5.0 - 9.0 years

0 Lacs

pune, maharashtra

On-site

As a Marketing CDP Lead at Barclays, you will spearhead the evolution of the digital landscape by driving innovation and excellence. Your role will involve harnessing cutting-edge technology to revolutionize digital offerings and ensure unparalleled customer experiences. Collaborating with the Data and Strategic Analytics team, you will work closely with the Marketing Automation team to support and deliver the bank's regulatory and strategic communication plan while extracting valuable insights from end-to-end marketing activities. Key Responsibilities: - Profile and build customer segments using leading marketing campaign analytical tools. - Develop campaign logic and perform audience segme...

Posted 2 weeks ago

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Marketo Specialist Dover India

8.0 - 12.0 years

0 Lacs

karnataka

On-site

As a Marketo Specialist with 8-12 years of experience, your role will involve the following responsibilities: - Strong understanding of marketing automation, with expertise in Marketo platform administration, integration, and data management. - Proficiency in Marketo Engage, including certified skills in solution design encompassing data management, lead scoring, integrations, and campaign logic. Experience in leading Marketo projects is preferred. - Designing, developing, enhancing, and maintaining the Marketo Marketing Platform. - Ability to translate requirements into feasible development goals. - In-depth knowledge of digital marketing and product experiences, with a grasp of how they es...

Posted 1 month ago

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