Campaign Manager-Meta Ads

We are seeking an experienced and strategic Senior Manager Campaign Management to lead the development, execution, and optimization of paid social campaigns across platforms. This role requires a deep understanding of paid social media, data analytics, audience segmentation, creative strategy, and team leadership. The ideal candidate will be results-driven, collaborative, and passionate about digital innovation and performance marketing.

Responsibilities:

• Strategic Media Planning: Develop cost-effective media plans aligned with client goals and internal margin targets.
• Campaign Setup & Management: Execute and manage Meta (Facebook & Instagram) ad campaigns across various objectives (Leads, Conversions, Traffic, Engagement) with a focus on maximizing ROI.
• Budget Optimization: Allocate and adjust budgets strategically to minimize cost per result while improving overall margin contribution.
• Performance Optimization: Continuously monitor and optimize campaigns through audience refinement, creative testing (A/B), bid strategies, and placement adjustments to reduce wastage.
• Margin-Oriented Decision Making: Make data-driven decisions that balance client results with internal profitability, including time-efficient and prioritization of high-margin opportunities.
• Automation & Scaling: Leverage Meta tools (e.g., Advantage+ Shopping, rules, CAPI) to streamline processes, reduce manual overhead, and scale campaigns efficiently.
• Cross-Team Collaboration: Work closely with design and account management teams to ensure campaigns are aligned with both performance goals and budgetary constraints.
• Client Reporting with current trends: Prepare reports that not only highlight client KPIs but also include the plan of action with a proactive approach.

Skill Set Required:

• Deep understanding of the paid social media ecosystem.
• Experience with META required. Additional experience with Snapchat, LinkedIn, or Quora would be an added advantage.
• Preference will be given to candidates with Facebook/ Meta ad platform experience, including end-to-end META ads handling such as execution, optimization, integration implementation, buyer persona understanding, in-market research, and bid/budget management.
• Should have Mobile Measurement Partners (MMP) knowledge.
• Strong written communication abilities.
• Meticulous attention to detail.
• Demonstrated analytical ability.
• Interest in digital marketing trends.
• MBA degree, including quantitative coursework.
• Willingness to take up ownership, challenges, and love to handle pressure.