Job Description – Business Development Executive (EdTech)
Experience: 1–3 Years
Industry: Education / Training / EdTech
Language Requirement: Kannada / Telugu / Tamil
Location: Bangalore / Hyderabad / Chennai
Role Overview
We are looking for a Business Development Executive responsible for generating student enquiries, building college partnerships, driving walk-ins, and promoting educational and training programmes.
The candidate will focus on college outreach, field-level business development, and BTL marketing activities to generate leads and increase student enrolments for our centres.
Key Responsibilities
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Identify and connect with colleges, placement cells, and educational institutions to generate business opportunities.
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Conduct college visits, student interactions, and promotional presentations to promote training programmes.
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Build and maintain relationships with college management, faculty, and placement officers.
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Plan and execute BTL marketing activities, including campus promotions, local campaigns, seminars, and student engagement activities.
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Drive walk-ins and generate student enquiries for Chennai and Hyderabad centres.
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Generate leads through field visits, networking, referrals, and local promotional activities.
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Follow up with prospective students and convert enquiries into registrations and enrolments.
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Coordinate with centre teams to plan and execute student acquisition activities.
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Achieve assigned lead generation, walk-in, enrolment, and business development targets.
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Maintain daily activity reports and provide regular updates on leads, walk-ins, and conversions.
Required Skills & Qualifications
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Minimum 1 year of experience in Business Development, Sales, Field Marketing, or the Education/Training industry.
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Experience in college outreach, institutional sales, or student engagement is preferred.
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Fluency in Kannada / Telugu / Tamil with good communication skills.
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Strong interpersonal, negotiation, and convincing skills.
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Ability to generate leads, drive walk-ins, and convert prospects into enrolments.
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Willingness to travel and undertake field activities.
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Target-oriented, self-motivated, and proactive approach.
Preferred Candidate Profile
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Candidates with existing college connections and institutional networks.
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Experience in BTL activities, campus promotions, and field-level marketing.
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Experience in student counselling, lead generation, and enrolment conversion.
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Ability to independently manage outreach and promotional activities for training centres.