7 Brand Performance Jobs

Were looking for a sharp, hands-on Growth Manager who has directly run and scaled mid to large-budget performance marketing campaigns. The ideal candidate has deep experience in Meta and Google Ads, understands the nuances of creative testing, messaging, and targeting, and has grown D2C fashion brands with multi-crore ad spends. Key Responsibilities Performance Marketing Execution Plan, launch, and optimize paid campaigns on Meta (Facebook, Instagram) and Google (Search, Display, Shopping, YouTube). Manage multi-crore annual budgets with focus on ROI, CAC, and LTV. Conduct A/B testing for creatives, ad copies, messaging, and landing pages. Develop and implement creative testing frameworks to identify winning formats. Growth Strategy & Scaling Build media plans to aggressively scale DTC fashion campaigns while maintaining efficiency. Identify new audience cohorts and refine targeting/retargeting strategies . Test and adopt new ad formats, betas, and growth hacks. Analytics & Reporting Track and analyze performance metrics (ROAS, CTR, CPA, CAC). Generate weekly/monthly growth dashboards with actionable insights. Use data to refine spend allocation across channels and campaigns. Cross-Functional Collaboration Work closely with the creative team on ad concepts, ensuring alignment with performance goals. Collaborate with brand and product teams to align campaigns with launches, sales, and seasonality. Tool & Platform Mastery Hands-on use of Meta Ads Manager, Google Ads, Google Analytics, and attribution tools (e.g., AppsFlyer, Adjust, GA4). Familiarity with Shopify/other DTC platforms and tracking integrations. Requirements 3+ years of direct hands-on experience running performance campaigns (Meta & Google). Proven track record of scaling DTC brands (fashion/lifestyle preferred). Experience managing 5Cr+ annual ad budgets . Strong analytical and data interpretation skills. Deep understanding of A/B testing, funnel optimization, and attribution modeling . Excellent communication, problem-solving, and decision-making skills. Nice to Have Prior experience in a fashion/lifestyle DTC brand or scaling one . Knowledge of affiliate/marketplace growth. Understanding of email/SMS/WhatsApp marketing funnels as support layers to paid growth. Why Join Us? Fast-growing modern Indian lifestyle brand with a strong digital presence. Opportunity to own and scale large budgets with autonomy. Work out of our creative HQ in Khar, Mumbai. Important Note: Were NOT looking for account managers.” This role requires direct campaign execution experience – from strategy to daily optimization.

You are an experienced and motivated Trade Marketing Manager responsible for developing and implementing trade strategies across General Trade (GT) and Modern Trade (MT) channels. Your role is crucial in enhancing in-store visibility, retail activation, and brand performance in highly competitive retail environments. As a cross-functional leader, you are adept at aligning sales and marketing efforts with on-ground execution. Your primary responsibilities include strategic planning, where you create and execute regional trade marketing plans that align with national brand strategy and sales objectives. You identify region-specific opportunities and customize campaigns to suit local retail dynamics. In terms of retail activation and visibility, you oversee in-store branding, product displays, POP/POSM deployment, and visual merchandising. You also plan and supervise promotional campaigns, in-store sampling, and consumer engagement initiatives. Collaboration and execution are key aspects of your role, where you closely collaborate with sales teams and distribution partners to ensure the timely and consistent execution of trade programs. You act as the liaison between brand teams and the field force to ensure messaging consistency and execution excellence. Additionally, you monitor and manage trade marketing budgets, track campaign ROI, and optimize resource allocation. You maintain reports on campaign performance, market feedback, and competitive benchmarking. Furthermore, you analyze shopper behavior, footfall patterns, and category performance to enhance conversion at the shelf. You provide recommendations for planogram improvements and retail strategies based on data and store-level insights. You oversee the design, production, and timely deployment of point-of-sale materials and trade collateral. You manage relationships with external agencies and vendors for fabrication, printing, and logistics. To excel in this role, you should have at least 4-8 years of relevant experience in Trade Marketing within the FMCG industry. You must possess hands-on experience managing GT and MT channels with a proven track record in retail activation. A strong understanding of shopper marketing, planograms, and retail display strategies is essential. You should demonstrate the ability to manage large-scale budgets, measure ROI, and enhance marketing efficiency. Excellent communication, negotiation, and stakeholder management skills are vital, along with strong analytical capabilities to derive actionable insights from sales and shopper data. Proficiency in MS Office, particularly Excel and PowerPoint, is required, with exposure to data tools such as Nielsen and retail audits considered a plus.,

As a technology-led healthcare solutions provider, we are dedicated to enabling healthcare organizations to be future-ready. At Indegene, we offer exciting global growth opportunities for individuals who are bold, industrious, and nimble. Celebrating entrepreneurship, our unique career experience is guided by passion, innovation, collaboration, and empathy. Join us at the convergence of healthcare and technology by exploring opportunities at www.careers.indegene.com. Are you ready to kickstart your career We understand the significance of the initial years of your professional journey, as they lay the foundation for your future growth. At Indegene, we assure you a distinctive career experience. Working at the dynamic intersection of healthcare and technology, you will receive mentorship from industry experts and have the opportunity to grow alongside our high-speed expansion globally. We are driven by purpose, empowering healthcare organizations to be future-ready. Our commitment to customer obsession fuels our actions, decision-making, and work ethic. Boldness, nimbleness, and industriousness are at the core of our values. Responsibilities: As a Senior Analyst - Data & Analytics, you will be responsible for: - Handling a variety of analytics projects utilizing popular analytics tools/platforms and leveraging AI/ML/NLP techniques to deliver comprehensive solutions - Leading end-to-end project delivery from requirements gathering to planning, execution, and recommendations under the guidance of senior managers - Addressing analytics challenges such as brand performance, campaign measurement, customer segmentation, predictive analytics, and more - Managing multiple projects concurrently, ensuring progress with proper prioritization and workload distribution within the team - Leading client communication, providing updates, insights, and recommendations through various channels - Mentoring junior team members, providing technical and business guidance, and preparing them for additional responsibilities - Developing and implementing advanced analytics approaches based on client requirements and data availability - Championing analytics technologies, collaborating with the team to innovate, and effectively communicating insights to stakeholders Desired Profile / Skills: - Minimum 3 years of experience in analytics projects with exposure to pharma commercial analytics - Experience in leading and guiding teams, strong presentation and client communication skills - Proficiency in analytical problem-solving, ability to work through complexity, and experience handling datasets using various tools - Knowledge of data visualization platforms and running predictive/machine learning models - Experience in advanced analytics problem-solving such as customer segmentation and multichannel marketing modeling is a plus Location: Bangalore, KA, IN Join us at Indegene for a rewarding career experience where you can contribute to the future of healthcare through data-driven insights and innovative solutions.,

Role & responsibilities Preferred candidate profile

Well-known Cosmetic Brand Required: Design and deploy marketing strategy and plans by leveraging consumer insights, market analytics, and innovation to increase consumer base, grow market share and penetration, create brand identity, lead strategic

Roles and Responsibilities: - Develop and implement brand strategies to enhance brand awareness and customer engagement - Manage brand campaigns and initiatives to drive brand growth and loyalty - Conduct market research and analysis to identify trends and opportunities for brand development - Collaborate with cross-functional teams to ensure brand consistency across all touchpoints - Monitor and analyze brand performance metrics to track success and make data-driven decisions - Stay updated on industry trends and competitor activities to maintain a competitive edge Qualifications: - Bachelor's degree in Marketing, Business, or related field - Proven experience in brand management within the hospitality industry - Strong strategic thinking and analytical skills - Excellent communication and interpersonal abilities - Creative mindset with a passion for branding and storytelling - Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously

Well-known Cosmetic Brand Required: Design and deploy marketing strategy and plans by leveraging consumer insights, market analytics, and innovation to increase consumer base, grow market share and penetration, create brand identity, lead strategic