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2 - 6 years

6 - 10 Lacs

Hyderabad

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Naukri logo

About The Role Roles and Responsibilities As we enter the next phase of growth at ACI, we are now looking to onboard a Technical Content Writer who will help us speed up our content generation efforts to deliver highly effective marketing campaigns. This role is best suited for a candidate who has very strong content writing experience for technical Services and solutions. What will you do? Craft short-form and long-form content related to IT services available on ACI services. Generate new content in multiple formats across different stages of the business funnel. This includes content to aid the discovery at the top of the funnel, to improve customer conversions at the bottom of the funnel, and everything in between. Generate highly engaging content for co-marketing campaigns with our app partners (email, PR, guest post, marketing collateral). Improve and expand the landing page content on our website related to 200+ apps available on our platform. Keep our product documentation up to date to help our customers. Prior experience in writing thought leadership content is a plus. Work with a freelancer to produce video content to aid our marketing efforts. Help improve the overall quality of the content produced by our marketing team and build processes to scale our content generation efforts. Writing the SEO content for website, blog, case studies, and white papers. Who are you? You are a highly proficient content writer with prior experience in producing technical content related to IT services. You have a deep interest in tech products and a technical background with at least 5 years' experience working in the B2B IT services domain. You have an in-depth understanding of writing content for targeted user personas across various stages of the business funnel. You have a strong content writing experience where you've used the power of storytelling to build resources around tech products (blog posts, documentation, whitepapers, case studies, etc.) You have a decent understanding of IT services SEO. You're a curious learner with an eye for details. Why give this role a shot? Apply if you are looking to build a career and not just a job. A very high-impact role that influences our customers and our user acquisition efforts. You will get to work on co-marketing campaigns with some of the biggest SaaS companies from around the world. Work with a highly motivated team that has deep experience in IT Services. Remote work option, competitive compensation, and liberal HR policies. 5-days work week schedule with an enormous opportunity to grow as the company grows. We give lots of room for experimentation and growth, and the chance to be part of a work culture that values ownership and accountability while striving to go beyond the necessary. Seniority LevelMid-Senior level IndustryIT Services Employment TypeFull-time Job FunctionsMarketing Education UGB.Tech/B.E. in Any Specialization PGAny Postgraduate in Any Specialization DoctorateDoctorate Not Required

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4 - 6 years

4 - 5 Lacs

Gurugram

Work from Office

Naukri logo

Job Location- Sector 49, Gurugram Primary Responsibilities Build offpage and onpage optimisation strategies to increase traffic and ranking and leads to client websites. Build excellent quality guest posts links with high authority websites, through email outreach. Do excellent keyword research on various SEO tools for all types of keywords that can be used as blog topics and landing pages. Do aggressive competition research and draw insights and develop new strategies for improving rankings and conversions. Use the blog and content pages to drive organic traffic through new strategies. Identify and monitor SEO/ASO KPIs. Take ownership and build the toolset for SEO/ASO. Monitor, analysis & report performance using Google Analytics and webmaster tools of multiple search engines. Stay updated on the latest SEO trends, strategies and algorithm changes. Perform weekly site audits and identify scope of improvement in product, content and implementation of analytics Optimise content on daily basis for better search performance and see what kind of keywords can be used to drive more traffic through content. Work closesly with offpage team to execute creative offpage campaigns and implement onpage changes. Understand and implement technical SEO audits and changes Collaborate with developers and product teams to implement necessary features and changes. Test new ideas and explore more organic growth strategies. Experience and skillsets needed 3-5 years of experience in SEO, ideally in a digital marketing agency. Ability to handle multiple projects. Should be willing to work in Gurgaon. Must have a proven track record of working with high volume keywords, and delivering high volume traffic through organic. Must have in-depth technical understanding of onpage and offpage, and mobile SEO. Expert user of Google Analytics, Google Webmaster, Ahrefs, SEMRUSH, Screaming frog and at least one market-leading tool for tracking user activity on websites. Experienced troubleshooter with high proficiency in relevant diagnostic tools.

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