306 Campaign Optimization Jobs - Page 10

As a Performance Marketer at Realty Smartz, you will be responsible for planning, executing, and optimizing paid marketing campaigns primarily on Google Ads and Meta Ads (Facebook & Instagram). Your main objective will be to monitor and analyze campaign performance metrics to maximize ROI and achieve business goals. You will conduct keyword research, audience segmentation, and competitor analysis to enhance campaign effectiveness. Additionally, you will develop ad copies, creative briefs, and landing page recommendations for campaigns. Your role will also involve managing budgets, bid strategies, and daily spending to ensure the efficient allocation of resources. It will be essential for you to prepare periodic performance reports and present actionable insights to the management team. Staying updated with the latest trends and best practices in digital marketing and the real estate sector will be crucial for your success in this role. To qualify for this position, you should have a minimum of 1 year of hands-on experience in digital/performance marketing. Strong expertise in Google Ads (Search, Display, and YouTube campaigns) and working knowledge of Meta Ads (Facebook & Instagram) are required. An analytical mindset with proficiency in campaign data analysis and reporting is essential. Familiarity with tools such as Google Analytics, Meta Business Suite, and Excel will be beneficial. Excellent communication and organizational skills are necessary for effective performance in this role. You should also be willing to work from the office and commit to a 6-day work week. Experience in a marketing agency is a plus, and possessing Google Ads or Meta Ads certification will be an added advantage for this position.,

Executive Marketing Communication & Business Development Aster Medcity is looking for an Executive Marketing Communication & Business Development to join our dynamic team and embark on a rewarding career journey. Develop and implement marketing strategies Coordinate business development initiatives Ensure brand consistency across channels Analyze performance and optimize campaigns

Job Designation: Google Ads Manager Role Shift Timing: 8:00 PM - 5:00 AM Work Mode: Work From Office Experience: 4 years to 6 years Location: Ithum Tower, Sector 62 , Noida Responsibilities: Setting up, managing, and optimizing Google Ads campaigns, including search, display, video, and shopping campaigns. Identifying relevant keywords, analyzing search trends, and optimizing keyword targeting for effective ad placement. Conduct in-depth keyword research and competitor analysis to refine targeting strategies. Write compelling ad copy and coordinate with creative teams for visual assets. Set up conversion tracking and monitor key metrics like CTR, CPC, CPA, ROAS, and conversions. Perform regular A/B testing on ads and landing pages to improve campaign performance. Manage budgets and bidding strategies to ensure cost-effective spending. Analyze performance using Google Ads, GA4, and other analytics tools to create actionable insights. Stay updated with Google Ads updates, trends, and algorithm changes. Report campaign performance to stakeholders and suggest data-backed improvements. Required Skills: Proven experience managing Google Ads campaigns with measurable results. In-depth knowledge of the Google Ads platform, features, and best practices. Strong knowledge of PPC, keyword research, and bidding strategies. Proficiency in Google Ads, Google Analytics (including GA4), and related tools. Experience with Facebook Ads, Amazon Ads, and Shopping Ads is a plus. Excellent analytical, communication, and copywriting skills. Ability to work independently and manage multiple campaigns simultaneously.

As a Google Ads Specialist with at least 2 years of experience in a digital marketing agency, you will play a crucial role in developing, implementing, and managing paid advertising campaigns on Google Ads for a variety of clients and industries. You will collaborate closely with the strategy and creative teams to ensure that the campaigns are ROI-focused and drive traffic, leads, and sales effectively. Your key responsibilities will include planning, executing, and optimizing Google Ads campaigns across different platforms such as Search, Display, YouTube, Performance Max, and Shopping. You will conduct thorough keyword research, audience targeting, and competitor analysis to enhance campaign performance. In addition, you will be responsible for developing and testing ad copy and creative assets to maximize results while monitoring key performance metrics like CTR, CPC, CPA, and ROAS to make necessary adjustments in the strategy. Furthermore, you will manage campaign budgets, pacing, and forecasting while tracking conversions through Google Analytics and Google Tag Manager. As a Senior Google Ads Specialist, you will also have the opportunity to lead, support, and provide training to junior PPC executives or team members as required. Collaboration with internal departments such as SEO, Design, and Account Management is essential to ensure cohesive campaign strategies. To excel in this role, you must possess a minimum of 2 years of experience in running Google Ads campaigns within a digital marketing agency setting. Demonstrated proficiency in managing multiple client accounts across various industries is essential, along with prior experience in mentoring junior PPC staff. Expertise in utilizing Google Ads, Google Analytics, Google Tag Manager, and Data Studio is required, and possessing Google Ads Certifications (Search, Display, Shopping) would be advantageous. An analytical mindset, strong communication skills, and client-facing confidence are crucial for success in this role. The ability to translate data into actionable strategies, meet deadlines, and deliver results in a fast-paced environment is essential. Keeping abreast of new trends, updates, and features within the Google Ads ecosystem is also pivotal to ensure campaign effectiveness and relevance. Your role will involve providing clear and insightful reports with actionable recommendations to drive continuous improvement in campaign performance.,

As a Google Ads Specialist at Brand Mindz, a fast-growing digital marketing and branding agency, you will play a crucial role in helping businesses scale with data-driven strategies. Our agency values creativity, accountability, and performance, and we are seeking a talented individual who can deliver high ROI to our clients through well-crafted ad strategies. Your primary responsibility will be to develop, implement, and optimize paid search campaigns across multiple client accounts. You should be well-versed in the latest trends in paid advertising and have a strong passion for performance marketing. Key Responsibilities: - Plan, set up, and manage Google Ads campaigns including Search, Display, Shopping, YouTube, and Performance Max. - Conduct thorough keyword research, competitor analysis, and ad copywriting. - Optimize campaigns for maximum ROI through bid adjustments, quality score improvement, and A/B testing. - Analyze and report on campaign performance using Google Analytics and other relevant tools. - Manage budgets effectively to ensure campaigns run within financial limits. - Collaborate with the creative team to develop impactful ad assets such as text, images, and videos. - Stay updated with Google Ads policies and digital advertising trends. - Generate monthly client reports with actionable insights and improvement plans. Qualifications: - 1-3 years of proven experience in managing Google Ads campaigns. - Google Ads Certification would be a plus. - Strong understanding of key metrics such as PPC, CPC, CPM, CTR, and ROAS. - Proficiency in tools like Google Analytics, Tag Manager, and optionally SEMrush/Ahrefs and Looker Studio. - Excellent communication and analytical skills. - Ability to handle multiple campaigns across diverse industries simultaneously. What We Offer: - Competitive salary and performance incentives. - Opportunity to work with global brands and diverse industries. - Support for learning and certifications. - Flexible working hours and a collaborative work culture. If you are ready to take on this exciting opportunity, please let us know your expected salary. We are looking for someone to join our team in Tirunelveli, Tamil Nadu, for a full-time in-person role starting on 15/07/2025.,

As a User Acquisition Specialist at Nazara, you will play a crucial role in driving mobile growth at scale. With a minimum of 4 years of experience in performance marketing, you will be responsible for strategically planning, launching, and optimizing user acquisition campaigns on various platforms such as Facebook Ads, Google Ads, and other mobile channels. Your primary focus will be on driving growth, reducing CPIs, and consistently enhancing funnel performance. To excel in this role, you will leverage advanced tools like Appsflyer, Firebase, Branch, or MixPanel to accurately track and attribute campaign performance. Collaboration with product and analytics teams will be essential to ensure that UA strategies are aligned with business objectives and goals. The ideal candidate for this position will have a proven track record of driving installs, improving funnel metrics, and achieving performance KPIs. A strong understanding of mobile attribution, campaign optimization, and performance reporting is crucial. Hands-on experience with key UA tools like Appsflyer and Firebase will be highly beneficial. This is a remote position, offering the opportunity to work from anywhere. If you are passionate about user acquisition, mobile growth, and have the required experience and skills, we encourage you to apply by sending your CV to kusum.t@kiddopia.com with the subject line: User Acquisition Role. Please note that only shortlisted candidates will be contacted.,

About TapGro: TapGro is an innovative software start-up that provides salon management solutions to the beauty industry. The mission of TapGro is to streamline the daily operations of salons and spas, allowing them to concentrate on delivering exceptional services. The company is experiencing rapid growth and is in search of talented individuals who can contribute to further scaling the business. Position Overview: We are currently looking for a highly analytical and results-driven Performance Marketer with hands-on experience in managing and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate will play a key role in driving growth through paid acquisition, with a specific focus on Return on Ad Spend (ROAS) and performance analytics. Key Responsibilities: The responsibilities of the Performance Marketer include planning, executing, and optimizing performance campaigns across Meta Ads Manager and Google Ads (Search, Display, YouTube). Monitoring campaign performance on a daily basis to adjust targeting, creatives, and budgets in order to maximize ROAS. Conducting A/B testing on ad creatives, copy, landing pages, and audience segments. Creating and maintaining detailed reports on ad performance, funnel metrics, and customer acquisition costs. Collaborating with design, content, and product teams to develop effective ad creatives and landing pages. Analyzing campaign data and user behavior to uncover insights and identify growth opportunities. Staying up to date with the latest ad trends, policy updates, and best practices across platforms. Ensuring efficient budget utilization through proper pacing and bid strategies. Qualifications and Skills: The ideal candidate should have a minimum of 3-4 years of proven experience in performance marketing with a strong portfolio of Meta and Google Ads campaigns. A deep understanding of pixel tracking, conversion APIs, Google Tag Manager, and attribution modeling is essential. Strong analytical skills and proficiency in Excel/Sheets and campaign management tools are required. Experience with e-commerce, SaaS, or app marketing would be considered a plus.,

About the Role: As a key member of the Facilio team, you will be responsible for owning marketing systems, data flows, campaign infrastructure, and outbound automation. This strategic leadership role will require you to lead a small team, collaborate closely with demand generation and sales teams, and spearhead the scaling of growth operations through AI and automation. Your deep operational expertise and strong people instincts will be essential in bringing structure to chaos, providing clear leadership, and driving rapid progress while maintaining high quality standards. Key Responsibilities: In this role, you will be expected to handle various aspects including: - Managing marketing technology and campaign automation tools such as HubSpot, Salesforce, Apollo, Clay, Clearbit, Lemlist, Outplay, Smartlead, Outreach, and Warmly.ai - Leveraging AI-powered personalization tools like Clay and ChatGPT to scale hyper-personalized outreach, automate enrichment, segmentation, and follow-ups - Implementing intent data and behavioral triggers to enhance conversion rates and prioritize leads - Overseeing lead scoring, routing, and campaign attribution within HubSpot and Salesforce - Developing dashboards to monitor campaign performance, pipeline influence, and funnel efficiency - Ensuring data integrity and hygiene across systems - Leading and mentoring a small marketing operations/campaign team - Collaborating with demand generation, SDRs, sales, and revops teams to ensure operational alignment and campaign success - Identifying process enhancements proactively and driving marketing productivity at scale - Creating and optimizing multi-touch workflows across inbound and outbound channels, including email nurturing, outbound sequencing, and retargeting Who You Are: To excel in this role, you should possess: - At least 3-4 years of experience in B2B SaaS marketing operations - Minimum of 1 year of team leadership or mentorship experience - In-depth knowledge of both inbound and outbound marketing operations, including campaign orchestration and tool integrations - Hands-on experience with outbound automation tools such as Lemlist, Smartlead, Outreach, and Outplay, and data/intent tools like Apollo, Clearbit, and Factors.ai - Proficiency in using AI tools like Clay and ChatGPT for personalization, enrichment, and automation - Analytical mindset with a strong understanding of funnel metrics, attribution models, and campaign optimization - Familiarity with workflow tools like Zapier or Make (Integromat) is a plus You'll Thrive at Facilio if you: - Approach challenges with a solution-oriented mindset - Possess excellent interpersonal skills and enjoy collaborating across teams - Are comfortable navigating ambiguity and deriving structure through experimentation - Lead with empathy and take ownership of tasks, empowering others while achieving results - Have a genuine passion for marketing, constantly learning new tools and tactics - Excel in a fast-growing, dynamic startup environment Why Join Facilio: By joining Facilio, you will: - Become part of a category-defining SaaS company originating from India - Take charge of the systems that underpin global marketing success - Work with cutting-edge tools in AI, automation, and go-to-market technology - Enjoy a competitive salary and benefits package - Experience a flexible work culture within a global team that fosters a high-growth mindset,

You will be responsible for managing Meta (Facebook, Instagram) and Google Ads by developing and executing paid advertising strategies. This includes overseeing ad budgets, bidding strategies, and campaign optimization to ensure maximum effectiveness. You will also be expected to ensure seamless integration with the Shopify website to enhance the overall advertising performance. In addition to ad management, you will analyze market trends, consumer behavior, and competitor activity to develop data-driven marketing plans. These plans aim to drive conversions, revenue, and customer acquisition, aligning with the company's overarching goals. Monitoring campaign performance and conducting A/B testing will be crucial aspects of your role to identify optimization opportunities and improve ad creatives, targeting, and bidding strategies. Collaboration with cross-functional teams such as creative, analytics, and sales is essential to ensure cohesive and effective campaign execution. Tracking and analyzing key performance indicators (KPIs) like ROAS, CAC, RTO, and conversion rates will enable you to provide regular reporting and valuable insights to stakeholders. Your contributions will play a significant role in enhancing Fitspire's visibility and market presence, supporting its mission to become India's leading health wellness brand. Fitspire is dedicated to offering vegan and vegetarian, chemical and steroid-free formulas that prioritize innovation and validation. As part of the Fitspire team, you will have the opportunity to contribute to the company's commitment to providing a healthier environment and promoting well-being across all age groups. Your efforts will be instrumental in further establishing Fitspire as a respected and competitive player in the health and fitness industry.,

The Senior Executive Ad Operations plays a crucial role in supporting the successful execution and optimization of digital campaigns across various platforms like YouTube, Meta, and other paid social environments. In this position, you will collaborate closely with Ad Operations Managers to ensure the smooth running of campaigns that align with client objectives. You will have the opportunity to enhance your platform expertise, gain hands-on experience, and contribute to client success while learning best practices in Ad Operations. Your responsibilities will include supporting campaign setup and trafficking on different platforms, ensuring accuracy and timely launches. You will monitor delivery and pacing, implement basic optimization tactics with guidance, and troubleshoot issues related to platforms, trackers, and targeting parameters. Maintaining precise documentation of campaign details and workflows will also be a key aspect of your role. Collaboration is vital, as you will help compile performance reports, contribute to internal reviews, and align with Client Solutions Managers and other stakeholders on campaign objectives and execution plans. You may also participate in client calls or internal briefings as a support representative for the team. Staying updated on platform best practices, new features, and policy changes is essential. You will explore new optimization strategies and test cases under the mentorship of senior team members. Additionally, learning from seniors and leads through mentorship and ongoing training will be crucial for your growth in this role. Ensuring operational excellence by upholding campaign quality assurance, suggesting improvements to documentation or internal processes, and supporting process efficiency will be part of your responsibilities. Your success will be measured by campaign accuracy, optimization impact, internal collaboration feedback, and demonstrated progress in platform knowledge and tool adoption. To excel in this role, you should ideally have 2-3 years of experience in digital marketing or advertising operations, preferably with exposure to paid social or programmatic platforms. Basic knowledge of campaign setup, trafficking, or media execution, strong attention to detail, an analytical mindset, and eagerness to learn technical skills are essential. Good communication and organizational abilities, a proactive attitude, and the ability to thrive in a collaborative environment are also desired qualities. If you are looking to grow in the field, develop technical and strategic skills, and make an impact in a collaborative, fast-paced environment, this position is ideal for you. You will enjoy benefits such as annual leaves, competitive salary, a company laptop, and the opportunity to work in a professional and dynamic environment. In summary, as a Senior Executive Ad Operations, you will play a key role in ensuring the success of digital campaigns, collaborating with internal teams and clients, staying updated on platform innovations, contributing to team growth, and upholding operational excellence. Your proactive attitude, attention to detail, and eagerness to learn will be instrumental in your success in this role.,

The Senior Executive Ad Operations will support the successful execution and optimization of digital campaigns across various platforms like YouTube, Meta, and other paid social environments. You will collaborate with Ad Operations Managers to ensure campaigns are set up accurately, launched on time, and aligned with client objectives. Your responsibilities will include supporting campaign setup and trafficking, monitoring delivery and pacing, applying optimization tactics, and troubleshooting platform issues. You will work closely with Client Solutions Managers and other stakeholders to align on campaign objectives and execution plans. Additionally, you will assist in compiling performance reports, participate in client calls, and contribute to internal reviews with actionable insights. Your role will involve staying updated on platform best practices, exploring new optimization strategies, and collaborating with senior team members to test new approaches. As a part of the team, you will have the opportunity to learn from seniors and leads through mentorship and ongoing training. You will participate in team knowledge-sharing sessions and contribute to a positive, learning-focused team culture. Upholding campaign quality assurance by reviewing setups and tracking implementations will be crucial, along with suggesting improvements to documentation and internal processes to enhance efficiency. Your success in this role will be measured by your precision in campaign setup and updates, your contributions to improved pacing or performance metrics, positive feedback from team members and Client Solutions Managers, and demonstrated progress in platform knowledge and tool adoption. Timely and organized updates to trackers, templates, and shared documents will also be essential in supporting documentation and workflow processes. This position is ideal for individuals early in their career who are eager to grow, develop technical and strategic skills, and make an impact in a collaborative, fast-paced environment. Key Skills Required: - Campaign setup - Campaign management - Campaign optimization - Platform expertise,

As a Google Ads Specialist at Brand Mindz, a rapidly growing digital marketing and branding agency, you play a vital role in helping businesses achieve growth through data-driven strategies. The agency values creativity, accountability, and performance, and is seeking an individual who can deliver high ROI for clients through effective ad strategies. Your primary responsibility will involve developing, implementing, and optimizing paid search campaigns across various client accounts. A deep understanding of the latest trends in paid advertising and a passion for performance marketing are essential for success in this role. Key responsibilities include planning, setting up, and managing Google Ads campaigns across different platforms such as Search, Display, Shopping, YouTube, and Performance Max. You will be involved in conducting keyword research, competitor analysis, and ad copywriting, in addition to optimizing campaigns for maximum ROI through bid adjustments, quality score enhancement, and A/B testing. Analyzing and reporting on campaign performance using tools like Google Analytics is a crucial aspect of the role, along with managing budgets and ensuring campaigns operate within financial constraints. Collaborating with the creative team to develop ad assets and staying updated on Google Ads policies and digital advertising trends are also essential tasks. Generating monthly client reports with actionable insights and improvement plans is another key responsibility. To excel in this role, you should possess at least 3 years of proven experience in managing Google Ads campaigns, with Google Ads Certification being a plus. A solid understanding of PPC, CPC, CPM, CTR, ROAS, and other key metrics is required, along with experience using tools like Google Analytics, Tag Manager, and SEMrush/Ahrefs. Excellent communication and analytical skills are crucial, as well as the ability to manage multiple campaigns across different industries simultaneously. At Brand Mindz, we offer a competitive salary, performance incentives, the opportunity to work with global brands and diverse industries, learning support, and certifications. You will enjoy flexible working hours and a collaborative work culture in a full-time position. Application Question(s): - What is your expected salary Experience: - Google Ads: 3 years (Required) Location: - Tirunelveli, Tamil Nadu (Required) Work Location: - In person Expected Start Date: - 15/07/2025,

As the Paid Advertising Manager at Fitspire, your primary responsibility is to develop and execute paid advertising strategies across Meta (Facebook, Instagram) and Google Ads. You will be in charge of managing ad budgets, setting bidding strategies, and optimizing campaigns to ensure maximum performance. It is essential to maintain a seamless integration with the Shopify website to enhance the overall user experience. Your role also involves analyzing market trends, consumer behavior, and competitor activity to develop data-driven marketing plans aimed at driving conversions, revenue, and customer acquisition. By conducting thorough campaign optimization, you will monitor performance metrics, identify areas for improvement, and implement necessary optimizations. Additionally, A/B testing will be conducted to enhance ad creatives, targeting, and bidding strategies for better results. Collaboration with cross-functional teams such as creative, analytics, and sales is crucial to ensure the success of marketing campaigns. You will track and analyze key performance indicators (KPIs) including ROAS, CAC, RTO, and conversion rates to provide regular reporting and valuable insights to stakeholders. Fitspire is a leading health and wellness brand dedicated to providing vegan and vegetarian, chemical and steroid-free formulas. With a strong focus on innovation and validation, Fitspire aims to be the most respected brand in the industry. Join us in our mission to create a healthier environment for all individuals, regardless of age, by promoting fitness, agility, and overall well-being.,

As a skilled Digital Advertising Specialist, you will be responsible for planning, executing, and optimizing ROI-driven campaigns across various platforms including Google Ads, Facebook Ads Manager, and Meta Business Suite. Your expertise in turning data insights into actionable strategies will be key in directly contributing to revenue growth. You will meticulously manage daily budgets to ensure cost-effective campaign performance and deliver high returns on investment. Your role will also involve conducting regular A/B testing to refine creatives, audiences, and messaging for maximum efficiency. In addition, you will track, analyze, and report performance metrics, simplifying complex data into clear, human-centric insights. Collaboration with creative and content teams will be essential to align ad creatives with audience behavior and campaign goals. Staying ahead in digital advertising best practices is crucial, and you will constantly monitor trends and platform updates. Your ability to scale successful campaigns and optimize underperforming ones through continuous testing and iteration will be instrumental in achieving campaign success.,

About the Role: As a talented Media Buyer - Search Arbitrage, you will be an integral part of our dynamic team, focused on driving profitable campaigns and maximizing ROI. Your passion for optimizing paid media and delivering exceptional results will play a key role in our success. Key Responsibilities: You will be responsible for managing and optimizing campaigns across various platforms such as Google Ads, Facebook Ads, and native channels like Taboola and Outbrain. Implementing effective search arbitrage strategies to drive low-cost, high-quality traffic will be a crucial part of your role. Analyzing data to optimize ad spend, enhance traffic quality, and increase conversion rates will also be among your key responsibilities. Collaboration with creative teams to ensure that ad creatives align with campaign objectives is essential for success in this role. What We're Looking For: We are seeking candidates with 2-3 years of experience in paid media, encompassing Google Ads, Facebook Ads, and native advertising. A proven track record in search arbitrage and content monetization is highly desirable. Strong analytical skills, along with experience in tools like Google Analytics, Facebook Insights, and A/B testing, will be beneficial. Expertise in keyword research, bidding strategies, and media buying techniques is a must-have for this role. Why Join Us By joining our team, you will have the opportunity to work with cutting-edge digital platforms and technologies. You will directly impact business growth in a fast-paced, data-driven environment, making your role both challenging and rewarding. Office Timings: 10:00 AM - 06:00 PM Location: Noida Sector 132,

You will be joining PivotRoots, a Havas company, as a Paid Media Specialist with 2-4 years of experience. In this role, you will be responsible for managing and optimizing digital campaigns across Google and Meta platforms. Your primary focus will be on performance marketing for lead generation as well as branding campaigns aimed at awareness and engagement. Your key responsibilities will include planning, executing, and optimizing paid media campaigns on Google Ads & Meta Ads. You will manage performance-driven campaigns such as Search, Display, and Lead Generation, along with handling branding campaigns like YouTube, Display, and Video Awareness Campaigns. Monitoring, analyzing, and optimizing campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates will be crucial. Conducting A/B testing to enhance ad creatives, targeting, and messaging will also be part of your role. Collaborating closely with creative teams, you will contribute to developing engaging ad copies and visuals. Generating regular reports and insights to enhance campaign effectiveness will be essential. Staying updated with industry trends, platform updates, and best practices will also be a key aspect of your job. To excel in this role, you should have proficiency in Google Ads & Meta Ads, strong knowledge of Search, Display, and Lead Generation campaigns, and experience managing YouTube, Display, and Video Awareness campaigns. An analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools will be required. Hands-on experience in campaign optimization and performance analysis is a must, along with the ability to work in a fast-paced environment and manage multiple campaigns simultaneously. Your previous professional experience should include 2-4 years in strategic planning within the media and brand industry. A Bachelors or Masters degree in Business, Marketing, or Advertising is preferred, along with intermediate proficiency in English. In addition to technical skills, soft skills and competencies such as managing execution, being authentic and open, flexibility, media and media planning knowledge, and expertise in partners and suppliers (Media/Tech/Data/Content) are desired. Advanced Programmatic knowledge and familiarity with OSEP will be beneficial in this role. This is a permanent position that offers the opportunity to work in a dynamic and challenging environment where you can contribute to the success of digital campaigns and drive impactful results.,

As a Digital Marketing Analyst, your primary responsibility will be to monitor and analyze the performance of digital marketing campaigns across various platforms such as Google Ads and Facebook Ads. You will be required to generate reports on key metrics like CTR, conversion rates, and ROAS, and present these findings to the Digital Marketing Manager. Collaborating with the manager, you will work towards optimizing campaigns based on data insights and emerging trends. Additionally, you will assist in setting up new campaigns with proper tracking mechanisms while staying updated on the latest digital marketing best practices. Key Skills required for this role include a basic knowledge of digital marketing performance analysis, the ability to generate reports on key metrics, eagerness to learn campaign optimization techniques, and an interest in campaign setup and tracking. The ideal candidate for this position should have 6 months to 1 year of relevant experience in digital marketing. The location of this job is Noida, and the salary is negotiable for the right candidate. This opportunity is in the IT-Software/Services industry, and candidates from any graduate background are encouraged to apply.,

As a PPC Specialist, your primary responsibility will be to create and implement PPC strategies to achieve campaign objectives. This will involve conducting thorough keyword research and analysis to ensure effective ad targeting. You will be responsible for bid management and optimization of multi-market PPC campaigns to meet agreed campaign and profitability targets. In this role, you will be running and managing paid campaigns across various platforms including Google Ads, Bing Ads, Facebook Ads, and Instagram Ads. Your analytical skills will be crucial in optimizing campaign performance and driving growth. If you are passionate about digital marketing and have a strong background in PPC advertising, this role offers an exciting opportunity to make a significant impact on campaign success and profitability.,

As a Media Planner at our company, your primary responsibility will be to shape and execute effective advertising campaigns that target specific audiences and evaluate the success of these campaigns. Your expertise in market research, communication skills, and ability to collaborate with different teams will be crucial for this role. You will be tasked with collecting and analyzing market data to identify target audiences and understand their behavior and habits. Additionally, you will determine the best media mix for our campaigns, participate in the development and management of integrated media planning and buying, and develop objectives, strategies, plans, and presentations. Maintaining media plans, staying informed about industry standards and new media opportunities, developing relationships with media partners, and evaluating media opportunities are also key aspects of this role. You will be responsible for optimizing ad campaigns based on various factors like geographic exposure, frequency, and time spans, as well as allocating budgets and monitoring costs. To be successful in this position, you must have proven experience as a Media Planner, particularly in digital media. A deep understanding of media channels, campaign evaluation metrics, and media buying is essential. Familiarity with digital marketing solutions, analytics tools, and strong communication, teamwork, and decision-making skills are also required. If you are passionate about optimizing media marketing campaigns, increasing brand awareness, and achieving business goals through strategic media planning, we encourage you to apply for this exciting opportunity. Interested candidates can share their profiles at careers@bigtrunk.co.in.,

Job Description: Charmacy Milano, a premium cosmetics brand based in Mumbai, is seeking a skilled Paid Media and Performance Marketing Specialist to join its team full-time at the Mumbai location. As a Paid Media and Performance Marketing Specialist, you will play a crucial role in developing and executing media planning strategies, managing digital advertising campaigns, and exploring new media channels to drive the brand's performance marketing initiatives. Your responsibilities will include enhancing brand visibility, maximizing campaign effectiveness through data-driven marketing strategies, and collaborating with creative teams to develop high-performing ads and landing pages. Key Responsibilities: - Develop, implement, and optimize paid media strategies across various platforms such as Meta, Google, and emerging media channels. - Manage and analyze performance marketing campaigns, focusing on Return on Advertising Spend (ROAS) and key performance indicators (KPIs). - Research and explore new media opportunities and innovative marketing tactics to improve campaign results. - Collaborate with creative and content teams to create compelling ads and landing pages. - Generate detailed reports on campaign performance, providing insights and actionable recommendations. - Stay updated on industry trends, platform updates, and best practices in digital advertising and performance marketing. - Monitor ad spend, budget pacing, and Return on Investment (ROI) to ensure effective use of marketing budgets. Qualifications: - Proficient in media planning, marketing strategy, and new media exploration. - Strong communication and research skills to identify growth opportunities. - Demonstrated experience in performance marketing and campaign optimization. - Expertise in digital advertising platforms such as Meta Ads Manager, Google Ads, and analytics tools like Google Analytics. - Ability to analyze data, interpret trends, and make data-driven decisions for campaign optimization. - Exceptional project management and organizational skills to manage multiple campaigns simultaneously. - Prior experience in the cosmetics or beauty industry is advantageous. - Bachelor's degree in Marketing, Communications, or a related field. This role presents an exciting opportunity to influence a growing beauty brand. If you are enthusiastic about performance marketing and paid media in the beauty industry, we encourage you to submit your resume and portfolio to hr@charmacy-milano.com. Location: Mumbai, Maharashtra,

Role & responsibilities Plan, execute, and optimize paid media campaigns across Google Ads (Search, Display, YouTube) and Meta platforms (Facebook, Instagram) Track performance and scale campaigns based on KPIs such as ROAS , CTR , CPA , and CPM Conduct keyword research, audience targeting, A/B testing, and daily performance tracking Manage monthly budgets and bid strategies to ensure high campaign efficiency Coordinate with creative/content teams for ad creatives and copy Regularly generate campaign performance reports with insights and action plans Stay updated on ad platform changes and digital marketing trends Preferred Candidate Profile: Minimum 3 years of hands-on experience with Google and Meta paid ads Proven track record of running successful campaigns (minimum 3 lakh/month budget exposure preferred) Strong analytical skills and hands-on with Google Analytics, Meta Ads Manager, and Google Tag Manager Excellent communication, reporting, and collaboration skills Google Ads and Meta Blueprint certifications are a plus

The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients. Mission & Responsibilities Createand deliveroptimal Mx, defined as Connection x Context x Content Work withAudienceArchitect to develop the growth target persona all the way through the media experience - for inclusion in planning tools, into buying audiences and into addressable segmentation Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists Recommend optimum content and context based on client, brief and strategy Deliver overallexperienceand articulation of how channels work together Input measurement framework, including KPIs and methodology in conjunction with specialistsand Mx measurement teams Create and present Mx Story to clients Createthe Mx guidelinesin liaise with relevant internal specialist teams Ensure quality control on plan recommendationagainst Mx delivery Provide insightful post campaign optimization Contribute to the client satisfaction Ensure optimal Mx delivery Ensure audience planning and data integrationfrom Mx brief toMxmeasurement Previous Experience & Industry Background 8+ yearsprofessional experience instrategic planning Media, Brand Qualifications &Languages: Bachelors orMastersdegree in Business, Marketing or Advertising Languages: English (Advanced) Soft skills & Competencies Understanding the business Taking initiative Focusing on performance Building collaborative relationships Media and media planning Mx Champion (Connection,Context, Content) Omnichannel Strong negotiation skills Elite Programmatic Data processing and management Marketing Strategy Technical skills Advertising technologies Operational performance management tools (e.g. Pilot, Magnitude) Audience planning tools (e.g. Polaris) Office software

The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery. Mission & Responsibilities Building logical plan for given brand objectives with basic hygiene which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness Scheduling the plan as per different parameters in order to achieve greater visibility Campaign tracking, measurement, evaluation and reporting on ongoing client activities Formulation of television reports on monthly basis Mapping of Competitors activity and Category study Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop Presenting the Pre & Post Campaign Analysis in the form of a Deck Work on new business development/ Pitch process Evaluating the Plan on BARC and carrying out day to day data crunching for the clients Knowledge of BARC, MPA & TGI Softwares is must. Previous experience & Industry background 4+ years in media planning Media Agency, Trading desk Qualifications & Languages Master s degree in Business, Marketing, Advertising Languages: English (Advanced) Soft skills & Competencies Understanding the business Taking initiative Focusing on performance Building collaborative relationships Media planning and media buying Mx champion (Connection, Context, Content) Strong negotiation skills Programmatic Data processing & management Marketing strategy Technical skills Tools (i.e.BARC/ YUMIIRM/MAP) Operational performance management tools (Pilot, IOMT) Advertising technologies (i.e.ad servers,adplatforms)

We are seeking a highly skilled and motivated candidate specializing in Biddable Media/Paid Media to join our dynamic team. The Senior Executive - Biddable Media will play a crucial role in driving our online advertising campaigns to maximize ROI, increase brand visibility, and generate quality leads. The ideal candidate should possess a deep understanding of search engine marketing (SEM), pay-per-click (PPC) advertising, and Paid Social . If you're a data-driven professional with a passion for digital marketing, we want to hear from you. Key Responsibilities: 1. Keyword Research and Analysis: Conduct comprehensive keyword research to identify high-performing keywords relevant to the business and industry. Analyze keyword trends and competition to optimize ad targeting and bidding strategies. 2. Campaign Management : Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc. Create, manage, and optimize pay-per-click (PPC) advertising campaigns across various platforms (UAC, Shopping Ads, Google Ads, Bing Ads). Develop and implement ad copy and landing page strategies to improve ad relevance and quality score. 3. Budget Management: Monitor and control advertising budgets to ensure optimal allocation of resources and ROI. Track campaign expenses, analyze cost per acquisition (CPA), and adjust bids accordingly. 4. Ad Performance Analysis: Regularly review and analyze ad campaign performance using tools and metrics like Google Analytics and AdWords. Provide actionable insights and recommendations to enhance campaign effectiveness. 5. Ad Copywriting and A/B Testing: Craft compelling ad copy that drives click-through rates (CTR) and conversion rates. Implement A/B testing methodologies to optimize ad creative and landing pages. 6. Competitor Analysis: Stay updated on industry trends and competitor advertising strategies. Identify opportunities to gain a competitive edge and propose new campaign ideas. 7. Reporting and Documentation: Prepare and present detailed performance reports to stakeholders, highlighting key metrics and trends. Maintain documentation of campaign strategies, experiments, and results. 8. Collaboration: Collaborate with cross-functional teams, including content creators, designers, and developers, to align advertising efforts with overall marketing strategies. Qualifications: Bachelor s degree in marketing, Business, or a related field 2 - 4 years of experience in managing Paid Advertising (Search, Social & Programmatic), preferably in a digital marketing agency or e-commerce environment. Proficiency in using advertising platforms such as Social Ads(META, Twitter, Pinterest, LinkedIn, etc), Google Ads, Bing Ads, and other PPC platforms. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent written and verbal communication skills. Adept at multitasking and managing multiple campaigns simultaneously. Google Ads and Bing Ads certifications (preferred). Knowledge of remarketing and display advertising is a plus.

Online Gaming & Entertainment Marketing Manager *Location:** Mohali (WHO) *Experience:** 3+ years *Employment Type:** Full-time About Us: We are a fast-growing online gaming platform catering to European markets. Our goal is to provide a seamless and engaging experience for our users through innovative gaming products. We are looking for a dynamic and results-driven **Online Gaming & Entertainment Marketing Manager** to lead our marketing initiatives and drive customer acquisition and engagement. Key Responsibilities: - Develop and execute comprehensive marketing strategies to enhance brand visibility and user acquisition. - Manage performance marketing campaigns across various channels, including social media, affiliates, SEO, PPC, and email marketing. - Oversee promotions, loyalty programs, and retention campaigns to maximize customer lifetime value. - Collaborate with design and content teams to create engaging marketing materials and campaigns. - Analyze market trends, customer behavior, and competitor strategies to refine marketing efforts. - Manage relationships with affiliate partners and negotiate deals to drive traffic and conversions. - Optimize marketing budgets for maximum ROI and track campaign performance using data-driven insights. - Ensure compliance with industry regulations and responsible gaming standards in all marketing activities. Requirements: - Proven experience in online gaming, iGaming, or digital entertainment industry marketing. - Strong understanding of digital marketing channels, including PPC, SEO, social media, and affiliate marketing. - Experience in CRM, customer segmentation, and retention marketing strategies. - Ability to analyze data, generate insights, and optimize campaigns for performance. - Knowledge of European online gaming regulations and responsible gaming practices is a plus. - Excellent communication, negotiation, and project management skills. What We Offer: - Competitive salary and performance-based incentives. - Opportunity to work with a fast-growing and innovative gaming brand. - Flexible work environment (Remote/Hybrid options available). - Career growth opportunities and professional development programs. If you are passionate about gaming and have a knack for innovative marketing strategies, wed love to hear from you! Apply now and be part of our exciting journey. **How to Apply:** Send your resume and portfolio to [HR@basta-group.com](mailto:HR@basta-group.com),