Business Development Executive

Business Development Executive

The ideal candidate should have strong communication skills, experience in outbound sales, and the ability to identify new business opportunities through multiple lead generation channels.

Roles & Responsibilities

1. Lead Generation & Prospecting

• Generate qualified business leads independently through multiple online and offline channels.
• Identify potential D2C brands, e-commerce sellers, retailers, manufacturers, and business owners who could benefit from our services.
• Research prospects and build targeted lead databases with relevant business and contact information.
• Generate leads through Instagram, LinkedIn, Google Search, business directories, referrals, and other relevant platforms.
• Develop and execute strategies to maintain a consistent pipeline of qualified leads.

2. Instagram Lead Generation

• Identify potential clients through Instagram business profiles, relevant hashtags, competitor accounts, and niche-based research.
• Reach out to business owners through personalized Instagram DMs.
• Identify brands requiring Shopify websites, performance marketing, or e-commerce growth support.
• Maintain prospect lists and follow up professionally with interested businesses.

3. Cold Calling & Cold Emailing

• Conduct daily cold calls to potential business owners and decision-makers.
• Generate new business opportunities through targeted cold email campaigns.
• Write personalized outreach messages and follow-up emails.
• Explain LYP's services and identify prospects interested in website development or digital marketing.
• Handle initial objections, qualify prospects, and schedule sales meetings or demonstrations.

4. Sales Pitching & Client Acquisition

• Pitch Shopify website development, Meta Ads, Google Ads, and D2C growth services.
• Understand client requirements, business challenges, and growth objectives.
• Conduct initial consultations and coordinate service demonstrations.
• Present suitable solutions, explain pricing, and handle objections.
• Negotiate and convert qualified leads into paying clients.

5. Lead Follow-ups & CRM Management

• Manage both company-provided inbound leads and self-generated outbound leads.
• Maintain accurate records of prospect details, outreach activities, meetings, and follow-ups.
• Update lead status and sales activities in the company's CRM.
• Maintain consistent follow-ups until conversion or closure.
• Coordinate with internal teams for smooth client onboarding.

6. Sales Targets & Reporting

• Achieve assigned targets for lead generation, qualified meetings, client acquisition, and revenue.
• Maintain a healthy pipeline of potential clients.
• Track daily calling, emailing, Instagram outreach, and lead conversion activities.
• Prepare daily and weekly reports covering outreach performance, qualified leads, meetings, and closures.
• Identify new opportunities and strategies to improve sales conversion rates.

Required Skills

• Cold Calling & Outbound Sales
• Cold Emailing & Email Outreach
• Instagram Lead Generation
• Lead Generation Through Multiple Channels
• Business Development & B2B Sales
• Client Acquisition & Sales Conversion
• Lead Qualification & Prospect Research
• Sales Pitching & Negotiation
• CRM & Lead Management
• Excellent Communication Skills
• Follow-up Management & Target Achievement

Preferred Candidate Profile

• 03 years of experience in business development, outbound sales, lead generation, or inside sales.
• Hands-on experience with cold calling, cold emailing, and social media prospecting.
• Ability to independently identify and approach potential business clients.
• Experience in selling digital marketing, website development, SaaS, or IT services is an advantage.
• Good communication skills in Hindi and English.
• Freshers with strong communication, research, and sales skills may also apply.
• Self-motivated, proactive, and comfortable working with sales targets.

What We Offer

• Fixed salary with performance-based incentives.
• Opportunities to work with growing D2C and e-commerce brands.
• Exposure to Shopify, digital marketing, and technology-based business solutions.
• Professional development and career growth opportunities.

We are looking for proactive sales professionals who can generate their own leads, build relationships with business owners, and convert business opportunities into long-term clients.

Perks and benefits