Role & responsibilities Create and maintain technical documentation including Product Information Sheets, Technical Data Sheets, Brochures, Catalogues, and Technical Reports. Develop engaging content for targeted marketing campaigns via Email, WhatsApp, and social media, aligned with product USPs and buyer requirements. Curate, optimize, and analyze content for both on-page and off-page SEO activities, including blog creation, article submissions, and keyword strategy implementation. Draft and manage compelling product content tailored for platforms like India Mart, Amazon, and other e-commerce portals to boost visibility and conversions. Regularly update the company website with keyword-rich content based on industry trends and search analytics, ensuring relevance and searchability. Ideate and execute content strategies for product-specific write-ups, brand collateral, and company profiles to align with brand voice and market positioning. Collaborate closely with the internal sales team to identify communication gaps, gather product insights, and upgrade content accordingly for better market outreach. Preferred candidate profile Bachelors degree in science (with chemistry as a subject) or related disciplines Basic idea of Digital Marketing on subjects like on-page and off-page SEO, keyword planning, backlinking strategies, and blog/article posting Idea on platform operations like India Mart, Amazon, etc. Ability to work closely with the cross-functional teams to identify content gaps and co-create impactful communication. High attention to detail with strong proofreading and editing skills. Exposure to platforms like Microsoft Office, Canva, WordPress, SEMrush, and Google Analytics will be an added advantage.
