126 Campaign Execution Jobs

Configure and set up marketing campaigns in various platforms, ensuring accurate implementation. Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows. Implement tracking parameters for campaign performance measurement and analysis. Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. Monitor and optimize campaign setup processes for efficiency and effectiveness. Stay updated on platform updates and best practices for campaign setup. Provide support and training to marketing teams on campaign setup tools and processes. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud). Strong understanding of marketing campaign setup processes and best practices. Ability to configure and deploy email campaigns, landing pages, and marketing workflows. Experience with CRM systems and their integration with marketing platforms. Detail-oriented with excellent organizational and time management skills. Familiarity with tracking and analytics tools to measure campaign performance. Effective communication and collaboration skills with marketing teams. Problem-solving skills for identifying and resolving setup issues. Understanding of segmentation and targeting strategies in campaign setup. Preferred technical and professional experience Certification in relevant marketing automation platforms. Knowledge of HTML/CSS for basic troubleshooting and customization.

About Paytm Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Social Media. About the role Paytm Ambassador role will support various initiatives within the marketing/PR department aimed at driving Paytm s growth. This includes event management, customer acquisition, and social media engagement, as well as contributing to the development and success of the other programs. Why join us If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India s largest digital lending story is brewing here. It s your opportunity to be a part of the story! Job TitleCreator Community Executive / Campaign Manager DepartmentPaytm Ambassador Program Employment TypeFull-Time LocationLucknow, Jaipur, Allahabad, Ahmedabad, Indore, Guwahati, Hyderabad, Chennai, Bangalore, Delhi NCR Campaign Managers (3 Total) Central team management role Pan-India influencer onboarding and campaign execution City Executives (10 Positions) CitiesLucknow, Jaipur, Allahabad, Ahmedabad, Indore, Guwahati, Hyderabad, Chennai, Bangalore, Delhi NCR Role Overview We re building a high-impact, creator-led content engine under the Paytm Ambassador Program. This team will identify, onboard, and manage nano/micro influencers in key cities across India. City Executives will handle local onboarding and engagement, while Campaign Managers will centrally oversee execution, coordination, and reporting. The role blends community management, influencer marketing, and content execution ideal for someone passionate about short-form content and creator culture. Key Responsibilities Common to All Roles Identify and recruit relevant nano/micro content creators on Instagram & YouTube Explain program structure, payouts, and campaign briefs (via calls, WhatsApp) Ensure video content is delivered on time and matches campaign tone & tagging guidelines Log submissions, track creator performance, and maintain dashboards Build and maintain long-term creator relationships for consistent participation Manage city-specific WhatsApp/Telegram channels to keep creators engaged Additional for Campaign Managers Coordinate campaign rollouts across multiple cities Host monthly Zoom check-ins with regional teams and creators Handle payout/content-related escalations with empathy and clarity Submit structured weekly performance updates to the central team Eligibility Criteria 1-3 years of experience in influencer marketing, community building, or content management Strong communication skills in English, Hindi, and one regional language Familiarity with Instagram, YouTube, and short-form video culture Basic working knowledge of Excel/Google Sheets Hands-on experience with creators is highly preferred Ability to edit basic reels/short-form videos using mobile apps or simple tools Preferred Traits Self-driven with a hustler mindset Quick and reliable execution with attention to detail Familiarity with grassroots networkscollege creators, artists, regional influencers Active on Instagram or YouTube (personally or professionally) Ability to manage multiple stakeholders and timelines 3,20,000 - 3,60,000 a year

Build, execute, deploy and monitor campaigns using Adobe Campaign in multiple channels, including email, SMS, digital, and direct mail Provide forecasted volumes in campaign requirement sessions understand JS in Adobe Campaigns and APIs Apply business rules, inclusions, exclusions and guide segmentation. Collaborate with client team to set up email, and SMS creatives using standard templates in Adobe Campaign Classic. Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Campaign template and personalization attributes are correct. Perform QA on audience and creative to ensure the right customers are receiving the correct campaign content and the defined mandatory checks for all email creatives are completed before scheduled/manual deployments. Perform Audience file validation against the specific creative to confirm correct set of customers is receiving the campaign. Perform checks on the creative for design, layout and preview with the actual populated data. Perform rendering validation across multiple operating systems and device types Scheduling and launching campaigns after all QC steps are performed. Track deployment details and schedules per requirements. Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deployment High-level understanding of databases from Customer data to Campaign data level Understanding of data flows and ETL/workflow schedules Hands-on experience in SQL, Oracle, or another relational database for building package triggers Monitoring system health, providing input for the application server and providing database server clean-up activities Monitor automated campaigns Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Graduate or postgraduate with 5 to 8 years of relevant work experience in marketing automation/ marketing cloud platforms and digital marketing with certification in Adobe Campaign Business Practitioner level. Adobe, SQL, MS Office Project management skills by collaborating with key stakeholders.

The Strategy & Consulting Global Network Song Practice| Marketing Transformation | Life Science Marketing Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work:Digital Marketing, Creative Strategy, Brand Strategy, Campaign Management, Next Best Action Marketing, Mar-Tech Strategy, Customer Experience & Journey Development | Level:Manager| Location:Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp:8+ years The Practice A Brief Sketch The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The Life Sciences Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. The key responsibilities will include Strong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. An analytical & data driven mindset to drive result-oriented decisions Exposure and experience in roles across the marketing value chain, primarily in the life sciences or allied industries as detailed out below. Consulting & Advisory service Market Research Analysis and assessment of the pharmaceutical market across disease areas and opportunity identification for new launches, indication expansions, identify emerging trends, competitive landscapes, and new opportunities within the life sciences sector. Competitor benchmarking, patient journey mapping, segmentation & targeting Digital Marketing Develop E2E strategy & campaigns: Liaise with key client stakeholders in the marketing teams to design strategies for omni-channel marketing campaigns. Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Provide expertise on Content design and campaign execution: Able to provide a perspective on identification and selection of the right digital channels and content types based on campaign objectives. Able to understand client requirements based on their briefs & ideate to appropriate creative designs. Support end to end campaign execution and suggest ways for optimization. Marketing Technology Lead platform assessment and solution design : Understand the marketing value chain across process, technology & people. Conduct a thorough assessment, propose a solution along with an operating model & define KPIs for different marketing technologies Adobe / SF / Veeva. Have an understanding of the regulatory, compliance and governance landscape in the industry and build frameworks for scale up. MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech stack and develop use cases to improve utilization of existing MarTech stack. Research, evaluate and recommend new martech systems and suppliers. Keep a holistic understanding of existing and upcoming martech platforms and how they connect into the broader marketing technology landscape. Tools & Platforms: Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc. Value realization : Crafting a value tree and developing business cases for implementation and scale up Gen AI Be aware of the latest AI developments in the Life Science industry and be able to co-create customized solutions for the client to meet their objectives. Have experience in CDP tools and platforms. Design and implement GenAI use cases Sales & Business Development Generating new business engagements:Drive new business opportunities by identifying and pursuing new leads, defining GTM strategy, facilitate client discussions and presentations to drive new business and client relationships. Own and drive RFP/RFI response coming in from Life Science customers Practice Development Take on leadership role:Support overall growth of practice across all the pillars Marketing as well as sales, & service through a combination of business development, talent management, oversight of delivery work, and thought leadership. Collaborate with Salesforce, Veeva, Adobe, IQVIA etc. business groups, to enable business capabilities with agility, velocity, and quality while optimizing costs. Establish a strong network with key stakeholders in the Accenture ecosystem, across geographies to socialize and amplify the GN Song capabilities, operating model and ways of working to generate demand and meet the KPIs Lead and motivate teams with diverse skills and backgrounds. Manage and mentor talented teams of consultants and technologists supporting, providing input and guidance into the talent strategy and actively participate in engagement, capability development activities. Qualification Your experience counts! MBA from a tier 1 institute with preferably bachelors degree in marketing, Journalism, Communications, or a related field Proven working experience (8+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Life Sciences Industry In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Experience in working with middle to senior management levels within existing organization / client organizations Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers

As a Campaign Quality Analyst, you are responsible for testing and validating workflow along with creatives as per project guidelines. Your primary responsibilities include: Prepare campaign performance diagnostics to develop actionable tactical insights. Perform peer review and quality assurance/control steps to ensure the quality of the delivered target audience. Validate the workflow against Campaign requirements. Test the waterfall and validate it with a database. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Graduate with a minimum 3 years of experience in Unica Campaign Automation Tool Experience in Campaign Testing Methodology Expertise in SQL and other testing tools Excellent communication skills Preferred technical and professional experience Exposure to multiple marketing platforms for campaign management operations. Hands-on experience in data segmentation to generate target audience. Skilled in all required email testing before deployment such as multivariate Ambitious individual who can work under their direction towards agreed targets/goals.

IDEAL DELIGHT SERVICES is looking for Email Marketing Specialist to join our dynamic team and embark on a rewarding career journey Email Campaign Strategy: Develop and implement email marketing strategies aligned with overall marketing goals and objectives. Define target audiences, segment email lists, and plan campaign content, frequency, and cadence. Email Content Creation: Create compelling and relevant email content, including subject lines, copy, images, and calls-to-action (CTAs). Tailor messaging to different audience segments and campaign objectives while adhering to brand voice and style guidelines. Email Design and Layout: Design visually appealing email templates and layouts optimized for desktop and mobile devices. Ensure emails are responsive, user-friendly, and compliant with email client and browser specifications. List Management and Segmentation: Manage email subscriber lists, segmenting contacts based on demographics, behaviors, preferences, and engagement history. Implement list hygiene practices to maintain data quality and compliance with regulatory requirements. Automation and Workflows: Set up email automation workflows, triggered campaigns, and drip sequences to deliver targeted and personalized messaging at key stages of the customer journey. Use marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo) to streamline campaign execution and tracking. A/B Testing and Optimization: Conduct A/B tests on email elements such as subject lines, content, CTAs, send times, and sender names to optimize performance and improve key metrics like open rates, click-through rates, and conversion rates. Performance Tracking and Analysis: Monitor email campaign performance using analytics tools and metrics dashboards. Track key performance indicators (KPIs) such as delivery rates, bounce rates, unsubscribe rates, and ROI (return on investment). Analyze data to derive insights, identify trends, and inform future campaign decisions. Compliance and Best Practices: Ensure compliance with email marketing regulations and laws such as CAN-SPAM and GDPR. Stay informed about industry best practices, email deliverability standards, and anti-spam guidelines to maintain sender reputation and inbox placement rates.

Lead strategic marketing for real estate projects, driving brand growth, lead generation, and digital presence. Oversee campaigns, manage teams, and align marketing with sales goals to maximize ROI and market share.

Campaign Management - End to End campaigns design & implementation Lead Generation to Lead Conversion Online fulfillment- Nurturing & assisting leads along with the tele-calling teams till closure Developing alliances , new digital channels and online product offerings to generate business Manage online alliances and conduct joint campaigns to increase leads and conversions Co-coordinating with the sales team & increasing the online business Specialized skills in managing the mobile app with marketing & download plans Manage loyalty programs for existing customers Functional Competencies: Sales driven Exposure o the online medium and understanding of the E-commerce channels Agency Management Media Planning Skills, Analytical Skills etc. Google Adwords Certification

Responsibilities: * Ad execution on Meta, Google Ads, TikTok, LinkedIn *Manage campaign execution from planning to optimization * Analyze performance using campaign analytics tools * Collaborate with clients on onboarding process

Company Name: Dealshare Job Title: Brand Marketing Manager/ Assistant Director Location: Gurgaon Department: Marketing Reports To: Head of Marketing / Chief Marketing Officer (CMO) Experience Required: 7- 10 years (with a proven track record of building and scaling a brand) Job Overview: We are looking for a strategic and experienced Brand Marketing Manager who has a strong track record of building and growing successful brands. The ideal candidate has previously led the development and execution of brand strategies that drive awareness, engagement, and loyalty. This role requires a creative thinker with deep experience in brand storytelling, campaign execution, and market positioning. Youll be responsible for elevating our brand presence across channels and ensuring a consistent and compelling brand experience. Key Responsibilities: Brand Strategy Development: Define and implement a clear and consistent brand strategy including positioning, messaging, and tone of voice. Brand Leadership: Leverage your past experience of building and scaling a brand to enhance our brand presence and perception in the market. Campaign Planning & Execution: Lead the development and execution of 360 marketing campaigns (digital, offline, PR, events) aligned with business goals. Market & Customer Insights: Conduct research and gather insights to understand target audiences, market trends, and brand performance. Creative Oversight: Guide creative teams and agencies in producing assets that align with brand guidelines and effectively tell our brand story. Cross-Functional Collaboration: Partner with teams across product, sales, and HR to ensure brand consistency and support business objectives. Brand Health Monitoring: Track brand awareness, perception, and campaign effectiveness through analytics and reporting tools. Required Skills & Experience: 7 - 10 years of relevant experience in brand marketing Proven experience in successfully building and growing a brand Strong understanding of branding, positioning, messaging, and storytelling Experience managing brand campaigns and working with creative and media agencies Excellent communication and leadership skills Strong analytical mindset with experience in brand metrics and KPIs Experience across both traditional and digital media channels Preferred Qualifications: Bachelor’s or Master’s degree in Marketing, Branding, Business, or related field Experience in consumer-facing industries like D2C, tech, retail, FMCG, or healthcare Comfortable in a fast-paced, high-growth environment (startup or scale-up experience is a plus) What We Offer: An opportunity to lead brand marketing for a growing organization A collaborative, creative, and fast-moving work environment Competitive salary and benefits Opportunities for career growth and learning

Responsibilities As a CDP Specialist, you will be responsible for managing and optimizing customer data platform solutions. The candidate should be proficient in data management, segmentation, analytics, and campaign execution. This role requires a blend of technical expertise, strategic thinking, and hands-on execution to drive business growth through effective utilization of customer data. 1. Manage and maintain the Customer Data Platform (CDP) infrastructure, including data ingestion, integration, and storage. 2. Collaborate with cross-functional teams to understand data requirements and implement data governance best practices. 3. Develop and execute segmentation strategies to target specific customer segments based on behavior, demographics, and other relevant attributes. 4. Utilize data analytics tools to derive actionable insights from customer data and make recommendations for marketing campaigns and product improvements. 5. Design and implement personalized marketing campaigns across multiple channels (email, SMS, push notifications, etc.) using the CDP platform. 6. Monitor and optimize campaign performance based on key metrics such as engagement, conversion rates, and ROI. 7. Conduct A/B testing and multivariate analysis to improve campaign effectiveness and drive continuous improvement. 8. Stay updated on industry trends and best practices related to customer data management, marketing automation, and CDP technologies. 9. Train and support internal teams on using the CDP platform effectively for their respective functions. 10. Collaborate with IT and third-party vendors to troubleshoot technical issues and ensure the smooth functioning of the CDP platform. Skills Required: 1. Bachelors degree in marketing, Business Administration, Information Technology, or related field. Advanced degree or relevant certifications are a plus. 2. Proven experience (5 years) working with Marketing Cloud and Customer Data Platforms such as Salesforce Marketing cloud, Data Cloud, Web Engage, Segment, Adobe Audience Manager, etc. 3. Strong proficiency in SQL, JSON, data manipulation, and data visualization tools (e.g., Tableau, Power BI). 4. Experience with marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and CRM platforms (e.g., Salesforce, Microsoft Dynamics) is preferred. 5. Excellent analytical skills with the ability to translate data into actionable insights and recommendations. 6. Solid understanding of data privacy regulations (e.g., GDPR, CCPA) and best practices for data security. 7. Strong communication and collaboration skills with the ability to work effectively across multiple teams and stakeholders. 8. Detail-oriented with a focus on accuracy and quality of data. 9. Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously. 10. Flexibility to adapt to evolving business needs and technologies.

Configure and set up marketing campaigns in various platforms, ensuring accurate implementation. Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences. Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows. Implement tracking parameters for campaign performance measurement and analysis. Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues. Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems. Monitor and optimize campaign setup processes for efficiency and effectiveness. Stay updated on platform updates and best practices for campaign setup. Provide support and training to marketing teams on campaign setup tools and processes. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud). Strong understanding of marketing campaign setup processes and best practices. Ability to configure and deploy email campaigns, landing pages, and marketing workflows. Experience with CRM systems and their integration with marketing platforms. Detail-oriented with excellent organizational and time management skills. Familiarity with tracking and analytics tools to measure campaign performance. Effective communication and collaboration skills with marketing teams. Problem-solving skills for identifying and resolving setup issues. Understanding of segmentation and targeting strategies in campaign setup. Preferred technical and professional experience Certification in relevant marketing automation platforms. Knowledge of HTML/CSS for basic troubleshooting and customization.

Agency: IPG Mediabrands Function/Craft: Programmatic Position Title: Senior Associate Business Overview: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the worlds most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. Position Overview: As Programmatic Senior Associate, you will be responsible for the end-to-end management of programmatic campaigns across various Demand Side Platforms (DSPs). This includes campaign execution, performance monitoring, and optimization to meet client KPIs. You will also serve as a key contact for internal teams and external clients, contributing to reporting and providing valuable insights. In this role, you'll play a pivotal part in ensuring the success of the campaigns while mentoring junior team members when necessary. Responsibilities: Campaign Management: Independently manage the execution, monitoring, and optimization of programmatic campaigns across DSPs like DV360, The Trade Desk (TTD), and Amazon. Optimization & Pacing: Proactively monitor campaign delivery and performance, ensuring KPIs such as pacing, and ROI are met. Identify opportunities for optimization and implement strategies to improve results. Data Analysis & Reporting: Utilize DSP and Excel for daily analysis of campaign performance. Generate and deliver comprehensive performance reports with actionable insights for clients or internal stakeholders. Troubleshooting: Diagnose and resolve technical issues related to campaign setup, performance, and pacing. Handle challenges such as under-delivery or poor deal performance. Client & Team Collaboration: Work closely with internal teams (AdOps, Client Services) and external partners to ensure the smooth execution of campaigns. Communicate insights and optimization recommendations to clients and internal teams. Process Improvement: Contribute to the development and maintenance of quality control procedures for programmatic campaign implementation and optimization, ensuring best practices are followed. Mentorship: Provide guidance and mentorship to junior team members, sharing best practices and assisting them in campaign setups and optimizations. Required Skills: DSP Expertise: Proven experience in managing programmatic campaigns across multiple DSPs such as DV360, TTD, and Amazon. Demonstrated ability to manage simple to complex campaigns without technical support. Data-Driven Mindset: Strong skills in data analysis, utilizing tools like Excel (pivot tables, advanced formulas) to assess campaign performance, pacing, and KPI achievement. Problem-Solving: Ability to troubleshoot and resolve issues in programmatic campaigns, including technical, delivery, or performance-related challenges. Communication & Reporting: Proficiency in English (B2 level or higher). Able to provide high-quality performance reports and communicate recommendations for optimization to both clients and internal teams. Certifications: Relevant certifications in DSP platforms (DV360, TTD) are required. Additional experience with brand safety tools like IAS, DV, or MOAT is preferred. Desired Skills: Cross-DSP Experience: Experience with more than one DSP platform, with a proven ability to manage various types of buys and targeting strategies. Brand Safety: Knowledge of brand safety providers such as IAS, MOAT, or Channel Factory, and experience implementing safety measures in programmatic campaigns. Basic AdServers Knowledge: Theoretical understanding of campaign tracking in AdServers for better campaign optimization.

Job title: D2C - Assistant Manager - Performance Marketing Work Location: Nariman Point Division/Department: Digital Marketing Reports to: Performance Marketing Manager Essential Duties and Responsibilities: . Managing paid advertising campaigns on Meta platforms like Facebook and Instagram. This includes creating, managing, and optimizing campaigns to achieve specific marketing goals, such as driving traffic, engagement, or conversions. Campaign Development and Execution: Develop and execute ad campaigns on Meta platforms, including setting up campaigns, targeting audiences, and optimizing ad creatives. Audience Targeting and Optimization: Utilize Meta's targeting options to reach the right audience and optimize ad performance through strategies like retargeting and lookalike audiences. Creative Development and Testing: Collaborate with creative teams to develop engaging ad content and conduct A/B testing to optimize ad performance. Performance Analysis and Reporting: Monitor campaign performance, analyze data, and provide insights to improve campaign effectiveness. Stay Updated: Keep abreast of Meta's latest ad platform updates, policies, and algorithm changes. Skills and Qualifications: Experience: Typically requires 2-3 years of experience in managing Meta Ads campaigns. Knowledge: Strong understanding of ad targeting, performance tracking, and creative optimization. Tools: Proficiency with Meta Ads Manager, Facebook Business Manager, and pixel tracking. Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions. Communication Skills: Ability to collaborate with creative teams and report on campaign performance. About the Group: KIRO beauty is a home grown Clean Beauty brand which is recently launched by the Patni group. With its differentiated packaging, high quality products and clean positioning it intends to cement its place firmly in the mastige segment of Indian beauty. It already has a D2C presence on it won website, with listings on Amazon and Nykaa. KIRO intends to make its products available both online and offline in stores in India and internationally as KIRO believes that potential for Indian beauty internationally is untapped and has a huge potential. Learn more about the brand on www.kirobeauty.com https://instagram.com/kirobeauty?igshid=ca6gwdc8gsie About Patni group With revenues of over USD 1.5 billion, Patni group straddles across IT, Healthcare and e-commerce. The group has formed a Joint Venture with Amazon. JV has been set up to strengthen Amazon customer services in India and to raise the bar of the online shopping experience. The partnership is the next step in Amazons strong ramp up to support their vision of transforming the way India buys and sell. Amazon and Patni group jointly own the companies Frontizo and Appario. AK Patni Group co-founded Patni Computer Systems, Indias 5th largest IT Company with 29 international offices, 21 global delivery centers, over 400 Fortune 1000 companies as Clients and Revenues of over US$ 700 Million. The company was listed on the BSE and the NASDAQ. Along with Patni, the Group also has two other IT Services companies. One is PCS Technology which has been publicly traded on the BSE since 1988. It has more than 4000 people employed and 22 offices across the country. The other company is Kalpavruksh Systems which focuses on providing IT Services to customers in Northern Europe and has offices in Denmark, Sweden, Norway and Germany. Known for being pioneers of the Indian IT story in India, the Patni Group envisioned an opportunity in the India consumption story. Looking at Healthcare as a compulsory consumption the group is focusing its energies in increasing its presence in healthcare. Leveraging IT experience and latest modern medical technologies, Patni Healthcare aims at revolutionizing hassle free healthcare in India. With best doctors, transparent billing system, patient centric designs for personalized and proactive patient care, bed-side tablet check in and check out for patients convenience, the Group aims at providing world class patient care in an ethical and transparent way. CURRAE, its brand for the hospitals, has generated strong momentum by setting up 4 green field Hospitals in just 12 months across 3 formats i.e. ortho-spine, integrated womencare (Gynaec, IVF &; birthing) and eye care. CURRAE has already won the fastest growing Healthcare Brand in Asia by WCRC and Brand Excellence. Group also runs CURRAE Healthtech Fund, India’s leading Sector Fund with 18 investments, focused on backing entrepreneurs disrupting healthcare through technology. Please refer www.curraehealthtech.com for more details.

Job Information Job Opening ID ZR_2231_JOB Date Opened 22/04/2024 Industry Technology Job Type Work Experience 5-8 years Job Title CDP Specialist City Bangalore Province Karnataka Country India Postal Code 560029 Number of Positions 5 Responsibilities As a CDP Specialist, you will be responsible for managing and optimizing customer data platform solutions. The candidate should be proficient in data management, segmentation, analytics, and campaign execution. This role requires a blend of technical expertise, strategic thinking, and hands-on execution to drive business growth through effective utilization of customer data. 1. Manage and maintain the Customer Data Platform (CDP) infrastructure, including data ingestion, integration, and storage. 2. Collaborate with cross-functional teams to understand data requirements and implement data governance best practices. 3. Develop and execute segmentation strategies to target specific customer segments based on behavior, demographics, and other relevant attributes. 4. Utilize data analytics tools to derive actionable insights from customer data and make recommendations for marketing campaigns and product improvements. 5. Design and implement personalized marketing campaigns across multiple channels (email, SMS, push notifications, etc.) using the CDP platform. 6. Monitor and optimize campaign performance based on key metrics such as engagement, conversion rates, and ROI. 7. Conduct A/B testing and multivariate analysis to improve campaign effectiveness and drive continuous improvement. 8. Stay updated on industry trends and best practices related to customer data management, marketing automation, and CDP technologies. 9. Train and support internal teams on using the CDP platform effectively for their respective functions. 10. Collaborate with IT and third-party vendors to troubleshoot technical issues and ensure the smooth functioning of the CDP platform. Skills Required: 1. Bachelors degree in marketing, Business Administration, Information Technology, or related field. Advanced degree or relevant certifications are a plus. 2. Proven experience (5 years) working with Marketing Cloud and Customer Data Platforms such as Salesforce Marketing cloud, Data Cloud, Web Engage, Segment, Adobe Audience Manager, etc. 3. Strong proficiency in SQL, JSON, data manipulation, and data visualization tools (e.g., Tableau, Power BI). 4. Experience with marketing automation tools (e.g., Salesforce Marketing Cloud, Marketo, HubSpot) and CRM platforms (e.g., Salesforce, Microsoft Dynamics) is preferred. 5. Excellent analytical skills with the ability to translate data into actionable insights and recommendations. 6. Solid understanding of data privacy regulations (e.g., GDPR, CCPA) and best practices for data security. 7. Strong communication and collaboration skills with the ability to work effectively across multiple teams and stakeholders. 8. Detail-oriented with a focus on accuracy and quality of data. 9. Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously. 10. Flexibility to adapt to evolving business needs and technologies. check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#2B39C2;border-color:#2B39C2;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered=""> I'm interested

Job Summary: The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive foot traffic, and increase sales across our retail locations. This role requires a creative and analytical thinker with a deep understanding of the retail jewelry market and the ability to manage and inspire a various team. Key Responsibilities: Strategic Planning: Develop and implement marketing strategies aligned with the company's goals and objectives. Conduct market research to identify trends, customer preferences, and competitive landscape. Analyze sales data and market trends to adjust marketing strategies as needed. Analyze market trends to inform marketing strategies. Brand Management: Ensure consistent brand messaging across all marketing channels. Oversee the creation of compelling and cohesive marketing materials, including advertisements, brochures, and digital content. Manage the brands online presence, including the website, social media, and email campaigns. Developing and executing marketing plans that translate into increased brand awareness, sales, and customer engagement. Campaign Development: Plan and execute marketing campaigns, including promotions, events, and product launches. Collaborate with the sales team to develop targeted promotions and sales incentives. Measure and report on the effectiveness of marketing campaigns, using data to optimize future efforts. Planning, developing, and implementing promotional campaigns. Creating targeted email campaigns for current and prospective customers. Team Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative environment. Assign tasks, set deadlines, and ensure the timely completion of projects. Provide training and development opportunities to enhance team skills. Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources. Monitor expenditures and adjust plans as necessary to stay within budget. Partnerships and Collaborations: Build and maintain relationships with media outlets, influencers, and other partners. Coordinate joint marketing efforts with key partners and suppliers. Collaborating with internal and external stakeholders to develop innovative content and campaigns. Customer Engagement: Develop strategies to enhance customer loyalty and retention. Implement customer feedback mechanisms to improve service and product offerings. Analyzing customer feedback to identify trends and opportunities. Channel Management: Managing online and offline channels to maximize reach and engagement. Qualifications: Bachelors degree in Marketing, Business, or a related field; Masters degree preferred. 5+ years of experience in marketing, preferably within the retail or luxury goods sector. Proven track record of developing and executing successful marketing campaigns. Strong leadership and team management skills. Excellent written and verbal communication abilities. Proficiency in digital marketing tools and platforms, including social media, email marketing, and SEO. Creative thinking and problem-solving skills. Ability to analyze data and make informed decisions.

Responsible forend-to-end management (media planning, campaign execution & optimization)of performance & branding campaigns on Google Adwords & Analytics,YouTube (CPV), Facebook, Twitter & DBM. Required Candidate profile B.com/M.com qualified but if youlove numbers and get your way around, we are looking for you. Smart & Good in communicationskills. Ability to provide logicalreasoning.Knowledge of Google Adword

Develop digital marketing strategies focused on lead generation and performance marketing to meet organizational goals. Create, manage, and optimize Google Ads and Meta Ads campaigns to drive traffic, improve conversion rates, and maximize ROI. Required Candidate profile Should have experience with Google & Meta Ads, and optimizing campaigns to enhance organizational ranking to drive qualified leads. Allocate budgets ensuring optimal spend across various channels.

Job Description: Key Responsibilities: Develop and implement comprehensive marketing strategies for new and ongoing residential and commercial projects. Plan and oversee project launches, events, digital campaigns, lead generation strategies, and brand initiatives. Lead the creation of marketing collateral brochures, flyers, videos, site branding, hoardings, etc. Manage digital marketing efforts including SEO, SEM, social media, Google Ads, website content, and performance marketing. Handle offline marketing such as print ads, FM radio, outdoor branding, and event sponsorships. Coordinate with internal teams (sales, design, project, CRM) and external vendors (agencies, printers, media partners). Monitor marketing KPIs, analyze campaign effectiveness, and optimize for better ROI. Build and manage marketing budgets and ensure timely execution of deliverables. Study market trends, competitor activities, pricing, and customer behavior to fine-tune campaigns. Guide branding efforts to strengthen the companys image and market positioning. Generate reports and present campaign performance insights to the senior leadership. Requirements: Bachelors or Master’s Degree in Marketing, Business Administration, or a related field. Minimum 5 years of experience in real estate marketing (residential/commercial projects). Proven experience with both digital and traditional marketing strategies. Strong knowledge of Bangalore's real estate landscape and customer segments. Proficient in tools like Google Analytics, Meta Business Suite, CRM platforms, MS Office. Excellent communication, negotiation, and leadership skills. Ability to manage multiple projects and vendors under tight timelines. Preferred Qualifications: MBA in Marketing or Real Estate Management. Experience in launching mid to large-scale residential projects in Bangalore. Familiarity with RERA-compliance in marketing communication.

Role & Responsibilities Post-Sale Campaign Management of top clients to reach pre-defined delivery & performance commitment Regular monitoring of delivery from campaigns and strategizing/planning activities to meet delivery gaps Analyzing & preparing regular reports w.r.t delivery performance from various products/sources Tracking client-level nurturing & lead handling process & sharing best practices around the same, favoring Shiksha business Maintain client-specific data & reports Knowledge about lead generation through digital marketing tools like email marketing/SMS Marketing, etc Desired Candidate Profile Good with Excel/data/numbers Excellent communication skills Strong sense of ownership and ability to liaise across functions. Understanding of the Digital platform functioning and marketing through geographical segmentation and demographic modeling

Responsibilities: * Develop & execute social media campaigns * Manage digital ad spend on Meta Ads * Analyze performance with analytics tools * Report results through analytics reporting * Optimize campaign strategy & planning

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do As the SFMC Campaign Delivery Lead, you will be responsible for leading end-to-end campaign execution across channels (Email, SMS, Push) using Salesforce Marketing Cloud. You will work closely with stakeholders, analysts, and developers to ensure accurate and timely delivery of campaigns, while maintaining best practices and operational excellence.Key Responsibilities:Lead the campaign lifecycle from intake and planning through QA and deployment.Oversee SFMC platform setup including Data Extensions, Journeys, Automations, and Email Studio.Coordinate with cross-functional teams to ensure data readiness, content accuracy, and delivery timelines.Conduct campaign performance reviews and contribute to optimization strategies.Ensure adherence to governance, privacy, and compliance standards.6+ years of experience in digital campaign management with 4+ years in SFMC.Strong hands-on expertise in Journey Builder, Automation Studio, Email Studio, and Contact Builder.Experience with AMPscript, SQL queries, and data segmentation.Excellent communication and stakeholder management skills.Salesforce Marketing Cloud Certification(s) preferred.Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for Campaign ManagementMicrosoft SQL ServerMySQLSalesforce Marketing Cloud Journey BuilderAdaptable and flexibleProblem-solving skillsAbility to work well in a teamAbility to handle disputesAbility to manage multiple stakeholders Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualification Any Graduation

Virtual Walk-in for Activations, Digital Marketing Role Walk-in Date : 3rd June 2025 Walk-in Time - 11:30AM - 12:30PM G-Meet Link : https://meet.google.com/gmm-avxr-mrv P osition Activation, Digital Marketing About Info Edge Info Edge's mission is to create world-class platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behaviour, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers. At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent About 99acres Launched in 2005, 99acres.com, Indias No. 1 property portal, deals with every aspect of the consumers needs in the real estate industry. It is an online forum where buyers, sellers and brokers/agents can exchange information about real estate properties quickly, effectively and inexpensively. At 99acres.com, you can advertise a property, search for a property, browse through properties, build your own property microsite, and keep yourself updated with the latest news and trends making headlines in the realty sector. About the role This is a critical role where you work cross functionally with the Digital partners, Product, Technology & Sales teams to influence some of the most important KPIs for 99acres business. Expectations/Requirements : The Media Activation person is responsible for owning the day-to-day execution of all elements of paid media activity, employing solid platform knowledge to deliver flawless testing, optimization, and analysis. The role involves successfully executing client deliverables and progress all internal projects. You will also work closely with internal teams. Responsible for providing thoughtful and interesting recommendations for Google Ads and Social Media platforms like Meta, X, Linkedin, YouTube and then executing those recommendations expertly. Preferred qualifications - 0-2 years of experience in digital marketing across popular platforms and channels - Excellent organizational, relationship-building, and communication (written and verbal) skills - Must have good hands on experience on Microsoft excel

Job Title - Brand & Creative Strategy Director | Manager | The Strategy & Consulting Global Network Song Practice Management Level : 7 Manager Location: Mumbai Must have skills: Branding, Marketing and Creative Project Management Good to have skills: Content Strategy, Measurement, Creative Strategy and Execution Job Summary :As the Strategy Director you will be responsible for developing and implementing strategic plans that drive business growth and achieve client objectives. With 7-10 years of experience, this role requires a deep understanding of both B2B and B2C markets, as well as the ability to analyze market trends and consumer insights. You will work closely with account, creative, and production teams to develop integrated marketing solutions that deliver measurable results. In this role, you will be responsible for leading a team of strategists, providing guidance and support to ensure that all strategic initiatives are aligned with client goals. Strong analytical and communication skills are essential, as the role involves presenting strategic recommendations to clients and internal stakeholders. The ideal candidate will have a proven track record of developing and implementing successful marketing strategies that drive business growth. Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Customer, Sales & Service practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. Your key responsibilities will include Develop and implement strategic plans that drive business growth and align with client objectives across B2B and B2C markets. Analyze market trends, consumer insights, and competitive landscapes to inform data-driven marketing strategies. Collaborate with account, creative, and production teams to develop integrated marketing solutions that deliver measurable results. Lead a team of strategists, providing guidance and mentorship to ensure alignment with client goals and industry best practices. Present strategic recommendations to clients and internal stakeholders, translating complex insights into clear, actionable plans. Oversee the execution of strategic initiatives, ensuring consistency, efficiency, and high-quality deliverables. Stay ahead of emerging marketing technologies and industry innovations to bring fresh perspectives to client projects. Act as a key advisor to clients, building strong relationships and ensuring long-term business success. Apply problem-solving skills to proactively identify risks, manage dependencies, and navigate challenges in a fast-paced environment. Familiarity with Gen AI tools and their applications in marketing strategy would be an added advantage. Bring your best skills forward to excel at the role Strategic Planning | Market & Consumer Insights | Data-Driven Decision Making | Cross-functional Team Leadership | Brand & Marketing Strategy | Client Relationship Management | Digital & Social Media Strategy | Campaign Execution & Optimization | Communication & Presentation Skills | Business Growth & Innovation Additional information: Work closely with leadership to support business development, thought leadership, and strategic initiatives. Analyze large data sets, integrating macroeconomic trends and competitive intelligence to drive strategic recommendations. Thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously. Strengthen stakeholder relationships by ensuring seamless client interactions and delivering high-impact solutions. Exhibit leadership and team-building skills to mentor and inspire diverse teams. Identify new business growth opportunities, contribute to innovative solutions, and support end-to-end proposal development. Enhance brand and creative strategy offerings by identifying emerging industry trends and opportunities for skill development. Read about us. Your experience counts! Strong portfolio or samples of work demonstrating strategic, end to end account management and key stakeholder management. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment Experience in working with middle to senior management levels within existing organization / client organizations. Hands-on experience and understanding of relevant tools / platforms Strong verbal communication skills. Good research, organizational, and time-management skills. Strong presentation skills and knowledge of using AI and GenAI tools. Experience in working across multiple industries. Experience in setting up and growing teams to meet needs across skills, geographies and industries. What's in it for you? An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everything"from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions " underpinned by the world's largest delivery network " Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting: Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategys services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world."For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, . Qualifications Experience :10+ years of branding, overseeing end-to-end execution, social strategy or advertising experience in account management or related role with a major consulting firm or advertising agency or leading MNC. Educational Qualification: Bachelors or Masters Degree in Business or Marketing

The Strategy & Consulting Global Network Song Practice| Marketing Transformation | Life Science Marketing Senior Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work:Digital Marketing, Creative Strategy, Brand Strategy, Campaign Management, Next Best Action Marketing, Mar-Tech Strategy, Customer Experience & Journey Development | Level:Senior Manager| Location:Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp:8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The Life Sciences Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. The key responsibilities will include Strong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. An analytical & data driven mindset to drive result-oriented decisions Exposure and experience in roles across the marketing value chain, primarily in the life sciences or allied industries as detailed out below. Consulting & Advisory service Market Research Analysis and assessment of the pharmaceutical market across disease areas and opportunity identification for new launches, indication expansions, identify emerging trends, competitive landscapes, and new opportunities within the life sciences sector. Competitor benchmarking, patient journey mapping, segmentation & targeting Digital Marketing Develop E2E strategy & campaigns: Liaise with key client stakeholders in the marketing teams to design strategies for omni-channel marketing campaigns. Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Provide expertise on Content design and campaign execution: Able to provide a perspective on identification and selection of the right digital channels and content types based on campaign objectives. Able to understand client requirements based on their briefs & ideate to appropriate creative designs. Support end to end campaign execution and suggest ways for optimization. Marketing Technology Lead platform assessment and solution design : Understand the marketing value chain across process, technology & people. Conduct a thorough assessment, propose a solution along with an operating model & define KPIs for different marketing technologies Adobe / SF / Veeva. Have an understanding of the regulatory, compliance and governance landscape in the industry and build frameworks for scale up. MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech stack and develop use cases to improve utilization of existing MarTech stack. Research, evaluate and recommend new martech systems and suppliers. Keep a holistic understanding of existing and upcoming martech platforms and how they connect into the broader marketing technology landscape. Tools & Platforms: Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc. Value realization : Crafting a value tree and developing business cases for implementation and scale up Gen AI Be aware of the latest AI developments in the Life Science industry and be able to co-create customized solutions for the client to meet their objectives. Have experience in CDP tools and platforms. Design and implement GenAI use cases Sales & Business Development Generating new business engagements:Drive new business opportunities by identifying and pursuing new leads, defining GTM strategy, facilitate client discussions and presentations to drive new business and client relationships. Own and drive RFP/RFI response coming in from Life Science customers Practice Development Take on leadership role:Support overall growth of practice across all the pillars Marketing as well as sales, & service through a combination of business development, talent management, oversight of delivery work, and thought leadership. Collaborate with Salesforce, Veeva, Adobe, IQVIA etc. business groups, to enable business capabilities with agility, velocity, and quality while optimizing costs. Establish a strong network with key stakeholders in the Accenture ecosystem, across geographies to socialize and amplify the GN Song capabilities, operating model and ways of working to generate demand and meet the KPIs Lead and motivate teams with diverse skills and backgrounds. Manage and mentor talented teams of consultants and technologists supporting, providing input and guidance into the talent strategy and actively participate in engagement, capability development activities. Read about us. Your experience counts! MBA from a tier 1 institute with preferably bachelor's degree in marketing, Journalism, Communications, or a related field Proven working experience (8+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Life Sciences Industry In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Experience in working with middle to senior management levels within existing organization / client organizations Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers What's in it for you? An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everything"from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions " underpinned by the world's largest delivery network " Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting: Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategys services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, . The Strategy & Consulting Global Network Song Practice| Marketing Transformation | Life Science Marketing Senior Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work:Digital Marketing, Creative Strategy, Brand Strategy, Campaign Management, Next Best Action Marketing, Mar-Tech Strategy, Customer Experience & Journey Development | Level:Senior Manager| Location:Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp:8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner. The Life Sciences Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Life Sciences (Pharmaceuticals, Biotechnology and Medical Technology) and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. The key responsibilities will include Strong project management skills to plan, execute, and deliver content initiatives successfully. This includes managing timelines, budgets, resources, and coordinating cross-functional teams. An analytical & data driven mindset to drive result-oriented decisions Exposure and experience in roles across the marketing value chain, primarily in the life sciences or allied industries as detailed out below. Consulting & Advisory service Market Research Analysis and assessment of the pharmaceutical market across disease areas and opportunity identification for new launches, indication expansions, identify emerging trends, competitive landscapes, and new opportunities within the life sciences sector. Competitor benchmarking, patient journey mapping, segmentation & targeting Digital Marketing Develop E2E strategy & campaigns: Liaise with key client stakeholders in the marketing teams to design strategies for omni-channel marketing campaigns. Lead development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy. In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Provide expertise on Content design and campaign execution: Able to provide a perspective on identification and selection of the right digital channels and content types based on campaign objectives. Able to understand client requirements based on their briefs & ideate to appropriate creative designs. Support end to end campaign execution and suggest ways for optimization. Marketing Technology Lead platform assessment and solution design : Understand the marketing value chain across process, technology & people. Conduct a thorough assessment, propose a solution along with an operating model & define KPIs for different marketing technologies Adobe / SF / Veeva. Have an understanding of the regulatory, compliance and governance landscape in the industry and build frameworks for scale up. MarTech Consulting Projects: Lead projects focusing on optimizing the MarTech stack and develop use cases to improve utilization of existing MarTech stack. Research, evaluate and recommend new martech systems and suppliers. Keep a holistic understanding of existing and upcoming martech platforms and how they connect into the broader marketing technology landscape. Tools & Platforms: Hands on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc. Value realization : Crafting a value tree and developing business cases for implementation and scale up Gen AI Be aware of the latest AI developments in the Life Science industry and be able to co-create customized solutions for the client to meet their objectives. Have experience in CDP tools and platforms. Design and implement GenAI use cases Sales & Business Development Generating new business engagements:Drive new business opportunities by identifying and pursuing new leads, defining GTM strategy, facilitate client discussions and presentations to drive new business and client relationships. Own and drive RFP/RFI response coming in from Life Science customers Practice Development Take on leadership role:Support overall growth of practice across all the pillars Marketing as well as sales, & service through a combination of business development, talent management, oversight of delivery work, and thought leadership. Collaborate with Salesforce, Veeva, Adobe, IQVIA etc. business groups, to enable business capabilities with agility, velocity, and quality while optimizing costs. Establish a strong network with key stakeholders in the Accenture ecosystem, across geographies to socialize and amplify the GN Song capabilities, operating model and ways of working to generate demand and meet the KPIs Lead and motivate teams with diverse skills and backgrounds. Manage and mentor talented teams of consultants and technologists supporting, providing input and guidance into the talent strategy and actively participate in engagement, capability development activities. Read about us. What's in it for you? An opportunity to work on with key G2000 clients Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed into everything"from how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your to grow your skills, industry knowledge and capabilities Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization. About Accenture: Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions " underpinned by the world's largest delivery network " Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at About Accenture Strategy & Consulting: Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategys services include those provided by our Global Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit Song | At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, . Qualifications Your experience counts! MBA from a tier 1 institute with preferably bachelors degree in marketing, Journalism, Communications, or a related field Proven working experience (8+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Life Sciences Industry In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization Experience in working with middle to senior management levels within existing organization / client organizations Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers