Paid Media Specialist (Meta & Google Ads) Brand Scale - Up Inc.

2.0 - 6.0 years

0 Lacs

karnataka

On-site

As a Paid Media Specialist, you will be responsible for planning, launching, and managing high-converting paid media campaigns across platforms such as Google Ads (Search, Display, Shopping, YouTube, Performance Max) and Meta Ads (Facebook & Instagram). Your focus will be on driving sales, leads, and conversions to directly impact business profitability. Utilizing your expertise in audience research, targeting strategies, and bidding optimization, you will maximize Return on Ad Spend (ROAS) for D2C brands, e-commerce platforms, and service-based businesses. Your role will be crucial in scaling digital revenues for our clients. You will collaborate with cross-functional teams including creative, design, and web departments to ensure that ad creatives and landing pages are optimized for conversions. Monitoring, analyzing, and optimizing campaigns regularly will be essential to achieve Key Performance Indicators (KPIs) such as Revenue, Cost Per Lead (CPL), Cost Per Acquisition (CPA), and ROAS. Additionally, you will implement and manage conversion tracking using tools like Google Analytics, Tag Manager, and Meta Pixel to measure user journeys and funnel performance. Preparing performance reports with actionable insights for internal teams and clients will be a key part of your responsibilities. Staying updated with paid media trends, new ad formats, and best practices across platforms will also be crucial to your success in this role. To qualify for this position, you should have at least 2 years of hands-on experience managing Google Ads and Meta Ads campaigns. A proven track record of driving profitable sales to websites and achieving high ROAS is essential. You should possess a strong understanding of conversion tracking, campaign optimization, and sales funnels, along with experience in e-commerce and/or lead generation campaigns. Proficiency in tools such as Google Analytics, Google Tag Manager, Data Studio, and Meta Business Manager is required. Certifications in Google Ads or Meta Blueprint would be considered a plus. Excellent analytical skills, attention to detail, and the ability to manage multiple client accounts are also important qualities for this role.,

Posted 3 weeks ago

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FACEBOOK ADS SPECIALIST Crewman solution Pvt Ltd

1.0 - 5.0 years

0 Lacs

noida, uttar pradesh

On-site

As a Social Media Advertising Specialist, you will be responsible for managing and executing multiple ad campaigns across various platforms such as Facebook and Instagram. Your duties will include audience research, account setup, campaign configuration, and implementation. You should have a strong familiarity with Facebook and Instagram services, including Ad Manager, Business Manager, Audience Insights, Facebook Analytics, and Facebook Pixels. An essential aspect of your role will be deploying effective lead nurturing campaign strategies to drive engagement and conversions. You will need to conduct post-campaign analysis to evaluate performance and return on investment (ROI). Regular reporting on client ad performance to the project management team and senior management will be required to ensure transparency and accountability. Furthermore, you will be tasked with developing and optimizing ad creative, ad copy, and landing pages continuously. Your expertise will be leveraged in all aspects of Social Media advertising, covering automation, ad scheduling, conversion tracking, offers, video ads, e-commerce, and bidding optimization. This position is based in Noida, Sector 63. Interested candidates can contact 8851813993 for further information. Kindly note that only face-to-face interviews will be conducted for this role. Job Types: Full-time, Permanent Benefits: - Provident Fund Experience: - Minimum 1 year of experience in META ADS is required Work Location: In person,

Posted 1 month ago

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