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3.0 - 5.0 years
3 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAdobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. What are we looking for Adobe Campaign Classic Expertise:In-depth knowledge of Adobe Campaign functionalities, landing pages and knowledge of SQL, JavaScript.Campaign Management:Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation.Quality Assurance:Strong attention to detail and ability to conduct rigorous testing and validation of campaign setups.Technical Troubleshooting:Proficiency in identifying and resolving technical issues related to Adobe Campaign Classic configurations and data integration.Marketing Automation:Understanding of marketing automation principles and best practices for customer engagement and conversion.Data Analysis:Basic data analysis skills to interpret campaign performance metrics and make data-driven recommendations.Collaboration:Excellent communication skills to collaborate effectively with cross-functional teams and convey complex technical concepts to non-technical stakeholders.Adobe Campaign Classic Certification:Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered.HTML and CSS:Familiarity with HTML and CSS coding for email template customization and troubleshooting rendering issues.Digital Marketing:Understanding of broader digital marketing strategies and tactics to align campaigns with overall marketing objectives.UX/UI Design:Knowledge of user experience (UX) and user interface (UI) design principles to improve the visual appeal and usability of campaign assets.Adobe Campaign Classic Certification:Adobe Campaign Classic Business Practitioner or Adobe Campaign Classic Developer certified is preffered. Roles and Responsibilities: Campaign Review:Conduct thorough reviews of marketing campaign requirements and specifications to understand the campaign objectives, target audience, segmentation rules, and personalization requirements.Quality Assurance Testing:Execute testing of campaign setups across different channels Email, SMS, Push, Direct mail, social, paid campaign etc., data queries, to validate the accuracy and functionality of the campaign components.Data Validation:Verify the integrity of data used in the campaigns, including audience lists, data extensions, and dynamic content personalization, to ensure that the right message is delivered to the right audience.Journey Testing:Validate customer journeys and automation workflows to ensure that subscribers progress through the intended paths and receive the appropriate messages at each stage.Compliance and Best Practices:Ensure email campaigns adhere to email marketing best practices, data privacy regulations, and anti-spam laws.Campaign Optimization:Provide insights and recommendations to optimize campaign performance, increase engagement, and achieve better conversion rates.A/B Testing:Support A/B testing efforts by setting up and validating test campaigns, analyzing results.Documentation:Maintain comprehensive documentation of campaign testing processes, results, and issue resolutions.Collaboration:Work closely with marketing teams, project managers, data analysts, and developers to address campaign-related challenges and implement improvements.Collaborate with development team to ensure that creative build align with the campaign objectives and data build.Continuous Improvement:Stay updated with the latest Adobe Campaign Classic features, best practices, and industry trends to enhance campaign build quality and overall marketing effectiveness.Work Orchestration and Data hygiene:Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.Complete all required reports so that accurate numbers are reported to both client and leadership. Qualification Any Graduation
Posted 1 month ago
7.0 - 11.0 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design Adobe Campaign uses customer data to create, coordinate, and deliver dynamic campaigns through email, mobile, offline channels etc. The CRM Team Lead is responsible for overseeing and managing multiple CRM teams, ensuring that all CRM activities meet high standards of quality and efficiency. You will be accountable for the successful execution of CRM campaigns, ensuring adherence to Service Level Agreements (SLAs), and driving continuous improvement across various CRM teams. As a key leader, you will collaborate with senior management, cross-functional teams, and external stakeholders to enhance CRM strategies, streamline processes, and deliver exceptional customer experiences. What are we looking for CRM Expertise:Proven experience in CRM management, with a deep understanding of CRM platforms and tools.Leadership:Strong leadership and team management skills, with a track record of successfully leading and developing high-performing teams.SLA Management:Experience in managing SLAs and ensuring compliance with service standards.Quality Assurance:Ability to implement and enforce quality assurance practices across CRM operations.Data Management:Expertise in data management and segmentation strategies to drive effective CRM campaigns.Process Improvement:Demonstrated ability to drive continuous improvement and optimize CRM processes.Communication:Excellent communication and interpersonal skills to collaborate with cross-functional teams and stakeholders.Technical Skills: Familiarity with CRM technologies and platforms, including Salesforce, HubSpot, or similar.Analytical Skills: Advanced data analysis skills to interpret CRM performance metrics and make data-driven recommendations.Digital Marketing:Understanding of digital marketing strategies and their integration with CRM efforts.Project Management:Experience in project management and the ability to manage multiple projects simultaneously. Roles and Responsibilities: Team Leadership:Lead, mentor, and manage multiple CRM teams, ensuring alignment with organizational goals and CRM strategies.Provide guidance and support to team members, facilitating professional development and addressing performance issues.Campaign skills:Hands on experience on Figma, HTML5, CSS3, Javascript to lead different CRM teamKnowledge on email simulator Litmus, Email on Acid etc would be desiredKnowledge on Adobe platforms to support Developers and QCCampaign Oversight:Oversee the planning, execution, and optimization of CRM campaigns across various channels, including email, SMS, push notifications etcEnsure campaigns are executed in line with defined SLAs, including timelines, quality standards, and performance metrics.SLA Management:Monitor and ensure compliance with SLAs for campaign execution, issue resolution, and overall CRM operations.Develop and implement processes to track and report on SLA adherence, identifying and addressing any deviations promptly.Quality Assurance:Implement and enforce quality assurance practices across all CRM teams to ensure accuracy and effectiveness of campaign setups and data management.Conduct regular reviews and audits of campaign processes and outputs to maintain high standards of quality.Data Management:Oversee data hygiene and management practices, ensuring the integrity and accuracy of CRM data.Implement best practices for data segmentation, targeting, and personalization to optimize campaign effectiveness.Process Improvement:Drive continuous improvement initiatives to enhance CRM processes, tools, and strategies.Stay updated with the latest CRM technologies and industry trends to recommend and implement best practices.Collaboration and Communication:Collaborate with marketing, sales, and IT teams to align CRM strategies with broader business objectives and ensure seamless integration of CRM efforts.Maintain effective communication with stakeholders, providing regular updates on CRM performance, challenges, and opportunities.Performance Reporting:Develop and maintain comprehensive reports on CRM campaign performance, SLA adherence, and team productivity.Analyze performance data to identify trends, insights, and areas for improvement.Compliance and Best Practices:Ensure that all CRM activities adhere to legal and regulatory requirements, including data privacy and anti-spam laws.Promote and enforce best practices for CRM operations and customer engagement. Qualification Any Graduation
Posted 1 month ago
3.0 - 8.0 years
10 - 14 Lacs
Gurugram
Work from Office
Project Role : Application Lead Project Role Description : Lead the effort to design, build and configure applications, acting as the primary point of contact. Must have skills : Campaign Analytics & Reporting Good to have skills : NAMinimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Lead, you will lead the effort to design, build, and configure applications, acting as the primary point of contact. Your typical day will involve collaborating with various stakeholders to gather requirements, overseeing the development process, and ensuring that the applications meet the specified needs. You will also engage in problem-solving discussions with your team, providing guidance and support to ensure successful project outcomes. Your role will require you to stay updated on industry trends and best practices to enhance application performance and user experience. Roles & Responsibilities:- Expected to perform independently and become an SME.- Required active participation/contribution in team discussions.- Contribute in providing solutions to work related problems.- Facilitate communication between technical teams and stakeholders to ensure alignment on project goals.- Mentor junior team members, providing guidance and support in their professional development. Professional & Technical Skills: - Must To Have Skills: Proficiency in Campaign Analytics & Reporting.- Strong analytical skills to interpret data and generate actionable insights.- Experience with data visualization tools to present findings effectively.- Ability to design and implement reporting frameworks that meet business needs.- Familiarity with campaign management software and tools. Additional Information:- The candidate should have minimum 3 years of experience in Campaign Analytics & Reporting.- This position is based at our Gurugram office.- A 15 years full time education is required. Qualification 15 years full time education
Posted 1 month ago
3.0 - 5.0 years
3 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result.The planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation
Posted 1 month ago
3.0 - 5.0 years
3 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do As an SFMC Analyst, you will assist in building and executing campaigns within Salesforce Marketing Cloud. Youll work under the guidance of senior team members to learn best practices in campaign setup, data management, and delivery QA.Key Responsibilities:Support the creation of campaigns in Email Studio, Journey Builder, and Automation Studio.Assist with segmentation, personalization, and QA activities.Collaborate with internal teams to manage data extensions and audience lists.Help with campaign documentation and post-send analysis.13 years of marketing operations or CRM experience, preferably with SFMC.Basic understanding of SQL and AMPscript is desirable.Eagerness to learn and grow within the marketing automation space.Strong attention to detail and time management.Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for Campaign ManagementMicrosoft SQL ServerMySQLSalesforce Marketing Cloud Journey BuilderAdaptable and flexibleAbility to work well in a teamStrong analytical skillsAgility for quick learningDetail orientation Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation
Posted 1 month ago
1.0 - 3.0 years
7 - 11 Lacs
Hyderabad
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Bus & Technology Delivery Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years Language - Ability: English(International) - Advanced About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for Customer Support OperationsProblem-solving skillsAgility for quick learningAbility to work well in a teamDigital Marketing Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation
Posted 1 month ago
3.0 - 5.0 years
8 - 13 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The Planning and Promotions Lead is responsible for developing and executing high-impact promotional strategies that drive customer engagement, increase sales, and enhance brand visibility. This role requires a strategic thinker with a deep understanding of market trends, customer insights, and promotional mechanics. The Lead will collaborate closely with cross-functional teamsincluding marketing, sales, product, and operationsto design and execute promotional initiatives that align with business objectives. What are we looking for Technical Skills: Proficiency in marketing tools and platforms (e.g., CRM systems, campaign management software, Google Analytics, Tableau, or Power BI). Strong knowledge of digital marketing channels, promotional strategies, and customer engagement techniques. Expertise in sales enablement tools and conversion rate optimization. Core Competencies:Strategic Thinking:Ability to develop long-term promotional plans that align with business goals. Project Management:Strong ability to handle multiple campaigns, ensuring timely and effective execution. Analytical & Data-Driven Mindset:Skilled in interpreting data and leveraging insights to optimize promotional strategies. Creativity & Innovation:Ability to develop unique, engaging promotions that drive customer interest and business impact. Collaboration & Leadership:Strong interpersonal skills to influence cross-functional teams and stakeholders. Agility & Problem-Solving:Adaptable to fast-paced environments and capable of troubleshooting challenges in campaign execution. Experience:6-8 years of experience in promotions, campaign management, or marketing strategy roles. Proven track record in developing and executing successful promotional campaigns that drive business growth. Experience managing large-scale promotions within retail, e-commerce, or multinational organizations is preferred. Strong background in working cross-functionally with sales, marketing, and product teams. Education:Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree (MBA) or additional certifications in digital marketing, project management (PMP), or CRM tools is a plus. Roles and Responsibilities: 1. Promotional Strategy & Execution:Develop and implement innovative, data-driven promotional strategies to drive sales and customer retention. Create and maintain a comprehensive promotional calendar aligned with business and marketing goals. Identify opportunities for strategic promotions based on consumer behavior, competitive landscape, and industry trends. 2. Campaign Development & Management:Lead the end-to-end execution of promotional campaigns, ensuring seamless implementation across digital and offline channels. Collaborate with marketing and creative teams to develop compelling promotional materials and messaging. Work with digital, CRM, and media teams to optimize promotions across customer touchpoints, including website, email, social media, and in-store experiences. 3. Performance Monitoring & Optimization:Define key performance indicators (KPIs) to measure campaign success and analyze ROI. Utilize analytics tools (e.g., Google Analytics, Tableau, Power BI) to track performance, generate insights, and optimize future campaigns. Continuously refine promotional strategies based on data-driven insights, customer feedback, and business priorities. 4. Budget & Resource Management:Develop and manage the promotional budget, ensuring cost efficiency and maximum return on investment. Coordinate with finance teams to track promotional expenses and align spending with business objectives. 5. Market & Competitive Analysis:Conduct in-depth research on market trends, consumer preferences, and competitor strategies. Leverage insights to identify new promotional opportunities and ensure differentiation in the marketplace. 6. Cross-Functional Collaboration & Stakeholder Management:Act as the central point of contact for all promotional initiatives, ensuring alignment across departments. Work closely with sales, operations, and supply chain teams to ensure smooth execution and delivery of promotional campaigns. Present strategic recommendations, campaign results, and insights to senior leadership. Qualification Any Graduation
Posted 1 month ago
5.0 - 8.0 years
4 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do The CRM & Loyalty Advisor will drive the development, execution, and optimization of customer loyalty and CRM programs, focusing on strengthening customer relationships, enhancing brand loyalty, increasing customer lifetime value, and delivering seamless customer experiences. This role combines strategic thinking, customer insights, operational excellence, and CRM expertise. The advisor will collaborate cross-functionally with marketing, data analytics, sales, and customer service teams to design, implement, and monitor loyalty and CRM initiatives that engage customers, foster brand advocacy, and drive business growth. What are we looking for Technical Skills: CRM PlatformsHands-on experience with CRM systems (e.g., Salesforce Marketing Cloud) to manage customer databases, segment audiences, and analyze customer behaviors. Digital Marketing ToolsFamiliarity with marketing automation tools, loyalty program software, customer segmentation platforms, and campaign management systems. Data AnalyticsAbility to interpret customer data to uncover insights, trends, and opportunities for optimization within CRM and loyalty strategies. Project ManagementSkilled in managing multiple projects simultaneously, from concept to execution, ensuring deadlines and business objectives are met. Core Competencies:Customer-Centric Mindset Analytical and Strategic Thinking Strong Verbal and Written Communication Skills Problem-Solving and Innovation Attention to Detail and Data Accuracy Creativity and Agility in Strategy Execution Experience:35 years of experience in CRM management, customer loyalty, or digital marketing roles within consumer-focused organizations. Demonstrated success in designing and managing CRM and/or loyalty programs that improved customer engagement and retention. Experience in campaign management, customer segmentation, and lifecycle marketing. Cross-functional collaboration experience, with the ability to align CRM and loyalty strategies across teams. Knowledge of customer lifecycle frameworks, personalization techniques, and marketing automation tools. Education:Bachelors degree in Business, Marketing, Communications, or a related field. Masters degree (MBA) or a specialization in CRM, Digital Marketing, or Customer Experience Management is an advantage. Certifications in CRM platforms (e.g., Salesforce Administrator/Marketing Cloud), digital marketing, or customer experience are desirable. Roles and Responsibilities: Loyalty Program ManagementOversee the daily operations and continuous optimization of loyalty programs, ensuring alignment with business goals and evolving customer needs. CRM Strategy Development:Assist in designing and implementing CRM strategies to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer satisfaction and driving loyalty. Customer EngagementDevelop personalized, data-driven customer journeys and communications across CRM and loyalty channels to enhance engagement, retention, and brand advocacy. Strategic PlanningProvide strategic recommendations for new loyalty and CRM initiatives based on customer behavior analysis, market trends, and competitor benchmarking. Campaign ManagementPlan, execute, and optimize CRM campaigns including email marketing, SMS, app notifications, and loyalty program communications, ensuring personalization and relevance. Cross-Functional CollaborationWork closely with marketing, sales, data analytics, IT, and customer service teams to ensure the seamless integration and execution of CRM and loyalty strategies. Performance Tracking & ReportingTrack key CRM and loyalty KPIs (e.g., customer retention, engagement rates, conversion rates, ROI) and deliver insights and recommendations to leadership for continuous improvement. Customer Feedback & Continuous ImprovementGather and analyze customer feedback to identify opportunities to improve CRM and loyalty offerings, ensuring they meet customer expectations and enhance the customer experience. Compliance & Data SecurityEnsure all CRM and loyalty activities comply with relevant data protection regulations (e.g., GDPR) and maintain the highest standards of customer data security and privacy. Qualification Any Graduation
Posted 1 month ago
5.0 - 10.0 years
25 - 30 Lacs
Bengaluru
Work from Office
Job Description : Job Title: Senior Manager - Media About us: With over 200 brands sold in nearly 180 countries, we re the world s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. About the Function: Our Marketing team are creators, helping to build and nurture some of the world s most loved brands. We craft amazing connections with people around the world to celebrate our brands legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands uniqueness , understand their purpose, and put them at the heart of celebrations everywhere . Together, we re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you ll be celebrated and supported in our inclusive culture. About the role: We are looking for a strategic and results-driven Media Manager to lead the planning, execution, and optimization of paid, owned, and earned media across digital and traditional channels. The ideal candidate will have a strong understanding of media trends, audience behavior, and brand-building, and will work closely with internal teams and external agencies to deliver high-impact media campaigns across Digital & Traditional channels Role Responsibilities: Media Strategy & Planning Develop and execute holistic media strategies aligned with brand and business goals. Lead media planning across all channels - digital, social, TV, print, radio, and OOH. Identify the right mix of media channels to effectively reach and engage target audiences. Craft bespoke, high-touch media plans that reflect the premium quotient and aesthetic of the brand. Balance reach and rarity select channels that speak to affluent and aspirational audiences without diluting brand positioning. Campaign Management Oversee the execution of media campaigns, ensuring timelines, budgets, and KPIs are met. Collaborate with brand & content teams to ensure message consistency and optimization across platforms. Manage media buying (direct and through agencies), and ensure best value is delivered. Analytics & Reporting Set measurable objectives and track campaign performance Monitor and report on media performance, ROI, and key insights. Recommend optimizations based on data-driven learnings. Agency & Vendor Management Manage relationships with media agencies, publishers, and platform partners as well as internal teams Lead media agency briefing, evaluation, and performance review processes. Innovation & Trends Stay updated on the latest media trends, tools, technologies, and audience behavior. Pilot new media formats or channels that align with brand goals. Experience / skills required: Masters/ MBA in Marketing, Communications, Media, or related field. 5+ years of experience in media planning/buying (both digital , traditional & new age mediums). Strong understanding of digital marketing platforms (Meta, Google, Programmatic, etc.). Experience managing media budgets and driving ROI. Analytical mindset with proficiency in media reporting tools. Excellent communication, negotiation, and project management skills. Experience in working with cross-functional teams and external agencies. Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you so that you re supported to manage your wellbeing and balance your priorities from day one. Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you ll be welcomed and celebrated for who you are just by being you. You ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspiredThen this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. Worker Type : Regular Primary Location: Bangalore HO Additional Locations : 2025-07-04
Posted 1 month ago
5.0 - 10.0 years
5 - 9 Lacs
Thiruvalla
Work from Office
Digital Marketing Associate We are looking for a creative and tech-savvy Digital Marketing Associate to support online marketing campaigns, content creation, and social media management aimed at increasing brand awareness and engagement. Apply Now Job Profile Qualification Required Experience Required Responsibilities Attributes
Posted 1 month ago
0.0 - 2.0 years
0 - 1 Lacs
Chengalpattu
Work from Office
Create & manage marketing campaigns Conduct research on trends, competitors & customers Develop campaign content independently Create social media strategies & engage community Collaborate closely with design, sales & product teams for alignment Required Candidate profile Degree in Marketing/related field 0-2 yrs campaign experience Skilled in content & social media Researches trends & competitors Coordinates with team Creative, detail-oriented & proactive communicator
Posted 1 month ago
0.0 - 1.0 years
3 - 3 Lacs
Hyderabad
Work from Office
Job Description: About the Role: We are seeking a highly motivated and detail-oriented Marketing Automation Executive to join our dynamic and fast-growing marketing team. This is an exciting opportunity for freshers or early professionals who are passionate about digital marketing and mar-tech. You will be responsible for planning and executing multi-channel lead nurturing campaigns using tools like Salesforce , Mailchimp , Zapier , and others. The goal is to automate workflows, improve engagement, and support sales with conversion-focused marketing operations. Key Responsibilities: Plan, execute, and optimize communication workflows via Email, SMS, WhatsApp , and other digital platforms. Use automation tools like Salesforce, Zapier, Mailchimp , or similar to build and schedule campaigns. Track and analyze user behavior to trigger personalized communications based on lifecycle stages. Collaborate with content, design, and sales teams to deliver compelling messages that drive conversions. Monitor campaign performance (Open Rate, CTR, Conversion Rate) and make data-driven improvements. Maintain integrations between tools and automate repetitive marketing tasks. Keep the CRM and marketing databases clean, segmented, and up-to-date. What Were Looking For: Strong interest in marketing automation and digital campaigns . Basic understanding of CRM, email marketing , and automation tools. Strong attention to detail and ability to follow structured processes. Analytical and communication skills with a learner’s mindset. Team player who thrives in a fast-paced, results-driven environment . Nice to Have (Optional): Familiarity with tools like Salesforce, Mailchimp, Zapier, HubSpot , etc. Experience with Google Sheets, Excel , and basic HTML/CSS (for email formatting). Understanding of marketing funnels and lead nurturing concepts. Why Join Us? Be part of a high-impact, data-driven marketing team. Work on real campaigns with measurable outcomes. Fast-track your career in marketing automation and CRM – one of the hottest areas in digital marketing. Learn and grow in a collaborative, innovation-focused environment. Get hands-on with the latest marketing technologies and platforms. Company Name: TalentSprint – An Accenture Company Company Website: www.talentsprint.com About the Company: TalentSprint , an EdTech platform and a part of Accenture , delivers transformational programs for professionals in AI, Data Science, FinTech, Cybersecurity, and more, in collaboration with top-tier institutions like IITs and IIMs . Our programs are known for their academic rigor and industry relevance, empowering individuals and organizations to build future-ready careers. Company Address: Suite No G02, 101, 102, Sy No. 126 P, PSR Prime Tower, Gachibowli, Hyderabad, Telangana, India
Posted 1 month ago
7.0 - 10.0 years
6 - 10 Lacs
Pune
Work from Office
Experience Required: Minimum 7-10 Years in Performance Marketing & Google Ads About Us: Osumare Marketing Solutions is a leading digital marketing agency dedicated to delivering innovative and performance-driven marketing strategies. We specialize in helping brands achieve their business goals through tailored digital campaigns and a data-centric approach. Job Summary: We are seeking a highly experienced and strategic Performance Marketing Specialist to join our team on a part-time basis. The ideal candidate will have a decade of expertise in performance marketing with an advanced understanding of Google Ads, campaign management, A/B testing, and driving ROI. Key Responsibilities: Strategize, create, and optimize high-performing Google Ads campaigns (Search, Display, Video, Shopping, etc.) Drive lead generation, customer acquisition, and conversions while maintaining cost-efficiency (CPA, ROAS, etc.) Conduct in-depth keyword research, audience targeting, and competitor analysis Monitor, analyze, and report on campaign performance using Google Analytics, Data Studio, and other tools Run A/B tests and continuously optimize creatives, ad copy, and landing pages Collaborate with cross-functional teams (SEO, design, content) to align marketing goals Stay updated with industry trends, algorithm changes, and Google Ads best practices Requirements: Minimum 8-10 years of hands-on experience in performance marketing and managing Google Ads campaigns Proven track record of scaling campaigns and delivering measurable results In-depth understanding of digital marketing metrics, bidding strategies, and conversion tracking Google Ads Certification (preferred) Strong analytical skills and experience with tools like Google Analytics, Tag Manager, and Excel Excellent communication and time management skills
Posted 1 month ago
4.0 - 7.0 years
10 - 11 Lacs
Mumbai
Work from Office
You will be responsible for developing, managing, and optimizing digital marketing campaigns with the aim of driving customer acquisition and engagement across various online platforms. This role requires a data-driven individual who can strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives. Key Responsibilities: 1. Campaign Management: Manage end-to-end lead generation campaign execution, including setting up, tracking, optimizing, and reporting on campaigns Should be proficient with multiple channels, including Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms. Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting Continuously monitor and adjust campaigns to improve performance and ROI 2. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation and expenditure Forecast and track marketing spend, ensuring alignment with financial goals 3. Analytics & Reporting: Analyze campaign performance data to derive actionable insights Generate detailed reports on campaign performance, including metrics such as CTR, CPC, CPL, CAP (Cost per Application), CPE/CAC (Cost per Enrolment/Customer Acquisition Cost), ROAS Present findings and recommendations to senior management and stakeholders 4. Collaboration & Communication: Work closely with the creative team to develop engaging ad creatives Collaborate with the sales and product teams to ensure marketing efforts align with overall business objectives Communicate campaign performance and insights to stakeholders effectively 5. Market/Competitor Research & Trends: Stay updated with the latest trends in digital marketing and the competitive landscape Conduct market research to identify new opportunities for growth Qualifications: UG: Any Graduate | PG: Any Postgraduate Experience: 4-7 years of experience in performance marketing (lead generation) Job Requirement Experience & Skills Required: 4-7 years of experience in performance marketing with proven results in lowering CPL and driving qualified leads at scale. Deep understanding of Google Ads, Meta Ads, LinkedIn Ads, and custom audience targeting strategies. Strong capability in structuring and optimizing campaigns across multiple objectives and funnel stages. Comfortable building and interpreting reports using Google Analytics, GTM, Looker Studio, CRM dashboards, etc. Demonstrated experience with A/B testing, keyword strategy, exclusion logic, and landing page optimization. A collaborative team player with the ability to work cross-functionally and influence outcomes. Self-starter mindset with a bias for action, experimentation, and continuous improvement. Good communication skills
Posted 1 month ago
15.0 - 20.0 years
30 - 35 Lacs
Pune
Hybrid
Role Overview: As the Performance Marketing Professional at Dentsu, you will be responsible for leading and managing the performance marketing team to drive impactful results for our clients. Leveraging your expertise in digital marketing, data analytics, and strategic planning, you will develop and execute innovative campaigns across various channels to optimize client performance and achieve business objectives. Key Responsibilities: Develop and execute comprehensive performance marketing strategies aligned with client objectives and industry best practices. Lead a team of performance marketing specialists, providing guidance, support, and mentorship to drive professional growth and excellence. Collaborate with cross-functional teams including creative, analytics, and technology to deliver integrated solutions that meet client needs. Utilize data-driven insights and analytics tools to monitor campaign performance, identify areas for optimization, and drive continuous improvement. Stay abreast of industry trends, emerging technologies, and best practices in performance marketing, and incorporate them into iProspect's service offerings. Cultivate strong client relationships through regular communication, strategic guidance, and performance reviews to ensure client satisfaction and retention. Act as a thought leader within the organization, sharing knowledge, best practices, and success stories to inspire innovation and excellence. Qualifications: Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred. Minimum 12 years of experience in performance marketing, with a focus on digital channels such as PPC, SEO, display advertising, social media, and email marketing. Proven track record of developing and implementing successful performance marketing campaigns that drive measurable results and ROI. Strong leadership and team management skills, with the ability to motivate and inspire a high-performing team. Excellent analytical skills with proficiency in data analysis tools and platforms to derive actionable insights and inform strategic decision-making. Exceptional communication and interpersonal skills, with the ability to effectively collaborate with clients and internal stakeholders at all levels. Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and deadlines with ease. Certification in relevant digital marketing platforms such as Google Ads, Facebook Blueprint, or HubSpot is a plus. Join Dentsuand be part of a dynamic team that's shaping the future of digital marketing. Apply now to make a meaningful impact and drive success for our clients!
Posted 1 month ago
5.0 - 10.0 years
5 - 6 Lacs
Nagpur
Work from Office
Plan and execute digital marketing campaigns across platforms (social, email, search). Manage and grow brand presence on social media channels (Facebook, Instagram, LinkedIn, etc.). Design, run, and optimize email marketing campaigns (newsletters, promotions). Perform SEO audits and implement on-page/off-page optimization strategies. Analyze campaign performance metrics and generate reports. Collaborate with content, design, and sales teams to align marketing goals. Use tools to monitor traffic, engagement, and conversions. Must-Have Skills: Social Media Marketing: Strategy, content scheduling, paid ads Email Marketing Tools: Mailchimp, HubSpot, Sendinblue SEO Tools & Skills: Google Analytics, SEMrush, Ahrefs, Yoast SEO Content Creation & Management: Canva, WordPress, basic HTML Analytics: Google Analytics, Google Search Console, UTM tagging Ad Platforms: Meta Ads Manager, Google Ads CRM & Automation: HubSpot / Zoho / Salesforce (basic familiarity)
Posted 1 month ago
4.0 - 8.0 years
10 - 12 Lacs
Noida
Work from Office
Lead CPL/CPS campaign delivery & affiliate team, Manage top affiliate networks & partners, Optimize campaigns for ROI, KPIs, lead goals, Handle campaign setup, tracking & reporting, Negotiate rates, volumes & delivery terms, Monitor performance etc.
Posted 1 month ago
6.0 - 9.0 years
0 - 1 Lacs
Hyderabad
Work from Office
Overall Responsible of the e-commerce activities of the brand including revenue & profitability targets, budgeting, team management, etc. Marketplace management – cataloguing, competitor mapping, pricing & discounting, order & dispatch co-ordination, marketing investments, promotions participation, accounts reconciliation, ratings & reviews, etc. Brand D2C handle management - cataloguing, pricing & offer promos, order & dispatch co-ordination, marketing investments, accounts reconciliation, finance options, etc. Operations Co-ordination – Forecasting, Managing & improving SLA’s, inventory control, returns management, etc. Performance Marketing, campaign planning & management, agency co-ordination, influencer marketing, etc.
Posted 1 month ago
2.0 - 6.0 years
4 - 6 Lacs
Pimpri-Chinchwad, Moshi,Pune
Work from Office
Job description Develop, implement, and manage paid advertising campaigns across Amazon, Blinkit, Swiggy Instamart, Zepto, etc. for sposored ads, performance marketing Optimize and monitor campaign performance, ensuring efficient budget allocation and maximizing ROI Managing the Campaign Budget upto 50 Lakhs for keywords targeting and campaign Optimization Previous Ecommerce Marketing Experience is Mandatory
Posted 1 month ago
5.0 - 10.0 years
3 - 6 Lacs
Mumbai, Maharashtra, India
On-site
Key Result Areas : End to end account management for assigned clients. Ability to independently take detailed digital briefs, interpret and translate brief to digital plans. Plan all web, SEO/SEM, email, social media and display advertising campaigns and supervise execution of the same. Work closely with delivery team to achieve digital plan/ campaign objectives. Measurement and performance reporting for all digital marketing campaigns, assessment against goals (ROI and KPIs) , Google Analytics Work seamlessly with content development team to improve organic search results, paid search , enhance web presence to boost brand awareness. Evaluating customer research, market conditions and competitor data Coordinate digital advertising campaigns with sales and production Ensuring accuracy & quality of deliverables on an ongoing basis. Be the escalation point for the client in case of any discrepancy between the client and the delivery team. Ensuring optimal resolution of issues. Adding value to Clients business through Strategic initiatives & innovativeness on a proactive basis Working on increasing organic revenue from existing clients Ensuring systematic documentation & storage of client related data. Ensuring excellent commercial management of the business handled through achievement of business targets, accurate & timely billing & collections. Leading campaign presentations from writing to delivery Working with the Senior leadership team for new business pitches Writing pitch presentations and thinking outside the box for digital strategy. Review new technologies and keep the company at the forefront of developments in digital marketing Building equity with mid to senior management level at the client side by proactively engaging with them.
Posted 1 month ago
1.0 - 6.0 years
5 - 7 Lacs
Chennai
Work from Office
Job Opening For Digital Ad-Operations Candidates must have experience with Digital Ad-Operations, Digital Campaign, Ad-Trafficking, Ad Operations, Advertising Specialist, Campaign Experience, Programmatic Advertising Experience 3+years in Digital Ad Shift Timing- UK 1:30 to 11:30pm WFO is mandatory Good communications skills Notice Period Currently Immediate to 15 days Notice Package upto- 7LPA Location- Chennai Walk in interview If you are Interested Kindly Contact with Priyanka Contact number-9366772439 Mail id- priyanka@manningconsulting.in
Posted 1 month ago
3.0 - 6.0 years
3 - 6 Lacs
Mumbai, Maharashtra, India
On-site
Job Responsibilities: Be the Brand custodian of the assigned client Seamlessly take charge of day to day servicing role for clients in the group from brief to execution. Responsible for work delivery and stakeholder management internally & at client side. Work with the planning team on brand strategy Build strong relationships at client side at appropriate level. Work delivery, billing, collections and stakeholder management should be at prompt Relationships with other people in the organization Ensure excellent commercial management of the businesses Participate in the development of creative work that is worthy of submission at awards Promote the Agency to the client to reinforce confidence & grow the business. Achieve regular recognition of the agency's work from Clients & Industry. Work along with the manager on new business. Candidate Profile A committed, persuasive advertising professional with excellent communication/presentation skills & pleasing personality. Result oriented professional who can set & achieve targets. Ability to lead & motivate a team. MBA / PGDBA, Graduate with experience in same line and thorough knowledge of the branding and communication processes. Excellent communication skills, both written and verbal. Innovative thinker.
Posted 1 month ago
8.0 - 12.0 years
10 - 15 Lacs
Bengaluru
Work from Office
Role & responsibilities Identifying and evaluating new business opportunities within the aerospace and defence sector. Conducting market research to understand market trends, competitor activities, and customer needs. Developing and implementing strategic business development plans to achieve revenue targets. Analysing market gaps and developing strategies to position the company's products or services effectively. Prospecting and acquiring new clients through networking, cold calling, and other lead generation activities. Building and maintaining strong relationships with key stakeholders, including customers, partners, and government agencies. Managing the sales process from lead generation to contract negotiation and closure. Developing and delivering sales presentations and proposals to potential clients. Collaborating with internal teams to ensure alignment between sales, product development, and marketing efforts. Maintaining regular communication with clients to understand their needs and address any concerns. Representing the company at industry events, conferences, and trade shows and other exhibition. Fostering strong relationships with key decision-makers in the aerospace and defense industry. Developing a deep understanding of the company's products and services, as well as those of its competitors. Staying up to date on industry trends, regulations, and technological advancements. Tracking and reporting on sales performance against targets. Analyzing sales data to identify areas for improvement and optimization. Should have knowledge on the complete digital marketing to upgrade the business strategies. Preferred candidate profile Strong understanding of the aerospace and defence industry. Proven track record of successful business development and sales experience. Excellent communication, negotiation, and presentation skills. Ability to build and maintain strong relationships with key stakeholders. Strategic thinking and problem-solving abilities. Proficiency in Microsoft Office Suite and SAP software. Experience. 8 to 12 years of progressive experience in marketing, with at least 5 to 6 years in the aerospace, defense, aviation, or manufacturing sector.
Posted 1 month ago
1.0 - 3.0 years
4 - 9 Lacs
Pune
Work from Office
About this role : We are seeking an experienced Marketing Associate who will be an integral part of the Marketing Shared Services team, responsible for coordinating, managing, and executing campaigns across various hubs, ensuring that all deliverables align with business goals and meet deadlines. The ideal candidate will be skilled in managing multiple workflows, supporting campaign reporting, and collaborating with cross-functional teams to drive project success. They will also ensure that all processes are followed, offering solutions to challenges and impacting the overall success of marketing initiatives. You have a strong know-how of B2B and digital marketing, as well as of communications principles and technique, and a proven track record of success in executing marketing communications campaigns and programs effectively and efficiently. The successful candidate will participate in collaborative work with leadership teams by supporting marketing execution and contributing to sales growth initiatives. Key Responsibilities: Project Coordination & Management: Support the coordination for managing the workflow and ensuring timely execution of tasks across various discipline hubs (e.g., creative, social). Schedule and brief team members on upcoming tasks, ensuring alignment with campaign objectives and timelines. Assist in tracking campaign SLAs, ensuring that all tasks and activities are completed on time and within scope. Campaign Reporting & Analysis: Support campaign reporting in collaboration with hub subject matter experts. Collect, compile, and analyze campaign data, ensuring that key insights and metrics are clearly communicated and actionable. Translation & Content Management: Assist with translation processes with agencies and AI systems, ensuring all necessary validations are done by the onshore team to ensure accuracy. Financial Administration: Support the raising of purchase orders (POs) in accordance with campaign budgets and financial protocols, ensuring smooth operational processes. Sales Enablement: Support the creation and distribution of sales enablement materials, including event invites and follow-up materials, with the collaboration of other teams as necessary. Problem Solving & Process Improvement: Support problem-solving efforts, using experience and judgment to solve problems and suggest appropriate solutions. Develop understanding within marketing practices, continuously enhancing capabilities and understanding of industry trends. Team Collaboration & Contribution: Collaborate with team members to ensure smooth execution and communication across all marketing activities. Contribute to team objectives while also ensuring that team objectives are met effectively. Policy Compliance & Quality Control: Ensure adherence to prescribed guidelines and policies in all tasks. Support quality assurance efforts, promoting a high standard of output across the team. Required Skills & Qualifications: Basic understanding and some experience in marketing processes, with an understanding of industry practices and company operations. Willingness to learn project coordination and work collaboratively with different teams and stakeholders. Familiarity with campaign management tools and reporting systems. Basic understanding of financial processes, including PO management and budget tracking. Familiarity with Salesloft and other sales enablement platforms. Good communication skills, with the ability to convey complex ideas and factual information in clear, actionable terms. Ability to work under supervision and direction from senior team members. Qualifications: Bachelors degree in Marketing, Business, or a related field. 1-3 years of experience in marketing or project management roles. Some experience in campaign support, reporting, and cross-functional collaboration.
Posted 1 month ago
4.0 - 6.0 years
3 - 5 Lacs
Jaipur
Work from Office
Job Description: The HR Generalist will be responsible for providing comprehensive human resources support and services to employees and management. This role is critical in fostering a positive work environment, ensuring compliance with employment laws, and supporting the company's strategic HR initiatives. Apply Now: bit.ly/KDKHR Experience Required: 3 Years experience with a strong focus on HR generalist functions. Proven experience of Handling Employees grievances and HR Policies Excellent problem-solving and decision-making Call - 7877136446 Job Role and Responsibilities: Maintain accurate employee records and HR Generate HR reports and metrics to support management decision-making. Ensure data confidentiality and security.
Posted 1 month ago
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