Working with Us Challenging Meaningful Life-changing Those aren't words that are usually associated with a job But working at Bristol Myers Squibb is anything but usual Here, uniquely interesting work happens every day, in every department From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity Take your career farther than you thought possible Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives Read more: careers bms com/working-with-us Role Summary Senior Manager, Cardiovascular Product Management role will be leading the launch of the first of its kind disease modifying drug for a serious cardiac condition The role will require significant market shaping activities across the continuum of care for patients and HCPs The role will involve creating a brand strategy, pre-launch plan, post launch commercial strategy, activation & engagement programs, continuous monitoring and performance tracking Key Responsibilities Brand Planning and setting strategic priorities for current and future indications of cardiology products Creating an annual execution plan with activities for various levelsnational, regional and local levelexamples include speaker programs, advisory boards, public relations events, disease education, etc Conceptualizing and execution of integrated brand campaigns with promotional content that brings alive the science behind our products Collaborating with the sales team to monitor product performance as well as external environment using appropriate tools and taking corrective action, if required, to meet business objectives in compliance with applicable policies, procedures and other regulations Identifying market insights and opportunities via market research, thought leader/customer interactions; anticipating market development and is responsible for execution, monitoring and analysis of the agreed tactical plans to ensure the growth of the brand(s) Efficiently and effectively allocating brand marketing expenses across initiatives to drive brand objectives Cross functional Collaboration: Liaise closely with multiple cross-functional teams (Sales Team to activate marketing strategy in the local environment; Regulatory & Compliance Teams to ensure adherence to all regulations; Supply Chain and Quality Teams for demonstrating distribution/network efficiencies); Medical Team on speaker programs and speaker training and overall specific strategies Plan and execute key internal meetings such as Plan of Action and National Sales Meetings Lead development of key strategic partnerships, both internally and externally with local Agencies and local Content/Media Partners Ensure sales team receives appropriate sales training on a regular basis on cardiology brands Qualifications: Minimum +10 years of experience in Pharmaceutical Sales & Marketing with 6+ years in pharmaceutical marketing preferably in Cardiology Master's degree or MBA is preferred Experience with cardiology therapy will be an advantage Languages: English (required), Hindi (nice to have) Experience and Knowledge Experience working with thought leaders in cardiology Ability to translate Patient Journey into meaningful insights / tactics Experience in Brand Strategy & Planning, Go-To-Market Models, Customer intelligence, brand intelligence and Identifying opportunities to win (HCP segments and patient types) If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway You could be one step away from work that will transform your life and career Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as Transforming patients' lives through science, every BMS employee plays an integral role in work that goes far beyond ordinary Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues On-site Protocol Responsibilities BMS has a diverse occupancy structure that determines where an employee is required to conduct their work This structure includes site-essential, site-by-design, field-based and remote-by-design jobs The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms com Visit careers bms com/ eeo -accessibility to access our complete Equal Employment Opportunity statement BMS cares about your well-being and the well-being of our staff, customers, patients, and communities As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers bms com/california-residents/ Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations
