101 Campaign Analytics Jobs - Page 4

Accountabilities- Design analytics and modelling solutions to complex business problems using domain expertise. Collaboration with technology to specify any dependencies required for analytical solutions, such as data, development environments and tools. Development of high performing, comprehensively documented analytics and modelling solutions, demonstrating their efficacy to business users and independent validation teams. Implementation of analytics and models in accurate, stable, well-tested software and work with technology to operationalize them. Provision of ongoing support for the continued effectiveness of analytics and modelling solutions to users. Important skills- SQL/ SAS Data Analytics Strategy building predictive Analytics marketing Analytics campaign modelling Segmentation

Associate Creative Strategist Our Strategists and Planners work closely with media and analytics to create impactful, integrated, and measurable strategic platforms. Here s what you should know if you want to be a Associate Creative Strategist at Blink: On any given day you might Ensure proposals produced are of the highest quality and in line agency standards Observe and recognize patterns that identify trends and key insights Collaborate with other team managers to flawlessly execute client deliverables Work with data analysts to incorporate customer and campaign analytics Forecast, report, and optimize data to inform concepts, ideas, and plans Partner with Copywriters and Designers to execute strategies for clients Build strong relationships with clients while deepening their knowledge of interactive marketing The ideal person Has extensive knowledge of and experience with interactive environments Has experience with digital media planning, digital marketing, and integrated communications Can lead the design for both quantitative and qualitative research Understands the target audience. Is naturally curious and loves to explore and nurture intellect You bring A Masters degree or equivalent 1-3 years digital/mainline planning experience at an agency and/or working with developing insights, leading cultural trends, and driving big ideas for interactive platforms

We are hiring for one of our multinational client for the role of Campaign Specialist (Oracle Eloqua ) based out at Mumbai/Remote. PFB the details: Industry: Chemical (MNC) Payroll Company: Randstad India Location: Mumbai/Remote Position Overview The Marketing Campaign Specialist plays a critical role in executing successful email marketing campaigns , with a strong focus on demand generation and lead nurturing . Operating from a Shared Service Centre , this specialist collaborates with regional business marketing teams to develop, deploy, and optimize email marketing strategies and reports. Reporting to Dows Global Commercial Excellence function, the ideal candidate will have expertise in email marketing best practices , keen attention to detail, and the ability to manage multiple campaigns simultaneously. This includes campaign creation, email design, performance tracking, A/B testing, audience segmentation, and Oracle Eloqua proficiency. Key Responsibilities Email Campaign Deployment & Management Collaborate with Marketing Communications to create visually appealing email templates and content , including subject lines, body text, graphics, and CTAs, ensuring alignment with brand guidelines and campaign goals. Work with Marketing stakeholders to understand campaign objectives and target audiences. Manage and segment audiences within Eloqua and Customer Data Platforms (CDP) for targeted and effective campaigns. Schedule and execute email campaigns using Oracle Eloqua and Adobe Real-Time Customer Data Platform (CDP) while monitoring and troubleshooting deployment issues. Design landing pages and forms to support campaign objectives. Performance Tracking & Reporting Track and analyse key email performance metrics (open rates, click-through rates, conversion rates, etc.). Generate reports with actionable insights to improve future campaigns. Create and manage Campaign IDs (CIDs) within Eloqua for tracking and reporting. Conduct A/B testing and other optimization techniques to enhance email engagement. Compliance & Best Practices Ensure all email campaigns comply with GDPR and other data privacy regulations , as well as Dow best practices . Maintain data privacy protocols to ensure compliance and database accuracy. Collaboration & Support Implement, maintain, and test lead scoring models to optimize automatic lead qualification . Support marketing technology/capability management with routine maintenance activities. Provide training and support to team members and new hires on email marketing tools and techniques. Critical Success Factors Strong organizational skills , with the ability to prioritize and manage multiple projects. Ability to work effectively in diverse, cross-functional teams across multiple regions. Sense of urgency in meeting commitments and completing campaigns on schedule. Analytical mindset, creativity, and a customer-centric approach . Excellent verbal and written communication skills . Understanding of digital marketing trends and a curiosity for innovation in the field. Required Qualifications Education : Bachelor’s degree in Marketing, Business, or Technology (or related field. Experience : 2+ years of hands-on experience in digital communication and campaign management, preferably in a B2B environment. Technical Skills : Strong proficiency in Oracle Eloqua , including end-to-end campaign setup, email design, landing page creation, and audience management . Ability to analyze campaign performance data and provide data-driven insights . Preferred Skills Familiarity with Microsoft Dynamics CRM is an added advantage. Knowledge of best practices in email marketing and digital campaign optimization . Experience with HTML, CSS, and JavaScript is an advantage. Eloqua certification or other marketing automation certifications . Experience with Customer Data Platforms (CDP) for audience segmentation and management. Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsApp: 7973641471

Salary: 20 to 30 LPA Exp: 4 to 8 years Location: Hyderabad (Hybrid) Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 3-8 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

Develop & execute social media strategies (Facebook, Instagram, LinkedIn, etc.). Create engaging content (posts, reels, ads) & manage campaigns. Analyze performance & optimize for growth. Stay updated with the latest trends & tools.

As a Campaign Associate at Wishlink, you will play a crucial role in ensuring our creator campaigns are executed smoothly and deliver exceptional results. Your responsibilities will include: Campaign Management: Coordinate end-to-end campaign execution by working closely with creators, brands, and internal stakeholders. Creator Onboarding and Engagement: Identify, onboard, and build strong relationships with creators to ensure active participation and alignment with campaign goals. Campaign Analytics and Reporting: Track campaign performance metrics such as clicks, conversions, and sales to measure success and provide actionable insights. Content Review and Optimization: Review creator content to ensure brand guidelines are met. Suggest optimizations to improve engagement and performance. Cross-Functional Collaboration: Work with Product, Tech, and Marketing teams to enhance the creator experience and resolve any campaign-related issues quickly. Trend Analysis: Stay updated on social media trends, creator economy insights, and platform algorithm changes to enhance campaign strategies. What are we looking for? If you are a content creator yourself or have worked closely in the social media space - we like you already :) Must Haves 1-2 years of experience in influencer marketing Confident and strong communication skills Customer empathy - the ability to get deep into how the customer thinks, understand their pain points and come up with solutions/ improve value proposition Ability to think on feet, street-smart Ability to take a logical and structured approach to problem statements Analytical skills to inform decision-making leveraging data Good-to-have Hands-on experience with excel and other data visualization tools Existing connections and relationships with creatorsStrong ability to work independently, and build processes that scale Perks and Benefits Competitive Salary, Generous ESOPs Learning & Development Programs with a Dedicated Budget Company sponsored newsletters and books ChatGPT Subscription Regular Team Outings Discounted Health Plans & Gym Memberships Industry insights on growing your social media if you are a (aspiring) creator

Role & responsibilities : Campaign Planning: Develop strategic social media plans for multiple brands and businesses, aligning with their objectives, target audiences, and brand identities. Content Strategy: Collaborate with creative teams to develop engaging and relevant content for social media channels, including posts, videos, and advertisements. Audience Targeting: Identify target audience segments and develop tailored messaging and content strategies to reach and engage them effectively. Campaign Execution: Implement and manage social media campaigns across various platforms, including Facebook, Instagram, X, LinkedIn, SnapChat, etc. Performance Monitoring: Monitor campaign performance metrics, including reach, engagement, click-through rates, conversions, and ROI. Data Analysis: Analyze social media data to identify trends, insights, and areas for optimization, using tools such as Google Analytics, Facebook Insights, and social media management platforms. Reporting: Generate regular reports on social media campaign performance, providing actionable insights and recommendations for improvement. Competitor Analysis: Conduct competitive analysis to benchmark performance, identify opportunities, and stay informed about industry trends and best practices. Stay Updated: Keep abreast of emerging social media trends, platform updates, and new technologies to enhance campaign effectiveness. Preferred candidate profile : Bachelor's degree in Marketing, Communications, Business, or related field. Proven experience as a Social Media Analyst or Campaign Planner in an agency environment, managing multiple brands and businesses. Strong understanding of social media platforms, algorithms, and best practices. Proficiency in social media management tools and analytics platforms. Excellent analytical skills and ability to interpret data to drive decision-making. Creative thinking and ability to develop innovative campaign strategies. Strong communication and presentation skills. Ability to manage multiple projects and deadlines in a fast-paced environment.

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Digital Content Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years Language - Ability: English - Intermediate What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designIn this role you will, define, implement and monitor Paid Campaigns. Generate Reports on the performance of campaigns What are we looking for? .. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Measurement & Report Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years Language - Ability: English(International) - Proficient What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designIn this role you will, define, implement and monitor Paid Campaigns. Generate Reports on the performance of campaigns What are we looking for? Analysis and Reporting Data Reporting Business Data Analysis Detail orientation Ability to manage multiple stakeholders Numerical ability Written and verbal communication Results orientation Analytical Thinking Business Intelligence (BI) Reporting Tools Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Delivery - Customer Insight & Marketing Analytics Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Data & AIProcess by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? Data Science Python (Programming Language) Customer Analytics Marketing Analytics and Reporting Structured Query Language (SQL) Commitment to quality Written and verbal communication Agility for quick learning Adaptable and flexible Ability to work well in a team Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualifications Any Graduation

Hi Connections, Exciting Opportunity! Role: Quality Analyst- Digital Marketing Experience: 5 -9 Years Location: Bangalore- WFO Shift- Rotational Shift (Which includes Night Shift) Notice period: Immediate to 30 days Compensation- Upto 10 lpa Experience in digital marketing is mandatory. What will You be Doing? Audit transactional quality of tasks related to digital marketing. Conducting RCAs. Conduct weekly feedback sessions with reps. Evaluating and identifying key error-prone areas that can affect the team's performance and improve client and account management experience. This is inclusive of both voice and non-voice processes. Assess agent behavior, counsel, and coach them in order to reduce negative customer experience, wastage of time and resources, and agent attrition. Identifying team members who would require increased assistance and coaching. Staying on top of trends will help businesses optimize customer relations and outperform competitors. Responsible for picking the most effective performance metric for the business to analyze and should be able to identify the most effective way to evaluate the performance. Responsibilities: Develop new joiners and experienced into high-performance members through a combination of 1:1 coaching, casework shadowing, and focusing on training to increase accuracy. Publish weekly, monthly, and quarterly quality and compliance score reports. Conducting refresher training on Products and Processes for the new joiners. and the existing team members to keep them abreast of all the recent changes and updates. Conducting periodic process knowledge tests to monitor and identify the weak areas of the existing teammates. Identify quality gaps for new joiners and existing team members through remote and live case monitoring by video call barging over screen share. Identify, lead, and execute product and process innovation to increase advertiser performance and investments. Actively participate in case audit calibrations and coach team members on the identified gaps. Stay abreast of the new trends, process updates, and tools. Conduct case audits and calibrations per week per rep in line with the quality framework. Develop visual aids that can be used as a guideline for the production staff. Qualifications: Experience in digital marketing is mandatory. Ability to explain complex topics in a variety of ways to successfully impart knowledge to a variety of audiences. Ability to adapt and communicate information to a wide range of audiences and in a variety of situations. Excellent presentation, interpersonal, communication, problem-solving, analytical, and organizational skills to manage multiple complex tasks, issues, and deadlines. Ability to work independently to meet strict deadlines and be able to work collaboratively with others in group settings. Proficient in MS Office (Excel, Word, PowerPoint) or alternatives Excellent conflict resolution and mitigation skills. Excellent Feedback delivery skills. Should be good at coaching, feedback, and listening skills Prior experience as a QA.

Email Marketing and CRM Specialist We are looking for an experienced and motivated Email Marketing Specialist to join our Digital and Growth Marketing team. Your primary responsibilities will include: Developing and implementing CRM strategies. Managing email marketing campaigns. Using data insights to improve customer engagement. Your proficiency in HubSpot and hands-on experience in CRM will be essential in achieving significant results and optimizing our marketing initiatives. CRM Strategy Development: Collaborate with the team to define CRM strategies that align with business objectives. Analyze data to segment audiences and tailor messaging for maximum impact. Develop customer journey maps and identify opportunities for engagement and conversion. Email Marketing: Create and execute email marketing campaigns from concept to deployment. Craft compelling email copy and design templates that resonate with target audiences. Monitor email deliverability and optimize email send practices. A/B test email campaigns to improve open rates, click-through rates, and conversion rates. Market Analysis: Stay updated on industry trends, emerging technologies, and best practices related to CRM, Salesforce, and email marketing. Conduct research to identify market dynamics, competitive landscapes, and potential opportunities for innovation. Data Analysis: Analyze campaign performance and customer data to derive actionable insights. Use data to refine and optimize CRM and email marketing strategies continuously. Automation and Personalization: Implement marketing automation workflows to nurture leads and improve customer retention. Personalize email content and offers based on customer behaviours and preferences. HubSpot Management and Innovation: Develop, administer, and manage the HubSpot CRM platform, ensuring it meets evolving business requirements. Explore and implement new HubSpot features and integrations to optimize workflows, reporting, and campaign effectiveness. Provide training and support to team members on HubSpot usage and best practices. Cross-Function Collaboration: Maintain regular communication with senior leadership to provide updates on campaign performance and recommendations for improvement. Be responsive to requests and adapt strategies based on feedback. QUALIFICATIONS Overall 6-8 years of experience in CRM and Email Marketing Management. Proficiency in CRM platforms such as HubSpot is mandatory, with a focus on driving innovation and optimizing its use for marketing efforts. HubSpot certification is preferred. Experience with Microsoft Excel (vlookups and pivot tables) and HTML basics. Hands-on experience with Email Marketing and CRM tools like HubSpot. Excellent team player with experience Strong interpersonal, presentation, and communication skills. Must be a self-starter with good time/project management skills. Exceptionally well-organized with strong attention to detail. Critical thinker with analytical and problem-solving skills. Strong logical reasoning skills and out-of-the-box solutions. An affinity for new technologies and platforms with an ability to implement them in relation to business problems. Highly perceptive and adaptable to different situations, with the ability to thrive in a fast-paced, dynamic environment.

Salary: 15 to 30 LPA Exp: 2 to 8 years Location: Gurgaon Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools, ETL etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 3-8 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, building or getting emails &/or Landing pages built, segmenting lists, deploying campaigns, and reporting results. Diligently the following checklist to ensure the campaigns are delivered right and are result-driven concept, code (html/css), and test email templates for campaigns using email on acid. Create, execute and analyze A/B test plans to improve email campaign performance and conversion rates including all metrics. Develop or get developed corresponding landing pages for campaigns and thoroughly test them before deploying or passing them to clients. Measure and report on email campaign and A/B test plan performance and manage ongoing reporting for launched campaigns and work on aligning each campaign performance to the email marketing objective for each client. Assist in marketing automation campaigns, retargeting ads, list clearing, and more aspects of digital marketing. Collaborate with production teams to design and develop new assets for each touchpoint of the customer journey evaluate and improve the process of understanding the need of each client in order to deliver a delightful experience.

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Measurement & Report Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design?The objective of a reporting analyst is to analyze metrics and design reports to help drive critical business decisions. Reporting analysts contribute to the overall improvement of business reporting by maintaining a company s data systems and implementing processes and initiatives that ultimately increase the effectiveness and integrity of data reporting and documentation. They store data, create reports, analyze reports, create custom reports, and share findings What are we looking for? ?Design business analysis and data recording systems for use throughout the department?Maintain databases and perform updates as necessary to ensure accuracy. Regularly examine data reports to locate and resolve mistakes throughout?Accurately analyze and collect data for various types of business reports. Create business reports that provide insight into key data points. Communicate the results of data analysis in written and verbal form to managers. Support various departments, including marketing and sales, in reaching their goals through analysis. Monitor data to identify changes in financial and business trends. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Pharma exp is a must Job Title: Marketing Operation Analyst Job Location: -Gurgaon/Noida/Bangalore/Pune/Hyderabad Job Overview: We are looking for a detail-oriented and data-driven Marketing Operations Analyst to join our team. The ideal candidate will be responsible for managing the processes, technology, and data that power our marketing campaigns, ensuring smooth execution and enabling data-driven decision-making. This role is ideal for someone who thrives in a data-centric, process-driven environment. Key Responsibilities: Experience in managing healthcare marketing operations for healthcare professionals (HCP) and patient engagements in the United States and Europe. Critical driver in ensuring the successful execution of brand/therapy area-level marketing strategy at the channel level Supports the orchestration of customer experiences tailored to HCP segments Focuses on channel coordination, content creation, and marketing execution Marketing Automation & CRM Management: Oversee the management of marketing automation platforms (e.g., SFMC, Marketo, HubSpot, Veeva CRM, etc. Comprehensive experience any one of these is desirable) to ensure campaigns are executed efficiently and effectively. Maintain and optimize the integration of marketing systems with CRM (e.g., Salesforce), ensuring data accuracy and seamless handoff of leads to sales. Implement workflows, automations, and segmentation strategies that drive personalized marketing campaigns. Data Management & Analysis: Manage the integrity and quality of marketing data, ensuring accurate tracking of campaign performance and lead data. Conduct regular data hygiene processes, including lead scoring, deduplication, and database segmentation. Provide data-driven insights and recommendations for campaign optimization and performance improvement. Campaign Performance & Reporting: Create and maintain dashboards and reports to track marketing KPIs such as lead generation, funnel conversion, customer acquisition cost (CAC), and return on marketing investment (ROMI). Analyze marketing metrics to assess the effectiveness of campaigns and identify opportunities for improvement. Report on key performance trends and provide actionable insights to the marketing team and senior leadership. Process Optimization & Efficiency: Identify opportunities to streamline marketing processes, reduce inefficiencies, and improve campaign execution speed. Develop and maintain documentation for marketing processes, systems, and workflows. Collaborate with cross-functional teams to ensure alignment of marketing and sales processes, optimizing the lead handoff and conversion process. Technology & Tool Management: Act as the point of contact for marketing technology platforms, ensuring systems are properly configured, maintained, and optimized for performance. Research and evaluate new marketing technologies and tools that could improve the efficiency of the marketing team. Manage relationships with technology vendors and ensure effective use of marketing tools. Essential Skills & Experience Experience: 2-5 years of experience in marketing operations or a related role. Technical Proficiency: Strong experience with marketing automation platforms (e.g., e.g., SFMC, Marketo, HubSpot, Veeva CRM, etc. Comprehensive experience any one of these is desirable ) and CRM systems (e.g., Salesforce). Proficiency in data analytics tools and reporting platforms (e.g., Google Analytics, Excel, Tableau, Power BI). Familiarity with lead scoring, segmentation, and campaign attribution models. Basic understanding of HTML, email marketing best practices, and web analytics. Analytical Skills: Strong analytical and problem-solving skills with the ability to analyze complex data sets and make data-driven decisions. Process-Oriented: Ability to design and improve marketing processes for greater efficiency and effectiveness. Communication: Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical stakeholders. Desirable Skills & Experience Experience with advanced marketing analytics techniques (e.g., funnel analysis, attribution modeling, customer journey mapping). Knowledge of data privacy regulations such as GDPR and CCPA and how they impact marketing operations. Certification in marketing automation platforms (SFMC, Marketo) or CRM (Salesforce). We will provide (Employee Value Proposition) Offer an inclusive environment that encourages diverse perspectives and ideas Delivering challenging and unique opportunities to contribute to the success of a transforming organization Opportunity to work on technical challenges that may impact on geographies Vast opportunities for self-development: online Axtria Institute, knowledge sharing opportunities globally, learning opportunities through external certifications Sponsored Tech Talks & Hackathons Possibility of relocating to any Axtria office for short and long-term projects Benefit package: -Health benefits -Retirement benefits -Paid time off -Flexible Benefits -Hybrid /FT Office/Remote Axtria is an equal opportunity employer that values diversity and inclusiveness in the workplace. Who we are Axtria 14 years journey Axtria, Great Place to Work Life at Axtria Axtria Diversity

Role: DM - Campaign Monitoring Specialist Full time Location: Bangalore *************************************************** IMMEDIATE JOINERS REQUIRED Send your updated CV directly to: 9152808909 **************************************************** Experience: Minimum 3 years into Campaign Monitoring/ Analysis. Monitor/ Analyze all the campaign run by the email marketing team. Any Marketing Automation tool will work - Salesforce Marketing Cloud or (Eloqua, Marketo, Pardot, if not SFMC). Strong comms skills, proactive approach & Eye for Detail. To publish and create reports as per businesses requirement (PowerBi is good to have skills). We need Immediate to Max 30 Days Notice Shift: 3pm-11:45 pm (GMT)

Role & responsibilities Data Collection & Management: Gather data from various sources, including e-commerce platforms, CRM systems, marketing platforms, and internal databases. Clean, validate, and organize data for analysis. Data Analysis & Interpretation: Conduct in-depth analysis of sales data, customer demographics, website traffic, marketing campaign performance, and other relevant metrics. Identify trends, patterns, and insights that can inform business decisions. Performance Reporting: Develop and maintain regular reports and dashboards to track key performance indicators (KPIs) and provide insights into business performance. Visualize data in a clear and concise manner for stakeholders. E-commerce Analysis: Analyse e-commerce platform data to optimize product listings, pricing strategies, and customer experience. Identify opportunities to increase conversion rates and average order value. Preferred candidate profile Experience with e-commerce platforms (e.g., Shopify, Amazon Seller Central). Knowledge of statistical modelling and machine learning techniques. Experience with data warehousing and ETL processes. Perks and benefits Competitive pay and a positive work environment with growth opportunities. Hybrid Designs Pvt. Ltd. is an equal opportunity employer.

We are hiring for one of our Multinational client for the role of Digital Analytics & Insights Specialist role based out at Bangalore location. PFB the details: Industry: Biotechnology Payroll Company: Randstad India Location: Bangalore Required Minimum 3 years of analytics experience required: web, digital marketing/advertising, BI, CRM etc. Adobe Analytics experience required Fundamental understanding of Adobe Advertising Programs (Adobe Advertising Cloud and Adobe Advertising Cloud DSP) Ability to audit, analyze and interpret data and then create high-value reports Experience in using PowerBI (or similar) Experience in Adobe conversion tagging (Dynamic Tag Manager or Launch) Experience in Advanced MS Excel Ability to multi-task in a fast-paced environment Knowledge, Skills, Abilities • Experience with digital campaign tracking and conversion rate optimization. • Excellent communication skills, with the ability to present data findings to both technical and non-technical stakeholders. • Strong analytical and problem-solving skills and ability to analyze large and complex sets of data from multiple sources • Strong time management, organizational, planning and prioritization skills • Team player with a positive attitude who is prepared to go the extra mile to accomplish business objectives Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsApp: 7973641471

Pharma Exp is must Title - Omnichannel Marketing Analytics Job Location: -Gurgaon/Noida/Bangalore/Pune/Hyderabad Job Overview: We are looking for a detail-oriented and data-driven Omnichannel Marketing Analytics role to join our team. The ideal candidate will be responsible for analyzing, optimizing, and reporting on the performance of our Marketing campaigns across various channels. The Marketing Analystic will work closely with Marketing planners, buyers, and digital marketing teams to ensure campaigns are optimized for success and aligned with business goals. Key Responsibilities: Campaign Performance Analysis: Analyze the effectiveness of Marketing campaigns across digital, social, programmatic, and traditional Marketing platforms. Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Perform in-depth analysis of Marketing data to identify trends, opportunities, and areas for improvement. Reporting & Insights: Prepare detailed reports and dashboards to communicate Marketing performance to client stakeholders. Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends. Collaborate with the Marketing buying and planning teams to provide insights that influence Marketing strategy. Budget & Spend Analysis: Monitor Market spend across campaigns and ensure alignment with allocated budgets. Identify opportunities for cost efficiencies and performance improvements. Assist in forecasting Market spend based on historical data and future trends. Cross-Channel Attribution: Utilize multi-touch attribution models to evaluate the contribution of various Marketing channels (search, display, social, etc.) to overall campaign performance. Help improve the Marketing attribution process to ensure proper credit is given to each channel. Marketing Research & Competitor Analysis: Stay up to date with industry trends, new tools, and best practices in Marketing analytics. Conduct competitor Marketing analysis to understand market positioning and Marketing strategies of competitors. Identify emerging platforms and channels for potential investment based on research. Collaboration & Stakeholder Management: Work closely with Marketing planners, buyers, and digital marketing teams to ensure alignment of Marketing strategy with business objectives. Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders. Skills & Experience Experience: 2-4 years of experience in Marketing analysis, digital marketing analytics, or a related field. Technical Proficiency: Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms. Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms. Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively. Familiarity with Excel and SQL for data manipulation and analysis. Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively. Detail-Oriented: Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports. Communication: Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders. Desirable Skills & Experience Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM). Understanding of Marketing buying processes and digital advertising ecosystems. Certification in Google Analytics, Facebook Blueprint, or other relevant platforms. We will provide (Employee Value Proposition) Offer an inclusive environment that encourages diverse perspectives and ideas Delivering challenging and unique opportunities to contribute to the success of a transforming organization Opportunity to work on technical challenges that may impact on geographies Vast opportunities for self-development: online Axtria Institute, knowledge sharing opportunities globally, learning opportunities through external certifications Sponsored Tech Talks & Hackathons Possibility of relocating to any Axtria office for short and long-term projects Benefit package: -Health benefits -Retirement benefits -Paid time off -Flexible Benefits -Hybrid /FT Office/Remote Axtria is an equal-opportunity employer that values diversity and inclusiveness in the workplace. Who we are Axtria 14 years journey Axtria, Great Place to Work Life at Axtria Axtria Diversity

Role: SM Product Analytics (Mobile App & Web) Reporting to: Head of Analytics Experience - 6 - 12 Years Location: Mumbai Kalina, Santacruz East Product Background: Experience with OTT, DTH, and mobile TV apps such as Hotstar, Jio, and Netflix. Key Skills: Collaborated effectively with product teams Strong application analytics background Proficiency in data analysis tools (e.g., SQL, Excel, Tableau/Power BI) and user research methodologies Expertise in analyzing clickstream data; experience with Mixpanel preferred (Digital Analytics) Dashboard creation and visualization Understanding of feature rollout processes and collaboration with IT/tech teams to ensure data capture for relevant features Mandatory experience in mobile app or web product environments Role & responsibilities As a Product Analyst, you'll play a pivotal role in driving the success of our mobile app and web platform. You'll be responsible for analyzing user behavior, market trends, and competitive landscapes to inform product strategy and development. Your insights will help us create exceptional user experiences and achieve our business objectives. User Research and Analysis: Conduct user research studies (e.g., surveys, interviews, usability testing) to understand user needs, pain points, and preferences. Analyze user data (e.g., usage metrics, feedback) to identify trends, patterns, and opportunities for improvement. Create user personas and journey maps to represent target users and their interactions with our products. Market Analysis: Track industry trends, competitor activities, and emerging technologies to identify potential threats and opportunities. Analyze market data (e.g., market size, growth rates, customer demographics) to inform product positioning and pricing strategies. Product Strategy: Collaborate with product managers and stakeholders to define product vision, goals, and roadmaps. Develop product requirements and specifications based on user research, market analysis, and business objectives. Prioritize product features and functionalities based on their impact on user experience and business value. Data Analysis and Reporting: Utilize data analytics tools to measure product performance and track key metrics (e.g., user acquisition, engagement, retention). Prepare regular reports and presentations to communicate findings and recommendations to stakeholders. A/B Testing and Experimentation: Design and execute A/B tests and other experiments to test hypotheses and optimize product features. Analyze test results to identify winning variations and inform product improvements. Preferred candidate profile Bachelor's degree in any quant discipline like Statistics or Mathematics or Business Analytics. 6+ years of experience in product analysis, market research, or a similar role. Strong analytical skills and ability to interpret data to inform decision-making. Expertise with data analysis tools (e.g., SQL, Excel, Tableau) and user research methodologies. Expertise in analyzing clickstream data, preferred tool Mix Panel Excellent communication and presentation skills, both written and verbal. Passion for technology and a strong understanding of mobile app and web development. Ability to work effectively in a fast-paced, collaborative environment. Experience with agile development methodologies. Knowledge of UX/UI design principles. Experience working on mobile app or web products.

JD - Senior Data Scientist (Campaign Analytics) - Mumbai based NBFC Experience - 4-8 Years 5 Days work from Office Mandatory Skills - BFSI relevant exp (banking and NBFCs only) Role & responsibilities Campaign Analytics & Modelling Develop and maintain models to evaluate and optimize marketing campaigns, ensuring they meet performance goals across multiple channels (e.g., digital, social media, email, paid media, etc.). Campaign Optimization: Design experiments, A/B testing frameworks to measure and optimize campaign performance. Provide actionable recommendations for improving marketing strategies and enhancing customer engagement. Digital Journey Analytics: Analyse the entire customer journey across digital touchpoints (website, mobile apps, social media, email, etc.) to understand user behaviour, identify pain points, and discover opportunities for optimization. MIS & Reporting: Prepare and circulate MIS reports, dashboards Stakeholder Engagement: Co-ordinate with business, product, campaign teams for efficient usage of analytical models, their tracking & effectiveness Mentorship: Mentor junior data scientists and provide guidance on best practices in analytics and modeling. Lead by example in promoting a data-driven culture within the organization. Preferred candidate profile Experience in campaign and performance marketing analytics, preferably in lending / BFSI organizations Advanced proficiency in Python, SQL & cloud environments Model building experience with proficiency in statistical concepts regression, trees, SVMs, clustering, market mix modelling, A/B testing Ability to identify patterns, trends, and opportunities for optimization in digital marketing, digital journey funnels Ability to continuously identify opportunity areas to improve funnels, marketing campaign performance through analytics Experience in reporting, visualization & optimization of campaigns & digital journeys Internal and external stakeholder management.

Manage & optimize Google AdWords campaigns (Search, Display, YouTube). Handle keyword research, bidding & targeting. Track & improve performance via Google Analytics & Tag Manager. Schedule social media posts (content provided). Required Candidate profile 3+ years experience in Google Ads (PPC) Strong in campaign management, bidding, audience targeting Expertise in Google Analytics & Tag Manager Familiarity with social media scheduling tools

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Dealer Marketing Advisor1. Role Purpose:The Dealer Marketing Advisor will support Client's retail fuel and convenience store dealers by delivering tailored marketing strategies and initiatives. This role focuses on driving traffic, increasing sales, and building customer loyalty through marketing programs and tools customized for Client's dealer network. The advisor will work closely with dealers to ensure alignment with Client's brand standards and marketing objectives.Role requires Digital Marketing Ads & Promotion creation/designIn this role you will, define, implement and monitor Paid Campaigns. Generate Reports on the performance of campaigns What are we looking for? Technical Skills:oProficiency in CRM systems and marketing analytics tools.oKnowledge of retail marketing and loyalty program management.oFamiliarity with digital marketing platforms and social media tools. Competencies:oStrong relationship-building and communication skills.oStrategic mindset with the ability to provide actionable marketing advice.oAnalytical skills to assess dealer performance and market opportunities.oAbility to manage multiple dealer accounts and initiatives simultaneously.oCustomer-focused with a proactive and results-oriented approach. oExperience working with dealers or franchisees in a multi-site environment is preferred. Roles and Responsibilities: 2. Key Accountabilities: Partner with dealers to develop and execute marketing plans that align with Client's brand and business goals. Provide strategic advice on promotional campaigns, pricing strategies, and customer loyalty programs to enhance dealer performance. Collaborate with internal marketing teams to create customized marketing materials and tools for dealers. Analyze market data, customer insights, and dealer performance to identify opportunities for growth. Train and educate dealers on marketing best practices and new initiatives. Monitor and ensure compliance with Client's brand standards across the dealer network. Support the roll-out of digital marketing solutions and platforms to dealers. Qualifications Any Graduation

Develop and execute email strategies using Mailchimp, creating engaging campaigns Collaborate on content, analyze performance, optimize segmentation, and ensure compliance, staying current on industry trends and deliverability metrics.