Get alerts for new jobs matching your selected skills, preferred locations, and experience range.
1 - 4 years
3 - 4 Lacs
Bengaluru
Work from Office
As Swizzle’s Brand Manager, you’ll drive brand strategy, engagement, and visibility. Lead campaigns, events, and social media, mainly Instagram. Create and manage content, collaborate with teams, and track performance to strengthen market presence.
Posted 3 months ago
5 - 10 years
0 - 0 Lacs
Pune
Work from Office
Role & responsibilities 1. Strategic Marketing & Brand Management Develop & execute 360 degree marketing strategies to enhance brand visibility and customer engagement. Lead go to market ( GTM ) Plans for new project launched, ensuring alignment with business objective. Overseas branding, positioning & messaging across all marketing channels. 2.Performance & Digital Marketing Manage land generation campaigns, digital marketing ( SEO,SEM,Social Media), and performance analytics. Optimize paid media, content strategy, and CRM automation for better customer conversions. Drive online reputation management (ORM) to enhance customer experience. 3.Project & Offline Marketing Execute ATL & BTL campaigns, including events, site activations, and outdoor advertising. Develop marketing collaterals, broachers, and creatives in collaboration with design teams. Work closely with sales teams to drive demand generation and ensure marketing- sales alignment. 4.Public Relations & Partnerships Handle PR, Media relations and influencer collaborations to strengthen brand credibility. Build and manage relationship with agencies, vendors, and industry partners. 5.Market Research & consumer Insights Conduct competitor analysis, customer surveys, and market studies to identify trends and opportunities. Use data driven insights to refine marketing strategies and optimize ROI. Preferred candidate profile Strong understanding of brand management, digital marketing and media planning. Experience in lead generation, performance marketing , and campaign execution. Excellent team management, communication, and stakeholder coordination skills. Proficiency in marketing analytics, CRM tools, and AI driven marketing trends. Candidate must have the real estate experience. Perks and benefits Monthly attractive incentive.
Posted 3 months ago
0 - 4 years
1 - 6 Lacs
Bengaluru, Hyderabad
Work from Office
Roles and Responsibilities: Identifying and contacting potential influencers from Instagram, YouTube, Facebook, Telegram etc who have large followings and have relevant target audience. Negotiating fair rates for content and ensuring the relevant agreements are in place with the influencers. Creating content that resonates with particular channel/page's target audiences based on research, demographics and other data such as number of views, likes, comments etc. Keep oneself up-to-date on the influencers trends, emerging trends, best practices etc and plan and execute the campaigns accordingly. Creating relationships with influencers to foster long-term partnerships. Ensuring that the campaigns are executed according to the set timeline. Skills Required: Ability to plan, execute & monitor multiple marketing campaigns(Multi-Tasking) Hands on experience on working with influencers and influencer marketing tools Keen understanding of Gen Z habits and thinking Ability to identify the key trends in the market Well organized with great time management skills Excellent interpersonal and relationship building skills Strong presentation and speaking skills Ability to build and maintain relationships easily Ability to effectively communicate information and ideas in written and verbal format with high attention to detail A proactive and go-getter attitude Work Location & Working Days Hyderabad 6 - Day Week Languages : Kannada and English
Posted 3 months ago
2 - 5 years
10 - 15 Lacs
Hyderabad
Work from Office
CACI International Inc is an American multinational professional services and information technology company headquartered in Northern Virginia. CACI provides expertise and technology to enterprise and mission customers in support of national security missions and government transformation for defense, intelligence, and civilian customers. CACI has approximately 23,000 employees worldwide. Headquartered in London, CACI Ltd is a wholly owned subsidiary of CACI International Inc., a publicly listed company on the NYSE with annual revenue in excess of US $6.2bn. Founded in 2022, CACI India is an exciting, growing and progressive business unit of CACI Ltd. CACI Ltd currently has over 2000 intelligent professionals and are now adding many more from our Hyderabad and Pune offices. Through a rigorous emphasis on quality, the CACI India has grown considerably to become one of the UKs most well-respected Technology centres. The Role CACI is looking for a Campaign Specialist to join our MarTech Enablement Team. The ideal candidate will: Work on digital marketing campaigns across a range of digital channels using a number of industry leading Campaign Management/Engagement platforms Lead and facilitate client workshops Carry out end to end campaign migrations Support discovery workshops Support implementation of campaign build into new CRM system & IP Warming Aftercare support post go live Support brands to understand the capabilities and maximise the use of their tools Deliver training to clients in campaign management tools and marketing best practices to become experts themselves. Build an in-depth knowledge of our tools, internal and external processes for several clients. Become a 360 CRM expert working across multiple high profile, international brands across a variety of CRM tools. This is a varied role and will give the candidate a real opportunity to become an expert in their field. They will report into the Campaign Operations Manager and work closely with our strategy, creative production, data and project management teams across a range of exciting projects. Skills and Attributes Must have: At least 2+ years experience using one or more of the following campaign management platforms to execute campaigns: ‘Must Have’ platform experience in Braze ‘Nice to have’ platform experience in at least 1 of the following platforms: Adobe Campaign (Classic or Standard), Bloomreach (Exponea), MoEngage, Iterable or similar platform Previous positions as Campaign Manager with client interactions Previous experience building out and executing multi-channel campaign journeys Ability to interrogate campaign briefs and interpret campaign requirements Results orientated and an understanding of measuring success of campaigns Good understanding of Digital Marketing, specifically Email, SMS and Push channels Great attention to detail and logical thinker Team player with excellent communication skills and willingness to learn Experience of working in a fast-paced organisation Good time management skills and proven ability to meet tight deadlines Ability to interact directly with clients and build strong relationships across the board Confident with Microsoft Excel
Posted 3 months ago
0 - 2 years
0 Lacs
Pune
Work from Office
Role & responsibilities : Campaign Planning: Develop strategic social media plans for multiple brands and businesses, aligning with their objectives, target audiences, and brand identities. Content Strategy: Collaborate with creative teams to develop engaging and relevant content for social media channels, including posts, videos, and advertisements. Audience Targeting: Identify target audience segments and develop tailored messaging and content strategies to reach and engage them effectively. Campaign Execution: Implement and manage social media campaigns across various platforms, including Facebook, Instagram, X, LinkedIn, SnapChat, etc. Performance Monitoring: Monitor campaign performance metrics, including reach, engagement, click-through rates, conversions, and ROI. Data Analysis: Analyze social media data to identify trends, insights, and areas for optimization, using tools such as Google Analytics, Facebook Insights, and social media management platforms. Reporting: Generate regular reports on social media campaign performance, providing actionable insights and recommendations for improvement. Competitor Analysis: Conduct competitive analysis to benchmark performance, identify opportunities, and stay informed about industry trends and best practices. Stay Updated: Keep abreast of emerging social media trends, platform updates, and new technologies to enhance campaign effectiveness. Preferred candidate profile : Bachelor's degree in Marketing, Communications, Business, or related field. Proven experience as a Social Media Analyst or Campaign Planner in an agency environment, managing multiple brands and businesses. Strong understanding of social media platforms, algorithms, and best practices. Proficiency in social media management tools and analytics platforms. Excellent analytical skills and ability to interpret data to drive decision-making. Creative thinking and ability to develop innovative campaign strategies. Strong communication and presentation skills. Ability to manage multiple projects and deadlines in a fast-paced environment.
Posted 3 months ago
3 - 5 years
6 - 10 Lacs
Bengaluru, JAYANAGAR
Work from Office
Experience in innovative Ad campaigns. Strong experience in creating, developing, managing paid campaign in Facebook, google, LinkedIn & other social media marketing. Analysing and Reporting data to the Employer. Increase social media through targeted, on trend content creation.This job description outlines the role of a Social Media Marketing Manager or a similar position focused on paid social media advertising. Key Responsibilities: Campaign Planning & Execution: Develop and execute innovative and engaging social media advertising campaigns across platforms like Facebook, Google Ads, LinkedIn, and other relevant channels. Manage all aspects of paid social media campaigns, including budget allocation, ad targeting, bidding strategies, and performance tracking. Content Creation & Strategy: Create and curate high-quality, targeted, and on-trend content for social media platforms. Develop and implement social media content calendars and strategies to increase brand visibility and engagement. Data Analysis & Reporting: Monitor and analyze campaign performance metrics (e.g., reach, engagement, conversions, ROI). Generate regular reports on campaign performance and provide actionable insights to the employer. Track key performance indicators (KPIs) and adjust strategies accordingly. Social Media Growth: Identify and implement strategies to increase social media followers and engagement organically. Stay up-to-date on the latest social media trends, best practices, and platform updates.
Posted 3 months ago
4 - 9 years
8 - 13 Lacs
Bengaluru
Work from Office
What will you do? Growing the overall revenue of the marketplace division by adding new clients and growing existing clients Maintaining close relationship with marketplace partners- Amazon, Flipkart, Big Basket, etc. Operational efficiency in the team Overseeing media planning and campaign execution across multiple clients Client relationship management Innovative campaigns across AMS and other platforms to deliver differentiated results. Team size planning based on the revenue projections. Recruitment, training and mentoring of the team members. Ability to lead a team of 20+ marketing analysts & specialists. What are we looking for? Minimum 4+ years of working experience in a digital marketing role, minimum 2 years on Amazon marketing services. amazon e commerce online marketing online sales internet marketing Highly detail oriented and a strong ability to multi-task. Positive attitude, strong work ethic and the ability to work in a fast-paced, dynamic work environment with tight deadlines. Excellent communication skills working with cross-functional teams. You are a strong mix of analytical and creative. Good communication Skills
Posted 3 months ago
4 - 9 years
5 - 8 Lacs
Delhi NCR, Bangalore Rural, Mumbai (All Areas)
Work from Office
We are hiring for one of our multinational client for the role of Marketing Support Specialist. PFB the details: Industry: BioTechnology (MNC) Payroll Company: Randstad India Role: Marketing Support Specialist Location: Remote Experience: 5+ Years Marketing activities needing support: planning meetings incl internal calls digital marketing campaign execution- paid social, email deployment event support (collateral coordination, etc)- webinar communication SFDC lead compliance checks and report generation, follow ups with country teams Vendor management Minimum qualification Bachelors ok/ Master's Preferred Marketing experience: 5y minimum (definitely needs to be experienced with marcom and event support) Fluent in English is very important since will be interacting with global stakeholders Willing to learn and work with stakeholders outside India in Korea/Singapore and Japan time zones Experience working with Life Science business is a definite plus. Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsApp: 7973641471
Posted 3 months ago
8 - 12 years
25 - 30 Lacs
Bengaluru
Work from Office
The Strategy & Consulting Global Network Song Practice| Marketing Transformation | Life Science Marketing Senior Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work:Digital Marketing, Creative Strategy, Brand Strategy, Campaign Management, Next Best Action Marketing, Mar-Tech Strategy, Customer Experience & Journey Development | Level:Senior Manager| Location:Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp:8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The Life Sciences Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. The key responsibilities will include Strong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. An analytical & data driven mindset to drive result-oriented decisions Exposure and experience in roles across the marketing value chain, primarily in the life sciences or allied industries as detailed out below. Consulting & Advisory service Market Research Analysis and assessment of the pharmaceutical market across disease areas and opportunity identification for new launches, indication expansions, identify emerging trends, competitive landscapes, and new opportunities within the life sciences sector. Competitor benchmarking, patient journey mapping, segmentation & targeting Digital Marketing Develop E2E strategy & campaigns: Liaise with key client stakeholders in the marketing teams to design strategies for omni-channel marketing campaigns. Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Provide expertise on Content design and campaign execution: Able to provide a perspective on identification and selection of the right digital channels and content types based on campaign objectives. Able to understand client requirements based on their briefs & ideate to appropriate creative designs. Support end to end campaign execution and suggest ways for optimization. Marketing Technology Lead platform assessment and solution design : Understand the marketing value chain across process, technology & people. Conduct a thorough assessment, propose a solution along with an operating model & define KPIs for different marketing technologies Adobe / SF / Veeva. Have an understanding of the regulatory, compliance and governance landscape in the industry and build frameworks for scale up. MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech stack and develop use cases to improve utilization of existing MarTech stack. Research, evaluate and recommend new martech systems and suppliers. Keep a holistic understanding of existing and upcoming martech platforms and how they connect into the broader marketing technology landscape. Tools & Platforms: Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc. Value realization : Crafting a value tree and developing business cases for implementation and scale up Gen AI Be aware of the latest AI developments in the Life Science industry and be able to co-create customized solutions for the client to meet their objectives. Have experience in CDP tools and platforms. Design and implement GenAI use cases Sales & Business Development Generating new business engagements:Drive new business opportunities by identifying and pursuing new leads, defining GTM strategy, facilitate client discussions and presentations to drive new business and client relationships. Own and drive RFP/RFI response coming in from Life Science customers Practice Development Take on leadership role:Support overall growth of practice across all the pillars Marketing as well as sales, & service through a combination of business development, talent management, oversight of delivery work, and thought leadership. Collaborate with Salesforce, Veeva, Adobe, IQVIA etc. business groups, to enable business capabilities with agility, velocity, and quality while optimizing costs. Establish a strong network with key stakeholders in the Accenture ecosystem, across geographies to socialize and amplify the GN Song capabilities, operating model and ways of working to generate demand and meet the KPIs Lead and motivate teams with diverse skills and backgrounds. Manage and mentor talented teams of consultants and technologists supporting, providing input and guidance into the talent strategy and actively participate in engagement, capability development activities. Read about us. Your experience counts! MBA from a tier 1 institute with preferably bachelor's degree in marketing, Journalism, Communications, or a related field Proven working experience (8+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Life Sciences Industry In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Experience in working with middle to senior management levels within existing organization / client organizations Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers What's in it for you? An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everything"from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions " underpinned by the world's largest delivery network " Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting: Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategys services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, . The Strategy & Consulting Global Network Song Practice| Marketing Transformation | Life Science Marketing Senior Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work:Digital Marketing, Creative Strategy, Brand Strategy, Campaign Management, Next Best Action Marketing, Mar-Tech Strategy, Customer Experience & Journey Development | Level:Senior Manager| Location:Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp:8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The Life Sciences Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. The key responsibilities will include Strong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. An analytical & data driven mindset to drive result-oriented decisions Exposure and experience in roles across the marketing value chain, primarily in the life sciences or allied industries as detailed out below. Consulting & Advisory service Market Research Analysis and assessment of the pharmaceutical market across disease areas and opportunity identification for new launches, indication expansions, identify emerging trends, competitive landscapes, and new opportunities within the life sciences sector. Competitor benchmarking, patient journey mapping, segmentation & targeting Digital Marketing Develop E2E strategy & campaigns: Liaise with key client stakeholders in the marketing teams to design strategies for omni-channel marketing campaigns. Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Provide expertise on Content design and campaign execution: Able to provide a perspective on identification and selection of the right digital channels and content types based on campaign objectives. Able to understand client requirements based on their briefs & ideate to appropriate creative designs. Support end to end campaign execution and suggest ways for optimization. Marketing Technology Lead platform assessment and solution design : Understand the marketing value chain across process, technology & people. Conduct a thorough assessment, propose a solution along with an operating model & define KPIs for different marketing technologies Adobe / SF / Veeva. Have an understanding of the regulatory, compliance and governance landscape in the industry and build frameworks for scale up. MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech stack and develop use cases to improve utilization of existing MarTech stack. Research, evaluate and recommend new martech systems and suppliers. Keep a holistic understanding of existing and upcoming martech platforms and how they connect into the broader marketing technology landscape. Tools & Platforms: Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc. Value realization : Crafting a value tree and developing business cases for implementation and scale up Gen AI Be aware of the latest AI developments in the Life Science industry and be able to co-create customized solutions for the client to meet their objectives. Have experience in CDP tools and platforms. Design and implement GenAI use cases Sales & Business Development Generating new business engagements:Drive new business opportunities by identifying and pursuing new leads, defining GTM strategy, facilitate client discussions and presentations to drive new business and client relationships. Own and drive RFP/RFI response coming in from Life Science customers Practice Development Take on leadership role:Support overall growth of practice across all the pillars Marketing as well as sales, & service through a combination of business development, talent management, oversight of delivery work, and thought leadership. Collaborate with Salesforce, Veeva, Adobe, IQVIA etc. business groups, to enable business capabilities with agility, velocity, and quality while optimizing costs. Establish a strong network with key stakeholders in the Accenture ecosystem, across geographies to socialize and amplify the GN Song capabilities, operating model and ways of working to generate demand and meet the KPIs Lead and motivate teams with diverse skills and backgrounds. Manage and mentor talented teams of consultants and technologists supporting, providing input and guidance into the talent strategy and actively participate in engagement, capability development activities. Read about us. What's in it for you? An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everything"from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions " underpinned by the world's largest delivery network " Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting: Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategys services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, . Qualifications Your experience counts! MBA from a tier 1 institute with preferably bachelors degree in marketing, Journalism, Communications, or a related field Proven working experience (8+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Life Sciences Industry In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Experience in working with middle to senior management levels within existing organization / client organizations Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers
Posted 3 months ago
6 - 11 years
15 - 18 Lacs
Mumbai
Work from Office
Would you like to be a part of the adventure? LOrals Luxury Division is looking for a Senior Key Account Manager . In this Individual Contributor role, you will be responsible to drive the performance of the assigned channel to ensure that sales, distribution and merchandising opportunities are maximized, achieving the aligned joint business plan objectives. You should have at least 6+ years of working experience in key account management, preferably with Retail or other distribution-based businesses; E-com account management experience is also welcome. The location of the job will be our Head Office in Mumbai. Key Responsibilities: Responsible for the development of the omni-channel retailer(s) Lead the negotiation with retailer(s) on Annual Joint-Business plan taking into account the growth levers to achieve objectives (sell-in, sell-out, market share) and brand profitability within the channel. Define and implement Go to Market strategy with cross-functional teams (marketing, media, supply chain, IT, Retail, Education. etc.). Lead the translation and execution of the omni-trade marketing strategy into impactful retailer programmes, respecting and tracking budget and commercial targets. Track the ROI on actions. Analyse and interpret retailer(s) omni-performance to identify strengths, weaknesses and business opportunities. Works closely with digital & brand marketing team to help optimize omni-marketing initiatives, results analysis, and campaign execution. Regular review with Omni-Retail Manager on brand initiatives, sales trending, and action plans to ensure key checkpoints are met. Build strong customer relationship and long-term partnerships with retailers. Represent the retailer/internal client and coordinate all departments in this regard. Deliver results: responsible for monitoring and achieving both sell-in and sell-out performance Monitor and analyse E-commerce key metrics, drive insights, and identify opportunities Optimize GMV via e-store operations (stock availability, promotion mechanics) and digital touchpoints (e-store design, campaign pages, banners and product pages, onsite search & affiliates) Plan, develop and execute campaign proposals for retail partners Oversee the orders processing and work closely with our partner to control and minimize stock holding Collaborate with Marketing teams to enhance brands visibility to drive sales performance and work across all relevant cross-functional areas (Digital, Supply Chain, Finance, Education) Lead or participate in the negotiations with retailers/clients on key launches, space, location and stock. Establish and develop partnerships and strong relationships with retailers Establish and implement the plan including trade marketing/animation/ merchandising/training. Follow up return-of investment of actions and animations. Deliver results: responsible for monitoring and achieving both sell-in and sell-out performance Key Deliverables & KPIs: Delivering Top Line sell out Targets Joint Business Plan Objectives (including but not limit to Sales Targets, Key Moments/ Activations, Marcom Support/Investment) Market Share Gain by Retailer Plan and execute Omni Channel activations for retail and E-Commerce platforms Key Competencies: Analytical, proactive, driven to optimise brands online and offline performance via partners Agile to move and adapt in a complex, fast-paced environment to work with multiple stakeholders Experience in managing retail and E-Commerce platforms Strong business acumen Ability to thrive in an ambiguous environment and a passion for success and winning Key Relationships: Channel Partners (Online and Offline) Marketing Team Finance & Control Visual Merchandising & Retail Design team Physical Demands (e.g. % travel): Travel will be need based Education: Relevant experience / MBA
Posted 3 months ago
4 - 9 years
8 - 15 Lacs
Mumbai Suburbs, Mumbai, Mumbai (All Areas)
Work from Office
We're Hiring for Performance Marketing role with Impact Guru Role : Performance Marketing Location : Mumbai (Andheri - Marol) About Us : ImpactGuru.com is a leading crowdfunding platform that helps individuals and organizations raise funds for medical, social, and personal causes. We are looking for a dynamic and experienced Senior Performance Marketing Executive to lead our paid advertising initiatives and contribute to full-funnel analysis, driving our mission forward. Key Responsibilities: Strategy Development: Create and implement paid performance marketing strategies across multiple digital platforms. Campaign Management: Oversee and optimize advertising campaigns on Meta, Google, and other relevant platforms to maximize ROI. Full-Funnel Analysis: Conduct comprehensive full-funnel analysis to identify opportunities for growth and improvement in the marketing funnel. Reporting & Analysis: Lead ad hoc reporting and analysis to support data-driven decision- making and strategic planning. Collaboration: Work closely with cross-functional teams to ensure marketing efforts are aligned with overall business objectives. Trend Monitoring: Stay informed on industry trends, emerging technologies, and best practices in digital advertising. Requirements: Experience: Minimum of 2 years of hands-on experience in paid performance marketing. Platform Expertise: Proven expertise in managing and optimizing campaigns on Meta and Google ad platforms. Analytical Skills: Strong analytical abilities with experience in full-funnel analysis and ad hoc reporting. Communication: Excellent verbal and written communication skills, with the ability to lead and collaborate effectively. Education: Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience. Preferred Qualifications: Platform Diversity: Experience with additional advertising platforms beyond Meta and Google. Tools Knowledge: Familiarity with marketing automation and CRM tools. SEO & Content Marketing: Basic knowledge of SEO and content marketing principles. Interested candidates share their updated resume to durgadevi.karpan@impactguru.com
Posted 3 months ago
2 - 5 years
4 - 6 Lacs
Gurgaon
Work from Office
As a Campaign Manager, you will lead a team to plan, execute, and optimize marketing campaigns. Your role involves overseeing all campaign stages, ensuring goals are met on time and within budget, while driving results.
Posted 3 months ago
3 - 6 years
3 - 4 Lacs
Navi Mumbai
Work from Office
Job Responsibilities: - Lead on the day-to-day management of our digital channels, creating inspirational, informative and engaging content. - Plan, produce and create of a programme of digital content to be used across all our digital channels, increasing engagement with our audiences, driving traffic to engage with digital content. - Develop creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends. - Create graphics and edit photos, videos and working with the internal design team when necessary. - Monitor, analyse and report on the performance of digital channels/activities, feeding back to stakeholders and using the data to inform future activities. - Priorities and schedule work effectively, anticipating problems and adjusting the allocation of resources and time accordingly. - Work closely with third parties like bloggers, you tubers, influencers and other marketing agencies. Job Specification: - Strong creative skills and a keen eye for detail. - Experienced in developing and managing social media campaigns across channels such as Twitter, Facebook, LinkedIn and Instagram, etc. - Experience of photography and creating /editing images, using packages such as Adobe Photoshop. - Experience of video production, including filming, editing (preferably using Final Cut Pro or similar) and delivering via channels such as YouTube. - Understanding of digital analytics and metrics, their importance and the tools to monitor, manage and evaluate them, like Google Analytics. - Good written and oral communication skills.
Posted 3 months ago
2 - 4 years
2 - 5 Lacs
Chennai
Work from Office
We are looking for a highly organized and proactive Associate Executive Producer to manage shoots and oversee production-related activities for influencer marketing campaigns. This role involves coordinating with influencers, brands, and production teams to ensure seamless execution of content creation and campaign deliverables. Key Responsibilities: Plan, coordinate, and oversee influencer marketing shoots from pre-production to post-production. Work closely with influencers, content creators, and brand teams to ensure alignment with campaign goals. Manage budgets, schedules, and logistics for all production-related activities. Collaborate with videographers, photographers, stylists, and other crew members to execute high-quality content. Ensure smooth on-ground execution of shoots, troubleshooting any real-time issues. Supervise editing, post-production, and final content delivery as per brand guidelines. Maintain strong relationships with vendors, production houses, and creative agencies. Stay updated on the latest trends in influencer marketing, content production, and social media. Requirements: 1-3 years of experience in content production, influencer marketing, or media. Strong project management and organizational skills. Knowledge of video production, editing processes, and social media content trends. Ability to manage multiple campaigns and work under tight deadlines. Excellent communication and negotiation skills. Familiarity with influencer marketing platforms and industry best practices is a plus.
Posted 3 months ago
5 - 10 years
12 - 15 Lacs
Navi Mumbai
Work from Office
NAOS Skin Care (French Skin Care MNC), is seeking a hands-on Performance Marketing Manager/Assistant Manager to drive brand awareness through strategic, self-executed campaigns. This role requires expertise in managing programmatic ads, DV360, Meta, Google Ads, and other performance tools to amplify our brands reach and engagement. Youll own end-to-end campaign execution, optimization, and reporting, ensuring alignment with business goals. Role & responsibilities : Campaign Strategy & Execution: Design, launch, and manage multi-channel campaigns (DV360, Meta, Google Ads, programmatic platforms) focused on brand lift, reach, and engagement. Create audience targeting strategies using 1st/3rd-party data and contextual signals. A/B test creatives, audiences, and placements to optimize performance. Platform Management: Hands-on execution of campaigns across DV360, Meta Ads Manager, Google Ads, and DSPs. Monitor bids, budgets, and pacing to maximize ROI and brand visibility. Analytics & Reporting: Track KPIs (impressions, CTR, video views, brand lift studies) to measure brand awareness impact. Generate actionable insights and present recommendations to stakeholders. Collaboration: Partner with creative, content, and product teams to align messaging and assets. Stay updated on industry trends (e.g., CTV, AI-driven targeting) to test innovative tactics. Budget Management: Allocate and optimize budgets across platforms to achieve cost-efficient reach. Preferred candidate profile 3-5 years of hands-on experience in performance marketing, with a focus on brand awareness. Proficiency in Amazon Ad Manager, DV360, Meta Ads Manager, Google Ads, and DSPs . Strong analytical skills (Google Analytics, Looker Studio, etc.) to derive insights. Proven success in scaling campaigns while maintaining CAC/ROAS targets. Ability to work independently in a fast-paced environment.
Posted 3 months ago
3 - 8 years
8 - 15 Lacs
Bengaluru
Work from Office
Position : Account Based Marketing (ABM) Manager Experience : 3 to 10 years relevant experience Location : Bangalore Working Days : 5 Days (Saturday & Sunday Off) Shift : 9.30 am to 6.30 pm (Work from Office) Education : Any Degree Salary : Negotiable Role Overview: The ABM Manager will be responsible for developing and executing highly targeted, multi-channel ABM campaigns to engage and convert high-value accounts. This role requires a mix of strategic planning, campaign execution, sales alignment, and data analysis to drive pipeline growth and customer expansion. Key Responsibilities: ABM Strategy & Execution: Develop and implement 1:1, 1:few, and 1:many ABM campaigns tailored to specific accounts or segments. Identify high-value target accounts in collaboration with sales and develop personalized marketing strategies. Leverage digital channels (email, LinkedIn, paid media, website personalization, webinars, etc.) to engage target accounts. Align closely with the sales team to ensure marketing efforts support revenue goals and pipeline growth. Sales & Marketing Alignment: Partner with sales to identify target accounts, develop messaging, and optimize outreach strategies. Provide sales teams with account intelligence, personalized content, and engagement insights. Organize ABM playbooks and enablement materials to ensure a seamless customer journey. Content & Personalization: Work with content and creative teams to develop personalized marketing assets for target accounts. Customize messaging and content based on account needs, industry trends, and buyer personas. Measurement & Optimization: Track, analyze, and report on ABM campaign performance, pipeline influence, and ROI. Optimize campaigns based on engagement metrics, conversion rates, and sales feedback. Use HubSpot to execute and measure ABM programs. Required Qualifications & Skills: 3-7 years of experience in B2B marketing, demand generation, or account-based marketing. Strong understanding of ABM frameworks (1:1, 1:few, 1:many) and demand generation strategies. Hands-on experience with marketing automation platforms and CRM tools (Hubspot preferred). Excellent cross-functional collaboration skills to align marketing and sales. Strong analytical skills with experience in campaign measurement and reporting . Exceptional copywriting and content marketing skills to craft compelling messages for targeted audiences. Knowledge of digital marketing channels (paid media, social, email, SEO, content syndication). Preferred Qualifications: Experience in B2B SaaS, Tech, or Enterprise marketing. Knowledge of intent data and predictive analytics for ABM targeting. Experience with event-driven marketing and account engagement tactics. Why Join Us? Opportunity to drive high-impact marketing programs targeting key enterprise accounts. Work in a fast-paced, collaborative environment with a focus on growth. Competitive salary, benefits, and career growth opportunities. Interested candidates kindly share your CV and below details to usha.sundar@adecco.com 1) Present CTC (Fixed + VP) - 2) Expected CTC - 3) No. of years experience - 4) Notice Period - 5) Offer-in hand - 6) Reason of Change - 7) Present Location -
Posted 3 months ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 - 8 Years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Strong verbal and written communication skills? Experience with reporting and project management. Offer deep knowledge in HTML5, CSS3, and responsive design principles for emails, landing pages, and forms is a plus. Strong Knowledge of email 2.0 module container concept Collaborate with designers, developers, and stakeholders to translate visual designs into functional web elements. Monitor, analyze and report on the performance of marketing initiatives, using metrics to inform future strategies. Use data-driven insights to continuously improve marketing efforts. Customizing and creating new report templates as per requirement. Troubleshooting technical issues with the campaign execution? Creating and managing the user?permissions and asset access rights? Managing and configuring the different instance environments Flexible working in shifts Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Program Project Management Hyper Text Markup Language (HTML) Cascading Style Sheets (CSS) Digital Marketing HTML5 Ability to manage multiple stakeholders Agility for quick learning Problem-solving skills Strong analytical skills Written and verbal communication Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 3 months ago
1 - 3 years
2 - 6 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Monitoring and optimizing multiple campaign executions to ensure campaigns are launching and delivering on schedule. Identifying, troubleshooting fixing issues - Recognizing, analyzing and quickly solving discrepancies alongside keeping internal and external stakeholder updated. Pay attention to all of the details. Problems Solving skills. Ability to solve difficult challenges and finding creative solutions and can move quickly and pivot based on what the data says. Showcase high degree of professionalism & empathy within team and client, In-depth Knowledge of Digital media planning Eco system with expertise in ad-Operations Understanding, Implementation and management of data-driven digital marketing RFPs. What are we looking for? 2+ years of work experience in Ad Operations Understanding of the basic terminologies & matrices of Digital marketing and project managment space Basic Knowledge of Digital Marketing Fundamentals, Media Channels & Tools Smartness and ability to get things done. A consistently curious and inquisitive mind and the ability to think OUTSIDE THE BOX. Excellent written and verbal communication skills. Data-driven approach and strong business acumen. Willingness to work as a team.Basic Knowledge of Digital Marketing Fundamentals Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualification Any Graduation
Posted 3 months ago
2 - 5 years
5 - 6 Lacs
Ahmedabad
Remote
Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, building or getting emails &/or Landing pages built, segmenting lists, deploying campaigns, and reporting results. Diligently the following checklist to ensure the campaigns are delivered right and are result-driven concept, code (html/css), and test email templates for campaigns using email on acid. Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all metrics. Develop or get developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing them to clients. Measure and report on email campaign and A/B test plan performance and manage ongoing reporting for launched campaigns and work on aligning each campaign performance to the email marketing objective for each client. Assist in marketing automation campaigns, retargeting ads, list clearing, and more aspects of digital marketing. Collaborate with production teams to design and develop new assets for each touchpoint of the customer journey evaluate and improve the process of understanding the need of each client in order to deliver a delightful experience.
Posted 3 months ago
3 - 5 years
5 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Primary point of contact to stakeholders for MCM Campaign execution? Maintain and communicate project plans, manage status meetings and updates? Liaison for supporting functions:digital production, IT, fulfillment, call center, etc. Ensure deliverables follow standards (cookbooks, metrics tagging, standard consent language, etc)? Campaign reporting activities, including measurement planning, post launch monitoring, campaign report delivery and communication to key stakeholders? Global- Engage with International MCM Operations to ensure seamless delivery of global programs to the regionsAt least 4-9 years experience in the following field (level of experience requirements will vary by brand they interface with) Project management- Worked in international projects in the capacity of PM Internet Information technology B2C & B2B portal environment Internet Information technology and B2C & B2B portal environment experience should have been around 3 or more of the following: Content Management- Exposure in creation of web content for cross functional entities Database management- Understand the concept of consumer data being captured in a backend database. Reporting and Tracking- Exposure to analyzing web traffic reports using different tracking tools Understand the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform, eCommerce, SEO, Marketing What are we looking for? Content management Digital Marketing Program Project Management Written and verbal communication Ability to meet deadlines Process-orientation Ability to manage multiple stakeholders Ability to handle disputes Digital Marketing Analytics Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 3 months ago
5 - 8 years
7 - 10 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Primary point of contact to stakeholders for MCM Campaign execution? Maintain and communicate project plans, manage status meetings and updates? Liaison for supporting functions:digital production, IT, fulfillment, call center, etc. Ensure deliverables follow standards (cookbooks, metrics tagging, standard consent language, etc)? Campaign reporting activities, including measurement planning, post launch monitoring, campaign report delivery and communication to key stakeholders? Global- Engage with International MCM Operations to ensure seamless delivery of global programs to the regionsAt least 4-9 years experience in the following field (level of experience requirements will vary by brand they interface with) Project management- Worked in international projects in the capacity of PM Internet Information technology B2C & B2B portal environment Internet Information technology and B2C & B2B portal environment experience should have been around 3 or more of the following: Content Management- Exposure in creation of web content for cross functional entities Database management- Understand the concept of consumer data being captured in a backend database. Reporting and Tracking- Exposure to analyzing web traffic reports using different tracking tools Understand the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform, eCommerce, SEO, marketing What are we looking for? Content management Digital Marketing Program Project Management Written and verbal communication Ability to meet deadlines Process-orientation Ability to manage multiple stakeholders Ability to handle disputes Digital Marketing Analytics Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation
Posted 3 months ago
2 - 5 years
4 - 7 Lacs
Pune
Work from Office
Configure and set up marketing campaigns in various platforms, ensuring accurate implementation. Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows. Implement tracking parameters for campaign performance measurement and analysis. Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. Monitor and optimize campaign setup processes for efficiency and effectiveness. Stay updated on platform updates and best practices for campaign setup. Provide support and training to marketing teams on campaign setup tools and processes. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud). Strong understanding of marketing campaign setup processes and best practices. Ability to configure and deploy email campaigns, landing pages, and marketing workflows. Experience with CRM systems and their integration with marketing platforms. Detail-oriented with excellent organizational and time management skills. Familiarity with tracking and analytics tools to measure campaign performance. Effective communication and collaboration skills with marketing teams. Problem-solving skills for identifying and resolving setup issues. Understanding of segmentation and targeting strategies in campaign setup. Preferred technical and professional experience Certification in relevant marketing automation platforms. Knowledge of HTML/CSS for basic troubleshooting and customization.
Posted 3 months ago
3 - 4 years
4 - 5 Lacs
Mumbai, Mumbai (All Areas)
Work from Office
Role & responsibilities Content Creation : Craft compelling, engaging, and persuasive copy for various platforms, including websites, social media, blogs, email campaigns, and advertisements. Concept Development: Collaborate with designers, strategists, and clients to brainstorm and develop creative concepts that align with campaign goals and brand identity. Social Media Strategy: Research trends, analyze target audiences, and develop innovative social media content strategies to increase engagement and brand visibility. Visual Storytelling: Work closely with visual teams to ensure that the written content and design elements are cohesive and impactful. Campaign Execution: Deliver end-to-end content for marketing campaigns, ensuring deadlines are met without compromising quality. Editing and Proofreading: Maintain accuracy, brand voice, and consistency across all communication materials. Trend Analysis : Stay updated on industry trends, competitor strategies, and emerging social media platforms to incorporate into content strategies. Desired Candidate profile Experience: 3+ years of professional copywriting experience, preferably in advertising, digital marketing, or social media. Bachelors degree in marketing, Communications, Journalism, or a related field Excellent written and verbal communication skills Ability to visualize and articulate creative ideas effectively. Strong understanding of social media platforms, their audiences, and best practices. Proficiency in SEO and keyword optimization for digital platforms. Knowledge of advertising and branding principles. Creativity: Out-of-the-box thinker with a strong sense of aesthetics and storytelling.
Posted 3 months ago
3 - 6 years
4 - 8 Lacs
Noida, Gurgaon
Work from Office
AdMagneto Media LLP is looking for Campaign Manager to join our dynamic team and embark on a rewarding career journey Campaign Planning: Work with internal teams and stakeholders to define campaign goals, target audiences, and KPIs. Develop a detailed campaign plan that includes timelines, budgets, and deliverables. Budget Management: Manage the campaign budget, ensuring that resources are allocated efficiently and effectively. Creative Development: Collaborate with creative teams to develop engaging and effective campaign materials, such as advertising, email, social media, and web content. Campaign Execution: Oversee the implementation of campaign activities, including media buying, email marketing, social media, and content creation. Performance Tracking: Use analytics and reporting tools to track campaign performance, and make data-driven decisions to optimize campaign results. Stakeholder Communication: Maintain regular communication with stakeholders, including senior management, marketing, sales, and product teams, to ensure that everyone is aligned on campaign goals and progress The ideal Campaign Manager will have a background in marketing and experience managing marketing campaigns. They should have strong project management skills, excellent communication and interpersonal skills, and the ability to analyze data and make informed decisions. A deep understanding of marketing channels, such as email, social media, and advertising, is also essential.
Posted 3 months ago
2 - 5 years
3 - 7 Lacs
Pune
Work from Office
Responsibilities Configure and set up marketing campaigns in various platforms, ensuring accurate implementation. Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows. Implement tracking parameters for campaign performance measurement and analysis. Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. Monitor and optimize campaign setup processes for efficiency and effectiveness. Stay updated on platform updates and best practices for campaign setup. Provide support and training to marketing teams on campaign setup tools and processes. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud). Strong understanding of marketing campaign setup processes and best practices. Ability to configure and deploy email campaigns, landing pages, and marketing workflows. Experience with CRM systems and their integration with marketing platforms. Detail-oriented with excellent organizational and time management skills. Familiarity with tracking and analytics tools to measure campaign performance. Effective communication and collaboration skills with marketing teams. Problem-solving skills for identifying and resolving setup issues. Understanding of segmentation and targeting strategies in campaign setup. Preferred technical and professional experience Certification in relevant marketing automation platforms. Knowledge of HTML/CSS for basic troubleshooting and customization. Experience with A/B testing methodologies in campaign setup. Familiarity with API integrations for data exchange between marketing tools. Exposure to advanced campaign setup features, such as personalization and dynamic content. Understanding of compliance and regulatory considerations in marketing. Continuous learning and staying updated on industry trends in marketing technology. Experience with project management tools for coordination and tracking.
Posted 3 months ago
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