Business Analyst - Marketing Data Analytics

Role Overview: You will be part of a team responsible for identifying various user segments for different industries such as wealth management, travel, personal loans, online banking, and dining. Your main responsibilities will include working with clients for audience analytics, tracking and analyzing marketing campaign performance, serving as the main point of contact for client communication, identifying growth opportunities within client portfolios, and accessing training courses to support your growth. Key Responsibilities: - Work with clients for audience analytics practice, from understanding requirements to campaign execution and tracking - Track, report, and analyze marketing campaign performance and develop automated reports - Serve as the main point of contact for all client communication and become owners of specific industries - Identify growth opportunities within client portfolios and communicate them to the Client Lead - Access 5000+ training courses accessible anytime/anywhere to support your growth and development Qualifications Required: - 2+ years of experience as a Marketing Analyst or similar role - Undergraduate or graduate degree in a quantitative field, MBA is a plus - Expertise in Ad platforms and deep knowledge of campaign metrics and optimization strategies - Strong experience with SQL, Python knowledge will be a plus - Excellent communication and stakeholder management skills with a focus on client/customer satisfaction - Detail-oriented with strong organizational skills, ability to function in a high-volume setting with tight deadlines - High-energy individual with a go-getter instinct and positive attitude,