101 Campaign Analytics Jobs - Page 3

Heres what you will do – Develop execute innovative growth strategies to drive user acquisition Manage relationships with ad networks and publishers to negotiate rates and oversee campaign delivery and results Lead and manage full-funnel experiments from ideation to implementation and analysis, identifying opportunities for business scaling. Identify and test new growth platforms, channels, and partnerships to expand our reach and impact. Collaborate with Data Analytics and Product teams to ensure alignment and leverage cross-functional opportunities for growth. establish and maintain dashboards and reporting systems using tools like Tableau to track and report on growth Apply A/B testing other experimental methods to refine marketing strategies and drive decision-making. Analyze data to provide actionable insights and recommendations for continuous improvement in growth What are we looking for – Proven track record in driving user acquisition, growth, and data-driven marketing strategies. Strong proficiency in marketing analytics tools (e.g., Google Analytics, Appsflyer, Tableau). Strong proficiency in Excel, Word, and PowerPoint Desired Skills- 1+ years of hands-on experience managing Publishers, media planning, Programmatic or Search (Facebook, Google Ads etc.) Can-do attitude - keen to learn new skills, pro-active, and takes ownership over tasks. Strong communication and collaboration skills, with a proactive and results-oriented approach.

Shriram Finance Limited About Shriram Finance Limited! Shriram Finance is the countrys one of the biggest retail NBFC offering credit solutions for commercial vehicles, two-wheeler loans, car loans, home loans, gold loans, personal and small business loans. We are part of the 50-year-old Shriram Group, a financial conglomerate that has emerged as a trusted partner in creating transformative experiences and lasting impressions in customers lives. In November 2022, Shriram Groups entities Shriram Transport Finance Company Limited, Shriram City Union Finance Limited, and Shriram Capital Limited merged to form Shriram Finance Limited. As on Sept 30, 2024, with a network of 3,149 branches and a workforce of 77,764 Shriram Finance has combined Assets Under Management (AUM) worth 243,042 crores. As a leading financial enterprise with a rich business history, Shriram Finance is founded on inclusion and sustainability, helping us unlock value for generations to come. Our presence spans across the agrarian heartlands of rural India to its vibrant, cosmopolitan metros where we set wings to aspirations. At Shriram Finance, we are committed to meeting our customers at every touchpoint of their financial journey so that they get to explore unlimited possibilities through us. Powered by cutting-edge technology, Shriram Finance is a digitally mature financial institution that reflects the banking needs of the Millennial and Gen Z customers. We offer priority financial services to those in the unbanked and underbanked sectors, expanding our innovative product pipeline at every stage of disruption. Job Role: Digital Analytics/Web Analytics Job Location: Bangalore (175 & 176, Bannerghatta Rd, Dollars Colony, Phase 4, J. P. Nagar, Bengaluru, Karnataka 560076) Mode of Work: Work from Office Only Requirements: Experience in handling CDP platforms like Adobe Experience platform / Salesforce or any other CDP platforms in the market. Strong analytical and problem-solving skills to identify trends, patterns, and opportunities for improvement. Excellent communication skills to effectively convey insights and recommendations to stakeholders at all levels. Ability to translate complex data into actionable insights and strategies. Detail-oriented and organized, ensuring data accuracy and consistency. Adaptable and curious, staying up-to-date with the latest CDP features and best practices. Collaborative and team-oriented. Able to work closely with marketing, development, and product teams for data-driven decision-making. Understanding of data privacy regulations, such as GDPR and CCPA, and their impact on data collection and reporting. Advanced knowledge on custom dashboards, audience segmentation and creating custom reports for product & campaign team. Min 3+ Years experience in the field of analytics and CDP platforms

Dashboarding & Insight Generation Tag Management GA/Adobe Analytics Implementation Attribution, Single Source of Truth and MIS Automation 5+ years of experience in - Data Analytics, Implementation of Analytics Platform, Attribution Framework Required Candidate profile Marketing strategy & planning Well versed with Attribution Logics Marketing target management Channel management Data analytics (Analytic Tools) Advanced SQL queries, Python & Advanced Excel

Dashboarding & Insight Generation - Maintain rich interactive visualizations through data Analysis - Data mining - Identify, analyze,& interpret trends in complex data sets - Develop & implement databases GA/Adobe Analytics Implementation Required Candidate profile Advanced SQL queries, Python & Advanced Excel Familiarity with BI technologies Marketing strategy & planning Well versed with Attribution Logics Adept with query languages Data analytics

looking for a candidate as Google Adwords Executive for a Digital Marketing Company for Mumbai Location (Andheri) Candidate must have exp. in google ads for atleast one year Five Days Working Rotational Shift Interested candidate revert back Required Candidate profile Develop and maintain relationships with key account YouTubers & strategic partners Well-versed with Google Ads Policies Develop & manage Google Ads campaigns for our clients Monitor & analyze campaign

Salary: 25 to 40 LPA Exp: 7 to 11 years Location: Bangalore Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools, ETL etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 6-10 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Dealer Marketing Advisor1. Role Purpose:The Dealer Marketing Advisor will support Client's retail fuel and convenience store dealers by delivering tailored marketing strategies and initiatives. This role focuses on driving traffic, increasing sales, and building customer loyalty through marketing programs and tools customized for Client's dealer network. The advisor will work closely with dealers to ensure alignment with Client's brand standards and marketing objectives.Role requires Digital Marketing Ads & Promotion creation/designIn this role you will, define, implement and monitor Paid Campaigns. Generate Reports on the performance of campaigns What are we looking for? Technical Skills:oProficiency in CRM systems and marketing analytics tools.oKnowledge of retail marketing and loyalty program management.oFamiliarity with digital marketing platforms and social media tools. Competencies:oStrong relationship-building and communication skills.oStrategic mindset with the ability to provide actionable marketing advice.oAnalytical skills to assess dealer performance and market opportunities.oAbility to manage multiple dealer accounts and initiatives simultaneously.oCustomer-focused with a proactive and results-oriented approach. oExperience working with dealers or franchisees in a multi-site environment is preferred. Roles and Responsibilities: 2. Key Accountabilities: Partner with dealers to develop and execute marketing plans that align with Client's brand and business goals. Provide strategic advice on promotional campaigns, pricing strategies, and customer loyalty programs to enhance dealer performance. Collaborate with internal marketing teams to create customized marketing materials and tools for dealers. Analyze market data, customer insights, and dealer performance to identify opportunities for growth. Train and educate dealers on marketing best practices and new initiatives. Monitor and ensure compliance with Client's brand standards across the dealer network. Support the roll-out of digital marketing solutions and platforms to dealers. Qualifications Any Graduation

In digital marketing, SEM (Search Engine Marketing) refers to the practice of gaining website traffic through paid advertising on search engines. The primary role of SEM is to increase a website's visibility in search engine results pages (SERPs) by leveraging paid campaigns, such as Google Ads, Bing Ads, and other search engine platforms. Heres a breakdown of the job role of SEM in digital marketing: 1. Paid Search Campaigns • Managing PPC (Pay-Per-Click) Ads: SEM involves setting up, optimizing, and managing paid ads that appear in search results when users search for specific keywords. • Keyword Research and Targeting: Identifying and selecting high-traffic, relevant keywords to target in ads. This includes determining the most effective keywords to bid on in the auction for search ads. • Budget Management : Allocating and managing a budget to ensure the ads are cost- effective, providing a good return on investment (ROI). 2. Ad Copy Creation and Testing • Writing Ad Copy: C rafting compelling, relevant, and attention-grabbing ad copy that aligns with the users search intent and prompts them to click on the ad. • A/B Testing: Regularly testing and optimizing ad copy, landing pages, and other elements to increase the effectiveness of SEM campaigns. 3. Bid Management • Setting Bids for Keywords: Managing bids on keywords to determine how much to pay for each click. This could involve using automated bidding strategies, manual bidding, or both. • Adjusting Bids Based on Performance: Monitoring keyword performance and adjusting bids to maximize ROI. 4. Campaign Analysis and Reporting • Tracking Performance : Continuously monitoring metrics like Click-Through Rate (CTR), Cost-Per-Click (CPC), Conversion Rate (CR), and Cost-Per-Acquisition (CPA) to assess the effectiveness of SEM campaigns. • Adjusting Campaigns: Adjusting the campaigns, such as modifying keyword targeting, budget allocation, and ad copy, to optimize performance. 5. Competitor Analysis • Analyzing Competitor Campaigns: Evaluating competitors search advertising strategies to identify opportunities for improvement and to stay competitive in the market. 6. Landing Page Optimization • Improving Landing Pages: Ensuring the landing pages are optimized for conversions. A seamless and relevant user experience can improve Quality Score (in platforms like Google Ads) and lead to better ad positioning at lower costs. 7. Campaign Strategy Development • Planning SEM Campaigns : Developing strategies based on the target audience, business goals, and overall marketing plan. This can include planning for both short- term and long-term campaigns. 8. Continuous Optimization • Ongoing Adjustments: Regularly optimizing and refining campaigns based on performance data, seasonal trends, and changes in search engine algorithms to maintain or improve ad performance. Tools and Platforms Used in SEM: • Google Ads • Bing Ads • Google Analytics (for tracking and analyzing performance) • SEMrush, Ahrefs, and Moz (for keyword research and competitor analysis) Skills Required for SEM: • Analytical skills to analyze performance data and adjust campaigns accordingly. • Creativity for crafting compelling ad copy and developing innovative strategies. • Understanding of search engine algorithms and how paid search fits into the broader digital marketing ecosystem. • Technical skills for setting up and managing campaigns in platforms like Google Ads. In summary, SEM is all about driving targeted traffic to a website through paid search ads and optimizing campaigns to achieve the best possible results, all while managing budgets effectively and continuously adjusting strategies to stay competitive.

Payment Processing, Vendor Mgmt,Budget Mgmt, Lead generation,Marketing collateral prep, Marketing tracker, Salesforce exp. Call Shailesh @ 9880899706, mail to tmkonsultblr@gmail.com.

Creative Lead (Art) Bodycraft stands at the intersection of beauty, wellness, and personal care. Founded in 1997 by Mrs. Manjul Gupta, we revolutionised the beauty landscape by introducing India's first hybrid model, combining premium salon services with clinical treatments under one roof. With a 28-year legacy of excellence, we now operate 25 state-of-the-art clinics and 25 premium salons across India, employing over 800 professionals and serving more than 350,000 loyal patrons. Our vision is to create sanctuaries where patrons not only receive exceptional treatments but also find space to simply be, relax, and rejuvenate. What You'll Do Shape & Elevate Brand Identity Serve as the primary custodian of the Bodycraft visual brand identity across all touchpointsfrom social media to in-store environments Evolve our visual language to reflect our transformation into an integrated beauty and wellness destination Create a cohesive design system that works across the clinic and salon, to build long-term brand equity and recall Develop stunning, distinctive visual assets that differentiate us in the market Lead Creative Development Conceptualise and design seasonal campaigns that communicate our unique positioning Create compelling visual stories that showcase the interconnected nature of beauty and wellness Design in-store graphics and experiential elements for our physical spaces Oversee photography and videography direction to ensure consistent visual storytelling Have an opinion on our brand strategy Craft print, digital, and environmental design solutions that elevate the member experience Own new store visual merchandising, and play a pivotal role in ensuring consistent branding across all new stores Build & Mentor Creative Talent Lead and inspire a team of designers, photographers, and videographers Provide constructive feedback and creative direction to help team members grow Foster a culture of creative excellence and continuous innovation Collaborate with marketing, retail, and operations teams to ensure brand consistency Deliver Exceptional Execution Translate strategic objectives into beautiful, effective visual solutions Balance creative excellence with practical implementation requirements Maintain quality control across all designed materials and experiences Know when to adhere to brand guidelines and when strategic deviation serves the brandbreak the rules when required. You: Possess exceptional aesthetic sensibility and an eye for sophisticated, premium design Understand how to create visuals that evoke emotion and build deeper brand connections Have a stellar portfolio demonstrating your ability to develop distinctive visual identities Stay current with design trends while maintaining a timeless approach Have 6+ years of experience in graphic design with at least 2 years in a leadership role Have experience designing for premium lifestyle, wellness, or beauty brands (ideal, but not compulsory) Current Challenges You Will Solve Design System Fragmentation : Our rapid expansion has led to inconsistent visual expression across different channels and locations. You will unify our design language to create a cohesive brand experience regardless of touchpoint. Visual Elevation : While our service quality is premium, our current visual system doesn't fully capture the aspirational nature of our brand. You will elevate our visual identity to match the exceptional experience we deliver. Brand Breakthrough : We need big, bold creative ideas that can put Bodycraft on the map nationally. You will develop distinctive campaign concepts that break category conventions and establish Bodycraft as a leader in the integrated beauty and wellness space. Qualifications Bachelor's degree or equivalent in Graphic Design, Visual Communications, or related field Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) Experience with photography direction and video production Strong typography skills and understanding of print and digital production Portfolio demonstrating versatility across brand identity, campaign design, and environmental graphics Location This position is based at our Bangalore headquarters (Koramangala) with occasional travel to other locations across India. This role is not hybrid or remote.

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Fuels & Mobility Comms & Campaign Lead ANZ develops and executes integrated marketing campaigns for B2C or B2B customers to enhance brand visibility, engage audiences, and drive business objectives. This role ensures effective multi-channel communication, manages compliance and approvals, and collaborates with internal teams and external partners to deliver seamless campaigns. Additionally, the role is responsible for campaign planning, offer development, and ensuring marketing initiatives align with audience segmentation and business priorities. This post will primarily focus on fuels & mobility campaigns, e.g. Client Ultimate, Supercars etc. What are we looking for? Ability to interpret performance data, market trends & customer insight to build brands and inform and execute local plans and campaigns Ability to manage multiple campaigns simultaneously, ensuring timely approvals and adherence to compliance requirements. High attention to detail in campaign execution, data accuracy, and creative content review. Excellent stakeholder management and communication skills, ensuring alignment across internal teams and external partners. Problem-solving mindset, proactively addressing campaign or system issues and implementing resolution strategies. Strong analytical skills for interpreting customer data, optimizing audience targeting, and measuring campaign performance. Experience with campaign tracking and reporting tools (Google Analytics, Power BI, Tableau) to assess KPIs and engagement metrics.Experience & Education: 8+ years of experience in campaign management, or communications within a fast-paced marketing environment Proven experience in managing approvals, compliance processes, and partner collaborations Strong background in loyalty programs, audience segmentation, and offer development Bachelor s degree in Marketing, Communications, Business, or a related field Certifications in digital marketing, or campaign management preferred. Background in the retail, oil and gas or energy industries is a plus. Roles and Responsibilities: Develop and execute marketing campaigns aligned with business goals, including email, SMS, push notifications, and digital communications. This could include brand marketing campaigns or tactical sales driving incentives and B2C or B2B competitions. Adapt and execute NOE campaigns, as needed, for local markets. Act as a key point of contact for internal and external stakeholders, ensuring smooth execution of marketing and communication initiatives. Manage campaign timelines, budgets, and approvals, ensuring compliance with legal, privacy, and regulatory standards. Develop and implement platform specific segments, rules, and offers, ensuring smooth execution across multiple channels. Source and provide creative assets and copy points, coordinating with marketing teams and external agencies to ensure brand consistency. Load, track, and optimize campaign activity in systems Ensure compliance with local laws and internal guidelines, maintaining data integrity and customer privacy standards. Conduct performance analysis, live proof testing, and final production reviews to measure campaign effectiveness and drive improvements. Manage loyalty and partner initiatives ensuring successful implementation and execution. Facilitate issue resolution by coordinating with IT, marketing teams, and external partners, managing corrective actions and system fixes. Lead internal and external approval processes for offers and creative assets, including engagement with partners. Provide detailed briefs to marketing teams, outlining campaign objectives, reporting requirements, and audience insights. Work with agencies or partners to develop and execute events and sponsorship activations This role would oversee and input into budget decisions for Brand & Comms team budgets

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Analytics and Modeling Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for? Analysis and Reporting Dashboard Reporting Data Reporting Financial Management Reporting Marketing Analytics and Reporting Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts

Urgently Hiring for Google Adwords Specialist in Gurgaon . Connect- 9101136949 Job Description: Eligibility : Graduate fresher od Experience / U.G (with minimum- 6 months in customer service / sales/ tech support in GOOGLE ADWORDS Role & responsibilities i. Scope: Supplier will provide inbound phone, email, and chat support Services with emphasis on troubleshooting, account optimization, upselling, and efficient issue resolution ii. Troubleshooting topics that Supplier will support are the following: a. Billing and payment processing b. Queries related to ad unseen by Customers c. Account activation and account optimization d. Payment and support options e. Campaign optimization f. Product and market specific policies g. AdWords reporting options h. Account, campaign, budget, and keywords management queries i. Complaints, fraud, and account hijacking queries j. Other related products with Google Ads including AdWords Editor, Google Analytics, Location Extensions, Merchant Centre - Product Extensions, GMB, Youtube etc. iii. Account optimization / upselling topics that Supplier will support include, but are not limited to: a. Account structure optimization (e.g., ad group, campaigns) b. Improving targeting settings c. Improving keywords, ad text d. Increasing bids, budget Qualifications of Google Ads Specialist Focusing on developing core skills and knowledge can take you to your first job. However, having a good combination of education, experience, and skills helps you for a smooth journey in your career. While a bachelors is not mandatory in the career of a Google Ads specialist, it can help you understand the foundation of marketing principles necessary for career growth. AI-personalized career page Google Skill Shop courses offered by Google cover all aspects of the curriculum, from the basics to advanced campaign management. Try to gain primary experience in PPC campaigns on platforms like Google and Microsoft. Certification in related fields like digital analytics or conversion optimization can strengthen your profile and demonstrate your commitment to professional development. 24/7 & Rotational shifts including night shifts kindly share your resume on below mentioned for immediate joining Immediate contact- Aditya Verman (9101136949)

Salary: 15 to 30 LPA Exp: 4 to 8 years Location: Bangalore/Gurgaon Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools, ETL etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and ETL processes. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 3-8 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

Salary: 20 to 35 LPA Exp: 4 to 8 years Location: Bangalore(Hybrid) Notice: Immediate only..!! Key Skills: SQL, Advance SQL, BI tools etc Roles and Responsibilities Extract, manipulate, and analyze large datasets from various sources such as Hive, SQL databases, and BI tools. Develop and maintain dashboards using Tableau to provide insights on banking performance, market trends, and customer behavior. Collaborate with cross-functional teams to identify key performance indicators (KPIs) and develop data visualizations to drive business decisions. Desired Candidate Profile 3-8 years of experience in Data Analytics or related field with expertise in Banking Analytics, Business Intelligence, Campaign Analytics, Marketing Analytics, etc. . Strong proficiency in tools like Tableau for data visualization; Advance SQL knowledge preferred. Experience working with big data technologies like Hadoop ecosystem (Hive), Spark; familiarity with Python programming language required.

Hiring Marketing Operations Specialist (Mumbai) with 4-7 yrs experience (4+ in HubSpot). Key skills: HubSpot, marketing automation, data analysis, A/B testing, campaign execution, compliance, and process optimization.

Role & responsibilities: Develop and optimize Oracle PL/SQL queries to extract and manipulate data based on business requirements. Design and implement waterfall models for campaign analytics using Oracle PL/SQL. Leverage Python to build predictive models for market segmentation, product recommendations, next-best offers, campaign uplift analysis, and channel performance evaluation. Work on collaborative analytics to enhance campaign effectiveness. Capture dynamic business user inputs, create predefined queries, and ensure data accuracy for real-time decision-making. Work closely with cross-functional teams including marketing, analytics, and IT to improve campaign strategies. Ensure best practices in data modeling, ETL, and performance tuning in an Exadata-based Data Warehouse (DWH) environment. Preferred candidate profile - Experienced in Oracle PL/SQL, Python, and Data Analytics. Strong understanding of banking campaigns, customer behavior analytics, and data-driven marketing strategies. Experience in banking or financial services domains with exposure to marketing & Campaign analytics. Prior work in a Data Warehouse (DWH) environment on Exadata. Familiarity with big data technologies and data visualization tools. Perks and benefits

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Digital Mktg Advisory New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years Language - Ability: English(International) - Proficient What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for? Google Ads Digital Marketing Digital Marketing Campaigns Campaign Management Campaign Optimizations Ability to establish strong client relationship Ability to manage multiple stakeholders Commitment to quality Strong analytical skills Detail orientation Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Digital Mktg Advisory New Associate Qualifications: Any Graduation Years of Experience: 0 to 1 years Language - Ability: English(International) - Proficient What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designEncompasses a set of technologies that enable the process of collecting & analyzing user behavioral activities with different marketing touch points, to reach on a web site or a mobile app with the ultimate aim of enhancing the targeted business goals. It comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives, by measuring performance. What are we looking for? Google Ads Digital Marketing Digital Marketing Campaigns Campaign Management Campaign Optimizations Ability to establish strong client relationship Ability to manage multiple stakeholders Commitment to quality Strong analytical skills Detail orientation Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your primary interaction is within your own team and your direct supervisor In this role you will be given detailed instructions on all tasks The decisions that you make impact your own work and are closely supervised You will be an individual contributor as a part of a team with a predetermined, narrow scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Project Role : Software Development Lead Project Role Description : Develop and configure software systems either end-to-end or for a specific stage of product lifecycle. Apply knowledge of technologies, applications, methodologies, processes and tools to support a client, project or entity. Must have skills : Campaign Analytics & Reporting Good to have skills : NA Minimum 5 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As a Software Development Lead, you will be responsible for developing and configuring software systems, applying knowledge of technologies, methodologies, and tools to support projects or clients. You will lead a team in delivering high-quality solutions and ensuring project success. Roles & Responsibilities: Expected to be an SME Collaborate and manage the team to perform Responsible for team decisions Engage with multiple teams and contribute on key decisions Provide solutions to problems for their immediate team and across multiple teams Lead team meetings and provide guidance on project tasks Review and approve project deliverables Mentor junior team members to enhance their skills Professional & Technical Skills: Must To Have Skills: Proficiency in Campaign Analytics & Reporting Strong understanding of data analysis and interpretation Experience with data visualization tools such as Tableau or Power BI Hands-on experience in implementing various analytics and reporting techniques Solid grasp of data munging techniques for data quality and integrity Additional Information: The candidate should have a minimum of 5 years of experience in Campaign Analytics & Reporting This position is based at our Bengaluru office A 15 years full time education is required Qualifications 15 years full time education

The Campaign Manager role at IndusInd Bank involves overseeing key operations, ensuring compliance, and driving business growth. Responsibilities include managing customer interactions, improving service efficiency, and coordinating with various teams to achieve operational excellence. The ideal candidate should possess strong analytical skills, excellent communication, and a proactive approach to problem-solving. Prior experience in a similar role is preferred. Candidates must demonstrate leadership qualities and adaptability to dynamic banking environments. This position offers a great opportunity to grow within the banking sector.

As a Campaign Analyst, you will: Design and deliver a program of communications including Marketing, Service and Compliance campaigns using MarTech platforms such as HCL Unica Ensure efficient and effective customer contact through campaign execution, including channel specific rules, key customer segmentation and standard inclusion and exclusion requirements Build data flows for single communications or orchestration of customer journeys Work closely with the 1:1 Marketing and Execution Channel Teams to deliver end-to-end customer communications Be a key member of the Campaign Analytics team, supporting each other with peer reviews and knowledge sharing Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders Use SQL coding to Query databases Ensure a high standard is applied in the design and development of campaigns, focusing on first-time Quality Assurance pass rate Understand the legal, regulatory and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations What will you bring To grow and be successful in this role, you will ideally bring the following: 4 plus years experience in campaign tools (HCL Unica or similar) Experience in executing Marketing and Compliance Campaigns Ability to effectively manage and communicate to all stakeholders (technical and non-technical) Knowledge of tools and techniques for analysis, data manipulation and presentation (e.g. SQL, Excel) Understanding of Data warehousing or databases (e.g. Teradata, Oracle) Analytical and inquisitive mindset to continuously uncover campaign optimisation opportunities Strong ability to translate data insights into practical business recommendations Problem-solving capabilities.

Greetings from HR Central!!! We do have an Urgent Opening for One of the Leading Company for Technical CRM Specialyst role for Bangalore Location for UK Shift. Experience: 3-5 Years UK shift Work from Office Job Location: Bangalore-Looking for Local Candidates Mandatory Skills: Excellent Communication, Python,SQL,Large Data Sets,CRM Tool Notice Period: Immediate to15 Days Only. Job Description: CRM Technical Specialist CRM Department The CRM team is responsible for communications across email, mobile push and web push channels. We focus on our existing customers and manage our interactions and touchpoints to ensure that we optimise revenue generation, drive traffic to the website and app, and extend the active customer lifecycle. We also work closely with the Marketing and Product teams to ensure that any initiatives are integrated with CRM activities. Our setup is highly data driven and requires the understanding and skill set to work with large datasets, employing data science techniques to create personalised content at a 1:1 level. The candidate for this role will have to demonstrate a strong background working in this environment, and have a proven track record of striving to find technical solutions for the many projects and situations that the business encounters. Overview of role Setting up automation pipelines in Python and SQL to flow data in and out of CRM platform for reporting, personalisation and use in data warehousing (Redshift) Writing, managing, and troubleshooting template logic written in Freemarker. Building proprietary algorithms for use in CRM campaigns, targeted at improving all areas of customer lifecycle. Working with big datasets to segment audiences on a large scale. Driving innovation by planning and implementing a range of AB tests. Acting as a technical touchpoint for developer and product teams to push projects over the line. Integrating product initiatives into CRM, and performing user acceptance testing (UAT) Interacting with multiple departments, and presenting to our executive team to help them understand CRM activities and plan new initiatives. Working with third party suppliers to optimise and improve their offering. Creating alert systems and troubleshooting tools to check in on health of automated jobs running in Jenkins and CRM platform. Setting up automated reporting in Amazon Quicksight. Assisting other teams with any technical advice/information they may require. When necessary, working in JavaScript to set up Marketing and CRM tags in Adobe Launch. Training team members and working with them to make processes more efficient. Working with REST APIs to integrate CRM System with a range of technologies from third party vendors to in-house services. Contributing to discussions on future strategy, interpretation of test results, and helping resolve any major CRM issues Key skills required Strong background in SQL Experience with a programming language (preferably Python & Free marker) Understanding of REST APIs and how to utilise them Technical-savvy you cast a creative eye on all activities of the team and business and suggest new ideas and improvements Comfortable presenting and interacting with all levels of the business and able to communicate technical information in a clear and concise manner. Ability to work under pressure and meet tight deadlines. Strong attention to detail Experience working with large datasets, and able to spot and pick up on important trends Understanding of key CRM metrics on performance and deliverability If interested, please share CV to anisha@hr-central.in or call me @ +91-9562044988

Functional Responsibilities Develop and execute marketing campaigns using Adobe Campaign to drive customer engagement, acquisition, retention, and conversion. Plan, implement, and monitor multi-channel campaigns across various digital platforms, including email, SMS, push notifications, and WhatsApp. Collaborate with cross-functional teams, such as marketing, creative, and analytic, to define campaign objectives, target audiences, messaging, and campaign timelines. Set up and configure campaign workflows, segmentation, and targeting strategies in Adobe Campaign. Manage and optimize campaign performance by analyzing data and leveraging insights from Adobe Analytic. Monitor campaign metrics, track key performance indicators (KPIs), and generate reports to measure campaign effectiveness and ROI. Conduct A/B testing and employ data-driven decision-making to optimize campaign performance and achieve marketing goals. Ensure compliance with data protection and privacy regulations, such as GDPR and CCPA, throughout the campaign process. Stay up to date with industry trends, best practices, and emerging technologies related to campaign management, Adobe Campaign, and Adobe Analytic. Provide training and guidance to marketing teams on the effective use of Adobe Campaign and Adobe Analytic.

Role & responsibilities Borrower/customer/marketing strategy analytics experience Experience in Tableau, SQL, SAS; Client facing role, requires strong communication skills Independently drive the projects, leading teams of 1-3 analysts Able to work in fast pace continuously evolving environment Preferred candidate profile Masters or bachelor’s degree in math, statistics, economics, computer engineering or analytics related field from top-tier universities with strong record of achievement, solid analytical ability, and an entrepreneurial hands-on approach to work 4-9 years of consulting, analytics delivery experience mandatory in finance/payments/banking domain Very strong analytical skills with the demonstrated ability to research and make decisions based on the day-to-day and complex customer problems required Hands-on experience of analytical tools such as SQL & SAS is mandatory Good knowledge of visualization tools such as Tableau is preferred Good knowledge of Python is preferred Mandatory: Strong hands on sql , python, marketing analytics, campaign analytics Notice period: Immediate joiners to max 15 days only.