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Role Description This is a full-time on-site role for a Social Media Marketing Specialist located in Mumbai. The Social Media Marketing Specialist will be responsible for developing and executing social media strategies, creating engaging social media content, managing social media accounts, and analyzing performance. The role also includes coordinating digital marketing campaigns, enhancing online presence, and communicating effectively with team members and stakeholders to ensure cohesive marketing efforts. Qualifications Expertise in Social Media Marketing, Social Media Content Creation Proficiency in Digital Marketing and general Marketing principles Strong Communication skills Experience with data analytics and performance metrics Ability to develop innovative content and creative ideas Prior experience in similar roles preferred Bachelor’s degree in Marketing, Communications, or a related field