The Digital Marketing Consultant will work closely with the founding team to develop and implement digital strategies that drive brand awareness, community growth, and early sales. This is a strategic + hands-on role suited for someone who understands skincare branding, performance marketing, and content-driven growth. KEY RESPONSIBILITIES Develop and execute a 360° digital marketing strategy for BLUVÈ (pre-launch, launch, and post-launch phases). Build BLUVÈ’s online presence across Instagram, LinkedIn, YouTube, and other relevant platforms. Plan and manage content strategy – reels, carousels, blogs, emailers – aligned with brand voice. Design and run paid campaigns (Meta, Google Ads, influencer seeding, affiliate). Identify, negotiate, and manage influencer & creator collaborations . Track, analyze, and optimize campaigns using analytics tools (Meta Ads Manager, Google Analytics, etc.). Collaborate with designers/content creators to ensure consistent visual identity & messaging . Drive community engagement through campaigns, challenges, and user-generated content (UGC). Provide monthly performance reports with actionable insights and growth recommendations. QUALIFICATIONS Proven experience (3–5+ years) in digital marketing for skincare/beauty, D2C brands, or lifestyle startups . Strong knowledge of social media marketing, influencer marketing, and paid ads . Understanding of skincare/beauty consumer trends in India is a plus. Experience in growth hacking and pre-launch buzz creation . Analytical mindset with experience in marketing tools & performance dashboards . Creative thinking with the ability to generate fresh, engaging campaign ideas . Excellent communication skills; ability to work closely with founders in a startup-like fast-paced environment . Location: Hybrid (Ahmedabad preferred, Remote possible) Engagement: Consultant (Part-time/Freelance with possibility to scale into a full-time role) Compensation: Negotiable – based on experience and deliverables
The Digital Marketing Expert will work closely with the founding team to develop and implement digital strategies that drive brand awareness, community growth, and early sales. This is a strategic + hands-on role suited for someone who understands skincare branding, performance marketing, and content-driven growth. KEY RESPONSIBILITIES Develop and execute a 360° digital marketing strategy for BLUVÈ (pre-launch, launch, and post-launch phases). Build BLUVÈ’s online presence across Instagram, LinkedIn, YouTube, and other relevant platforms. Plan and manage content strategy – reels, carousels, blogs, emailers – aligned with brand voice. Design and run paid campaigns (Meta, Google Ads, influencer seeding, affiliate). Identify, negotiate, and manage influencer & creator collaborations. Track, analyze, and optimize campaigns using analytics tools (Meta Ads Manager, Google Analytics, etc.). Collaborate with designers/content creators to ensure consistent visual identity & messaging. Drive community engagement through campaigns, challenges, and user-generated content (UGC). Provide monthly performance reports with actionable insights and growth recommendations. QUALIFICATIONS Proven experience (2–4 years) in digital marketing for skincare/beauty, D2C brands, or lifestyle startups. Strong knowledge of social media marketing, influencer marketing, and paid ads. Understanding of skincare/beauty consumer trends in India is a plus. Experience in growth hacking and pre-launch buzz creation. Analytical mindset with experience in marketing tools & performance dashboards. Creative thinking with the ability to generate fresh, engaging campaign ideas. Excellent communication skills; ability to work closely with founders in a startup-like fast-paced environment. We are looking for fresh ideas, creative mind who is enthusiast in creating something bigger. Location: Hybrid (Ahmedabad preferred, Remote possible) Engagement: Consultant (Part-time/Freelance with possibility to scale into a full-time role) Compensation: Negotiable – based on experience and deliverables
About Bluvé Bluvé is a new-age skincare brand designed for the screen-age era. Our vision is to create science-backed, effective, and sensorial skincare that protects and repairs skin from digital pollution, blue light exposure, and urban stressors. We aim to blend global skincare innovation with modern consumer needs, delivering a ritual-based experience for the conscious, screen-driven generation. Role Overview The Brand Strategist will be responsible for defining and driving Bluve’s brand identity, positioning, and storytelling across all touchpoints. This role will blend strategy with creativity, ensuring Bluvé stands out in a highly competitive skincare landscape while building a loyal community of customers. Key Responsibilities Brand Positioning & Strategy Define Bluve’s unique positioning in the skincare market, focusing on digital pollution & modern lifestyle skincare. Conduct competitive benchmarking and identify whitespace opportunities. Develop a clear brand architecture, tone of voice, and communication guidelines. Storytelling & Messaging Craft Bluve’s brand story, mission, and values into powerful narratives that resonate with Gen Z & Millennials. Ensure consistency of messaging across packaging, social media, website, PR, and campaigns. Collaborate with designers and copywriters to bring stories to life visually and verbally. Go-to-Market Strategy Shape pre-launch and launch strategy (campaigns, influencer marketing, content pillars). Identify target customer personas and map customer journey touchpoints. Build emotional and functional reasons-to-buy for Bluve products. Consumer Insights & Market Research Conduct market surveys, focus groups, and social listening to refine positioning. Track evolving skincare trends (K-beauty, functional skincare, clean beauty). Translate consumer insights into actionable strategies. Collaboration & Growth Work closely with Product Development, Packaging, and Marketing teams to align strategy with execution. Support fundraising pitches, investor decks, and brand presentations with compelling storytelling. Develop strategies for scaling Bluvé across D2C, marketplaces, and retail. Key Skills & Qualifications Proven experience in skincare, beauty, or consumer brand strategy (preferred). Strong understanding of D2C, influencer marketing, and consumer psychology. Ability to turn insights into impactful storytelling. Excellent communication and presentation skills. Creative yet analytical mindset with an eye for aesthetics. What We Offer Opportunity to build a differentiated skincare brand from the ground up. Freedom to shape brand voice and creative direction. Flexible engagement: Consultant, Advisor, or Core Team Member (depending on interest). A chance to work on the future of skincare for the screen generation.
About Bluvè Bluvè is a next-gen skincare brand blending cutting-edge science with mindful beauty. We are building a movement around protecting and repairing skin from modern stressors like digital pollution, blue light, and urban damage. Our mission is to create skincare that not only works but also resonates emotionally with our community. Role Description This is a full-time on-site role for a Social Media Content Creator (Graphics + Reels + Ads), located in Ahmedabad. We’re looking for a visual storyteller who can create engaging graphics, reels, videos, and photo content for our social media and ad campaigns. From bold static posts to snappy Instagram reels to high-converting ad creatives — you’ll shape how the world sees Bluvè. Qualifications Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and Canva Design graphics, carousels, and branded templates for Instagram, Facebook, and ads. Experience in video production including shooting, editing, and post-production for reels and short videos Skills in creating and managing social media ad campaigns Strong understanding of social media platforms, trends, and best practices Excellent communication and collaboration skills Ability to work creatively and independently Prior experience in a similar role is preferred Bachelor's degree in Marketing, Graphic Design, Communications, or a related field What We’re Looking For 1–3 years of experience in graphic design / social media content creation. Strong skills in Adobe Suite / Canva / Figma (video editing tools like Premiere Pro or CapCut is a plus). A solid portfolio of social media posts, reels, and ad creatives. Eye for aesthetics, storytelling, and brand consistency. Ability to work fast, experiment, and adapt to trends. Bonus: Photography/videography skills. What We Offer Be part of a fast-growing skincare brand with a powerful story. Creative freedom to experiment and build a portfolio. Young, energetic team that values bold ideas. Competitive pay + growth opportunities. 📍 Location: Ahmedabad 📧 Apply with your portfolio + CV at info.bluveskyn@gmail.com
About Bluvè Bluvè is a next-gen skincare brand blending cutting-edge science with mindful beauty. We are building a movement around protecting and repairing skin from modern stressors like digital pollution, blue light, and urban damage. Our mission is to create skincare that not only works but also resonates emotionally with our community. Role Overview We’re looking for a Performance Marketing Specialist to drive measurable growth across digital platforms. This role requires a data-driven marketer who can plan, execute, and optimize campaigns that deliver results — from customer acquisition to retention. You’ll be the engine behind our paid growth strategy. Key Responsibilities Plan, execute, and scale paid campaigns across Meta, Google, and other digital platforms. Optimize campaigns for ROAS, CPA, CAC, and LTV. Run A/B tests across creatives, ad copy, and landing pages. Collaborate with the creative team to craft compelling ad assets. Analyse campaign performance, generate actionable insights, and present reports. Explore new performance channels (YouTube, influencers, affiliates) to maximize reach. Stay ahead of industry trends, platform updates, and competitor strategies. What We’re Looking For 2–4 years of experience in performance marketing, preferably in D2C / e-commerce / beauty & skincare. Strong analytical skills and hands-on experience with Ads Manager, Google Ads, Analytics, and tracking tools. Proven track record of scaling campaigns with positive ROI. Understanding of consumer funnels, attribution models, and retargeting strategies. Creative mindset with the ability to translate brand story into high-converting campaigns. A self-starter with a test-learn-iterate mindset. Nice to Have Experience with influencer-led campaigns and affiliate networks. Familiarity with Shopify or other D2C platforms. Interest in beauty, skincare, and wellness space. What We Offer Opportunity to shape the growth of a disruptive skincare brand from the ground up. A creative, energetic, and mission-driven environment. Competitive salary Flexible working setup. 📍 Location: Ahmedabad 📧 To Apply: Send your CV + a short note on your most successful campaign to info.bluveskyn@gmail.com