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2.0 - 4.0 years
3 - 5 Lacs
hyderabad
Work from Office
JOB DESCRIPTION : Title : Campaign Coordinator Position :01 Employment Type : Full-Time Work Location : Narsingi, Kokapet, Hyderabad Work Timings : 9.30 am to 6 pm (Monday to Saturday) Pay : 5 to 6 Lakhs per annum Reports to : Manager-(Digital Marketing & Communications) JOB IDENTIFICATION BASIC FUNCTION (JOB SUMMARY) We are seeking a Campaign Coordinator who would play a vital role in planning, executing, and monitoring various aspects of marketing & resource mobilisation campaigns, ensuring objectives are met and strategies are effectively implemented. We are looking for an experienced data driven individual to lead our online marketing efforts. The ideal candidate will have proven expertise in Meta Ads, Google PPC, landing page optimization, AI-driven marketing tools, and YouTube optimization. This role involves end-to-end campaign management with a strong focus on performance, conversion, and innovation through AI. This role requires strong organizational and communication skills, with responsibilities including developing and implementing campaign strategies, managing budgets, analyzing data, coordinating events, and collaborating with internal and external stakeholders. ESSENTIAL DUTIES AND RESPONSIBILITIES 1. Digital Campaign Strategy & Execution • Plan, execute, and optimize Meta (Facebook/Instagram) and Google Ads campaigns. • Manage PPC campaigns with a focus on ROI and performance metrics. • Develop and implement A/B tests for creatives, targeting, and landing pages. • Leverage AI tools to forecast performance and improve campaign outcomes. • Utilize RTB and display ad networks for lead generation and brand visibility. 2. AI-Driven Marketing • Use tools like ChatGPT, Midjourney, and AdCreative.ai for high-performing ad creatives and copy. • Apply predictive analytics platforms (e.g., Albert AI, Pencil) to optimize ad performance. • Automate audience segmentation and targeting through AI insights. 3. Landing Page & Conversion Optimization • Optimize landing pages using platforms like Unbounce, Instapage, or WordPress. • Execute CRO initiatives with tools like Hotjar and Google Optimize. • Ensure landing pages are SEO-optimized and conversion-focused. 4. Analytics, Reporting & Performance Tracking • Monitor and report key performance metrics: CTR, CPC, ROAS, CPA, and engagement. • Create actionable dashboards and custom reports using GA4, Meta Ads Manager, and Looker Studio. 5. CRM Integration & Funnel Management • Integrate CRM tools like LeadSquared, HubSpot, or Zoho with digital campaigns. • Customize dashboards to track campaign KPIs and build lead funnels for the sales team. • Generate detailed performance reports aligned with business objectives. Web : https://harekrishnacharities.org Qualifications & Skills Required : • Bachelor's degree in Communications, Political Science, Marketing, or a related field. • 3+ years of experience in Meta and Google Ads management. • Proficiency in landing page optimization tools (e.g., Unbounce, Leadpages). • Experience with AI tools for ad creation and performance analysis. • Strong analytical skills using Excel, Google Sheets, and GA4. • Working knowledge of CRO tools and A/B testing frameworks. • Hands-on CRM experience (LeadSquared, HubSpot, or Zoho). • Excellent communication and organizational skills, strong problem-solving and analytical skills. • Ability to work under pressure and meet deadlines. • Proficiency in campaign tools and technologies, and experience in team and volunteer management are crucial. • Creative, structured, and strategic mindset with great execution skills. • Ability to multitask and work independently while handling high-priority projects. Preferred : Certifications: Meta Blueprint, Google Ads, HubSpot. Experience with programmatic ad platforms (e.g., DV360, The Trade Desk). Familiarity with advanced AI tools for competitor analysis, keyword clustering, and performance forecasting (e.g., Albert, Pattern89, Celtra).
Posted 1 day ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
The Content & Campaign Professional role is crucial to supporting content and campaign activities as well as marketing initiatives aimed at enhancing brand awareness and reinforcing relationships with clients and target audiences. Your responsibilities will revolve around executing BT Group's content and campaign strategy to achieve commercial and marketing objectives, developing content programs that bring tangible value to BT Group's digital profile and SEO, participating in activities that shape BT Group's brand positioning, and analyzing data to make strategic, data-driven recommendations for improving results and client retention. Additionally, you will be involved in utilizing multi-channel automation tools for email strategy, conducting analytics activities to optimize conversion funnels and campaign outcomes, producing content assets, and enhancing working processes within content and campaign management. To excel in this role, you will need to possess skills such as Agency Management, Customer Lifecycle, Marketing Strategy, Stakeholder Management, Budgeting, Campaign Development, KPI/Metric Monitoring, Brand Strategy, Digital Marketing, Campaign Optimization, Customer Segmentation, Project/Programme Management, Account Based Marketing, Decision Making, Growth Mindset, Inclusive Leadership. As part of BT Group, you will be expected to lead inclusively and safely, take ownership of outcomes, deliver for the customer, demonstrate commercial acumen, maintain a growth mindset, and build diverse future-ready teams. BT Group values diversity and inclusion, embedding these principles into all aspects of its operations to connect for good. BT, a part of BT Group, alongside EE, Openreach, and Plusnet, plays a vital role in connecting individuals, businesses, and public services. By joining the BT team, you will contribute to digital transformation, facing challenges, generating ideas, and driving impactful change. If you are passionate about making a difference and being part of a dynamic and supportive environment that fosters learning and development, this is a unique opportunity for you. Please note that while the roles are listed as full-time, BT welcomes applications from individuals seeking flexible working arrangements. Reasonable adjustments will be provided during the selection process if required. If you do not meet all the qualifications and criteria listed but are enthusiastic about the role, BT encourages you to apply as the company is committed to creating a diverse and inclusive workplace where everyone can thrive. Location: Building No 14, Sector 24 & 25A, Gurugram, India.,
Posted 1 week ago
2.0 - 6.0 years
0 Lacs
kolkata, west bengal
On-site
As a Meta Ad Specialist at Click Baitz, you will play a pivotal role in creating, managing, and optimizing ad campaigns on Meta platforms to drive growth and success for businesses worldwide. Your expertise in Meta ad platforms, Google Ads, audience targeting, and campaign optimization will be instrumental in conducting market research, analyzing campaign performance, and developing effective ad strategies. Collaborating with our experienced team of marketers, you will ensure that ads align with company standards and goals while crafting engaging creatives that resonate with target audiences. Your responsibilities will include working closely with team members to align ad strategies with overall marketing efforts, providing detailed reports on campaign outcomes, and leveraging your skills in market research and data analysis to identify key trends and insights. Your proficiency in content writing, social media handling, and managing content will be essential in crafting compelling narratives that capture the essence of each brand's unique story. To excel in this role, you must possess strong written and verbal communication skills, the ability to work collaboratively in a team-oriented environment, and a Bachelor's degree in Marketing, Advertising, Communications, or a related field. Prior experience in a marketing agency or similar role is a plus, and your dedication to exceptional customer service and commitment to exceeding expectations will make you a valued member of our team. Join us in our mission to deliver tailored marketing solutions that make a real impact and become a trusted partner in the marketing industry. This full-time, on-site position is based in Kolkata, offering you the opportunity to showcase your skills and expertise in a dynamic and innovative environment.,
Posted 1 month ago
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