Drive product initiatives from concept through launch Develops marketing plans and market research Owns revenue goals for his/her product line Manages inventory, pricing, customer communications, and revenue forecasts Manages worldwide supply, demand, revenue, margin, and pricing for product portfolio Updates and presents forecasts regularly to management, finance, and manufacturing teams Analyses market trends, customer requirements, and competitive strategy Identifies opportunities for increasing customer and business value through product differentiation Leads new product development process from concept through commercialization, including the voice of customer research, the definition of customer and product requirements and value proposition, managing product launches and sales training