weekly campaign performance reports delivering accurate campaign results and traffic routines Use automated tools that identify and bid on the best opportunities in a fraction of a second Use real-time analytics to adjust campaigns on the fly, optimizing cost-per-application (CPA) and cost-to-hire Work with internal data intelligence teams to leverage data to drive campaign performance Deliver timely, insightful reporting and analysis on the performance of programmatic campaigns Analyze campaign parameters such as the most powerful locations and the best times of day Design engaging visuals and copy, target the right audience, and optimize through A/B testing What we are looking for 3+ years of experience in programmatic advertising with demonstrated success in campaign management Up-to-date knowledge of programmatic technology developments and implementation of tracking and retargeting strategies Strong analytical skills, knowledge of digital marketing, and familiarity with ad tech tools Understanding of programmatic advertising systems, including real-time bidding (RTB), demand-side platforms (DSPs), and supply-side platforms (SSPs) Advanced understanding of Programmatic Marketing systems (DSP, DMP, ad serving platforms) Strong grasp of marketing funnels, user acquisition, and retention via programmatic channels High attention to detail, top-notch analytical skills & the ability to make data-driven decisions Excellent communication skills with ability to be the go-to-person for campaign strategy Experience working with multiple DSP platforms Experience managing campaigns across a variety of platforms Experience supporting real-time bidding (RTB) optimizations and strategy through ad exchange media buying Advanced knowledge of audience segmentation & personalized messaging strategies Preferred Qualifications: Proficiency in Dynamic Creative Optimization (DCO) and real-time trend monitoring Experience in holistic marketing campaign analysis and driving effectiveness of interactive campaigns Experience with privacy-first advertising approaches and knowledge of evolving regulations Experience collaborating with other channel owners (Social, PPC, Affiliates) to improve overall digital marketing performance Experience with automated systems for targeting candidates with precision