Social Media Strategy & Execution Build and execute a full-funnel organic and paid social media strategy across Instagram, Facebook, YouTube, LinkedIn, Pinterest & emerging platforms. Define and hit clear monthly KPIs for follower growth, engagement, content reach, conversion, and brand authority. Content & Creative Leadership Plan, oversee, and execute daily content calendar: reels, ads, stories, carousels, and long-form content. Ideate high-converting UGC-style ads, hooks, pain-point creatives, luxury lifestyle visuals, and conversion-led creatives for Meta ads, Google ads, and Amazon Sponsored ads. Work closely with design, photography, video, and editing teams to produce brand-aligned, scroll-stopping content. Brand Positioning & Community Building Build an aspirational luxury D2C brand identity on social. Build strong engagement with our target audience, managing DMs, comments, customer queries, and community-building activities. Influencer & UGC Collaboration Identify, negotiate, onboard, and manage influencer, creator, and affiliate partnerships to drive brand credibility and sales. Performance-Driven Content Optimization Analyze content & ad performance metrics, A/B test creatives, and continuously optimize for ROAS, CTR, CPM, and CAC improvements. Work closely with paid media buyers to sync organic & paid content strategies. Market & Trend Monitoring Stay ahead of trends, algorithm shifts, competitor activities, and platform innovations to drive first-mover advantage. Key Requirements: 4-6 years experience managing social media & content for D2C or e-commerce brands (luxury or home improvement experience is a big plus). Strong understanding of conversion-led creatives for Meta, Google, Amazon Ads. Ability to manage creative teams (designers, video editors, photographers). Experience working with influencers, UGC creators, and brand collaborations. Extremely data-driven with proven ability to optimize based on analytics. Strong understanding of luxury brand positioning, aesthetic, and visual storytelling. Hands-on knowledge of tools like Canva, Adobe Suite, CapCut, Creator Studio, Meta Ads Manager, Google Analytics. Excellent copywriting skills able to craft sharp hooks, captions, and CTAs. Compensation: Competitive Salary + KPI-Based Performance Bonus + High Growth Environment
